• Title/Summary/Keyword: 동기이론

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Examining Tourists' Behavior Using Protection Motivation Theory and Health Belief Model: Covid-19 Crisis (보호동기이론(PMT)과 건강신념모델(HBM)을 이용한 관광객 위기대응 행동 분석: COVID-19 위기)

  • Woo, Eun-Ju;Lee, Sang-Tak
    • Asia-Pacific Journal of Business
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    • v.13 no.1
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    • pp.301-315
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    • 2022
  • Purpose - The main objective of this study was to investigate tourists behavior by applying protection motivation theory and health belief model during COVID-19 pandemic. Specifically, the study examined how risk perception of COVID-19 affects tourists' protection motivation and travel avoidance intention. Design/methodology/approach - The empirical data was collected by self-administered questionnaires to obtain perception and behavior regarding COVID-19 pandemic situation. A total of 486 questionnaires were used for data analysis and SEM analysis was applied in order to examine seven hypotheses. Findings-The results showed that COVID-19 risk perception is a significant antecedent of threat appraisal, coping appraisal, and cue to action (H1, H2, H6). Moreover, protection motivation is affected by threat appraisal and coping appraisal (H3, H4) and influences on travel avoidance intention (H5). However, cue to action does not affect protection motivation (H7). Research implications or Originality - This study provides insightful implications for tourism industry practitioners who will prepare the post-corona field and the results enrich knowledge of the tourist behavior during pandemic situation.

The impact of flow on learning performance in the e-Learning systems (e-Learning 플로우가 학습성과에 미치는 영향)

  • Lee, Moon-Bong
    • Journal of Korea Society of Industrial Information Systems
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    • v.15 no.1
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    • pp.85-94
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    • 2010
  • One of the most significant changes is the paradigm shift from teacher-centered learning to learner-centered learning. Along with this paradigm shift, understanding of characteristics of e-learners who are both system users and learners is needed. Before suggesting a comprehensive framework, this study proposes research model that can improve a learning performance using the flow theory. The results show that intrinsic interest and focused attention are significant predictors of learning performance. Especially, intrinsic interest is more important on learning performance than focused attention. Information quality and skill are found to be strong predictors of the intrinsic interest. Also, perceived ease of use, skill and computer self-efficacy are strong predictors of the focused attention.

The Effects of Industry Characteristics on the Mode of Entering Foreign Markets (산업 특성이 해외시장 진출 방식에 미치는 영향)

  • Bang, Yea-Na;Jun, Joo-Sung
    • Korea Trade Review
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    • v.43 no.4
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    • pp.69-88
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    • 2018
  • Using a panel data set covering 19 Korean manufacturing sectors for the period 2009-2015, this paper investigates the extent to which industry characteristics affect the mode of entering foreign markets. The estimation results across various specifications show that firms prefer affiliate sales to export as firm heterogeneity increases, implying positive effects of productivity regarding foreign relative to domestic operations. The motive for overseas production is reinforced as economies of scale at the plant level decrease and economies of scale at the corporate level increase.

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Board Game Design for Disaster Safety Education for Elementary School Students Based on Learning Motivation Theory (학습동기이론 기반의 초등학생 재난안전 교육을 위한 보드게임 설계)

  • Kim Mira;Jung Hyungwon
    • Journal of Korea Society of Digital Industry and Information Management
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    • v.20 no.1
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    • pp.59-74
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    • 2024
  • In order to improve safety consciousness due to the increase in disasters and safety accidents, safety education is necessary to prepare for disasters with interest in safety. This study is a board game design for disaster safety education for elementary school students based on Keller's learning motivation theory. By considering the school safety curriculum and the safety education contents of the School Safety Mutual Aid Association and the Ministry of Public Administration and Security, the content and goals of learning were derived and the order of learning was determined. When designing game content, the fun elements of the game were applied to Keller's learning motivation inducing factors such as attention concentration (A), relevance (R), confidence (C), satisfaction (S), and educational game design elements to induce the achievement of learning goals at the game planning stage. It is expected that the existing safety education focusing on lecture-style and audiovisual will be supplemented and used in the educational field.

