• Journal of the Korea Society of Computer and Information
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• v.18 no.7
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• pp.125-137
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• 2013

Seoul city provided u-tourism services for inbound tourists' convenience. These services began in April, 2010 and were completed in advanced way by the end of 2011. Seoul city developed a brand fit to the new services simultaneously for communicating it. Recently, there are so many cities in the world that steadily try to give favorable impression and images to people. In the study, we analyze the process of brand building to present a guideline for city brand and tourism service brand building. The study includes a series of brand making process such as environment of brand, customer analysis, design of brand platform, brand hierarchy, visualization of various brand factors, strategies of operation and performances of brand awareness and draw a conclusion and suggest an advice. As for implication, the study shows the necessity of service brand launching plus Seoul official brand(Hi, Seoul), the service brand including ubiquitous concept, development of brand factors with complementarity and observation of systematical methodology.

• Journal of the Korea Convergence Society
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• v.11 no.6
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• pp.127-135
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• 2020

Busan is a world-class tourist city representing Korea, and more professional storytelling is needed in the development and promotion of products. The purpose of this study is to convey the image of Busan using storytelling techniques to foreigners, and then examine the correlation between the intention of purchase and oral intention of the related tourist souvenirs. A survey of 162 foreigners was conducted. The results showed that storytelling exposure and visiting experience on tourist sites and the design of tourist products have a certain correlation between the intention of purchase and oral intentions. Attractive souvenir design, visiting experience in the region and storytelling in the area involved are expected to contribute positively to the revisit of foreign tourists and the attraction of potential tourists. This study is meaningful in that it provides a new direction for promoting Busan tourism products, and in the future, the district will conduct additional verification for tourism cities other than Busan to verify the research hypothesis extensively.

• Proceedings of the Korean Society for Emotion and Sensibility Conference
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• 2009.05a
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• pp.31-34
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• 2009

본 연구에서는 공공자전거 코스 개발 및 국내외 공공자전거 시스템 조사를 통해 자전거 활성화 방안을 조사하였다. 대상지역 선정은 전주시의 관광 자원 개발을 위해 자전거 코스가 관광 코스와 연계될 수 있는 기존의 자전거 전용도로를 선정하였고, 각 코스의 구간별 현황을 분석하여 지역에 맞는 자전거 네트워크 시스템의 적응 가능성을 검토하였다. 실험에서는 지역 공공자전거 개발을 위해 전주시 자전거 코스의 문제점을 조사한 결과, 대상지까지 이동에 있어서 자전거 전용 도로와 인도 그리고 자전거 도로가 없는 구간들이 많아 실제로 이용하는데 한계가 있으며 구간별로 장애물과 좁은 도로 등으로 사고의 위험이 들은 것으로 조사되었다. 또한 국내외의 자전거 시스템을 종합 비교해 보면 RFID 및 PDA등이 적응된 유비쿼터스형 공공자전거 시스템 도입이 필요하고 이용자의 안전을 최우선으로 고려한 디자인 설계 및 공공자전거 그리고 각 지자체 자전거와 호환이 가능한 시스템 개발이 필요한 것으로 나타났다.

• Proceedings of the Korea Contents Association Conference
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• 2019.05a
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• pp.253-254
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• 2019

문화특별시 춘천의 혁신적인 도시재생을 위해서는 문화 예술로의 접근을 기반으로 클러스터가 조성 되어야하며, 현재 진행되고 있는 사업을 활성화하기 위해서는 사회 시설 기반 활용을 통하여 기존의 원 도심과 도시 재생 개발과의 연계를 구축하여야한다. 춘천의 지속 가능한 문화예술 활성화 공동체 공간 확대와 사업의 확장은 문화예술, 관광, 산업 융 복합 도시재생의 새로운 랜드마크 성공사례가 될 것으로 사료된다.

• Korean Journal of Environment and Ecology
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• v.12 no.2
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• pp.156-162
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• 1998

The disposition of ecotourism was surveyed form October 5 to 22 in 1996. 600 persons were participated from 5 big cities including Seoul in Korea. Of those individuals, 48% were males, 52% were females, 50％ of respondents reported that they had gone as far as college, and 38% were 20 years of age. Most percentage of respondents (72%) were not satisfied from their leisure behavior in their daily life, 60% of respondents had a chance to visit outdoor recreation areas per month. The most respondents(75%) didn't hear the concept of ecotourism, but they recognized necessity of the ecotourism development. There was a tendency in the sample for high disposition of ecotourism subjects to be more likely to intend to interest in environmental problems, and participate to environment movement. They were very interested in ecotourism. The differences existed in ecotourists' dispositions of ecotourism, according to their scio-economic characteristics. The potentional ecotourists' intentions of visiting eco-park had strong relationships with the disposition of ecotourism.

