• Proceedings of the Korean Operations and Management Science Society Conference
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• 1996.10a
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• pp.121-124
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• 1996

본 연구에서는 개선된 계층적 분석과정(AHP)을 사용하여 국산 신형 중형차의 우선 순위를 평가한다. AHP 모형은 외관, 성능, 안전성, 경제성, 영업사원, 사후정비의 주 기준과 39개 세부기준으로 구성된다. 구현의 특징을 (1) 샘플 크기가 작은 그룹의사결정 문제로 한정할 때, 한 의사결정자의 전체 쌍비교 행렬보다는 일관성비율이 한계치 이하의 행렬 만을 고려하였고, (2) 중요도 도출 과정에서 평가기준은 쌍비교 방식을, 대안은 레이팅 기법을 결합하였으며, (3) 그룹 중요도는 일관성 비율의 역수를 사용하였다. 사례 연구로 국내 자동차 판매 영업대표와 운전자를 대상으로 각각 평가기준에 대한 중요도와 레이팅 값을 도출, 3대 경쟁 차조의 우선순위를 비교 분석한다.

• Proceedings of the Korean Operations and Management Science Society Conference
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• 2004.10a
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• pp.47-50
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• 2004

웹사이트의 품질 평가는 기본적으로 품질과 관련한 개별 평가요소들에 대한 측정을 필요로 한다. 또 이러한 요소들은 웹사이트 유형에 따라 그 상대적 중요도가 다르기 때문에, 개별 웹사이트 유형에 따라 요소들의 중요도를 정확히 산출하는 것이 성공적 평가의 관건이다. 그러나 웹사이트 평가요소들의 가중치에 대한 합리적 산출방법에 관한 연구는 아직 미흡한 실정이다. 본 연구에서는 평가요소들에 대한 가중치를 AHP기법을 이용하여 합리적으로 도출하기 위하여 인터넷뱅킹 이용자들을 대상으로 개별 평가요소들의 중요도에 대한 인식을 조사하여 분석하였다.

• The Journal of the Korea Contents Association
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• v.20 no.11
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• pp.435-446
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• 2020

This research analyzed elementary pre-service teachers' perception on the importance and performance of major factors that constitute good instruction, and attempted to find ways to improve pre-service teacher education. A survey was conducted to 157 pre-service teachers who were senior students at a university. The questionnaire consisted of four main areas of good instruction and major factors for each area, and the importance and performance of each factor were answered on a 5-point scale. As the result of the t-test on the difference between importance and performance, significant differences were found between the importance and performance of all 24 factors. In addition, the importance-performance analysis showed that there were 3 factors to be concentrated for the improvement, 9 factors to be kept up because of their good work, 9 factors to have low priority, and 3 factors to avoid excessive effort. Based on the results, the research proposed issues to be considered in organizing and operating the elementary pre-service teacher education program.

• The Journal of the Korea Contents Association
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• v.11 no.3
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• pp.377-388
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• 2011

Different from earlier studies which investigated Chinese market from the perspective of macro strategy, this study compares importance of marketing-mix between Korean and Chinese consumers from that of basic marketing. As elements of marketing-mix for the comparison, product quality, brand, product price, atmosphere of a shopping store, advertising, and price discount are selected. The survey research was conducted to test hypotheses in major Korea and Chinese cities, Seoul, Pusan, Beijing, and Shanghai, from Jan. to Feb. 2010. A total of 315 respondents born in 1980s were interviewed individually by well-trained Chinese and Korean research assistants. Results show that the importance of the product price is higher among Chinese while the importances of the brand and the advertising are higher among Korean. It is also found that the product quality is evaluated more importantly among Chinese while the atmosphere of the shopping store is among Korean within .1 significance level. The mean difference of the importance of the price discount between both countries' consumers is not found statistically.

• Proceedings of the Korea Technology Innovation Society Conference
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• 2017.11a
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• pp.457-457
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• 2017

창업활성화와 중소기업의 안정적인 성장을 유도하기 위해 다양한 지원 정책이 추진되고 있다. 정부에서는 조세 금융의 직접적인 방법과 지원 사업을 통한 간접적인 방법으로 효과적인 지원을 위해 노력하고 있다. 그러나 정부의 창업정책에 대한 견해는 여전히 팽팽하다. 지원의 필요성에 대해서는 공감하고 있으나. 지원 방식과 지원사업의 실효성에 대해 논의가 이어지고 있다. 이에 따라 본 연구에서는 정부 창업지원 사업에 대한 중요도와 만족도를 평가하고자 한다. 이를 위해 정부 창업지원 사업을 경험한 ICT 창업 기업을 대상으로 설문을 수행하였으며, 이 중 128개를 대상으로 GAP 분석 및 ISA 분석을 진행하였다. 이를 통해 실제 지원 사업을 체감한 기업의 의견을 반영하여 현실성 있는 보완책을 제언하고자 한다. 본 연구 결과를 바탕으로 정부 창업지원 사업에 대한 개선 방안을 제언하여, 정부 창업지원사업의 질적 수준을 개선하는 데 기여하고자 한다.

