• Title/Summary/Keyword: 단순 노출 효과

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A Study of the Sales Promotion Strategy for AD Communication - centering Around 'J.K Sampoo' - (판매촉진을 위한 광고커뮤니케이션 전략에 관한 연구 - 신제품 J.K 샴푸를 중심으로 -)

  • 권재경
    • Archives of design research
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    • v.12 no.4
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    • pp.79-88
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    • 1999
  • A AD communication strategy is a inregrated strategy of business group for the purpose of attaining certain goals with a series of activities, which are systematically planned, investigated, fomulated,performed, and evaluated. The ad communication strategy should be established on the result of researching and analyzing the conditions of a company. And it can has to be commonly applied to every strategy to heighten the mutual effect. The purpose of the thesis is to suggest direction of an effective ad communication strategy and to recognize the importance of prantical example of ADcommunication strategy. The object of this thesis is the general aspect of strategy than specific aspect. The first chapter explains in general terms the purpose of this study and communication strategy. The second chapter explains the analysis of the market for seasoning products. A thorough investigation has performed to determin the entire market enviornment. The third chapter suggests the communlcayion strategy based on the market analysis of the seasioning product. Which can be applicable to any other products. The fourth chapter explains the results of this study and evaluates the K.J Sampoo ad communication strategy and given for the future.

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Study of Conversions Security Management System, Co-Relation Rule-Set scenario and architecture for incidence detection (융합보안관제환경을 위한 아키텍처 구축 및 활용 방안에 대한 연구)

  • Hwang, Donguk;Lee, Sanghun
    • Journal of the Korea Institute of Information Security & Cryptology
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    • v.24 no.2
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    • pp.353-371
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    • 2014
  • We already have seen many studies and articles about the methodology responding the security risks and threats. But we still have some controversial subjects to be settled. Now, we are living in the era that we should focus on how to use the security systems instead of how to make it. In this point of view, a company need to find out the answer for these questions, which security risks have to be handled in a corporate, which system is better for responding the security threats, and how we can build necessary security architecture in case of developing systems. In this article, we'd like to study on-site scenarios threatening the corporate assets, the limit on dealing with these threats, and how to consolidate the security events and information from enormous assets. Also, we'd like to search for the direction form the actual cases which have shown the desired effect from converging the assets and network informations.

A Study on Optimal Ventilation Design for Gas Boxes Installed in Semiconductor Manufacturing Equipment Handling Flammable Liquids (인화성 가스를 취급하는 반도체 제조장비에 설치된 가스박스 최적 환기 설계에 대한 연구)

  • Gyu Sun Cho;Sang Ryung Kim;Won Baek Yang
    • Journal of the Korean Institute of Gas
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    • v.27 no.1
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    • pp.63-69
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    • 2023
  • Although Korea is the world's No. 1 semiconductor producing country, most studies are conducted with risk assessment for simple material risks due to the closedness of the site for industrial protection. In terms of industrial safety, a monitoring system such as a gas detector to determine the leakage of hazardous substances has been established, but research on effectively discharging harmful gastritis substances in case of leakage has only recently begun. Semiconductor manufacturing facilities (gas boxes) where a large amount of flammable materials are handled are currently being safety managed by using a gas detector and blocking the air inlet. It is difficult to dilute in a short time in case of leakage of flammable substances. Therefore, in this study, based on various criteria, the size of the duct according to the size of the gas box is determined and the appropriate size of the air inlet is studied to minimize the exhaust performance requirement without exposing hazardous chemicals to the outside in the event of a flammable leak. We want to do an optimal exhaust design.

A Study on Vitalization Plans for the Publishing Culture and Industry with a Book Vending Machine at Convenience Stores (편의점 도서자판기를 활용한 출판문화산업 활성화 방안 연구)

  • Lee, Yusin;Ahn, Kyu-Seo
    • The Journal of the Korea Contents Association
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    • v.22 no.5
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    • pp.247-260
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    • 2022
  • This paper investigates plans to expand distribution channels for books by installing a book vending machine at convenience stories for the vitalization of the publishing culture and industry. After establishing the meaning of convenience stories and the concept of a book vending machine, the researcher identified a need for the installation and management of a book vending machine at convenience stories. This plan will promote fairness and transparency in book sales through the convenience store system and push forward outsourcing between the publishing industry and the convenience store industry, the expansion of omnichannel service for consumers, and experiential values for clients to increase their customer satisfaction. The composition of the book vending machine will take the smart library form for its management with a universal design applied to a kiosk program. In the study, the researcher schematized this process and conducted a survey with 310 adults to search for practical management plans for a book vending machine. In the future, more research on the diversification of sales and distribution channels for publications such as the installation of a book vending machine at convenience stores will hopefully contribute to the growing amount of reading per capita and promotion of a reading environment for people according to the vitalization of the publishing culture and industry.

