• The Journal of the Korea Contents Association
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• v.18 no.6
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• pp.385-398
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• 2018

This study aims to explore implications by analyzing voters' behaviors and attitudes of political campaigns & political advertising audience in the 19th presidential election. For this purpose, in-depth interviews with 59 voters who voted in the last election were conducted, and interviewees were allocated by their gender and age. As a result, the motivation to ballot for a candidate was based on the candidates' political affiliations to a party, political inclinations, and election pledges. Voters also determined whom they would vote for after watching the final TV debate. The biggest issue of this election was to create jobs in the public sector, an economical issue. TV was the most trusted medium among the voters, and TV debates had the greatest influence in changing the minds of the voters. Voters thought that Shim, Sang Jung was the best on TV debates and that An, Chul Soo was the worst. Also, voters recalled An, Chul Soo the most among all election posters, but they recalled Moon, Jae In the most out of other political advertisement methods. Therefore, the results elucidated the voters' behaviors and the audience's attitudes in political advertising, and this study provided theoretical and practical implications to be utilized in future presidential election campaigns and political advertising endeavors.

• Journal of Agricultural Extension & Community Development
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• v.21 no.1
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• pp.177-217
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• 2014

The purpose of this study is to examine the relation between Program Satisfaction and the leadership types of who participating in the program of village lifelong education leader. The detail goals of this study are to (1) understand the concepts about the training program of village lifelong education leader. (2) study the theory related to the leadership of village lifelong education leader. (3) examine the relation between program satisfaction and leadership types by personal characteristics. The results of this study are as follows: First, there is the significant difference between the transactional leadership and the exceptive management leadership which is the transactional leadership's sub-type in age. Second, there is the significant difference between the exceptive management leadership which transactional leadership's sub-type and charisma leadership that is transformational leadership's sub-type by participated in or not the lifelong education program before. Third, the average value of the transformational leadership is more higher than the transactional leader's average value. Fourth. the ranking of the transformational leaders' activities are as follows; (1) individual relationship (2) spiritual motivation (3) intelligence stimulus (4) charisma. Fifth, the ranking of the transactional leader's activities are as follows; (1) reward to achievement (2) exceptional management.

• Journal of Korea Game Society
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• v.9 no.3
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• pp.107-119
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• 2009

Online games belong to a technology-oriented service industry that has emerged from the assimilation of game contents and communication networks in the respective realms of culture technology (CT) and information technology (IT). This study examines the individual acceptance of online games as entertainment-oriented technology based on the belief-attitude-intention paradigm and the underlying hedonic and utilitarian motivations. To measure the latent variables influencing the acceptance process, a structured questionnaire was developed based on the existing Technology Acceptance Model. Research model analysis and hypothesis testing were carried out using a structural equation model. Results indicated that latent variables reflecting hedonic and utilitarian characteristics had a significant influence on user behavior in the acceptance of online games. By uncovering the core factors in! fluencing the acceptance of online games and thereby theoretically verifying the latent variables influencing the acceptance of entertainment-oriented technology, this study provides strategic implications for business models by game companies aimed at attracting a large user base and dominating the market.

• Journal of the Institute of Electronics Engineers of Korea CI
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• v.45 no.5
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• pp.63-73
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• 2008

Recent years have seen an explosion of interest in interactive agents motivating human learners to engage in edutainment systems which are designed to be entertaining and educational at the same time. Especially, work on socio-emotional processes has focus on understanding of human's social behavior in training and entertainment a applications. In contrast with work on social emotion, where research groups have developed detailed models of emotional processes, models of personality have emphasized shallow surface behavior. Here, we build on computational appraisal models of emotion to better characterize dispositional differences in how people come to understand social situations. Known as explanatory style, this dispositional factor plays a key role in social interactions and certain socio-emotional disorders, such as depression. Building on appraisal and attribution theories, we model key conceptual variables underlying the explanatory style, and enable agents to exhibit different explanatory tendencies with respect to their personalities. Furthermore, we developed an interactive AR agent based on our framework and applied it into an interactive teaming system that allows participants to explore individual differences in the explanation of social events, with the goal of encouraging the development of perspective laking and emotion-regulatory skills.

• Management & Information Systems Review
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• v.30 no.4
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• pp.385-414
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• 2011

Fans' role and influence is becoming more extensive in these days' complex and competitive sports market. This research considers fans as internal members of sports team, employee and confirms active and voluntary fan citizenship behavior's effects on team, community, and social exchange among community residents, so that an enterprise can increase accessibility from many-sided perspectives when establishing sports marketing strategy in the future. The concept of fan citizenship behavior is set up considering characteristic of sports industry based on employee's organizational citizenship behavior discussed from the internal marketing and organization theory and preliminary studies about client citizenship behavior mentioned from service industry area. Although the sixteen research hypothesis are not fully supported. The results are summarized as follows. These findings give theoretical and marketing implication to future researcher and marketer. First, fan's positive aspect is confirmed which is different from general consumer by examining fan citizenship behavior's effect on teal value in the sports industry. Second, it was confirmed that the team needs marketing strategies about not only relationship between each individual fan, but also interaction between fans in the future. Third, it was confirmed that direct fan's behavior as well as individual fan's cognitive area have effects on team's and social value.

