• Journal of the Korea Academia-Industrial cooperation Society
• /
• v.15 no.8
• /
• pp.4919-4929
• /
• 2014

This study was conducted to understand the relationships among adolescents' academic personality types (APT), learning behavioral types (LBT) and self-determinative learning motivations (SDLM). Regarding the measuring tools, the U&I APT test developed by Man-kwon KIM and Jong-cheol HAN (2002) and the learning motivation test translated by Kyeong-jin MIN (2006) were used. The study collected data from a total of 237 adolescents. First, gender did not influence the APT and LBT, and in terms of the introjected regulation as in the SDLM, female students were observed to have greater than the male students. Second, the normative type as in the APT was understood to have an identified regulation, an integrated regulation and an internal motivation as in the SDLM higher than those of the behavioral type or ideal type. Third, the normative type would be less rebellious and work harder to achieve a goal compared to the other types. Fourth, when adolescents have this motivation more voluntary and internal, they pursue greater goals for themselves, trying harder to fulfill their goals. The SDLM appeared to be related to most of the LBT.

• Journal of Distribution Science
• /
• v.7 no.4
• /
• pp.5-14
• /
• 2009

This study explores the relationships among franchisor's leadership style, franchisee's revenue, and commitment The main purpose of this study is when the causal relationship between leadership style and revenue to determine the mediating effect of commitment and when causal relationship between leadership style and commitment to determine the moderating effect of motivation. The results of the study show that franchisor's leadership styles are significantly related to franchisee's revenue. Although all leadership styles exhibit significant relationships with franchisee's revenue, only achievement oriented leadership style plays a significant role in the formation of franchisee's revenue. The level of franchisee's intrinsic motivation is significantly moderated between franchisor's supportive leadership style and commitment. It is also revealed that commitment exhibit complete or partial mediation effect in the relationships between franchisor's all leadership style and franchisee's revenue. Implications and future research directions are also discussed.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.33 no.6
• /
• pp.880-892
• /
• 2009

An overflow of information leads consumers to be easily distracted and to neglect the information being provided to them. E-tailers have to select types of information sources and provide their consumers with the most appropriate information. This study was done to specifically contribute to the research in proposing strategies of providing information of the Internet merchant to the e-shoppers through the analysis of relationships among the online purchase motives of consumers, the use of information sources, and decision making styles. This research categorizes the use of information sources into information sources concerning online stores and information sources concerning products. The uses of information sources relative to online stores are classified into the neutral, human, and marketer-oriented sources. The uses of information sources concerning the products are classified into the online and offline source. This study provides important suggestions for e-tailers to provide information about stores as well as products to the consumers with adaptable strategies.

