• Asia Marketing Journal
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• v.10 no.4
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• pp.35-64
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• 2009

In an effort to increase our understanding of green buying behavior, the present study proposes and tests a comprehensive model of how values influence attitudes toward the environment and preferences for green products in a cross-cultural setting. Data were collected from a survey with consumers in two cultures, diametrically different on values salient to environmental consumerism, the U.S. and Korea. As a result of model testing both at the national and multi-group levels, a refined, final model is presented. While the core human values were found to relate to environmental attitudes and green buying behavior, the patterns of the relationships among the variables emerged to differ between the two cultures, highlighting the importance of cross-cultural investigations in this area. Results suggest that biospheric values significantly influence environmental attitudes and green consumption in both countries. However, the effects of egoism were significant among American respondents whereas altruism appeared to have a significant influence on attitude and behavior in the Korean sample. Findings of this study should aid international marketers in their understanding of what drives consumers' green buying behavior in different cultural settings.

• Korean journal of communication and information
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• v.36
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• pp.254-286
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• 2006

The purpose of the present study is to examine how visitors of personal web sites evaluate self presentation styles. We hypothesized that visitors' gender, self construals, and self esteem would influence the evaluation (likeability and perceived competence) of the self presentation styles (bragging or positive presentation). The hypothesized models were tested with structural equation modeling. Gender differences among the constructs were also examined through latent mean analysis. The results revealed that females tended to have higher interdependent self construal than males. And the male and the female students showed higher likeability toward the self presentations of the other gender. Regarding perceived competence, women and men perceived the other gender more competent, and especially, women perceived men's bragging presentation more competent. Self construals and self esteem, however, did not show any significant effects, which were inconsistent with the results of the previous studies conducted with offline self presentation styles. One of the main implications of this study is that visitors' gender, among other things, is the most infueltial factor in perceiving and evaluating others' self presentation through personal web sites.

• Korean Journal of Childcare and Education
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• v.9 no.5
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• pp.79-107
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• 2013

The purpose of this study purpose was to analyze the structural model of variables such as experiences and personal- and professional- beliefs of cultural diversity, and the culturally responsive teaching efficacy of early childhood preservice teachers including identifying the beliefs as mediating variables. Another purpose was finding the different structural relations among the research variables according to the stages of a teacher education program. The participants were 273 students who enrolled in K grade teacher education programs in the southwest areas of the U.S. The research variables were measured with the items used by Schroeder (2008), Pohan and Aguilar (2001), and Siwatu (2007). The structural equation model analysis showed that the direct effects were found between the paths from the cultural diversity experiences and personal beliefs to the culturally responsive teaching efficacy, from the experiences to personal beliefs, from the personal to professional beliefs. The personal beliefs were identified as a mediator of the path from the experiences to professional beliefs. By multi-group analysis, the path from professional beliefs to the culturally teaching efficacy showed a meaningful difference between the initial and final stage groups of a teacher education program. Suggestions for future research and early childhood teacher education programs were presented based on the results.

• 한국체육학회지인문사회과학편
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• v.51 no.2
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• pp.305-314
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• 2012

This study estimated the causal relationship among leisure identity salience (LIS), leisure constraints negotiation (LCN), and intentions to participate in leisure activity (IPLA). For this, we estimated structural equation models controlled by leisure constraints, and we used data collected from 296 college students residing in Seoul and Kyoung-gi providence. The following was obtained. First, for both groups with high and low levels of leisure constraints, LIS positively caused LCN, and this became more evident for the group with high level of leisure constraint. Second, for the group with low level of leisure constraints, LIS positively and directly caused IPLA, whereas this causal relationship could not observed from the group with high level of leisure constraints. Nevertheless, it indirectly and positively caused IPLA though LCN for the same group. This implies that the mediative role of LCN became more important as the level of leisure constraints became more restrictive. Further, we separately showed that the role of LIS was important in the process of LCN.

• Korean Journal of Social Welfare Studies
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• v.41 no.3
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• pp.271-297
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• 2010

The purpose of this study is to verify the structural path differences among the quality of self-sufficiency services and the job satisfaction and the effectiveness of self-sufficiency. To fulfill this purpose, all data for this analysis were collected from participants who belongs to the 31 local self-sufficiency centers in Seoul. The findings are as follows. First, we found that there were no statistically significant differences among the groups of the quality of self-sufficiency services and the job satisfaction and the effectiveness of self-sufficiency according to the type of self-sufficiency program. This means all the same degrees of effectiveness that participants of social employment program and market type program and self-sufficiency community was perceived. In addition, although there were no statistically significant differences among the groups of the quality of self-sufficiency services and the job satisfaction and the effectiveness of self-sufficiency according to the type of self-sufficiency program, we found that the differences among groups existed partially with theoretical model established in this study. Through the above results, the policy limitation and suggestion were presented about effectiveness of current self-sufficiency.

