• Journal of Internet of Things and Convergence
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• v.5 no.2
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• pp.89-94
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• 2019

The purpose of this study was to empirically analyze the motivation of university lifelong education and the factors that are important in selecting it. In the motivation for participation of adult learners, learning new knowledge and skills in the first place and learning new things in the second place were good, so that they could learn together in the third place. Active school investment in faculty and staff will be needed to increase program diversity and quality through professionalism. Adult learners are getting information from the system they are interacting with, and furthermore, they learn the information from the public relations of university professors. Since they are acquiring paths and information through acquaintances, it is necessary to continuously promote the curriculum to unspecified adult learners. Advertisement should take advantage of various convergence strategies such as hanging banners in the area, publicity of the subway, local newspapers, word of mouth, SNS, and the Internet.

• Archives of design research
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• v.19 no.6 s.68
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• pp.21-26
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• 2006

This paper suggests our own new brand, Kirin. Not only we are able to design the symbolic animal of UOU, but also we are able to use the character to advertize UOU and merchandize it. These days many men between teens and 30s contact with the various characters through internet games, also they purchase goods related with the characters. For women between elementary students and workers, they purchase the various character goods such as stationery, clothes, and dolls. However, there are not many universities that produce their own characters to advertize their schools and to merchandize them. From this point of view, developing new brand would be the medium of transmitting joy to attract excellent students and to elevate the love of school. Originating the distinctive character in UOU can be used as various merchandising through licensing. Moreover, this friendly brand using character would be produced as skin image of fun and stories and spread through internet homepage. Finally, it would accord with the brand needs of consumer and contribute to advertize UOU.

• 한국공간정보시스템학회:학술대회논문집
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• 2007.06a
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• pp.401-406
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• 2007

대학 입학생의 수가 급격히 감소하면서 각 대학 당국에서는 많은 입학생 유치와 학교 운영의 문제를 개선하기 위하여 다양한 방안을 모색하고 있다. 특히 대학의 입시 및 입학현황 자료는 대학당국의 입학 및 홍보정책을 결정하고, 나아가 학교생활복지를 향상하는데 있어서 중요성이 매우 높은 자료이다. 따라서 다양한 입시 및 입학 관련 현황 자료와 대학 결정 요인을 고려한 효율적인 분석이 이루어질 수 있는 입학관리시스템의 도입이 절실히 요구된다. 본 연구에서는 기본지리정보 데이터를 바탕으로 대학입시 지원자, 합격자 및 등록자의 자료에 대하여 분석할 수 있는 대학입학관리시스템을 개발하였으며, 해당 시스템을 이용하여 지역별 지원자, 지역별 합격자, 지역별 등록자, 지원자 대비 합격률 및 최근 3년간 지원자 변화율을 분석할 수 있었다. 또한 대학의 입학홍보정책 및 학교운영에 요구되는 합리적이고 적합한 자료를 제공할 것으로 판단된다.

• 대학교육
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• s.132
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• pp.23-29
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• 2004

대학이 외국인 학생 유치에 대한 의지를 갖고 해외 유학박람회 참가 등 적극적인 홍보를 통하여 대학의 인지도를 높이는 것이다. 동시에 외국인 학생을 위한 기숙사 등 거주 여건을 확보하여 수학 환경을 개선하는 노력이 있어야 한다.

• Journal of Korean Society for Geospatial Information Science
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• v.16 no.2
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• pp.77-86
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• 2008

The information of university entrance examination is important information to examinees as well as each universities. And this information can be used various fields. By using this information, examinees can choose the university which is most suitable regions through oneself's grade, and universities can decide the entrance policy and public relations of university. Furthermore, this information can be used important data to promote student's welfare. Therefore the introduction of College Matriculation System which can share between examinees and universities is keenly required. This study has developed the College Matriculation System which is Web2.0- based by using Naver Map API. By using this system, the information about candidates, and successful candidates and registrants for admission can be analysed, also the ratio of successful candidates in comparison with candidates and the change ratio of candidates during these three years can be analyzed. Besides, it can be supported the entrance public relations policy of universities by managing the public relations history, and it can be provided the information of university by grade to examinees on matriculation information based. Therefore, it was possible that manage and practical use of various data through connected with map based on web 2.0 which is opened. And it is considered possible to express more various information based on map constructing GIS system of user center that is not GIS system of existent offerer center.

