• The Journal of the Korea Contents Association
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• v.15 no.10
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• pp.547-560
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• 2015

The outdoor recreation fever that is drastically increasing in Korea could be the result of the interaction between mass media and popular culture as well as increase of leisure time and disposable income. Thus, the purpose of this study is to specify how the exposure of outdoor recreation through mass media influences potential outdoor recreationists. In order to specify this decision-making process, playfulness, which is the intrinsic characteristic of adults' fun and play, was added to the theory of planned behavior, which has high explanation power regarding human behavior. As a result of the study, it turned out that playfulness significantly influences attitude, subjective norm, and perceived behavioral control, and that attitude, subjective norm, and perceived behavioral control also significantly influence behavioral intention. These results specify that playfulness is a factor that has a great effect on outdoor recreation that seeks deviant behavior.

• Journal of the Korean Society of Clothing and Textiles
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• v.32 no.7
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• pp.1149-1159
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• 2008

This study aims at examining how male college students' extent of mass media exposure affects their sociocultural attitude toward appearance and appearance orientation. It also investigates how these variables show difference depending on the individual's self-efficacy. For the study, data were collected from 397 male students by means of stratified random sampling. The results are as follows: 1. Male college students 'sociocultural attitude toward appearance was shown in two factors of appearance internalization and appearance awareness. Appearance orientation was shown in two factors of interest in appearance and interest in body weight. 2. Male college students were exposed to mass media in order of videos, movies, TV entertainment shows, music and movie magazines. The influence of video media was strong. 3. Male college students' extent of mass media exposure exerted indirect influence through sociocultural attitude toward appearance rather than exerting direct influence on appearance orientation. 4. Male college students' appearance orientation varied depending on the extent of self-efficacy, and higher self-efficacy showed higher appearance orientation and appearance attitude. Especially the group with higher self-efficacy showed higher appearance attitude when the extent of exposure to mass media increased.

• Archives of design research
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• v.12 no.4
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• pp.79-88
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• 1999

A AD communication strategy is a inregrated strategy of business group for the purpose of attaining certain goals with a series of activities, which are systematically planned, investigated, fomulated,performed, and evaluated. The ad communication strategy should be established on the result of researching and analyzing the conditions of a company. And it can has to be commonly applied to every strategy to heighten the mutual effect. The purpose of the thesis is to suggest direction of an effective ad communication strategy and to recognize the importance of prantical example of ADcommunication strategy. The object of this thesis is the general aspect of strategy than specific aspect. The first chapter explains in general terms the purpose of this study and communication strategy. The second chapter explains the analysis of the market for seasoning products. A thorough investigation has performed to determin the entire market enviornment. The third chapter suggests the communlcayion strategy based on the market analysis of the seasioning product. Which can be applicable to any other products. The fourth chapter explains the results of this study and evaluates the K.J Sampoo ad communication strategy and given for the future.

• The Journal of the Korea Contents Association
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• v.21 no.7
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• pp.171-180
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• 2021

Places exposed to mass media induce behavior by forming curiosity and expectations for potential travelers. The places reported through mass media influence viewers. Among TV programs, the most influential genre is drama, and reality programs that provide immersion with different characteristics from dramas influence viewers' choice of destination. CVM is mainly used for estimating the value of objects that cannot be evaluated in the market, such as tourist destinations. This study conducted an economic valuation of filming locations for dramas and travel entertainment programs using CVM, and then compared and analyzed the research results of the two filming locations. Linear and log logit analysis were performed to measure the willingness to pay for the filming location of the drama/travel entertainment program, and the payment amount was derived. The conclusion of the study is that as the travel cost required to visit the filming location of the drama/travel entertainment program increased, the intention to visit decreased. The amount payable when visiting the filming location of the drama/travel entertainment program was higher than the average consumption amount for a day trip, and the amount payable for the drama was higher than that of visiting the filming location of the travel entertainment program.

• 한국노년학
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• v.37 no.3
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• pp.763-781
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• 2017

This study explores the relationship between indirect contacts of older adults and ageism related behaviors by investigating adults' exposure to portrayals of older people and their images in media. This study also investigates how indirect contacts of older adults influence ageism related behaviors such as avoidance and discrimination against older adults through attitudes and social norms about older adults. Using an online survey collected from 252 adults aged 18-64 years, the authors found that indirect contacts of older adults through media predicted attitude toward older adults as well as social norms. The results also revealed that social norm predicted both avoidance and discrimination behavior against older adults while attitude toward older adults only predicted avoidance behavior. Finally, the findings indicated that attitude toward older adults mediated the relationship between indirect contacts through media and avoidance behavior. However, social norm mediated the relationships between indirect contacts through media and discrimination as well as avoidance behaviors. Implication and limitation of the findings are discussed.

• Proceedings of the Korea Water Resources Association Conference
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• 2023.05a
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• pp.129-129
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• 2023