Temperature-Dependency Thermal Properties and Transient Thermal Analysis of Structural Frames Exposed to Fire (온도의존성 열특성 계수를 고려한 화재에 노출된 철근콘크리트 골조의 해석적 연구)

  • Han, Byung-Chan;Kwon, Young-Jin;Kim, Jae-Hwan;Shin, Yeong-Soo;Choi, Eun-Gyu
    • Journal of the Korea Concrete Institute
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    • v.19 no.3
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    • pp.283-292
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    • 2007
  • A research projects is currently being conducted to develop a nonlinear finite element analysis methods for predicting the structural behavior of reinforced concrete frame structures, exposed to fire. As part of this, reinforced concrete frames subjected to fire loads were analyzed using the nonlinear finite-element program DIANA. Two numerical steps are incorporated in this program. The first step carries out the nonlinear transient heat flow analysis associated with fire and the second step predicts the structural behavior of reinforced concrete frames subjected to the thermal histories predicted by first step. The complex features of structural behavior in fire conditions, such as thermal expansion, plasticity, cracking or crushing, and material properties changing with temperature are considered. A concrete material model based on nonlinear fracture mechanics to take cracking into account and plasticity models for concrete in compression and reinforcement steel were used. The material and analytical models developed in this paper are verified against the experimental data on simple reinforced concrete beams. The changes in thermal parameters are discussed from the point of view of changes of structure and chemical composition due to the high temperature exposure. Although, this study considers codes standard fire for reinforced concrete frame, any other time-temperature relationship can be easily incorporated.

Impact of Bilingual·Bicultural Home Environment on Mother's Parenting and Children's Outcomes (다문화 가정의 이중언어·이중문화적 양육 환경이 자녀 발달에 미치는 영향 - 어머니 양육참여의 매개 효과를 중심으로 -)

  • Park, Hyun-Sun;Rhee, Chaie-won;Rho, Yeonhee;Lee, Sang-Gyun
    • Korean Journal of Social Welfare Studies
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    • v.43 no.1
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    • pp.365-388
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    • 2012
  • This study examined the effect of bilingual bicultural home environment and mother's command of Korean language on their participation in child rearing as well as on children's developmental outcomes. We carried out Analysis of Covariance Structure using the 1st year(2011) data of Gyeonggi Education Welfare Panel, which consists of 459 matched pairs of immigrant women and their 5th~6th grade children living in Gyeonggi-do. The results indicated that when the immigrant mother has good command of Korean language and the children are exposed to their maternal culture and language, mothers tend to actively participate in child rearing and this in turn has positive effects on developmental outcomes of their children. These results demonstrate that Korean language programs targeting immigrant women by marriage are important not only for assisting their employment and adaptation but also for enhancing parenting behaviors in multicultural families. Moreover these findings suggest that we need to understand the bilingual bicultural home environment in these families as a significant resource that contribute to their children's developmental outcomes and not as a risk factor to their adaptation, as it has frequently been viewed.

Study on Threshold Scheme based Secure Secret Sharing P2P System (임계 방식 기반 안전 비밀조각 공유 P2P 시스템 연구)

