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http://dx.doi.org/10.4275/KSLIS.2013.47.4.275

Developing Measurement Scale to Measure Service Image for Academic Library Services - Measuring Image as Academic Community Service  

Park, Joseph Joo Suk (숙명여자대학교)
Park, Sang Keun (경기대학교 문헌정보학과)
Cho, Hyun Yang (경기대학교 문헌정보학과)
Publication Information
Journal of the Korean Society for Library and Information Science / v.47, no.4, 2013 , pp. 275-294 More about this Journal
Abstract
This study utilizes structural equation modeling process to identify contributing factors that have been extracted through the first study of exploring library service and image building related factors. This study, specifically, tests the relationships between endogenous and exogenous variables that are assumed to have inherent relationships when building public library service image. As denoted from the first study, this one uses three dimensions and nine conceptual level constructs and 20 different measurement items for further test. The results of this study is that particular items to measure the image for the users would not have been fitted to the other set of samples. Also, there are differences between the two employee groups in the recognitions of images.
Keywords
Academic Library Brand; Academic Library Brand Image; Library Brand; Brand Image;
Citations & Related Records
Times Cited By KSCI : 1  (Citation Analysis)
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