• Title/Summary/Keyword: 도서관 이미지

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Developing Measurement Scale to Measure Service Image for Academic Library Services - Measuring Image as Academic Community Service (도서관의 브랜드 이미지 측정 모델 개발 - 대학도서관을 중심으로 -)

  • Park, Joseph Joo Suk;Park, Sang Keun;Cho, Hyun Yang
    • Journal of the Korean Society for Library and Information Science
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    • v.47 no.4
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    • pp.275-294
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    • 2013
  • This study utilizes structural equation modeling process to identify contributing factors that have been extracted through the first study of exploring library service and image building related factors. This study, specifically, tests the relationships between endogenous and exogenous variables that are assumed to have inherent relationships when building public library service image. As denoted from the first study, this one uses three dimensions and nine conceptual level constructs and 20 different measurement items for further test. The results of this study is that particular items to measure the image for the users would not have been fitted to the other set of samples. Also, there are differences between the two employee groups in the recognitions of images.

Study on the Place Image Factors for Place Branding of Public Libraries (공공도서관의 장소브랜딩을 위한 장소이미지요인에 관한 연구)

  • Yu Jeong, Kang;Jee Yeon, Lee
    • Journal of the Korean Society for Library and Information Science
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    • v.56 no.4
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    • pp.129-159
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    • 2022
  • This study generated primary data for supporting the place branding as a part of the library advertising and marketing strategies to increase public library visits. The literature review enabled the use of the place branding concepts to discover the relationships among the constituent parts, factors, expected outcomes, and loyalty, then to develop the research model and the hypothesis, which were verified using the Structural Equation Model. There were 34 research hypotheses, of which 21 were adopted. The place image factors such as library reliability, library reciprocity, and library safety were found to be significant. This study derived social contribution value as new place value and place image factors as the potential brand image of public libraries. It helped select the place image factors that best fit the local library's core values (i.e., place value). This study is meaningful because it is a fundamental study to introduce place branding in public libraries as an advertising and marketing strategy. And it is expected that public libraries will grow into high-quality brands with high awareness, loyalty, and secure leadership in the local community.

An Analysis of the Social Image of Library: Focused on the Analysis of Newspaper Articles (도서관에 대한 사회적 이미지 분석 연구 - 신문기사분석을 중심으로 -)

  • Kim, Ji-Hyun
    • Journal of Korean Library and Information Science Society
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    • v.49 no.4
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    • pp.219-236
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    • 2018
  • This study investigated the image of library in our society by analyzing newspaper articles related to libraries. A total of 3065 newspaper articles reported in Kyunghyang, Hankyoreh, Chosun, and Joongang from 2000 to 2017 were analyzed using time series analysis. The results of the time series analysis showed the number of newspaper articles related to library declined to a peak in 2009. Also, there were differences in the content of newspaper articles by year except for those content related to books. There were many articles about 'information' and 'use' in early 2000, about 'library operation and opening', 'culture' from 2006, and about 'residents of the area', 'culture' after 2012. These content of newspaper articles may reflects the image of library in our society. Finally, this study dis cussed practical ways of public library promotion.

Study about Library and Information Center's Image of Library and Information Science Students as Workplace (문헌정보학과 학생의 직장으로서의 도서관·정보센터 이미지 분석)

  • Cho, Jane;Lee, Jiwon
    • Journal of the Korean Society for Library and Information Science
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    • v.50 no.3
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    • pp.113-132
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    • 2016
  • Positioning technique which has been widely used for making marketing strategy by analyzing customer's image also has been used for public and test-taker's image analysis about public facilities, entrepreneurs, universities. This study analyze image of library and Information science students who trying to find a job in library fields about diverse types of library and information centers by Positioning technique. As a result of Similarity cognition analysis by multidimensional Scaling and K-means clustering, it was found that students recognize that public, national, university, school library are similar, on the other hand, portal company and special library are different from those types. In the jobs, user service jobs and technical service jobs are recognized as separated clusters, and cultural program job is also recognized dissimilarly from those clusters. By the way, images about work satisfaction and stability of employment shows high in national library; high wage shows high in portal company; employee's growth potential shows high in special library; job importance shows high in reference service jobs; difficulty shows high in content's job. Anyway, in the workplace selection, almost students regard stability of employment as top priorities, accordingly they prefers public library at most. Such a preference concentration tendency is strongly appeared in local university students than in metropolitan area students as a result of Pearson's chi-square test.