Radio location algorithm in microcellular wide-band CDMA environment (마이크로 셀룰라 Wide-band CDMA 환경에서의 위치 추정 알고리즘)

  • Chang, Jin-Weon;Han, Il;Sung, Dan-Keun;Shin, Bung-Chul;Hong, Een-Kee
    • The Journal of Korean Institute of Communications and Information Sciences
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    • v.23 no.8
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    • pp.2052-2063
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    • 1998
  • Various full-scale radio location systems have been developed since ground-based radio navigation systems appeared during World War II, and more recently global positioning systems (GPS) have been widely used as a representative location system. In addition, radio location systems based on cellular systems are intensively being studied as cellular services become more and more popular. However, these studies have been focused mainly on macrocellular systems of which based stations are mutually synchronized. There has been no study about systems of which based stations are asynchronous. In this paper, we proposed two radio location algorithms in microcellular CDMA systems of which base stations are asychronous. The one is to estimate the position of a personal station at the center of rectangular shaped area which approximates the realistic common area. The other, as a method based on road map, is to first find candidate positions, the centers of roads pseudo-range-distant from the base station which the personal station belongs to and then is to estimate the position by monitoring the pilot signal strengths of neighboring base stations. We compare these two algorithms with three wide-spread algorithms through computer simulations and investigate interference effect on measuring pseudo ranges. The proposed algorithms require no recursive calculations and yield smaller position error than the existing algorithms because of less affection of non-line-of-signt propagation in microcellular environments.

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A study on the performance of three methods of estimation in SEM under conditions of misspecification and small sample sizes (모형명세화 오류와 소표본에서 구조방정식모형 모수추정 방법들 비교: 모수추정 정확도와 이론모형 검정력을 중심으로)

  • Seo, Dong Gi;Jung, Sunho
    • Journal of the Korean Data and Information Science Society
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    • v.28 no.5
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    • pp.1153-1165
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    • 2017
  • Structural equation modeling (SEM) is a basic tool for testing theories in a variety of disciplines. A maximum likelihood (ML) method for parameter estimation is by far the most widely used in SEM. Alternatively, two-stage least squares (2SLS) estimator has been proposed as a more robust procedure to address model misspecification. A regularized extension of 2SLS, two-stage ridge least squares (2SRLS) has recently been introduced as an alternative to ML to effectively handle the small-sample-size issue. However, it is unclear whether and when misspecification and small sample sizes may pose problems in theory testing with 2SLS, 2SRLS, and ML. The purpose of this article is to evaluate the three estimation methods in terms of inferences errors as well as parameter recovery under two experimental conditions. We find that: 1) when the model is misspecified, 2SRLS tends to recover parameters better than the other two estimation methods; 2) Regardless of specification errors, 2SRLS produces small or relatively acceptable Type II error rates for the small sample sizes.

Preconceptions of Middle School Students Related to (화학 변화 개념에 대한 중학교 2학년 학생들의 선개념 조사 및 선개념 갈등상황 제시를 통한 개념변화 학습이론의 효과 분석)

  • Paik, Seoung Hye;Kang, Dae Hun;Kim, Hye Kyong;Chae, Woo Ki;Kwon, Kyoon
    • Journal of the Korean Chemical Society
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    • v.43 no.2
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    • pp.213-224
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    • 1999
  • Preconceptions of middle school students related to chemical change the students are surveyed. The students are divided into experimental group that are learned by concept change theory teaching model, and control group that are learned by traditional teaching method based on science textbooks. After the planned classes, the tendencies of concept change of the two groups according to students learning motivations are analyzed. New teaching methods, which based on concept change learning model and students learning motivations, developed by this research. And the effects of the new teaching method are testified. As a result, it is proved that most of the students have a lot of preconceptions, and persist the wrong conceptions after the classes. This tendency is same in the control group and in the experimental group.

