• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.17 no.2
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• pp.167-177
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• 2022

Unlike previous studies on AI chatbot preference that focused mostly on satisfaction, this study considered both satisfaction and dissatisfaction. This study established that (1) AI chatbot preference is driven by attractive, must-be, and one-dimensional qualities, (2) AI chatbot need to develop service strategies by taking into account users' satisfaction and dissatisfaction in accordance with preference drivers, and (3) users view interaction as a requisite and thus, if they are not satisfied with services of a AI chatbot, they don't tend to appeal their opinion and leave the service with AI chatbot. This study emphasizes that a AI chatbot that desires to be a dominant market player must provide differentiated services according to the preference drivers and must continuously encourage user participation in order to improve service quality.

• Journal of Digital Convergence
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• v.14 no.3
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• pp.135-141
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• 2016

This paper was conducted to verify the relationship of understanding of learning, service quality, efficiency of convergence e-business valuation. For this paper, it surveyed 179 students and the data were collected Nov. 2~30, 2015. This research analyzed all the samples through ANOVA, t-test utilized by SPSS 22.0 The results as follow. First, understanding of learning, service quality, efficiency had statistically significant difference according to gender. Second, understanding of learning, service quality, efficiency showed statistically significant difference according to grade. The results of this study reveal the fact that the general characteristics like gender and grade made difference to the understanding of learning, service quality, efficiency. Furthermore, this paper may need to include various variables of understanding of learning, service quality, efficiency and suggest research about several university.

• Journal of the Korean Society for Library and Information Science
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• v.41 no.4
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• pp.113-134
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• 2007

This study deals with the role and responsibility of university library in multicultural society. For this purpose, centered the Chinese students in Pusan University, with internet questionnaire surveys on customer satisfaction to the current library portal service and set up a effective digital library evaluation model. In the meanwhile we borrowed evaluation methods and items from LibQUAL+ in part, a world wide famous model, and use Tsinghua University Library's evaluation statistic norms. To summarize the results of this survey, Chinese student's service satisfaction about Pusan University library is still fairly low. Undergraduate and graduate students(including doctor courses) group follows, undergraduates student's satisfaction level is lower than graduate. By analyzing simple satisfaction we can know that library portal service maintained low importance or influence to the user, to internet space user's satisfaction is a relatively high level. And compared with other dimension, statistic data show out that internet space user's satisfaction still maintained a relative high level.

• Journal of Service Research and Studies
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• v.8 no.4
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• pp.53-75
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• 2018

Bicycle-sharing as a product service system in the sharing economy, its characteristic is that users can go to nearby places by the public bike at any time however they don't need to have their own bicycle. However, the service quality of bicycle-sharing and satisfaction of users continuously decrease with the rapid growth number of bicycle-sharing users in China. Based on the double diamond model and from the perspective of service design, this research studies the service experience of bicycle-sharing of Chinese users, focuses on the potential pain points of Chinese users when using the public bike, and designs the optimum proposal to promote users' satisfaction. According to the research result, the research builds a new concept which can satisfy users' demand for communication, enjoyment and option during the cycling. The experience of new service system of bicycle-sharing makes humanized and subconscious interaction possible.

• Journal of Korea Society of Industrial Information Systems
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• v.27 no.5
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• pp.119-128
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• 2022

This study investigated the influence relationship of information service using QR code on customer's service quality perception and loyalty behavior for medical service in the physical environment. As a result of the study, when medical institutions provide location information services about the physical environment by utilizing the usefulness and reliability of QR codes, the perceived quality of customers' QR information will be strengthened, and furthermore, loyalty behavior toward medical services will increase in the future. Considering the spread of smartphones as a popular digital medium today, marketers use QR codes to connect and provide four-dimensional information services without time and place restrictions, thereby strengthening the interactive experience with customers. And these efforts suggest that it can contribute to improving service image and strengthening loyalty beyond simply providing service information to companies.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.20 no.2
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• pp.43-50
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• 2019

Block-chain enjoys technical advantages such as "robust security," owing to the structural characteristic that forgery is impossible, decentralization through sharing the ledger between participants, and the hyper-connectivity connecting Internet of Things, robots, and Artificial Intelligence. As a result, public organizations have highly positive attitudes toward the adoption of technology using block-chain, and the design of university information services is no exception. Universities are also considering the application of block-chain technology to foundations that implement various information services within a university. Through case studies of block-chain applications across various industries, this study designs an empirical model of an integrated information service platform that integrates information systems in a university. A basic road map of university information services is constructed based on block-chain technology, from planning to the actual service design stage. Furthermore, an actual empirical model of an integrated information service in a university is designed based on block-chain by applying this framework.

