• Title/Summary/Keyword: 다양성 관리 연구모형

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The Impact of Market Environments on Optimal Channel Strategy Involving an Internet Channel: A Game Theoretic Approach (시장 환경이 인터넷 경로를 포함한 다중 경로 관리에 미치는 영향에 관한 연구: 게임 이론적 접근방법)

  • Yoo, Weon-Sang
    • Journal of Distribution Research
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    • v.16 no.2
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    • pp.119-138
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    • 2011
  • Internet commerce has been growing at a rapid pace for the last decade. Many firms try to reach wider consumer markets by adding the Internet channel to the existing traditional channels. Despite the various benefits of the Internet channel, a significant number of firms failed in managing the new type of channel. Previous studies could not cleary explain these conflicting results associated with the Internet channel. One of the major reasons is most of the previous studies conducted analyses under a specific market condition and claimed that as the impact of Internet channel introduction. Therefore, their results are strongly influenced by the specific market settings. However, firms face various market conditions in the real worlddensity and disutility of using the Internet. The purpose of this study is to investigate the impact of various market environments on a firm's optimal channel strategy by employing a flexible game theory model. We capture various market conditions with consumer density and disutility of using the Internet.

    shows the channel structures analyzed in this study. Before the Internet channel is introduced, a monopoly manufacturer sells its products through an independent physical store. From this structure, the manufacturer could introduce its own Internet channel (MI). The independent physical store could also introduce its own Internet channel and coordinate it with the existing physical store (RI). An independent Internet retailer such as Amazon could enter this market (II). In this case, two types of independent retailers compete with each other. In this model, consumers are uniformly distributed on the two dimensional space. Consumer heterogeneity is captured by a consumer's geographical location (ci) and his disutility of using the Internet channel (${\delta}_{N_i}$).
    shows various market conditions captured by the two consumer heterogeneities.
    (a) illustrates a market with symmetric consumer distributions. The model captures explicitly the asymmetric distributions of consumer disutility in a market as well. In a market like that is represented in
    (c), the average consumer disutility of using an Internet store is relatively smaller than that of using a physical store. For example, this case represents the market in which 1) the product is suitable for Internet transactions (e.g., books) or 2) the level of E-Commerce readiness is high such as in Denmark or Finland. On the other hand, the average consumer disutility when using an Internet store is relatively greater than that of using a physical store in a market like (b). Countries like Ukraine and Bulgaria, or the market for "experience goods" such as shoes, could be examples of this market condition. summarizes the various scenarios of consumer distributions analyzed in this study. The range for disutility of using the Internet (${\delta}_{N_i}$) is held constant, while the range of consumer distribution (${\chi}_i$) varies from -25 to 25, from -50 to 50, from -100 to 100, from -150 to 150, and from -200 to 200.
    summarizes the analysis results. As the average travel cost in a market decreases while the average disutility of Internet use remains the same, average retail price, total quantity sold, physical store profit, monopoly manufacturer profit, and thus, total channel profit increase. On the other hand, the quantity sold through the Internet and the profit of the Internet store decrease with a decreasing average travel cost relative to the average disutility of Internet use. We find that a channel that has an advantage over the other kind of channel serves a larger portion of the market. In a market with a high average travel cost, in which the Internet store has a relative advantage over the physical store, for example, the Internet store becomes a mass-retailer serving a larger portion of the market. This result implies that the Internet becomes a more significant distribution channel in those markets characterized by greater geographical dispersion of buyers, or as consumers become more proficient in Internet usage. The results indicate that the degree of price discrimination also varies depending on the distribution of consumer disutility in a market. The manufacturer in a market in which the average travel cost is higher than the average disutility of using the Internet has a stronger incentive for price discrimination than the manufacturer in a market where the average travel cost is relatively lower. We also find that the manufacturer has a stronger incentive to maintain a high price level when the average travel cost in a market is relatively low. Additionally, the retail competition effect due to Internet channel introduction strengthens as average travel cost in a market decreases. This result indicates that a manufacturer's channel power relative to that of the independent physical retailer becomes stronger with a decreasing average travel cost. This implication is counter-intuitive, because it is widely believed that the negative impact of Internet channel introduction on a competing physical retailer is more significant in a market like Russia, where consumers are more geographically dispersed, than in a market like Hong Kong, that has a condensed geographic distribution of consumers.
    illustrates how this happens. When mangers consider the overall impact of the Internet channel, however, they should consider not only channel power, but also sales volume. When both are considered, the introduction of the Internet channel is revealed as more harmful to a physical retailer in Russia than one in Hong Kong, because the sales volume decrease for a physical store due to Internet channel competition is much greater in Russia than in Hong Kong. The results show that manufacturer is always better off with any type of Internet store introduction. The independent physical store benefits from opening its own Internet store when the average travel cost is higher relative to the disutility of using the Internet. Under an opposite market condition, however, the independent physical retailer could be worse off when it opens its own Internet outlet and coordinates both outlets (RI). This is because the low average travel cost significantly reduces the channel power of the independent physical retailer, further aggravating the already weak channel power caused by myopic inter-channel price coordination. The results implies that channel members and policy makers should explicitly consider the factors determining the relative distributions of both kinds of consumer disutility, when they make a channel decision involving an Internet channel. These factors include the suitability of a product for Internet shopping, the level of E-Commerce readiness of a market, and the degree of geographic dispersion of consumers in a market. Despite the academic contributions and managerial implications, this study is limited in the following ways. First, a series of numerical analyses were conducted to derive equilibrium solutions due to the complex forms of demand functions. In the process, we set up V=100, ${\lambda}$=1, and ${\beta}$=0.01. Future research may change this parameter value set to check the generalizability of this study. Second, the five different scenarios for market conditions were analyzed. Future research could try different sets of parameter ranges. Finally, the model setting allows only one monopoly manufacturer in the market. Accommodating competing multiple manufacturers (brands) would generate more realistic results.