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Professional Development and Perceptual Changes in Gifted Education by Regular Classroom Teachers (일반교사들의 영재교육에 대한 인식변화와 전문성 신장)

  • Chun, Miran;Huh, Mooyul
    • Journal of Gifted/Talented Education
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    • v.24 no.5
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    • pp.781-806
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    • 2014
  • The purpose of this study is to examine the change in the beliefs of regular classroom teachers after participating in a gifted education lectures and practicum as well as the effectiveness of the lectures and practicum. Each teacher was asked to complete a pre-/ a mid-/ and post-journal, detailing their expected characteristics and then describing what occurred and how their initial expectations were altered. The teachers mentioned high thinking skills, creativity, fast problem solving skills, and a lack of communication skills as intellectual characteristics of gifted students and high motivation and task commitment as social characteristics. They mentioned the characteristics in textbooks on pre- and mid-journals, but presented their observations in post-journals such as lack of communication skills, competitive spirit, and frustrations. The study found that teachers broadened their view of giftedness, recognized the need to adapt instructions for gifted students, realized the necessity of knowing the students to differentiate instruction patterns, and emphasized teaching-learning strategies for the gifted. These results contribute to the promise of having regular classroom teachers engage in a field experience with gifted students to supplement discussions about gifted education lectures.

Influential Factors of Foreign Market Entry of Korean Fashion Firms (한국 패션 기업의 해외 시장 진입에 영향을 주는 요인에 관한 연구)

  • Cho, Yun-Jin;Lee, Yu-Ri
    • Journal of the Korean Society of Clothing and Textiles
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    • v.30 no.12 s.159
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    • pp.1768-1777
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    • 2006
  • As the fashion industry comes under the influence of globalization throughout all fields of industry, the globalization and the market entry strategies are required for Korean fashion firms. This study attempted to analyze the factors influencing foreign entry mode of Korean fashion business based on Eclectic Theory. Data collection has been carried out from November 25 until December 25, 2005. The questionnaires were sent through e-mail or fax to 622 trading companies. 67 questionnaires were returned for a response rate of 10.7%. Of these returns, 61 usable questionnaires were employed for data analyses. Descriptive analysis, factor analysis, discriminant analysis, and t-test were used for data analysis. First, the most important venture motivation was price competitiveness and many firms were engaged in both production and sales in their target countries, which were mainly in Southeast Asia. Second, the firm's ability and experience were found out as ownership advantage factor, investment stability and market potential as location advantage factor, and contract stability as internalization advantage factor. Third, the result of discriminant analysis showed that location advantage factor was a significant factor in predicting the entry of fashion firms into foreign countries.

Investigating the Effect of Social Learning about Entrepreneurship on Creativity (기업가정신의 사회적 학습이 창의성에 미치는 영향에 관한 연구)

  • Hwang, Yoon Min;Lee, Kun Chang
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.11 no.5
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    • pp.165-174
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    • 2016
  • Recently, global economic recession has a significant influence on promoting launch of start-ups around the world. As is often the case, powerful and bright entrepreneurship is required so that the start-ups may be successful in their target markets. Despite the fact that numerous studies about impact of the entrepreneurship on start-ups exist in literature, there is no study attempting to recognize importance of social learning about entrepreneurship on individual creativity of those who have intentions to become entrepreneurs of start-ups. In this sense, this study proposes a new research model in which social learning about entrepreneurship is assumed to have an influence on individual creativity of start-ups candidates. For the sake of proving the proposed research model more rigorously, we include those constructs such as para-social interaction, imitation of role model, and internal motivation. We garnered 89 valid questionnaires from college students who were invited to the experiments designed for this study. Results proved that para-social interaction and imitation of role model affect internal motivation significantly, which in turn affects individual creativity positively. These results also provide theoretical directions revealing the embedding process of entrepreneurial capital among society.

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