• Journal of Digital Convergence
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• v.12 no.2
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• pp.211-221
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• 2014

The study aims to estimate the determinants of policyholder's trust for the Chinese insurance industry by structural equation model. In particular, differences in determinants of trust among Chinese life insurance and auto insurance were derived from the latent mean and multi group analysis. The result shows the most effective determinants of trust were honesty, followed by credibility which shows the compensation ability of insurance company. However, benevolence is not influence statistically on the determinants of trust of both life insurance and auto insurance. Moreover, the policyholder's trust for the insurance industry was later extended to relationship commitment such as renewal and recommendation intentions. Especially, the linkage between the level of trust and relationship commitment was the strongest in life insurance than auto insurance. Even though the result is differ based on types of insurance, in order for the insurance industry to grow stably it is importance to get trust from policyholder.

• Journal of Intelligence and Information Systems
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• v.26 no.3
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• pp.1-36
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• 2020

This study is to reveal the acceptance factors of the Market Sentiment Index (MSI) created by reflecting the investor sentiment extracted by processing unstructured big data. The research model was established by exploring exogenous variables based on the rational behavior theory and applying the Technology Acceptance Model (TAM). The acceptance of MSI provided to investors in the stock market was found to be influenced by the exogenous variables presented in this study. The results of causal analysis are as follows. First, self-efficacy, investment opportunities, Innovativeness, and perceived cost significantly affect perceived ease of use. Second, Diversity of services and perceived benefits have a statistically significant impact on perceived usefulness. Third, Perceived ease of use and perceived usefulness have a statistically significant effect on attitude to use. Fourth, Attitude to use statistically significantly influences the intention to use, and the investment opportunities as an independent variable affects the intention to use. Fifth, the intention to use statistically significantly affects the final dependent variable, the intention to use continuously. The mediating effect between the independent and dependent variables of the research model is as follows. First, The indirect effect on the causal route from diversity of services to continuous use intention was 0.1491, which was statistically significant at the significance level of 1%. Second, The indirect effect on the causal route from perceived benefit to continuous use intention was 0.1281, which was statistically significant at the significance level of 1%. The results of the multi-group analysis are as follows. First, for groups with and without stock investment experience, multi-group analysis was not possible because the measurement uniformity between the two groups was not secured. Second, the analysis result of the difference in the effect of independent variables of male and female groups on the intention to use continuously, where measurement uniformity was secured between the two groups, In the causal route from usage attitude to usage intention, women are higher than men. And in the causal route from use intention to continuous use intention, males were very high and showed statistically significant difference at significance level 5%.

• Journal of the Korean Society of International Agriculture
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• v.30 no.4
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• pp.320-327
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• 2018

The purpose of this study is to suggest the policy direction for promoting Korean grape, Shine Muscat, export to China. For this, the data were collected from 102 Chinese who live in Guangzhou province. The survey was conducted from Oct 10th to 13th 2017. PLS-SEM model is used to investigate the main factors that cause the Chinese consumers to purchase Korean grape, Shine Muscat. This study finds that the post-evaluation factor is more important to obtain final evaluation and to purchase Korean grape in the future. Thus farmers and research institutes should investigate how to improve the quality for the sweetness and the texture of the grape, reflecting the Chinese consumers' preference.

• Korean Journal of Culture and Social Issue
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• v.26 no.2
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• pp.99-119
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• 2020

The purpose of this study was to construct and test a hypothetical model about impact of childhood trauma on Relationship Addiction of Korean adults the multiple mediating effects of rejection sensitivity and internalized shame. A purposive sample of 465 Korean adults was recruited from three provincial areas. The collected data were then analyzed using SPSS 23.0 and AMOS 23.0 programs. For data analysis, descriptive statistics and structural equation modeling were performed. Multiple mediating effects analysis using phantom variable and bootstrapping were implemented to verify the mediating effect of the research model. We found no significant direct effect of childhood trauma on relationship addiction, but the effects of childhood trauma on Relationship Addiction were successively multi-mediated by internalized shame and rejection sensitivity (B=.265, p<.01), and single-mediated by internalized shame (B=.496, p<.01). Based on the results of this study, it can be suggested that in order to prevent relationship addiction of adults, it is necessary to first explore whether he has experienced childhood trauma and thereby has not only internalized shame but also rejection sensitivity.

• 한국노년학
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• v.31 no.3
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• pp.795-811
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• 2011

Recently, an interest on how to moderate parenting stress of grandparents is rising according to rising depression of grandparents of grandparents and grandchildren family(GGF) because of parenting stress So, this study tried to analyze moderating effects by setting social support and stress coping behaviors as moderator variable in order to know how much parenting stress of grandparents would influence their depression. For this purpose, we selected 369 cases of grandparents who were being provided social welfare service and to 334 cases out of them, did multigroup analysis using hierarchical regression analysis and structural equation model under spss Vor. 19.0 program. Followings are the results. First, the more parenting stress was high, the more depression high. But when social support was high, parenting stress low. And the more parenting stress was high, faith dependence, negative emotional expression and passive evasion as stress coping behaviors also high while problem reestablishment low. Second, emotional support, information support, and material support as social support had moderating effects in which parenting stress influenced depression while appraisal support had not. Third, faith dependence and low passive evasion as stress coping behaviors had moderating effects in influence of parenting stress to depression while problem reestablishment has not. On the one hand, emotional expression was meaningless in explaining moderating effects in connection with parenting stress. Through these, we draw a social welfare practical implication that could lift moderating effect of social support and stress coping behavior in between parenting stress and depression of grandparents of grandparents and grandchildren Family.