• Journal of the Korea Convergence Society
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• v.8 no.6
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• pp.199-207
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• 2017

This study would analyze the visual expression elements, including layout, color, picture and typography in the election posters with the five main candidates of the 19th Presidential Election as the targets of the analysis. This study analyzed the candidates' images in the election posters and conducted a survey of the visual expression elements survey by the age of the voters. As a result of the analysis, Presidential Candidate Moon Jae-in felt fresh, and Yoo Seung-min like Moon had high percentages in layout and color, highlighting his clean image. Hong Jun-pyo had the most diverse preferences by age, and Ahn Cheol-soo, who showed the most unprecedented poster, too, had diverse preferences by age. Shim Sang-jung, who emphasized her familiar image, had preferences for her visual expression elements by all age groups in the following order: layout, color, picture and typography. Therefore, in order to utilize the visual expressions of the election posters, effectively, it is necessary to clarify the messages that the candidates would claim. For this purpose, objective research should continue so that they can be further developed artistically and academically through broad understanding and analysis of the voters rather than subjective expressions.

• The Korean Journal of Applied Statistics
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• v.33 no.4
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• pp.499-509
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• 2020

We compared and analyzed the relationship between vote intention, vote expectation, and party approval rate using the 19th Presidential Election and the 7th Nationwide Simultaneous Local Election (Regional Local Government Election) poll data. The case study provides an alternative method of predicting the winner using vote expectation and a party approval rate that can improve the accuracy of election forecasting.

• Survey Research
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• v.9 no.3
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• pp.55-69
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• 2008

In most telephone surveys in Korea, telephone numbers are selected from the directories. Inevitably, such samples may lack representativeness due to poor coverage rate. To resolve the problem, Kang et al.(2008) implemented RDD(random digit dialing) method for nationwide sampling in Korea. The aim of this study is to compare an RDD sample with a traditional telephone quota sample that were collected independently by two survey institutes commissioned by the KBS-MBC consortium for the 2007 Presidential Election of Korea.

• Journal of Environmental Health Sciences
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• v.36 no.1
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• pp.72-75
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• 2010

대한민국의 주요 하천인 한강, 금강, 낙동강, 영산강에서 2009년 11월부터 정부가 추진하는 4대강 살리기 사업(이후 4대강 사업)이 본격적으로 시작됐다. 정부는 기후변화 시대에 홍수와 가뭄에 대비하고 물 부족 시대에 수자원을 확보하며, 하천의 자연 생태계를 살리고 사람이 즐길 수 있는 레저 친수문화 공간을 조성하기 위해서라고 사업 목적을 내세운다. 환경시민단체와 상당수의 학자, 전문가들은 4대강 살리기 사업의 근간인 하도(강줄기)준설과 보 건설은 하천 수질 오염과 자연과 생태 환경 파괴로 끝날 뿐이라며 강하게 반대한다. 22조 2천억 원이라는 막대한 사업비가 들어가는 거대 사업의 시한을 정부는 이명박 대통령 임기 말년인 2012년으로 못 박고 있다. 2010년 지방선거와 2012년 차기 대통령 선거를 앞두고 전국 규모의 대형 토목 개발 사업을 이용한다는 의혹까지 제기되고 있다. 4대강 살리기 사업에 대한 비판과 결과에 대한 논란은 사업 기간은 물론 종료 이후에도 계속될 것으로 전망된다.

• The Journal of the Korea Contents Association
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• v.19 no.4
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• pp.174-186
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• 2019

Twitter is very popluar with users who desire social interaction as it is a highly effective method of communicating compared to traditional communication platforms; and thus has garnered considerable interest from the academic community. This research reveals how election results can be predicted by the factors of total volume of messages, positive messages and negative messages tweeted about a candidate. Social matrix analysis revealed that the quantity of twitter messages was a strong predictor of election results in the 18th presidential election in Korea. In addition, more positive messages than negative messages about a candidate from twitter users recorded better results in the election. This research found that the total quantity of messages, positive messages, and negative messages as key factors for predicting election result. Future studies should investigate other SNS platforms to discover what is the most effective communication strategy on each platform.