• Journal of the Korean Society for information Management
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• v.40 no.1
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• pp.73-93
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• 2023

This study conducted a comprehensive analysis and evaluation of library services using YouTube through content analysis of YouTube content and emotional response analysis of user comments. This study analyzed 2,169 YouTube contents and 6,487 comments of users from 61 university libraries. The results showed that the number of 'data' content was the largest among 4 categories, followed by 'communication' and 'education' content, and 'promotion' content. Among the sub-classifications, the number of 'information services' contents was the largest. In the analysis of users' emotional responses to YouTube content, the major categories of users' emotional responses were 'data' content and 'communication' content. Most of the user's emotional responses were positive in all categories of content, and the most frequent user emotional expression was 'good'. In addition, the vocabulary used in the user's emotional response was more about the person appearing in the video than the expression of the content of YouTube contents.

• KLA journal
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• v.53 no.6
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• pp.30-33
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• 2012

대학도서관 사서는 이용자에게 신속한 지식정보를 제공하고 변화하는 교육환경에 신속하게 적용하고 정보욕구를 충족시키고 조직을 발전시키기 위하여 도서관의 기본요소 항목인 사서확보와 장서확충 및 예산과 시설이 잘 갖추어 지도록 노려해야 할 것이다. 그 중에서 대학도서관이 가지는 다양한 기능과 목표를 달성하기 위해서는 도서관에 근무하는 사서의 역할이 중요하다. 왜냐하면 사서의 직무수행이 이용자에 대한 정보서비스의 품질과 밀접하기 때문이다. 특히 전문대학은 설립기관이나 교육목표에 따라 차이는 있을 수 있지만 전문인력을 양성하는 기관으로 인식되는 것은 같다. 하지만 4년제 대학에 비하여 봉사대상은 비슷한 수준임에도 불구하고 상대적으로 기준, 시설, 예산면에서 열악한 전문대학 사서의 현실과 현황을 비교해 보고 사서 구성원을 검토함으로써 전문대학만이 가지는 문제점을 파악하고 전문대학 도서관 사서도 전문직으로서 자부심을 가짐으로써 열악한 전문대학 현실에 대응할 수 있는 대처방안을 모색해 보고자 한다.

• Asia Marketing Journal
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• v.11 no.3
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• pp.91-124
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• 2009

With the intensity of competition and the standardization of technical attributes in telecommunications service market increasing, differentiated activity and customer experience in service encounter is regarded as an important means for creating customer value, however, there is a dearth of good literature examining what MOT activity is composed of according to consumption chain, and how service quality of MOT has influenced customer performance. Especially there exist various services across different phase of Product life cycle(PLC) in household telecommunication service market, customer requirement for MOT might depend on whether its phase is introduction-growth stage or maturity-decline stage, the empirical study is completely lacking. This study classified household telecommunication services into two types by PLC, VOIP and IPTV as Introduction-growth stage services, Internet and PSTN as maturity-decline stage service, and investigated whether there exists a gap between service types in how consumer have experienced MOT, what they consider as important and the relative importance of quality dimension how service quality of MOT has influence on consumer performance. The empirical result from 858 participants shows that there is a difference in consumer experience and requirements across different phases of the PLC, tangibles and assurance are regarded as the most important service quality factors which have a positive influence on customer performance (consumer satisfaction, repurchase intention and word of mouth) at the introduction-growth stage, whereas, reliability, empathy and interactivity are at the maturity-decline stage. Finally, managerial implication is made, limitation is clarified and a direction for further studies is suggested.

• Journal of Korean Society for Quality Management
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• v.47 no.4
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• pp.807-822
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• 2019

Purpose: To increase the competitiveness of the university and improve the quality of education by providing education services that meet the student's satisfaction needs based on the education service quality survey of university students. Methods: A questionnaire consisting of 6 elements and 38 questions was prepared and students were surveyed. The importance and satisfaction ISA analysis was conducted. Results: The results of this study are as follows; there was a difference in the perception of importance and satisfaction by student characteristics regarding the results of educational service quality measurement. Working students need an extra effort in the educational environment and foreign students in student services. Conclusion: The importance of educational service quality-satisfaction survey should be used to identify the factors of educational service quality by student characteristics to improve student satisfaction, improve the quality of education, and support educational services with a strategic approach.