A Study on Usability of Interface Metaphors (인터페이스 메타포의 유용성에 관한 연구)

  • 서은경
    • Proceedings of the Korean Society for Information Management Conference
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    • 2001.08a
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    • pp.149-152
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    • 2001
  • 이용자 중심의 인터페이스 개발은 현재 검색시스템에서 가장 중요한 이슈가 되고 있다. 인터페이스에서 메타포의 사용은 바로 이용자 편의성을 높이는 방안이라 할 수 있다. 본 연구는 대학도서관과 공공도서관의 검색인터페이스에서 사용하고 있는 메타포의 유용성을 평가하였다. 그 결과 현재 사용되고 있는 메타포의 문제점은 비슷비슷하다는 점이며 한 이미지가 유일한 의미를 갖고 있지 못하여 혼동을 야기 시킨다는 점이며, 이미지와 텍스트간의 의미적 관계 또한 명료하지 않게 나타났다. 따라서 메타포 개발시 이미지에 담겨진 의미가 모든 이용자와 같을 수 있도록 논리적 유사점을 찾아내어야 할 것이다.

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Reflections of Libraries and Librarians in Korean Children's Literature (우리나라 창작동화에 나타난 도서관과 사서)

  • Woo, Yun-Hee;Kim, Jong-Sung
    • Journal of the Korean Society for Library and Information Science
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    • v.48 no.1
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    • pp.277-298
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    • 2014
  • The purpose of this study is to examine the images of libraries and librarians in Korean children's literature. For this purpose, fourteen children's fictions that the main background is library are analyzed. Library's role appeared in the children's fictions is focused on reading books. In the children's fictions, librarians are usually women and described as friendly and active people. And their role is shown as strongly committed to children's reading activities. Library services and activities for information literacy education and cultural development of children is hardly reflected in the fictions. It implicates that the libraries and librarians in children's literature is very reflective of those in the real world.

Digital Library and Information Management (디지털 도서관(圖書館)과 정보관리)

  • Kim, Soon-Ja
    • Journal of Information Management
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    • v.26 no.1
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    • pp.16-51
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    • 1995
  • Information management area faced new challenge arised from the developments of the computer and the information network, and the advent of information super highway. With deep perception of importance of the information, developments of information technologies, and change of the users' environment, we came to envision the digital library. This paper intends to describe the concept and function of the digital library, and to examine some of information technologies such as CD-ROM, OCR technology and image scanning, hypertext, hypermedia and multimedia. And it also considers the strategies for electronic information services and the applicability of the current information technology for digitalization by case studies of the existing database systems.

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Design of an Image Retrieval System for Structured Documents (구조화된 문헌의 이미지정보 검색시스템에 관한 연구)

  • 박현주;정영미
    • Proceedings of the Korean Society for Information Management Conference
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    • 1997.08a
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    • pp.79-82
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    • 1997
  • 전자도서관 환경에서의 필요성으로 인해 이미지정보에 대한 관심과 정보로서의 가치 및 중요성이 널리 인정됨에 따라, 이를 위한 효과적인 색인방법과 검색시스템이 요구되고 있다. 이에 본 연구에서는 구조화된 문헌의 이미지정보를 자동으로 색인하여 데이터베이스를 구축하고 WWW상에서 이용할 수 있는 이미지정보 검색시스템을 구현하였다.

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Development, Implementation, and Analysis of a Maker Education Program in School Library: A Case Study of Daegu S High School (학교도서관 메이커 교육 프로그램 개발과 운영 사례 분석 - 대구 S 고등학교 사례를 중심으로 -)

  • Kang, Bong-Suk;Jung, Youngmi
    • Journal of the Korean Society for Library and Information Science
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    • v.53 no.2
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    • pp.117-137
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    • 2019
  • The purpose of this study is to guide the design and operation of maker education programs in school library and to spread them by sharing the maker education program case. For this purpose, we explained the case of maker education of Daegu S high school library and analyzed its significance in terms of users in quantitative and qualitative way. In order to analyze the user's perception of the image and self-efficacy of capacity building of school library maker education, we compared it with the perception of existing school library education programs. In addition, we analyzed whether there is a statistically significant difference in the perception of the maker education according to the grade of the student and the experience of the maker education. The perception of school library maker education was not more positive than the existing school library education program. However, it is noteworthy that students who experienced school library maker education showed a positive image and high level of perception of the self-efficacy of capacity building in both existing school library education and manufacturing education compared to those who did not. These results suggest that school library maker education can improve the overall image of school library education and raise perception of the self-efficacy of capacity building. We hope that this study will contribute to activate school library maker education.