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http://dx.doi.org/10.5762/KAIS.2019.20.10.384

A Study on Relationship among Recognized by Tourism Gentrification and Urban Image  

Yang, Sung-Soo (Department of Tourism Convergence, Jeju National University)
Joa, Bong-Doo (Computer Multiedia, Cheju Halla University)
Publication Information
Journal of the Korea Academia-Industrial cooperation Society / v.20, no.10, 2019 , pp. 384-394 More about this Journal
Abstract
The purpose of this study is to investigate the relationships between physical factors, economic factors, and cultural factors of tourism gentrification (TG) in urban areas. Based on the results of an empirical analysis, we provide the basic theory and practical implications of the relationship between tourism phenomena and city image. This study used a questionnaire for residents of the Jeju area. From September 1, 2018, to October 3, 2018, the survey was conducted in Nuemori Street, Yeongdong Street, Gucheong Eup, and Moon Town. Thus, we use 479 samples for analysis out of 500 samples obtained. This study produced two important results. First, the physical, economic, and cultural factors of tourism gentrification have significant effects on cognitive image and emotional image. Second, economic factors have statistical significance in cognitive image and emotional image. These results and implications can be useful for practical implications of the theoretical implications of tourism gentrification and regional specialization promotion policies. In addition, from the economic point of view, what should be considered is that development-centered area development can have a negative impact on urban image. Despite these research results, there are limitations in the research, such as cross-sectional studies and short-term studies, and we look forward to a longitudinal study in the future from a long-term perspective.
Keywords
Tourism Gentrification; Urban Image; Cognitive Image; Affective Image; Physical Factor; Economical Factor; Cultural Factor;
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