  • Choi, Cheong-Hyeon
    • Journal of Internet Computing and Services
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    • v.23 no.3
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    • pp.21-33
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    • 2022
  • This paper is to suggest the secure secret sharing system in order to outstandingly reduce the damage caused by the leakage of the corporate secret. This research system is suggested as efficient P2P distributed system kept from the centrally controlled server scheme. Even the bitcoin circulation system is also based on P2P distribution scheme recenly. This research has designed the secure circulation of the secret shares produced by Threshold Shamir Secret Sharing scheme instead of the shares specified in the torrent file using the simple, highly scalable and fast transferring torrent P2P distribution structure and its protocol. In addition, this research has studied to apply both Shamir Threshold Secret Sharing scheme and the securely strong multiple user authentication based on Collaborative Threshold Autentication scheme. The secure transmission of secret data is protected as using the efficient symmetric encryption with the session secret key which is safely exchanged by the public key encryption. Also it is safer against the leakage because the secret key is effectively alive only for short lifetime like a session. Especially the characteristics of this proposed system is effectively to apply the threshold secret sharing scheme into efficient torrent P2P distributed system without modifying its architecture of the torrent system. In addition, this system guaranttes the confidentiality in distributing the secret file using the efficient symmetric encryption scheme, which the session key is securely exchanged using the public key encryption scheme. In this system, the devices to be taken out can be dynamically registered as an user. This scalability allows to apply the confidentiality and the authentication even to dynamically registerred users.

An Experimental Study on the Structural Performance of Lateral Resistance in Steel Elevator Pit (강재엘리베이터 피트 측압저항 구조성능에 관한 실험적 연구)

  • Hong, Seong-Uk;Kim, Tae-Soo;Baek, Ki-Youl
    • Journal of the Korea institute for structural maintenance and inspection
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    • v.23 no.3
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    • pp.1-8
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    • 2019
  • Steel elevator pit was developed for the purpose of minimizing the excavation, simplifying the construction of the frame and economical efficiency by improving the problems that occurred in the existing reinforced concrete. It is common to apply conventional RC method through excavation to underground structures such as underground floor collector well and elevator pit. In recent years, the use of steel collector well and steel elevator pits to reduce construction costs by minimizing the materials of steel and concrete has been continuously increasing. The steel elevator pit is an underground structure and then the performance of the welding part and the structure system is important. Specimen with only steel plate and concrete without studs could support the load more than 3 times than the specimen with deck only. Therefore, even if there is no stud, the deck (steel plate) rib is formed and the effect of restraining the steel plate and the concrete during the bending action can be expected. However, since sudden fracture in the elevator pit may occur, stud bolt arrangement is necessary for the composite effect of steel plate and concrete. It is expected that the bending strength can be expected to increase by about 15% or more depending with and without stud bolts.

A Study on the Distribution of Heavy Metal Elements in Arc Welding Fume (아크용접 Fume의 중금속 분포에 관한 연구)

