• Journal of Korean Library and Information Science Society
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• v.48 no.2
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• pp.323-344
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• 2017

Despite the close relatedness of the factors for reading motivation and book selection, few researchers have examined these factors together in a single study. To deal with this dearth of research, this study was designed to explore factors of motivation for reading and book selection of high school students comprehensively. The authors conducted in-depth interviews with fifteen high school students and analyzed their responses in order to identify the meaningful factors. The findings of this study reveal the five major factors: (1) characteristics of information sources, (2) school and learning environment, (3) individual factors, (4) home environment, and (5) social environment. In particular, the five types of factors seem to have a combined effects on reading motivation and book selection. The findings also suggest that one's reading motivation is a prerequisite for his/her book selection; however, the reading motivation does not always lead to book selection. The results of this study may deepen our understanding of reading behavior of high school students, which can be used in reading instruction and designing new programs.

• 한국체육학회지인문사회과학편
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• v.54 no.3
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• pp.439-452
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• 2015

The purpose of this study is to encourage continuous participation in sports and to provide basic data for the promotion of participation in leisure sports. To achieve the purpose, this study conducted factor scaling analysis on participation motives for leisure sports and subdivided them to analyze psychological reactions of participants. As for study methods, this study collected master and doctor's degree theses and academic journals on motives for sports participation that were conducted from 1997 to 2012 from Korean major search engines. On the search engines, a keyword 'motive' was searched first and then studies on participation motive for leisure sports were collected. Key words that appeared when searching 'motive' were combined with other key words and word spacing between them were checked before conducting a literature analysis. The study results showed that participation motives for leisure sports were divided into a participation motive, an internal motive, an external motive, a leisure motive and other motives. It was identified that there were 23 factors for the participation motive, 17 factors each for the internal motive and the external motive, 8 factors for the leisure motive and 57 factors for other motives. It was found out that 76 factors were used to study a participation motive for leisure sports, excluding the factors that have similar or overlapping meaning based on each factor.

• Journal of Digital Convergence
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• v.10 no.9
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• pp.281-287
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• 2012

This study covered the Korean consumers' Luxury Purchase Motivation and benefit factors associated with the consumption behavior. Causal structural relationships between these variables were examined. Examined for the preceding literature on the basis of an analysis of the factor structure of Korean luxury purchase motivation factors and use benefits for Luxury of purchasing to help any relationship whether these factors were confirmed. Firstly, the results confirm the relevance luxury purchase motivations and benefits among the factors, materialistic motives, the economic benefits and practical benefits factors had a positive impact. Personal benefits and social benefits, and cost-benefit factors had a positive impact on the psychological motives. Secondly, the luxury of buying does not have a significant effect on the material motives. The other hand, had a positive effect on psychological motives. Third, the benefits of relevant factors on the purchase of luxury used. Personal factors, economic and practical benefits, they did not have a significant impact. Social benefit factors had a negative impact. Finally mediated side effects among these factors was confirmed. Only psychological motives mediating effects on factors of social benefits through the purchase of crazy. The results of this study to describe the consumer luxury purchasing behavior on buying behavior, as well as a simple linear relationship between the factors for the benefits to be gained by using luxury purchase motivation indirectly explained the process for luxury marketers in the future, and psychological characteristics offered to consider the implications.

• Management & Information Systems Review
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• v.31 no.3
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• pp.271-305
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• 2012

Due to the growing activity of online communities recently, its influence is gradually growing. Furthermore, it also has a huge effect on corporations in establishing their marketing strategy. One important aspect that occurs is that there is a high possibility that the interest of online community members, which was first organized because of a common interest, will be similar. Thus, there is a growing desire to share information and knowledge that would be mutually useful among them. Therefore, this study aims at revealing the motivation factors on why such knowledge sharing behavior occurs among online community members that are voluntarily organized. The detailed objectives of this survey is to first conduct qualitative research on online community members, and then to examine what are the motivation factors that cause knowledge sharing behavior among online community members. Second, by developing questionnaires according to the analyzed contents of the qualitative research results, the reliability and feasibility of such questions are to be verified. As a result, new motivation factor of knowledge sharing which was not suggested in the existing studies because of characteristics of online community was revealed. If the results of existing related studies and those of this study are compared, the six factors such as desire of showing off, awareness, perceived benefits, pleasure, challenge and sense of belonging except for motivator such as sense of achievement and compensation, trust are newly discovered motivators of knowledge sharing behavior.

• The Journal of the Korea Contents Association
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• v.19 no.12
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• pp.129-140
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• 2019

This study investigated cyber university students' motivation and demotivation in learning English. Data was collected from a survey of 498 students in a general English course at a cyber university located in Seoul. The survey inquired into participants' English learning motivation and demotivation. To analyze the data, frequency analysis, descriptive statistics, t-test, and ANOVA were used. The findings reveal that among the motivation factors ideal L2 self was the main cause of motivation followed by promotion-based instrumentality. Among the demotivation factors the anxiety factor was found to have the highest mean followed by negative investment value for learning English. The statistical analysis of English learning motivation and demotivation according to the participants' characteristics indicates that, in terms of English learning motivation factors, the male participants' ought-to L2 self was significantly higher than that of the females' and the promotion-based instrumentality of the students who are unemployed was higher than those who are employed. Moreover, the younger the students' age, the higher their competitive motivation and promotion-based instrumentality. In terms of English learning demotivation, the female respondents achieved higher scores in the factors of anxiety, passive learning style, and negative investment value for learning English than their male counterparts. In addition, employed students showed higher demotivation in negative investment value for learning English than those without employment. The findings of this research can be used in developing online English programs for cyber university students who possess diverse learning goals.

