• Title/Summary/Keyword: 당근마켓

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A Comparative Study on User Experience of Secondhand Marketplace Platform -Focusing on Bungae Jangter and Danggeun Market- (중고거래 플랫폼의 사용자 경험 비교 연구 -번개장터와 당근마켓을 중심으로-)

  • Lee, Gyeong-Mi;Ryu, Jin-ju;Kim, Min-jung;Jung, Da-Young
    • Journal of Digital Convergence
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    • v.20 no.3
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    • pp.423-429
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    • 2022
  • The survey was conducted on the Bungae Jangter and Danggeun Market, which provide mobile used market services. The goal is to investigate factors that affect the user experience of used market platforms and to compare usability. Based on Peter Morville's Honeycomb Model, a survey and In-depth interviews were conducted to users with experience in secondhand transactions. And we qualitatively analyze the factors that affect the user experience. As a result, there were differences in usability depending on the age of the user. (reliability, how to find things, purpose of using used trading services, etc.) This study focused on actual user experience, so it will help you find a way to develop to user-centered secondhand marketplace services.

Analysis of Text Mining of Consumer's Personality Implication Words in Review of Used Transaction Application (중고거래 어플리케이션 <당근마켓> 리뷰텍스트에 나타난 소비자의 인성 함축단어 텍스트마이닝 분석)

  • Jung, Yea-Rin;Ju, Young-Ae
    • The Journal of the Korea Contents Association
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    • v.21 no.11
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    • pp.1-10
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    • 2021
  • This study analyzes the use and meaning of consumer personality implication words in the review text of the Used Transaction Application . From of May 2021, the data were collected for the past six months by our Web crawler in Seoul and Gyeonggi Province, and a total of 1368 cases were collected first by random sampling, and finally 570 cases were preprocessed. The results are as follows. First, 48.2% of review texts were related to the personality of consumers even though it was a commercial platform of products. Second, the review text is mainly positive, which formed a text network structure based on the keyword 'gratitude'. Third, the review text, which implies consumer character, was divided into two groups: 'extrovert personality' and 'introvert personality' of consumers. And the individuality of the two groups worked together on the platform. In conclusion, we would like to suggest that consumer personality plays an important role in the platform transaction process, that consumer personality will play a role in the services of the platform in the future, and that consumer personality should be studied from various perspectives.

A Study on User Experience of the Security in Online Trading of used goods -Focused on Danggeun Market and Bungae Jangter- (중고거래 온라인 플랫폼의 보안을 위한 사용자 경험 연구 -당근마켓, 번개장터 중심으로-)

  • Park, Ga-Young;Kim, Seung-In
    • Journal of Digital Convergence
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    • v.19 no.7
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    • pp.313-318
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    • 2021
  • The purpose is to measure user experience in security-related services, focusing on Danggeun Market and Bungae Jangter, which are representative services in Korea among online trading of used goods. Using mobile applications, qualitative and quantitative research by conducting task experiments and surveys and in-depth interviews. As a result of the study, active interfaces are needed to make it easier for users to recognize safety and security services within current used trading platforms, a secure settlement method that benefits sellers, and services being provided to enhance security also need to consider graphical elements. This study is expected to help the continued development of safe used trading platforms considering security aspects on C2C-type platforms where buyers become sellers.