  • 채현병;김정한
    • Proceedings of the Safety Management and Science Conference
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    • 1999.11a
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    • pp.343-343
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    • 1999
  • 아크용접은 산업전반에 걸쳐 그 생산기반에 없어서는 안될 필수기술로써 자동차 및 조선, 항공우주산업에 이르기까지 경제기반에 미치는 파급효과가 매우 크다. 그러나 이 아크용접을 하게 되면 각종 가스와 미세입자로 이루어진 흄이 발생하게 되는데 이들은 작업자들의 건강에 많은 영향을 미치는 것으로 보고되어 있다. 용접흄에는 용접재료 및 용접공정에 따라 다양한 유해원소가 포함되어 있고 그 종류에 따라 인체에 미치는 잠재적 독성효과도 매우 광범위하다. 최근 국내에서는 용접사들 중에 용접흄에 포함된 중금속 중 Mn중독에 의한 파킨스씨병 환자들과 Cr중독에 의하여 콧속 연골에 구멍이 뚫리는 비중격천공(鼻中隔穿孔) 환자들이 직업병으로 판정 받아 산재요양이 승인된 사례가 있다. 이러한 계기로 인하여 용접사들의 용접기피 현상이 심화되고 작업환경에 대한 법적규제는 선진 외국뿐만 아니라 국내에서도 한층 엄격하게 강화되고 있는 실정이다. 따라서 이제는 작업자와 사용자 모두 용접흄에 대한 인식의 전환이 요구되는 때이며 여러 분야에서 이러한 용접흄에 대한 연구가 활발히 진행되어야 한다. 해외에서는 이미 용접흄에 대한 연구가 활발히 진행되어 왔으나 국내의 경우는 매우 미비한 상태이며 용접산업의 미래 영향력이나 필요성을 고려할 때 국내에서도 적극적인 관심을 가져야 할 부분으로 판단된다. 본 연구에서는 아크용접공정에서 발생하는 흄의 특정 중금속 성분이 인체에 치명적인 악영향을 미치는 것에 착안하여 여러 종류의 용접재료에서 발생되는 용접흄의 중금속 분포를 조사하여 비교하였다. 이것은 향후 용접재료별 및 용접공정별 발생되는 흄의 유해원소를 저감시킬 수 있고 또한 각종 유해원소의 노출기준 및 평가기준을 마련할 수 있는 기초data로써 도움이 되리라 사료된다.동, 공정중재고가 줄어드는 결과를 보였고, 가동률 수준이 높을수록 ORR 방법간의 차이가 크게 나타났다. 그리고 부하평준화 기능은 Order Release 정책의 유효성에 별 영향을 주지 않는 것으로 나타났다. 결론적으로, Order Release 방법은 우선순위규칙간의 성능차이를 줄이거나, 대체할 수 통제 기법이라기보다는 우선순위규칙을 보완하여 공정중재고와 작업현장에서의 리드타임, 리드타임의 편차를 줄여주는 역할을 한다고 볼 수 있다. 그리고, 계획시스템이 존재하여 계획오더가 일정기간간격으로 이송되는 환경에서 특히 유용하다는 결론을 얻었다. 알 수 있었다. 것인데, 제조업에서의 심각한 고비용, 저효율 문제 를 해결하기 위해 필수적으로 도입해야만 하는 실정이다. 또한 소비자의 다양한 요구로 인 하여 제품의 종류와 사양면에서 심한 변동을 보이는 시장 수요에, 신속한 정보처리로 대응 하는데도 크게 기여하고 있다. 이에 본 연구에서는, 자동차 Job Shop의 동기화 생산방식을 지원하는 동기화 생산시스템의 구축 모델을 제시하고자 한다.과로 여겨지며, 또한 혈청중의 ALT, ALP 및 LDH활성을 유의성있게 감소시키므로서 감잎 phenolic compounds가 에탄올에 의한 간세포 손상에 대한 해독 및 보호작용이 있는 것으로 사료된다.반적으로 홍삼 제조시 내공의 발생은 제조공정에서 나타나는 경우가 많으며, 내백의 경우는 홍삼으로 가공되면서 발생하는 경우가 있고, 인삼이 성장될 때 부분적인 영양상태의 불충분이나 기후 등에 따른 영향을 받을 수 있기 때문에 앞으로 이에 대한 많은 연구가 이루어져야할 것으로 판단된다.태에도 불구하고 [-wh]의미의 겹의문사는 병렬적 관계의 합성어가 아니라 내부구조를 지니지 않은 단순한 단어(min

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The Effect of Perceived Risk, Scarcity Message in the CATV Homeshopping Ad, and Purchasing Experience on CATV Homeshopping Consumers Response (케이블 TV홈쇼핑 프로그램에서 지각된 위험과 희소성 메시지가 이용경험이 다른 소비자의 반응에 미치는 영향에 관한 연구)

  • Lee, Kyu-Wan;Koo, Ja-Eun
    • Korean journal of communication and information
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    • v.32
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    • pp.209-245
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    • 2006
  • This study examines primarily the effects of perceived risk and scarcity massage on consumers in CATV homeshopping. For consumers, the perceived risk is the cause of delaying purchase decision in CATV Homeshopping while scarcity message in the Ad facilitate purchasing intention in the CATV homeshopping. And another important characteristic of consumer which exerts impact on the response of consumer to the Ad and the product is the frequency of purchasing experience. Thus the purpose of this study is to test the effect of 3 factors on consumer's response to homeshopping Ad and product: one is perceived risk, another is scarcity message and the third is consumer's difference in purchasing. And these are defined as independent variables. The responses of the consumer, the dependent variables of this test are measured in three dimensions; 1) the purchasing intention of the product, 2) the attitude toward the Ad, and 3) the attitude toward product of the consumer. 110 housewives are sampled and assigned to 4 experimental groups. All the groups first watched a video-taped homeshopping Ad messages, and then filled up their responses on the administered questionnaire. The results of this study shows as follows: 1) Perceived risk has negative effect to consumer response. 2) Scarcity message has positive effect to consumers response. 3) But especially perceived risk has negative effect to high frequency purchasing experience group. 4) Scarcity message has also negative effect to high frequency purchasing experience group. 5) The interaction effect of perceived risk and scarcity message is most prominent to the consumers of high frequent purchasing experience.

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