• KDI Journal of Economic Policy
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• v.12 no.2
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• pp.121-134
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• 1990

This paper examines the redistributive potential of capital taxations within the two-class overlapping generations model, where only capitalists are intergenerationally linked through heritable capital stocks. In particular, the dynamic welfare incidence of two different capital taxations is examined; first a capital income tax levied uniformly on interest earnings, and second, an estate tax levied on the intergenerational transfers of capital stock within the capitalists' families. Redistributive effects are measured by examining how the permanent and unanticipated changes in proportional capital income tax and estate tax rates affect workers' welfare when the proceeds in each period are distributed, in a lump-sum fashion, among young workers. It is shown that, except for in the short run, both the capital taxes are ineffective and may actually lower the workers' steady state welfare through the shifting of tax burden toward workers from capitalists. Differential incidence analysis shows that redistributive potential is diminished further when the lump-sum transfers are financed by the estate tax rather than by the capital income tax. Although the model examined in this paper is based on simple and strong assumptions, this study suggests that redistributive policy using the capital taxations may only have distortionary effects in the long run, without improving workers' welfare, by incurring dead-weight loss unless additional fiscal measures are implemented to increase the investment incentives.

• Journal of the Korean Society of Safety
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• v.11 no.2
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• pp.150-159
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• 1996

In this paper, an A-team(Asynchronous Team ) based approach for Reactive power and volage control considering static security assessment in a power system with infrastructural deficiencies is proposed. Reactive power and voltage control problem is the one of optimally establishing voltage level given several constraints such as reactive generation, voltage magnitude, line flow, and other switchable reactive power sources. It can be formulated as a mixed-integer linear programming(MILP) problem without deteriorating of solution accuracy to a certain extent. The security assessment is to estimate the relative robustness of the system in Its present state through the evaluation of data provided by security monitoring. Deterministic approach based on AC load flow calculations is adopted to assess the system security, especially voltage security. A security metric, as a standard of measurement for power system security, producting a set of discrete values rather than binary values, is employed. In order to analyze the above two problems, reactive power/voltage control problem and static security assessment problem, in an integrated fashion for real-time operations, a new organizational structure, called an A-team, is adopted. An A-team is an organization for agents which ale all autonomeus, work in parallel and communicate asynchronously, which is well-suited to the development of computer-based, multi-agent systems for operations. This A-team based approach, although it is still in the beginning stage, also has potential for handling other difficult power system problems.

• Journal of the Korean Geographical Society
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• v.29 no.2
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• pp.202-215
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• 1994

This research aims to introduce the theoretical basis of the studies of tourism resources, by review the research trends of tourism resources in the geography field. The geographical approaches to tourism resouces can be subdicided into 3 categories according to the subject. First, the classification of tourism resource types and the approach on the spatial distribution may be enumerated. This subject has been the object of the most interest and discussion to the geographers for tourism up to now. And from the viewpoint of contents, it has been developed by classifying the types of tourism resoures, which is based on the establishment of the range and standard of tourism resources and the spatial classification of types based on the distribution feature of the area. Second, the approach about cognition, preference and interpretation on the tourism resources as the background to induce tourism phenomenon and decide the tourism destination. Judging from the fact that most of this subject is starting from the behavioural study and that the right understanding and interpretation of tourism resource is the important factor to decide the preference degree of tourists, we have to have much interest about the field of tourism geoaraphy. Third, the development of tourism resources which is showing the active study recently and its influence and effect attendant upon it may be enumerated. Today, as the economic value of tourism is become important internationally, tourism resources are recognized as the important factor to induce the industrialization of tourism. And in the series of analytical studies related to it the interest has been transferred from the economic benefit analysis attendant upon tourism development including tourism resource and to the cultural, educational, environmental and psychological influence, etc. As the result of composite examination, for the geographical studies about tourism resources, the spatial scale and the contents are being subdivided and specialized. And in the side of subject and method of study, it is developing into the positive study based on the concrete data and the measuring and analytical frame.

• Journal of Food Hygiene and Safety
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• v.33 no.2
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• pp.89-93
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• 2018

High sodium dietary habits may cause various diseases, thereby threatening the public health. Various efforts have been made to control high sodium use in diets, but few studies have been conducted on health communication efforts to modify such habits. This study looks for suggestions for diet improvement education by examining whether or not high sodium dietary habits can be predicted by a consumer's perception on the threat and controllability of high sodium diets. In this study, a questionnaire was developed to measure the severity, vulnerability, efficiency, efficacy, and behavioral tendencies of the consumer, which were subscales of the protective motivation theory. The questionnaire was given to university students and their families in Chungnam Province. The results of a statistical analysis were as follows: First, more young people preferred high-sodium diets than older people. Second, the correlation analysis showed that older people knew that they were vulnerable to the negative effects of high sodium diets, but they would not change their dietary habits until they were confident that they could control the high-sodium diet. Third, the structural model analysis showed that the higher the coping perception was, the lower was the tendency to consume a high-sodium diet. These results suggest that in the effort to reduce high-sodium diets, it is more effective to provide viable information and improve efficacy.

• Journal of the Korean Society of Food Science and Nutrition
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• v.44 no.1
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• pp.152-159
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• 2015

The purpose of this study was to analyze how consumers make links between convenience meat products and self-relevant consequences and value. Surveys on convenience meat product consumption patterns and hard laddering based on means-end chain theory were conducted from April 21 to April 25, 2014 and targeted 200 consumers in the US. The most preferred cooking method of convenience meat product was roast (25.9%) and the most common information medium was suggestions by friends and parents (37.1%). The main as well as desired places of purchasing were both the supermarket (33.6% and 27.3%, respectively). The most preferred promotion method was free sample events (38.5%). From analyzing means-end chains of convenience meat products, the most dominant value chain was 'taste (A)'-'good taste (C)'-'feel good (V)'. These results show that consumption of convenience meat products will increase when consumer expectations of taste and satisfaction are met. Further, results of the value measurement provide information on consumer satisfaction and needs and can be applied to set marketing strategies for Korean style convenience meat products.