• Proceedings of the Korean Society of Computer Information Conference
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• 2022.07a
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• pp.447-448
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• 2022

본 논문에서는 대중의 참여를 통해 캔 음료 제품의 점자 표기 실태를 파악하고, 음료 제조사가 이를 개선하도록 유도하는 방안을 제안한다. 캔 음료 상단에 표기된 점자를 촬영한 이미지에서 OpenCV를 통해 점자의 윤곽을 검출하고, 검출된 윤곽의 좌표를 계산하여 점자를 국문으로 번역하는 모듈을 개발한 후 서버에 이식한다. 서버와 통신하는 모바일 애플리케이션을 개발하여 소비자가 점자 이미지를 서버에 업로드하고, 점자의 인식결과를 확인할 수 있도록 한다. 점자 표기가 적절하지 않다고 판단하는 경우 해당 제품에 대한 정보를 기록하도록 하고, 제조사 별로 제보된 횟수의 순위를 제공한다. 이를 통해 소비자는 올바른 점자 표기를 제공하지 않는 제조사를 파악할 수 있으며, 제조사는 이를 의식하고 점자 표기를 개선할 수 있는 효과를 기대한다.

• Proceedings of the Korean Society of Computer Information Conference
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• 2023.07a
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• pp.405-408
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• 2023

본 논문에서는 '그림'이라는 주제를 통해 자기 작품을 그림에 관심이 많은 사람과 자유롭게 소통하고 작품성을 높이기 위해 이미지 필터 조정 및 특징을 표현하는 웹사이트를 제작하였다. '그림'을 통해 대중들에게 자기 작품을 보여 줄 수 있는 활동은 '전시회' 이외에는 없기 때문에 이 웹사이트에 게시판 기능을 통해 자기 작품을 더 쉽게 공개함과 동시에 google cloud vision api를 활용해 자기 작품에 특징을 그래프로 시각적인 효과를 이용해 추출하고 필터를 변경하여 좀 더 작품에 대한 완성도를 더해주며, 본 웹사이트를 통해 그림에 대한 문화 활동이 다른 문화 활동에 비해 좀 더 앞서갈 것이라고 기대한다.

• The Journal of the Korea Contents Association
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• v.13 no.2
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• pp.460-474
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• 2013

This research is to verify the effects of Korean wave image on the national image and purchase intention of Korean educational product empirically. Also, it is to find out the moderating effect of engagement when Korean wave image is affecting purchase intention of Korean educational product. In order to verify this, the questionnaires were distributed to the Chinese university students of Shandong, in China, who recognized the Korean wave, and among those questionnaires, 315 were analyzed for this research. As a result of analysis, cognitive images is found out to make a positive effects on the affective image, national image and purchase intention of Korean educational products. And affective images is found out to make a positive effects on the national image and purchase intention of Korean educational products. This result suggests that throughout the factor of Korean wave, we should improve national image and try to find ways to export Korean educational industry to China. In order to activate Korean wave image in China, the government has to review the cultural contents development policies positively like promoting Korean soap operas.

• Journal of the Korean association of regional geographers
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• v.19 no.4
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• pp.697-711
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• 2013

Hwaseong serial murders are not now having any significant concern either with Hwaseong City or Dongtan New Town, a region in Hwaseong City, both spatial and temporal manners. However, despite that, people have come to see Hwaseong City with negative ideas as the mass media drove the people to do so. In this study, how films and newspaper articles have created those negative images of Hwaseong City was investigated and afterwards, residents and students living in Dongtan New Town had interviews on what they think about the negative regional images. The study, then, worked on a mental map and others based on what it learned from the interviews. Regional identity confusion is now being discovered out of the people's resistance against the negative images of the city and through such research process described before, the study discussed this regional identity confusion caused by living as residents in Hwaseong and living as residents in Dongtan New Town. In addition, the study revealed sense of place of Dongtan New Town and aspects of the regional identity confusion with this Dongtan New Town growing both with symbolic meanings as a place of murders, an awful crime, and spatial meanings as another place of dynamic developments and improvements.

• The Southeast Asian review
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• v.27 no.2
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• pp.119-153
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• 2017

This paper examines the institutionalized images of Indonesian womanhood during the Orde Baru (New Order; 1966-1998). In doing so, it discusses these images as manifested in the Indonesian constitution, governmental organizations such as such as 'Dharma Wanita' and 'Pembinaan Kesejahteraan Keluarga' (PKK), school textbooks and 'Televisi Republik Indonesia' (TVRI) dramas. Under the post-1966 Orde Baru, certain images of womanhood were institutionalized under the influence of the state ideology of womanhood ('ibuism') which emphasizes women's roles in the domestic domain. These institutionalized images were propagated largely by governmental organizations such as 'Dharma Wanita' and 'PKK', and even transmitted through educational text-books and mess media such as TVRI. In conclusion, it also points out that since the mid-1990s, other 'discursive' and 'multi-faceted' contemporary images of womanhood have emerged through the mass media in Indonesian society. Consequently, images of Indonesian womanhood were somehow contested by 2000 and beyond. This paper is expected to develop a detailed discussion on the 'means' and 'contents' of the state ideology of womanhood. Therefore, this paper is expected to add a significant contribution to comprehending the institutionalized images of Indonesian womanhood during the Orde Baru regime.