• Venture DIGEST
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• s.102
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• pp.10-11
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• 2007

2007년 우리 경제는 세계경제 둔화에 따른 수출증가세 하락과 내수둔화로 인해 4%대의 성장률을 기록할 전망이다. 거시경제정책은 부동산 시장 불안, 북한 핵사태, 대통령 선거 등 리스크 요인에 대비하면서 장기적인 성장잠재력 확충에 초점을 맞추어야 할 것이다.

• Korean journal of communication and information
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• v.21
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• pp.7-34
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• 2003

The present study was designed to study the media consonance of campaign news coverage by comparing the issue salience provided by each medium. To explore the issue of consonance, this study examined the relationship of campaign agenda at intermedia and intramedia level. The data analysis revealed that there was general consensus in setting the campaign agenda at the intramedia and the intermedia level. On the other hand, the research focus indicated there was media difference in reporting the campaign agenda over time. In the perspective of agenda-setting function, the exposure to news media with greater uniformity might result in greater agenda-setting effects, since the media makes the issues salient by giving more media attention. After all, the uniformity of issue salience among news media might influence "what issues to think about," resulting in limiting the range of democratic discussion.

• The Korean Journal of Applied Statistics
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• v.22 no.2
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• pp.375-385
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• 2009

For 2007 Korea presidential election, most polls by telephone surveys indicated Lee Myung-Bak led the second runner-up Jung Dong-Young by certain margin. The margin between two candidates can be estimated accurately by averaging individual poll results, provided there exists no systematic bias in telephone surveys. Most Korean telephone surveys via telephone directory are based on quota samples, with the region, the gender and the age-band as quota variables. Thus the surveys may result in certain systematic bias due to unbalanced factors inherent in quota sampling. The aim of this study is to answer the following questions by the analytic methods adopted in Huh et al. (2004): Question 1. Wasn't there systematic bias in estimates of support rates. Question 2. If yes, what was the source of the bias? To answer the questions, we collected eighteen surveys administered during the election campaign period and applied the iterated proportional weighting (the rim weighting) to the last eleven surveys to obtain the balance in five factors - region, gender, age, occupation and education level. We found that the support rate of Lee Myung-Bak was over-estimated consistently by 1.4%P and that of Jung Dong-Young was underestimated by 0.6%P, resulting in the over-estimation of the margin by 2.0%P. By investigating the Lee Myung-Bak bias with logistic regression models, we conclude that it originated from the under-representation of less educated class and/or the over-representation of house wives in telephone samples.

• Journal of Digital Convergence
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• v.11 no.12
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• pp.113-120
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• 2013

The victory of Barack Obama in the presidential reelection, in which he got closer to voters by scientific election strategy based on data, is making a new paradigm of this scientific election mechanism. But it is within bounds to say that Korean election has developed based on emotional confrontation, rather than on the confrontation of policy or personal qualification. This study suggests a Big data-based election campaign strategy in an effort to reduce the harmful consequences of Korean election and to settle down a desirable campaign culture. To do so, this study examines the actual status and problems of Korean politics and election campaign. And then it designs a Korean election strategy model using Big data as an alternative to break through the problems. Last, it discusses the plan to utilize Big data.

• Venture DIGEST
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• s.137
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• pp.38-39
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• 2009

우루과이는 지금 새로운 시대의 문을 열고 있다. 11월 29일 실시된 우루과이 대통령 선거 결선투표에서 집권 중도좌파연합 확대전선(FA) 소속 호세무히카(74) 후보가 승리한 것. 무히카 후보의 승리가 확정될 경우 FA는 지난 2004년 대선에서 타바레 바스케스 현 대통령 승리로 우루과이 사상 첫 중도좌파 정권을 탄생시킨 데 이어 연속 집권에 성공하게 된다. 아직은 중남미의 먼 나라로만 느껴지는 우루과이. 그러나 한국과 닮은 점이 많은 우루과이는 성장을 위한 발걸음을 차근히 내딛고 있다.