• Journal of Korean Society for Geospatial Information Science
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• v.15 no.1 s.39
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• pp.9-16
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• 2007

As a number of new college students is dramatically decreasing, each college is trying to find various solutions for gathering many students and operating a school. In specialty, information such as entrance examination and matriculation status data is very important for a college to decide a direction of admission and public relations policy, and increase welfare of the school. Therefore, it is seriously needed for a school to introduce a matriculation management system that can do the effective analysis through various entrance examination and matriculation status data and decision factors of school. In this study, I developed a matriculation management system which can analyze information of applicants, successful candidates and registrants based on national framework data, and was able to analyze applicants, successful candidates, registrants by regional groups and the ratio of successful applicants against applicants and the change rate of applicants in the last 3 years. It is expected that the developed system can provide appropriate and rational information for public relations policy and operation to a college.

• Proceedings of the Korea Contents Association Conference
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• 2011.05a
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• pp.139-140
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• 2011

본 연구는 대학 브랜드 마케팅 시대를 맞이하여 대학의 브랜드 이미지 확립과 각종 홍보 수단으로 활용되고 있는 전문대학의 캐릭터의 유형을 조사 분석하고 이를 활용하는 방안을 제시하고자 한다.

• Korea Information Processing Society Review
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• v.3 no.3
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• pp.108-111
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• 1996

• Archives of design research
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• v.15 no.2
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• pp.125-136
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• 2002

The purpose of this study is to investigate the editorial design of the advertising brochure in relation to the promotion of entering college freshmen. The role and function of the brochure promoting universities have been explained in terms of the editorial design. The special regard is paid to the Grid-system that must be handled with the greatest possible care in editorial design of brochures. In this study, it has not only divided into the three categories (Single Grid-system, Multiple Grid-system and Non-Grid-system) according to the Grid-system, and but also analyzed each case of the modeled college brochure. In the analyses, it is found that the using Grid-system brochures are much more effective than that of the lesser using Grid-system, especia1ly in the communication and design. Therefore, the Grid-system is shown to be crucial tool in the current design process of the college brochures. The suggestion of the using criterion of the Grid-system has also been made for the unity as well as diversity of layout in the editorial design. The study then extends this core object principle with the possible development of the Grid-system that includes the balance of the expression of the contents and the artistic structure of design. Additionally, the relationship between the Grid-system and the visual materials for the creative application to the brochure promoting the universities is presented as the final result of this study.

• Proceedings of the Korean Society of Computer Information Conference
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• 2022.07a
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• pp.271-274
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• 2022

몇 년 전부터 유행하고 있는 성격 유형 검사는 여전히 MZ세대들 사이에서 인기를 끌고 있다. 본래는 학교나 군대에서 성격 유형과 적성 파악을 위해 활용하던 검사였지만, 과학적 근거가 있으면서도 자신의 성격 유형을 쉽게 확인할 수 있어 하나의 문화로 자리 잡았다. 이에 마케팅 시장에서는 유형 검사를 활용하여 브랜드·제품 홍보에도 쓰이고 있다. 본 논문에서는 연애와 관련된 유형 검사 사이트를 구현하고 참여한 사용자들이 입력한 정보와 선택한 설문, 결과를 바탕으로 전체 사용자, 남녀로 구분 지어 유형별 선호하는 데이트 스타일을 분석하고자 한다. 유형별에 맞는 데이트 장소를 추천하는 시스템을 개발하고, 이러한 시스템을 통해 데이트 장소를 정할 때 사용자들의 편의성을 도모하고 분석한 내용이 마케팅 시장의 브랜드·제품 홍보와 이벤트에 유용하게 사용될 것으로 기대된다.