• Proceedings of the Korea Water Resources Association Conference
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• 2012.05a
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• pp.852-852
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• 2012

태풍이나 국지성 집중호우로 인해 하천에서 발생하는 재해는 제방이 붕괴되면서 제내지가 침수되거나 제방의 설계빈도를 초과하는 강우로 인해 하도 홍수량이 제방을 월류하는 경우와 하천에 설치되어 있는 수공구조물이 피해를 입거나 구조물로 인한 주변이 침수되는 경우 등 수많은 재해 양상이 있다. 본 연구에서는 하천에서 수해를 유발하게 되는 여러 가지 원인들 가운데 하천 중심에서 중요도를 판단하여 위험인자를 평가하고자 한다. 이를 위해 10개의 대상인자들을 선정하여 기하학적 인자, 수리학적 인자, 수공구조물 그리고 정성적 인자로 구분하였으며, 세부 인자들에 대해 재해 유발과 관련된 중요도를 조사하기 위해 수자원분야 전문가를 포함한 다양한 분야의 전문가들을 대상으로 설문을 실시하였다. 설문결과를 토대로 인자들에 대한 가중치를 설정하였으며, 이를 주요 하천에 적용하여 하천별로 제방붕괴와 관련된 위험인자에 대한 영향을 검토하였다.

• Journal of the Korean Society of Marine Environment & Safety
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• v.23 no.1
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• pp.33-39
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• 2017

This study identified a candidate area and route for construction of a hub & spork system for coastal passenger ships. For this purpose, the characteristics of the hierarchy structure of other transportation and the operating system of coastal passenger ships were analyzed. Evaluation factors for selecting alternative areas and routes for the construction project were then extracted. Secondly, the relative importance of these evaluation factors for alternative routes were calculated using the Analytic Hierarchy Process (AHP) method. Finally, the importance of these evaluation items and quality of the alternative areas and routes were considered to select a primary candidate area and route. Therefore, four evaluation items such as the number of passenger-ship routes, the number of passengers, the number of cars, and the number of residences were extracted, and the Mokpo area was selected as the target area. In addition, four evaluation items such as he number of islanders, the number of local governments, geographical conditions and passenger ship operators were extracted, and the Yeonggwang route was selected as priority candidates for this construction project. Meanwhile, for the expansive implementation, step-by-step promotion is needed along with the expansion of terminal facilities, the securing of large ships, and the introduction of a semi-public system for coastal passenger ships.

• Journal of the Korean Society of Food Science and Nutrition
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• v.46 no.1
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• pp.123-131
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• 2017

The aim of this paper was to provide basic data on revitalizing traditional markets in 389 undergraduate students who had purchased foods sold at a traditional market in order to understand the current state of usage of traditional market foods and to analyze degree of importance and satisfaction. From September 2015 to November 2015, questionnaires were filled out by respondents. Of the 389 questionnaires that were returned, 343 were used while 46 were discarded as incomplete. In the traditional market, high popularity was detected in foods such as 'Hotteok', 'stir-fried rice cake', 'Korean sausage', and so on in that order, which were mainly simple foods. There was a tendency that 'taste', 'hygiene', 'price', and 'quality' were considered as important, all of which scored more than 4 points for all residence types. In the difference analysis of the degree of satisfaction and importance in traditional market foods according to residence types, degree of importance was much higher than that of satisfaction for all selective attributes. In the results of ISA analysis for attributes of traditional market foods, those selling food in the second quadrant need to make more effort to improve 'hygiene' and 'quality' of food.

• Journal of the Korean Society of Food Science and Nutrition
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• v.39 no.4
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• pp.613-623
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• 2010

The purpose of this study was to examine parents' perceptions towards the importance and performance levels of foodservices quality at kindergartens. The questionnaire was developed to measure the thirty-one quality attributes of foodservice operations. A questionnaire survey was conducted to 500 parents and the return rates were 62.4%. The survey period was from July 15 to August 8, 2008. The parents had a high level of perception toward the need for foodservice, earning 4.46 points out of 5 point. Their perceptions of foodservice quality were examined by six dimensions of importance and performance level. While the parents gave 4 points or greater of 5 points to most quality attributes of importance level, they gave 4 points or less out of 5 points to most quality attributes of performance level. As for the importance and performance level of the quality dimensions of foodservice, parents regarded sanitation as the most important dimension. IPA showed that 'ventilation', 'sanitation of tableware' and 'sanitation of dining tables and chairs' were included as 'focus' areas. The overall satisfaction level for foodservice was 3.74 out of 5 points A higher level of satisfaction was shown at self-operated foodservice system of kindergartens. According to multiple regression analysis, 46.3% of the variance in the respondents' overall satisfaction scores was explained by factors such as food, menu and price, facilities, sanitation, atmosphere and foodservice effects.

• The Journal of the Korea Contents Association
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• v.14 no.1
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• pp.466-477
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• 2014

This research aims to analyze the importance-performance among airline selection attributes using foreign tourists. For this purpose, data were collected from Japanese and Chinese tourists to Korea. Of the various airline selection attributes, four factors were deduced that includes: transport service, accompany service, cabin service and basic service using exploratory factor analysis. This study estimated how important airline selection attributes are and how much are they performed. Also, this study analyzed the ranking among each selection attributes using T-test. The importance-performance analysis showed 'Concentrate Here' in quadrant I, 'Keep up the Good Work' in quadrant II, 'Low Priority' in quadrant III and 'Possible Overkill' in quadrant IV. Quadrant I specifically showed low performance in terms of the following specific attributes: communicative convenience, flight attendant's friendliness, seating preference. As these attributes are deemed significant, airline managers should focus along these areas.