• The Journal of the Korea Contents Association
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• v.7 no.10
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• pp.262-273
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• 2007

The current study sought to acknowledge the female sport fan as a sport marketing segment. In order to do so, female sport consumption motivation was identified and among motivation factors, factors effecting re-attend intention and word of mouth intention according to level of team identification was identified. In order to accomplish the purpose a focus group interview was conducted concerning female sport fans, and a survey took place in Korean Pro-sport event collecting 300 data. Among 300 data 248 data were used for the analysis. Using Lisrel 8.7 and SPSS 15.0 correlation analysis, descriptive analysis, confirmatory factor analysis, and multiple regression analysis was conducted. The results of study are as follows, First, 9 female sport consumption motivation was identified and among these factors, skill, achievement, drama, and escape had a positive effect on re-attend intension. Second, among 9 female sport consumption motivations skill, achievement, and social factor had a positive effect on word of mouth intention. Third, among the motivation factors, factors effecting re-attend intention had difference on the level of team identification. Forth, among the motivation factors, factors effecting word of mouth intention had difference on the level of team identification.

• Journal of Convergence for Information Technology
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• v.9 no.8
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• pp.110-122
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• 2019

IT innovation, cultural revolution based on smart and social networks diversified sharing economy services. Due to the rising of business utilizing the sharing economy concept, it is important to better understand the motivational factors that drive and deterrent sharing economy services in the marketplace. Based on responses from 809 adult users, 3 drivers and 2 deterrents affecting intention to use of sharing economy services were identified. Then this study categorized sharing economy services as three types of segments based on consumer perceptions and subjectivity, and analyzed differencies of perceptions on motivational factors between groups. As a result, redistribution market group has shown meaningful different average scores on economic benefit, sustainability and social risk with other groups. Based on the empirical evidence, this study suggests several propositions for future studies and implications for sharing economy businesses on how to formulate optical strategies and manage users.

• Korean Journal of Construction Engineering and Management
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• v.20 no.4
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• pp.77-85
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• 2019

Death accidents rates in construction industry is increasing high recently. Such a phenomenon may be seen as a limitation of current management methods and legal actions. Therefore, purpose of this study was to find priorities of construction Workers safety activities related to motivational factors and to check perception differences between construction workers and construction engineers and to find a main factor of workers attitude, behavioral causes and find a way to reduce the accidents causing in construction industry. For the research, we did a survey with construction workers and construction engineers asking about 3 top motivators 'economic, environmental, safety, cultural, and administrative factors' in 21 details. According to the survey, the biggest difference between construction workers and construction engineers was about a working environment and safety cultural factors. Also, workers and engineers were both positive about safety incentive. Based on the results of this study, safety accidents will be reduced through worker-oriented management.

• Proceedings of the Korean Society for the Gifted Conference
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• 2003.05a
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• pp.109-126
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• 2003

The Purpose of this study was to develop the instruments which can measure motivation as a component of Visual Artistic Giftedness with in elementary school period. This study prescribed the variable factors of measurement after abstract and classify the characteristics of Visual Artistic Giftedness through literature studies. And it produced instruments those are finally composed of 27 items through the preliminary test. They were evaluated in terms of content validity, construct validity, and reliability by implementing them to 679 elementary school children from the first to sixth grades Statistical analyses were carried out to verify the validities and reliability. Content validity was found to be satisfactory by expert’s evaluation on the test items. Construct validity was also found to be satisfactory through factor analyses which showed the four factors which the identification instruments were intended to measure such as, interest/ attitude/ taste, endurance/ concentration, curiosity/ imagination/ sensitiveness, aesthetic Concurrent validity was also found to be satisfactory with high coeffients of Barron-Welsh which were calculated as .76 in motivation, In conclusion, the instruments about motivation of Visual Artistic Giftedness during elementary school period developed by this study are highly reliable on its reliability and validity.

• Journal of Digital Convergence
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• v.14 no.9
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• pp.149-158
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• 2016

Recently social commerce has become an issue in E-commerce. It was made in purpose to seek the satisfaction of consumers plan to shop attempts to boost use of social commerce. Social commerce motives and benefits and loss factors are examined the impact of purchase satisfaction. Statistical analysis was performed using the multiple regression analysis. The results were as follows. First, economic incentives and hedonic motivations and opportunistic motivation factor had a significant effect on purchase satisfaction. Second, the benefits are psychological factors and price benefits had a significant effect on purchase satisfaction. Third, the more it feels less sense when using social commerce and economic losses, as used to feel less discomfort were higher purchase satisfaction. Finally, it was confirmed that the greater the relative benefit factors influence than the loss factor. This study is significant in that it provided meaningful data from the viewpoint of a consumer who uses social commerce sites.