• Asia Marketing Journal
• /
• v.5 no.3
• /
• pp.35-59
• /
• 2003

본 연구는 동일 제품범주 내에서 상호 대체가능성(substitutability)을 중심으로 연구 되어 왔던 상표간의 사용상황 대체(substitution-in-use) 이론을 산업간 경쟁의 차원으로 확대하여 적용할 수 있는 가능성을 탐색하는데 그 목적이 있다. 이를 위해 소비자의 소비경험이 선택기준의 중요한 요소로 작용하는 서비스부문을 대상으로 소비자의 선택동기, 즉 소비동기의 차원에서 산업간 경쟁구조와 경쟁강도를 분석하고자 하였다. 연구의 범위는 마케팅 분야에서 비교적 소외되어 왔던 엔터테인먼트 부문, 특히 문화예술부문과 스포츠부문에 초점을 맞추었다. 연구방법으로는 이들간의 심리적 거리를 측정하여, 그 근접성의 정도에 따라 산업간 경쟁구조와 경쟁특성을 분석하였다. 분석도구는 그 동안 마케팅의 영역에서 특정 산업 내에의 상표간 경쟁구조를 연구하는데 이용되었던 심리적 거리측정도구를 이용하였다. 이에 따라 구매자의 사용목적에 따른 상표간 대체 가능성을 산업간의 심리적 근접성을 이용해 측정하고 그 거리의 크기에 따라 경쟁강도의 선택의 대체성을 분석하였다. 방법론적 측면에서는 먼저 엔터테인먼트산업, 문화예술과 공연예술산업, 그리고 스포츠 등의 소비동기 유형을 살펴본 후, 이들 중에서 중복가능성이 있는 동기유형을 선별하였다. 이에 따라 다양한 관람 엔터테인먼트산업에서 나타나고 있는 12개의 소비동기 유 형을 발견할 수 있었다. 이후 이렇게 추출된 동기유형을 대상으로 산업간 대체성을 심적 거리좌표를 이용하여 측정하고 측정된 자료를 다차원척도법(MDS)을 이용해 2차원의 공간 상에 투사하였다. 그리고 상호간의 근접성과 경쟁구조를 확인하고 분석결과에 대해 논의 하였다. 분석결과 엔터테인먼트 상품들간에는 근접성의 차원에서 서로 대체될 수 있음을 발견할 수 있었고 이는 이들이 동일한 시장을 대상으로 경쟁관계가 있음을 시사하는 것이다. 개별 관람동기 차원의 분석 결과, 관람 엔터테인먼트 소비자들은 동일한 관람동기를 서로 다른 많은 유형의 엔터테인먼트산업이나 공연예술, 문화예술상품, 쇼나 오락, 관람스포츠 등에 의해 해결하고 있음을 발견할 수 있었다. 본 연구에서 사용한 접근방법과 연구의 결과는 향후 간접적 관계에서 직접적 관계로 경쟁이 확대되는 많은 마케팅분야에 적용될 수 있을 것이다.

• Journal of Korean Home Economics Education Association
• /
• v.20 no.4
• /
• pp.139-155
• /
• 2008

The purpose of this study was to investigate the relation among father's child-rearing involvement, father-child communication style, children's achievement motivation and school adjustment. The subjects were 236 - 5th and 6th graders of elementary schools in Daegu. The major findings were as follows: first, children's achievement motivation was affected by father's child-rearing involvement. Second, children's achievement motivation was affected by father-child communication style. Third, children's school adjustment was affected by father's child-rearing involvement. Fourth, children's school adjustment was affected by father-child communication style. Fifth, children's school adjustment was affected by achievement motivation. Sixth, father's open communication style was the most important variable to teacher adjustment compared to other variable. Children's achievement motivation was the most important variable to peer adjustment compared to other variable. Father's leisure activity involvement was the most important variable to school education adjustment compared to other variable. Children's achievement motivation was the most important variable to school rule adjustment compared to other variable.

• Journal of the Korea Academia-Industrial cooperation Society
• /
• v.16 no.6
• /
• pp.3963-3972
• /
• 2015

This study was conducted to evaluate the effects of simulation integrated with problem based learning in terms of critical thinking, problem solving, learning motivation according to Myers-Briggs type indicator(MBTI) personality type in advanced nursing course students. This study was a non-equivalent control posttest only design. Students were all enrolled in advanced nursing course which included 1) 6 weeks problem based learning 2) 5 weeks simulation integrated with PBL and debriefing. Total 19 students' data were collected and analyzed on SPSS win 21.0. The results showed students who have out patients working experience were significantly higher learning motivation(${\chi}^2=9.85$, p=.044), no experienced simulation were significantly higher critical thinking(${\chi}^2=4.44$, p=.035) and as temperament of MBTI, NT types were significantly higher on critical thinking(${\chi}^2=8.53$, p=.036). Students show various personality types and it might be impact on attitudes of learning and the results. Thus we need to understand their diversity and consider it to apply teaching methods on nursing education.