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  • A Exploratory Study of Confidential Document Circulation System Design (기밀문서 유통체계 설계에 관한 탐색적 연구)

    • Chang, Hang-Bae;Kim, Heung-Gook
      • Journal of Advanced Navigation Technology
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      • v.15 no.3
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      • pp.462-470
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      • 2011
    • Since, Davis(1991) has proposed the TAM(Technology Acceptance Model) through a literature review of informatization promotion, which insists that a user conveniency is judged by the degree of effectiveness caused by IT, the advancement of IT such as the Internet, e-mail, electronic data exchange, and groupware have brought into various changes in ordinary corporations and public institutions. However, with the right function, the advancement of IT has provided various benefits including additional reverse functions. Based on an integrated environment of business process, unauthorized user could access to information and a management of information becomes more difficult than before due to informatization of critical information. Furthermore, external hacking or information leakage by insider becomes easier owing to advancement in communication technology. This study has tried to develop a specified management procedure and implementation method for confidential documents.

    Development of Meta-Model Using Process Model Data for Predicting the Water Quality of Nakdong River (낙동강 수질 예측을 위한 프로세스 모델링 자료를 이용한 메타모델 개발)

    • Yu, Myungsu;Song, Young-Il;Seo, Dongil
      • Proceedings of the Korea Water Resources Association Conference
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      • 2020.06a
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      • pp.91-91
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      • 2020
    • IPCC (Intergovernmental Panel on Climate Change) 5차 평가보고서에 의하면 최근 배출 온실가스의 양은 관측 이래 최고 수준이며 온실가스로 인한 기후변화는 인간계와 자연계에 광범위한 영향을 주고 있다고 보고하였다. 기후변화의 영향은 국제적으로 빙하 감소, 사막화, 해수면 상승 등 뚜렷하게 나타나고 있다. 이러한 기후변화에 대응하기 위해 온실가스 완화 정책과 동시에 새로운 기후변화 환경에 적응하는 것이 필요하다. 기후변화 적응이란 현재 나타나고 있거나 미래에 나타날 것으로 예상되는 기후변화의 파급효과와 영향에 대응할 수 있도록 하는 모든 행동이며 이를 위해서는 기후변화 영향분석이 수반되어야 한다. MOTIVE 연구단에서는 기후변화 적응대책 수립의 지원을 목표로 7개 부문(건강, 물관리, 농업, 산림, 생태, 해양, 수산)에서 "한국형 통합평가 모형"을 개발하고 있다. 각 부문에서 개발하는 프로세스 모델은 시스템에 대한 지식을 가진 상황에서 사용하면 신뢰할 수 있는 예측 결과를 얻을 수 있지만, 부문별 통합을 통한 영향 분석 시 타 분야에 대한 지식이 수반되어야 하는 어려움을 가진다. 이를 위해 본 연구에서는 시스템 내의 물리적 프로세스에 대한 요구 없이 입출력 데이터만을 이용하여 결과를 신속하게 추정하는 데이터 모델링(기계학습)을 이용하였다. 데이터 모델링을 위한 데이터는 다양한 자연 현상에 대한 BANPOL(수질 프로세스 모델) 분석을 통한 자료를 이용하여 학습 자료를 구축하였다. 즉, 데이터 모델링은 BANPOL 모델을 대리하는 메타모델이며, 낙동강 표준유역에 대한 유량 및 수질을 높은 상관성으로 추정하였다. 원 모델보다 정확도는 낮을 수 있으나 메타모델의 개발을 통한 웹 시스템을 개발하여 비전문가의 구동 및 신속한 기후 시나리오를 적용할 수 있는 환경을 개발하였다.

