• Title/Summary/Keyword: 대중 감성

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A domain-specific sentiment lexicon construction method for stock index directionality (주가지수 방향성 예측을 위한 도메인 맞춤형 감성사전 구축방안)

  • Kim, Jae-Bong;Kim, Hyoung-Joong
    • Journal of Digital Contents Society
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    • v.18 no.3
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    • pp.585-592
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    • 2017
  • As development of personal devices have made everyday use of internet much easier than before, it is getting generalized to find information and share it through the social media. In particular, communities specialized in each field have become so powerful that they can significantly influence our society. Finally, businesses and governments pay attentions to reflecting their opinions in their strategies. The stock market fluctuates with various factors of society. In order to consider social trends, many studies have tried making use of bigdata analysis on stock market researches as well as traditional approaches using buzz amount. In the example at the top, the studies using text data such as newspaper articles are being published. In this paper, we analyzed the post of 'Paxnet', a securities specialists' site, to supplement the limitation of the news. Based on this, we help researchers analyze the sentiment of investors by generating a domain-specific sentiment lexicon for the stock market.

Correlation Analysis between News Articles and Music Charts using Big Data Technologies based on R (R 기반의 빅데이터 기술을 활용한 뉴스기사와 음원차트의 상관관계 분석)

  • Ha, Jung-chul;Kang, Dong-hoon;Park, Jae-mo;Gil, Joon-Min
    • Proceedings of the Korea Information Processing Society Conference
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    • 2016.10a
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    • pp.636-639
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    • 2016
  • 빅데이터의 일종인 뉴스기사 중에 아이돌 그룹관련 뉴스기사는 아이돌 그룹의 대중적 인기에 힘입어 전체 연예계 기사 중에 점점 큰 비중을 차지하고 있다. 아이돌 그룹의 소속사는 여러 홍보 방법 중 뉴스기사의 노출을 통해 비교적 저렴한 비용으로 홍보하여 음원차트 순위 향상을 위해 노력하고 있다. 본 논문에서는 뉴스기사와 음원차트 간의 상관관계를 분석하여 뉴스기사의 노출이 효율적 홍보 수단 인지를 알아보기 위해 먼저 감성분석을 통해 긍정기사와 부정기사가 음원차트 순위에 미치는 영향을 분석하고, 뉴스기사의 수가 많을수록 음원차트 순위가 상승하는지에 대해 알아보고자 한다. 이를 위해 본 논문에서는 R 언어를 이용하여 데이터 수집을 위한 웹 크롤러 설계, 회귀분석을 이용한 감성사전 구축 및 감성분석, 마지막으로 피어스만 상관계수를 이용한 상관관계 분석을 수행한다.

21C 감성의 패션과 섬유예술의 비젼

  • 이진봉
    • Proceedings of the Costume Culture Conference
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    • 2004.04a
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    • pp.11-15
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    • 2004
  • 오늘날 전 세계는 과학의 진보, 컴퓨터 통신의 눈부신 발달에 따른 인터넷 등 모든 분야에 있어서 너무나 빠른 가속도의 변화의 시대에 살고 있다. 이에 따른 섬유산업의 발전과 더불어 패션산업은 21C에 접어들면서 실용성에 예술성향이 복합된 효과를 대중과 함께 호흡할 수 있게 되었으며 중국이 급부상하면서 여러 분야에 걸쳐 세계는 아시아권에 관심과 주목을 받게 되는 즈음, 중국을 배경으로 한국과 일본의 득과 실에 대해 특히 섬유소재분야와 패션분야에 대한 교육과 산업의 냉철한 판단을 비교 분석하여 보기로 한다. (중략)

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A Study of Upgrade Strategy Based on Recognition and Favorable Impression - Focused on Chungchengnam-do Hongseonggun (충청남도 홍성군의 인지도.호감도 상승전략)

  • Shin, Hee-Suk
    • Proceedings of the KAIS Fall Conference
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    • 2012.05a
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    • pp.116-118
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    • 2012
  • 충남도청의 이전으로 인지도가 높아진 충청남도 홍성군, 그러나 홍성하면 떠오르는 무엇인가가 없다. 홍성의 한우는 횡성의 한우와 비교하여 인지도가 떨어지고, 지리적으로 가까운 슬로시티 예산군과 머드의 고장 보령시에 비해서도 인지도 상대적으로 낮은 상태이다. 이를 위한 해결책으로 감성을 울리는 이야기 '스토리텔링'과 스포츠 방송 영화 등 대중적 인지도가 높은 스타를 내세워 기업의 이미지를 높이는 마케팅전략인 '스타마케팅'을 통하여 홍성군의 인지도와 호감도를 상승시키고자 하였다.

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Landscape Evaluation of Sidewalk Environment using Sensibility Data (감성데이터를 이용한 보도환경의 경관평가에 관한 연구)

  • Lee, Byung Joo;Park, Sang Myung;Namgung, Moon
    • KSCE Journal of Civil and Environmental Engineering Research
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    • v.26 no.2D
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    • pp.265-273
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    • 2006
  • On the occasion of high price oil generation, we have to promote activation policy for public transportation and hold back to use passenger car, it is very important to improve of sidewalk environment for pedestrian. Evaluation for sidewalk environment will be fixed with sensibility to feel pedestrian. So, study for sensibility about comfort etc. to feel pedestrian will be carried out. In this paper, researchers interests in engineering methods to make material considering sensibility and image of human. Therefore, we carried out recognition experiment for sidewalk environment with Kansei engineering, and made a quantitativedata of sensibility adjective that it was surveyed by semantic deferential method. After grasp factors by principal analysis, we found factor effect to design criterion and sidewalk environment preference. So, we could identify a design factor for comfort environment.