• Proceedings of the Korean Information Science Society Conference
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• 2008.06c
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• pp.325-330
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• 2008

전자우편(email)은 인터넷의 급격한 보급으로 인하여 사용자들이 많이 사용하게 된 통신 메커니즘이다. 그러나 이러한 전자우편의 대중성을 상업적인 목적으로 이용한 스팸메일의 출현으로, 사용자들은 정신적 피해, 업무 방해, 메일서버의 트래픽 과부화로 인한 유지보수 비용 증가와 같은 문제점들을 접하게 되었다. 특히, 최근에는 광고성 이미지들을 첨부하는 등의 새로운 기법이 적용된 스팸메일의 발생으로 기존의 텍스트 기반의 스팸메일 필터링 기법들이 무의미하게 되었으며, 따라서 그로 인한 피해가 증가하는 추세이다. 이러한 이미지 기반의 스팸메일들의 필터링을 위하여 Support Vector Machine과 같은 기계학습 기법을 이용한 기법들이 제안되고 있으나, 여전히 그 성능은 만족스럽지 못하다. 본 논문은 전자우편으로부터 텍스트 및 시각적 의미를 분석하여 전자우편 온톨로지에 기술하고 스팸메일 판단을 위한 의미추론규칙을 적용함으로써 광고성 이미지가 첨부되어 있는 스팸메일을 효과적으로 필터링 하기 위한 시스템을 제안한다.

• Asia Marketing Journal
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• v.12 no.3
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• pp.99-116
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• 2010

There is now intense competition among many outdoor brands in the domestic market. Establishing differentiated brand image and enhancing brand identity are very important in this situation. This case is to investigate Black Yak's strategy for enhancing their brand identity. The Black Yak builds up their popularity by implementing social responsibility activities along with sustaining their extreme traditional outdoor image. It is effective to step up their brand identity. Future challenges and suggestions are discussed at the end.

• The Journal of the Korea Contents Association
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• v.13 no.8
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• pp.101-108
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• 2013

Slogan is used widely from the political action to the area of advertisement that brings companies and products out. It gives a good image to the public and customers. In addition, the more the attitude of the public or customers is lukewarm, the more the appeal of the slogan is great. With the advent of the 21st century, it is time for the University where students become consumers to establish a groundbreaking brand identity strategy with increasing the university's brand value and awareness in rapidly changing environment. The UI Emblem of the University is related to University's identity and slogan must be fresh and appealing, should reflect the core values of brand. In this study, I researched the design relationship between emblem and slogan, visual elements of the UI which should be designed as a strategic marketing program with change of era and lifestyle and proposed the ideas which create mutual synergy effect.

• Archives of design research
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• v.12 no.4
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• pp.79-88
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• 1999

A AD communication strategy is a inregrated strategy of business group for the purpose of attaining certain goals with a series of activities, which are systematically planned, investigated, fomulated,performed, and evaluated. The ad communication strategy should be established on the result of researching and analyzing the conditions of a company. And it can has to be commonly applied to every strategy to heighten the mutual effect. The purpose of the thesis is to suggest direction of an effective ad communication strategy and to recognize the importance of prantical example of ADcommunication strategy. The object of this thesis is the general aspect of strategy than specific aspect. The first chapter explains in general terms the purpose of this study and communication strategy. The second chapter explains the analysis of the market for seasoning products. A thorough investigation has performed to determin the entire market enviornment. The third chapter suggests the communlcayion strategy based on the market analysis of the seasioning product. Which can be applicable to any other products. The fourth chapter explains the results of this study and evaluates the K.J Sampoo ad communication strategy and given for the future.

• The Journal of the Convergence on Culture Technology
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• v.8 no.6
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• pp.89-96
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• 2022

This study examines the strategy of delivering the drama's poet Kim Soo-young and his literary works to the public through the drama (2004). This drama shows Kim's inner self and his literary view by inserting poems into scenes where the poet suffers internal conflict, while presenting relatively less well-known poems to broaden the public's understanding of poetry. In addition, the drama maintains viewers' interest by properly placing elements of conflict, and effectively shows how the conflict affected his life and the world of time. Therefore, the drama is a meaningful text that embodies a poet named Kim Soo-young in three dimensions along with the historical transformation and social problems of the time and the literary chapter of the time through the video.