• Korean Journal of Environment and Ecology
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• v.12 no.1
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• pp.102-114
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• 1998

Ecotourism has surged from conflicts between negative impacts of mass tourism and environmental issues. As an alternative tourism, ecotourism compromises extensively environmental, economic, educational, and cultural concerns. Ecotourism can be defined as environment-based tourism that ensures sustainable growth and development through conservation of natural and human environment, promotion of regional economy, and provision of tourism service in natural environment areas. Ecotourism should consider two key challenges; an effective means that may protect local economy through tourist-based income and improvement of residential circumstances, and role as leisure space that can improve tourist's experiences. The purpose of this study was to summarize ecotourism concepts through literature search and develop an ecotourism planning framework for Korean rural communities. In addition, developed planning framework in this study was applied to Jeongdori area, Wandogun, Korea as a case study in order to analyze its feasibility. A trial application in Jeongdori area demonstrated a possibility that ecotourism planning framework can be successfully adopted to a wide range of Korean rural communities. To ensure objectivity of framework, systematic case studies must be done in the future.

• Proceedings of the Korea Water Resources Association Conference
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• 2022.05a
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• pp.455-455
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• 2022

경제적 발달과 사회적 성장으로 인한 도심지 하천과 호소와 같은 수변공간의 개발에 대한 시민의 요구는 다양화되고 높은 수준의 요구가 증가하고 있다. 도심의 수변공간은 도시내 다양한 사회생활과 사람간의 교류가 이루어지는 활동적인 공간이자. 정적이기도 한 다양한 기능을 가진 공간이다. 이러한 도시내 수변공간은 공간은 도시를 관류하는 하천을 중심으로 시민들의 일상적인 휴식과 산책, 여가 생활을 할 수 있는 공간으로 개발되어 왔다. 그러나 전국 주요 도시의 하천들이 수변개발을 통해 동일한 시설과 콘텐츠를 적용함으로써 하천의 다양성이 부족하였다. 수변공간의 개발은 1990년대 이후 도심하천중심의 조경하천으로 개발이 진행되었으며 수변공간 주변에 주거지역이나 상업지역이 들어서면서 기존의 도심 공간에 수변공간이 개발되어 시민의 접근성을 높이고자 하였다. 그러나 개발된 수변공간은 최근의 수변공간 개발은 시민들이 즐겁고 편안하게 즐길 수 있는 공간을 제공하고 지역의 특성을 살리는 방향으로 추진되고 있다. 현재까지 개발된 수변공간은 접근성과 공공성의 결여 주변여건과의 부조화 등이 문제점으로 제시되고 있다. 그럼에도 불구하고 많은 수변공간에서 관광, 축제, 일상휴식, 레저 등 다양한 목적과 기능으로 시민들이 활용하고 있다. 본 연구는 수변공간 개발을 위해 선행연구를 조사하여 문제점과 수변개발의 특성, 유형 등을 분류한 후 수변공간 개발 시 고려사항과 평가사항을 제시하였다.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.20 no.10
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• pp.384-394
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• 2019

The purpose of this study is to investigate the relationships between physical factors, economic factors, and cultural factors of tourism gentrification (TG) in urban areas. Based on the results of an empirical analysis, we provide the basic theory and practical implications of the relationship between tourism phenomena and city image. This study used a questionnaire for residents of the Jeju area. From September 1, 2018, to October 3, 2018, the survey was conducted in Nuemori Street, Yeongdong Street, Gucheong Eup, and Moon Town. Thus, we use 479 samples for analysis out of 500 samples obtained. This study produced two important results. First, the physical, economic, and cultural factors of tourism gentrification have significant effects on cognitive image and emotional image. Second, economic factors have statistical significance in cognitive image and emotional image. These results and implications can be useful for practical implications of the theoretical implications of tourism gentrification and regional specialization promotion policies. In addition, from the economic point of view, what should be considered is that development-centered area development can have a negative impact on urban image. Despite these research results, there are limitations in the research, such as cross-sectional studies and short-term studies, and we look forward to a longitudinal study in the future from a long-term perspective.

• Journal of the Korean association of regional geographers
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• v.8 no.1
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• pp.83-97
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• 2002

In this study we shall compare the differences among Korean tourists' behavioral patterns according to tourists' residences by using statistical techniques on questionnaires for 1,372 tourists around Korea. In conclusion, we found varying degrees of influences among touristic behaviors in relation to residences, We documented 11 out of 14 categories of touristic behaviors in urban/rural areas around Korea. And there were 4 out of 14 categories of those found in provincial areas. Characteristics of urban/rural areas had a significant influence on touristic behaviors compared to provincial areas. Therefore, tour authorities provide for a balanced policy of travel around Korea. As mentioned above, these touristic behaviors had many differences according to urban/rural areas and provinces. We are concerned that these differences are likely to cause psychological disturbances among social classes. I hope that these results will be reflected in the development policies of tourist goods and tour sites.

• Journal of Digital Convergence
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• v.16 no.7
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• pp.145-151
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• 2018

This paper is a study on city brand development which is increasingly interested as a means to enhance the attractiveness of the city. the previous research, the design of city brand identity was an application from the internal stakeholder's point of view related to the metropolitan government. However, in the present study, we tried to take a external approach that perceptions and designs city brands from the related to the consumer. For the purpose of research, based on previous studies, we extracted three images of leading, stable and amusing city brand images and prepared three scenarios for the imaginary city as experimental stimuli. The results showed that the overall city brand attitude, residence intention, and tourism intention to the imaginary city were significantly different according to the leading, stability and amusement brand image. According to the results of this study, it is necessary to continuously effort the development of city brand image which is perceived by consumers in order to differentiate city.