• Korean Journal of Social Welfare
• /
• v.62 no.4
• /
• pp.59-77
• /
• 2010

The purpose of this paper is to suggest the implications of volunteering's task design and the volunteer's placement that make the motive-benefit matching from the functional perspective of motivation. For this study, we conducted a multi-regression analysis to examine the impact of the volunteer motivation on task satisfaction and retention will. Results showed that first, volunteers' most important motive for volunteering was social motive, followed by enhancement, value. Secondly, each motive influenced the task satisfaction and retention will of volunteers differentially. The practical implications of these findings were discussed.

• Journal of the HCI Society of Korea
• /
• v.14 no.2
• /
• pp.83-91
• /
• 2019

These days, virtually every mobile game has a daily quest system. Daily quest is a great tool that can attract game players by providing daily rewards as the player conducts designated missions. However, conducting similar tasks repeatedly has a risk of becoming tedious duties, and maintaining an enjoyable daily quest is critical in enhancing the overall experience of a game. Based on the awareness on the need for academic research on daily quest systems, this study categorized the types of quests systems implemented in the current mobile games, observed how preferred type differs by player's propensity, and analyzed how motivation of a player can be improved using quest types. The results are (1) the staged rewards after each clearance of a task improve a player's motivation, (2) players with high autonomy should be given a freedom to choose their own quests, and (3) players who values their playing skills higher are motivated by providing a feedback on the completion of a task.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
• /
• v.8 no.3
• /
• pp.53-65
• /
• 2013

In Korea recently the consumption of coffee has been drastically increased and majority of people who are more than $20^{th}$ are drinking more than a cup of coffee every day. Nowadays coffee a kind of essential items in modern urban society. As the popularity of the coffee is increasing, As the coffee consumption is growing, the studies on coffee also have been increased. Many of the studies on coffee were focused on the consumer attitudes, coffee shops and franchise coffee shops, and coffee components or ingredients. As the products of the coffee are becoming diverse, the consumers of coffee also becoming diverse. There was a study showing that coffee has variety of types, and that motivations and attitudes for coffee consumption are different depend on demographic statistics such as age and life styles. On this study main focus was life style and consumer's motivation on coffee consumption. For this study the survey was conducted on the people living in Seoul City and Kyengkido from March 1, 2013 to March 31, 2013. 600 questionnaires were distributed and 480 were collected and 470 were used for analysis of this study. The statistics program used in this study was SPSS. The method used in the analysis wee factors analysis test, reliability test, validity test, t-testy, One-Way ANOVA, and regression analysis. In this study according to the factor analysis, the life styles were classified the following six categories ; wellbeing pursuit, taste pursuit, atmosphere pursuit, dine-out pursuit, instant pursuit, and economic value pursuit. The factors of coffee consumption motivation were 6; wellbeing consumption motivation, changing mood consumption motivation, social consumption motivation, habitual consumption motivation, and emotional consumption motivation. The demographic factors used in this study were age, marital status, occupation, educational background, residence, income, and eating-out expenses. The hypothesis used in this study were two. The first hypo-thesis was whether the coffee consumption was affected by the life styles. The second hypo-thesis was whether there was any statistical differences on the motivation of coffee consumption according to the characteristics of life style. The outcome of this study demonstrated that life styles had partial impact on coffee consumption motivations. According to the characteristics of the life style, except for the habitual consumption motivation, all the other factors showed statistical differences on coffee consumption motivations according the characteristics of life styles.

• The Journal of Society for e-Business Studies
• /
• v.18 no.3
• /
• pp.177-193
• /
• 2013

The study investigated how did Credu pioneer Korean e-Learning market and reinforce their core competencies and how did they promote business diversification analyzing type of learning motives and examining Credu real cases. Under the fierce competition in the current e-Learning market, Credu has maintained their core competencies and strengthened an active communication channels with customers with focusing on investment to core businesses. Credu has introduced more adventurous and challenging products and services with creating a new model for the types of learning motives. This study could introduce the new perspective about the type of learning motives in e-Learning area. Also, the case study of successful e-Learning company, Credu, could contribute to make more spread e-Learning market techniques in this field in practice.