연안 환경은 기후 및 도시개발과 같은 자연·인공적 요인에 따라 끊임없이 변화한다. 근래에는 연안 도시 인구증가, 기후변화 등의 영향으로 인해 그 변화가 가속화되고 있으며, 특히 연안 침식 및 이에 따른 해안선 변화에 대한 심각성이 대두되고 있다. 연안 침식은 해류와 해안 유사의 마찰로 발생하는 유사이송 현상으로 야기되며, 해안 환경을 변화를 초래하며 인간사회에 경제적인 피해를 주기도 한다. 연안침식이 사회적인 문제로 부상했음에도 여전히 이에 대한 대중적 문제의식은 부족한 실정이다. 이는 대중매체를 통한 시각적인 노출이 가능한 다른 재해에 비해 재해의 물리적 과정에 대한 시각적인 관측이 어렵다는 배경이 있다고 판단된다. 더불어, 재해의 간접체험이 가능한 플랫폼이 부족하다는 점도 원인으로 여겨진다. 기술이 발달함에 따라 시뮬레이션을 통한 재해의 간접체험이 가능한 플랫폼이 개발되어왔으며, 이는 직접 경험하기 어려운 재해에 대해 위험성 인지 및 경각심 고취에 활용되어왔다. 본 연구에서는 수치해석 플랫폼인 Celeris Advent(Tavakkol and Lynett, 2017)를 기반으로 실시간 유사이송 해석이 가능한 인터랙티브 수치모형을 개발하여 문제를 개선하고자 하였다. GUI(Graphical User Interface)를 통해 조작이 가능한 Celeris Advent는 수치해석 결과를 실시간으로 가시화하며, 이에 대한 사용자 상호작용이 가능하다. 이를 기반으로 유사의 흐름에 대해 모의가 가능하도록 모형을 구성하여 실시간 사용자 입력 및 유사이송 물리현상 관측이 가능하도록 모형을 개발하였다. 수치모형 지배방정식은 2차원 천수방정식과 유사이송방정식을 양방향 결합하여 구성하였다. 개발된 모형의 정확성 평가를 위해 1차원 및 2차원 수리실험 데이터를 활용하여 수치실험을 수행하였으며, 전반적인 결과는 실험데이터와 잘 일치하였다.

• Proceedings of the KIEE Conference
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• 2011.07a
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• pp.1658-1659
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• 2011

국민복지 증진 및 경제발전의 원동력이 되는 전력사업 수행과 관련하여 신규건설 대상지역을 중심으로 한 지역주민들의 건설반대 민원은 끊임없이 발생되고 있다. 더구나 국민생활수준 향상에 따른 사회적 욕구가 높아지고 인터넷, 휴대폰 등 대중매체가 급속도로 발달함에 따라 전력설비 건설에 대한 반감은 심화되고 있으며 전국적으로 조직화 되는 양상을 보이고 있는 실정이다. 이에 송전선로 및 변전소 건설 전 후 자계값을 실제로 측정하여 국민들에게 제시함으로써, 전력설비 건설사업의 투명성과 신뢰성을 확보하기 위하여 본 연구진행을 추진하게 되었다.

• Journal of the Korean Home Economics Association
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• v.23 no.3
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• pp.39-48
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• 1985

The purpose of this study was to analyze the characteristics of Women's clothing fashion opinion leaders. The fundamental conceptualization for this study was based on the theories of fashion and opinion leader. Data for the study was obtained through questionnaires from 385 houswives of Gang Nam Gu. The measure of fashion opinion leadership applied in this project was the modification of Rogers' six question self-designating method. Operationally, the characteristic under investigation categoried into three sets of variable ; demographic and socialogical variables, and mass media exposure. As to the data analyses for this study, two-way crosstabs analyses were applied in comparing the characteristics of fashion opinion leader with followers. X\sup 2\ test was used to examine the correlation of several variables. RESULTS : 1. Fashion opinion leaders are not differ from followers in demographic characteristics. 2. Compared with followers, fashion opinion leaders are more active in the participation in concerts, movies and plays. 3. In mass media exposure, fashion opinion leaders differ little from followers regarding T.V, radio, newspaper, literarly magazine, general magazine, culture magazine.

• Proceedings of the Korean Society of Computer Information Conference
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• 2021.07a
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• pp.159-162
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• 2021

국내 문화 예술 산업에서 게임과 관련된 음악 혹은 OST가 드라마, 영화, 애니메이션 등의 타 장르와는 다르게 국내의 미디어 매체에서 언급과 노출이 비교적 적은 편이다. 게임을 소비하는 일부 이용자를 제외한 일반적인 대중은 게임 음악을 접할 기회가 많지 않기 때문에 게임 음악은 여전히 문화 예술이 아닌 게임 음악이라는 틀 안에 갇혀 있다. 본 논문에서는 국내 온라인 게임과 관련된 음악의 상업성에 대해 분석하고 게임 음악이 하나의 음악 장르로 자리를 잡기 위한 방안을 제시하고자 한다.

• Childhood Kidney Diseases
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• v.12 no.1
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• pp.47-53
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• 2008

Purpose: We often have patients who acquired incorrect medical information from the mass media. The purpose of this study was to evaluate credibility of articles in newspapers and medical counseling on websites about renal diseases. Methods: Kidney information was searched in 6 newspapers for the past 10 years, and 4 portal websites and 17 internet health counseling sites for the past 5 years. We classified them according to information providers and evaluated credibility by giving points 3, 2, 1 to correct, mostly correct but ambiguous, and incorrect contents, respectively. We compared the credibility of the groups with each other. Results: Sixty four articles from newspapers, and 789 and 506 medical counselings from portal websites and internet health counseling sites were selected, respectively. The kidney information providers in newspapers were medical journalists(doctors)(31.2%), kidney specialists(doctors)(23.4%) and so on. The consultants in the portal sites were doctors(49.1%)and anonymous reporters (49.9%). In internet health counseling sites, 91% of the consultants were doctors. All articles in the newspapers were credible. Doctors' answers were more credible than nonphysicians'(P=0.005) and anonymous contributors(P<0.001) in portal sites. In health counseling sites, doctors answered more reliably than nonphysicians. Conclusion: The kidney information in newspapers was credible. It is important for questioners to confirm the type of consultants in websites. We suggest that doctors, especially kidney specialists need to increase their roles in offering information to mass media.