Design of Twitter data collection system for regional sentiment analysis (지역별 감성 분석을 위한 트위터 데이터 수집 시스템 설계)

  • Choi, Kiwon;Kim, Hee-Cheol
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • 2017.10a
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    • pp.506-509
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    • 2017
  • Opinion mining is a way to analyze the emotions in the text and is used to identify the emotional state of the author and to find out the opinions of the public. As you can analyze individual emotions through opinion mining, if you analyze the text by region, you can find out the emotional state you have in each region. The regional sentiment analysis can obtain information that could not be obtained from personal sentiment analysis, and if a certain area has emotions, it can understand the cause. For regional sentiment analysis, we need text data created by region, so we need to collect data through Twitter crawling. Therefore, this paper designs a Twitter data collection system for regional sentiment analysis. The client requests the tweet data of the specific region and time, and the server collects and transmits the requested tweet data from the client. Through the latitude and longitude values of the region, it collects the tweet data of the area, and it can manage the text by region and time through collected data. We expect efficient data collection and management for emotional analysis through the design of this system.

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A Study on the Role of Private-led Information Provision: Case of COVID-19 Pandemic (코로나19 팬데믹 상황에서 살펴본 민간 주도 정보제공의 역할 분석)

  • Cho, Hosoo;Jang, Moonkyoung;Ryu, Min Ho
    • The Journal of the Korea Contents Association
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    • v.21 no.4
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    • pp.1-13
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    • 2021
  • With the global pandemic of COVID-19, it is pointed out that exposure to false information to the public could cause serious problems. However, in pandemic situations, there is also an positive effect for the public to share private-led information rather than centralized unilateral delivery of information. This study analyzes the role of private-led information provision in infectious disease situations. To this end, topic modeling and sentiment analysis is carried out on online reviews of all COVID-19-related applications in Google Playstore provided by the Korean government and the private. The results showed that the user's evaluation of private apps, which were used from the early stage of COVID-19, was much higher than the apps provided by the government. In particular, users responded more positively to private apps than government apps in all aspects such as reliability of information, risk avoidance, timeliness, usefulness, and stability. Based on these results, a post-monitoring system is recommended rather than a pre-block of all private apps.

A Study on UCC Video Editing for Sensibility Delivery (감성 전달을 위한 UCC 동영상 편집 방안에 관한 연구)

  • Kim, Ki-Bum;Kim, Kyoung-Soo
    • Journal of Digital Contents Society
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    • v.12 no.4
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    • pp.449-456
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    • 2011
  • UCC (User Created Contents) video rapidly rose as key contents of internet pop culture as a medium of 'sensibility delivery' that is created by a user without a commercial purpose. 'Sensibility delivery' is the ultimate purpose of UCC video and it can only be completed with 'well composed' storytelling. However, it is difficult to expect high degree of completion from noncommercial UCC videos due to an instable production environment and many variables. Thus, this study has been suggested 'detailed storytelling editing' process from editing phase in order to minimize problems of instable UCC videos. This suggestion based on actual results and award winning works of UCC videos of a team of research will raise a bond of sympathy, lead creative change, and expand the function of 'sensibility delivery' by increasing the degree of completion of work with unified final cut.

Social Issue Analysis Based on Sentiment of Twitter Users (트위터 사용자들의 감성을 이용한 사회적 이슈 분석)

  • Kim, Hannah;Jeong, Young-Seob
    • Journal of Convergence for Information Technology
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    • v.9 no.11
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    • pp.81-91
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    • 2019
  • Recently, social network service (SNS) is actively used by public. Among them, Twitter has a lot of tweets including sentiment and it is convenient to collect data through open Aplication Programming Interface (API). In this paper, we analyze social issues and suggest the possibility of using them in marketing through sentimental information of users. In this paper, we collect twitter text about social issues and classify as positive or negative by sentiment classifier to provide qualitative analysis. We provide a quantitative analysis by analyzing the correlation between the number of like and retweet of each tweet. As a result of the qualitative analysis, we suggest solutions to attract the interest of the public or consumers. As a result of the quantitative analysis, we conclude that the positive tweet should be brief to attract the users' attention on the Twitter. As future work, we will continue to analyze various social issues.

Analysis of popular artistry of film industry on the trend of filming of Webtoon (Focusing on "Along with the Gods(2017)") (웹툰의 영화화 트렌드에 대한 영화산업의 대중예술성 분석연구 (영화 "신과 함께(2017)"를 중심으로))

  • Lee, Tae-Hoon
    • Journal of Digital Convergence
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    • v.16 no.5
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    • pp.391-398
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    • 2018
  • Analyzing the shortcomings and shortcomings of the film based on the Webtoon and the artistry as a popular artwork at the time when the filming of the webtoon is becoming the main trend of the Korean film, it is an analysis of the present state of the Korean film industry, Will be an indicator for. The present generation of young people who do not have the experience and knowledge of popular arts and culture that handed down a small number of high-quality arts by reflecting current literary, art, history, and popular consciousness are concentrating only on instinctive emotion, It is regrettable that it is consistently followed by follow-up and follow-up unconditionally. In this study, we will examine the methodology of the ideal webtoon filmization process by analyzing the structure and industry analysis of Webtoons, and analyzing the weaknesses in the transition process to the movie format. The essence of communicating with audiences will be unchanged even in the rapid change of media and technology. In the setting and expression of its essence, it is based on the humanistic authenticity mentioned above, the avant garde internal necessity of the artist seeking ideal, And the reflection of the original character of high-class culture that creates newness can be considered as a proposition that can include artistry in popular culture.