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    Development an Artificial Neural Network to Predict Infectious Bronchitis Virus Infection in Laying Hen Flocks (산란계의 전염성 기관지염을 예측하기 위한 인공신경망 모형의 개발)

    • Pak Son-Il;Kwon Hyuk-Moo
      • Journal of Veterinary Clinics
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      • v.23 no.2
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      • pp.105-110
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      • 2006
    • A three-layer, feed-forward artificial neural network (ANN) with sixteen input neurons, three hidden neurons, and one output neuron was developed to identify the presence of infectious bronchitis (IB) infection as early as possible in laying hen flocks. Retrospective data from flocks that enrolled IB surveillance program between May 2003 and November 2005 were used to build the ANN. Data set of 86 flocks was divided randomly into two sets: 77 cases for training set and 9 cases for testing set. Input factors were 16 epidemiological findings including characteristics of the layer house, management practice, flock size, and the output was either presence or absence of IB. ANN was trained using training set with a back-propagation algorithm and test set was used to determine the network's capability to predict outcomes that it has never seen. Diagnostic performance of the trained network was evaluated by constructing receiver operating characteristic (ROC) curve with the area under the curve (AUC), which were also used to determine the best positivity criterion for the model. Several different ANNs with different structures were created. The best-fitted trained network, IBV_D1, was able to predict IB in 73 cases out of 77 (diagnostic accuracy 94.8%) in the training set. Sensitivity and specificity of the trained neural network was 95.5% (42/44, 95% CI, 84.5-99.4) and 93.9% (31/33, 95% CI, 79.8-99.3), respectively. For testing set, AVC of the ROC curve for the IBV_D1 network was 0.948 (SE=0.086, 95% CI 0.592-0.961) in recognizing IB infection status accurately. At a criterion of 0.7149, the diagnostic accuracy was the highest with a 88.9% with the highest sensitivity of 100%. With this value of sensitivity and specificity together with assumed 44% of IB prevalence, IBV_D1 network showed a PPV of 80% and an NPV of 100%. Based on these findings, the authors conclude that neural network can be successfully applied to the development of a screening model for identifying IB infection in laying hen flocks.

    Development of Damage Evaluation Technology Considering Variability for Cable Damage Detection of Cable-Stayed Bridges (사장교의 케이블 손상 검출을 위한 변동성이 고려된 손상평가 기술 개발)

    • Ko, Byeong-Chan;Heo, Gwang-Hee;Park, Chae-Rin;Seo, Young-Deuk;Kim, Chung-Gil
      • Journal of the Korea institute for structural maintenance and inspection
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      • v.24 no.6
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      • pp.77-84
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      • 2020
    • In this paper, we developed a damage evaluation technique that can determine the damage location of a long-sized structure such as a cable-stayed bridge, and verified the performance of the developed technique through experiments. The damage assessment method aims to extract data that can evaluate the damage of the structure without the undamage data and can determine the damage location only by analyzing the response data of the structure. To complete this goal, we developed a damage assessment technique that considers variability based on the IMD theory, which is a statistical pattern recognition technique, to identify the damage location. To complete this goal, we developed a damage assessment technique that considers variability based on the IMD theory, which is a statistical pattern recognition technique, to identify the damage location. To evaluate the performance of the developed technique experimentally, cable damage experiments were conducted on model cable-stayed bridges. As a result, the damage assessment method considering variability automatically outputs the damageless data according to external force, and it is confirmed that the performance of extracting information that can determine the damage location of the cable through the analysis of the outputted damageless data and the measured damage data is shown.

    Development of Nutrition Quotient for Korean adults: item selection and validation of factor structure (한국 성인을 위한 영양지수 개발과 타당도 검증)

    • Lee, Jung-Sug;Kim, Hye-Young;Hwang, Ji-Yun;Kwon, Sehyug;Chung, Hae Rang;Kwak, Tong-Kyung;Kang, Myung-Hee;Choi, Young-Sun
      • Journal of Nutrition and Health
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      • v.51 no.4
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      • pp.340-356
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      • 2018
    • Purpose: This study was conducted to develop a nutrition quotient (NQ) to assess overall dietary quality and food behaviors of Korean adults. Methods: The NQ was developed in three steps: item generation, item reduction, and validation. Candidate items of the NQ checklist were derived from a systematic literature review, expert in-depth interviews, statistical analyses of the Korea National Health and Nutrition Examination Survey (2010 ~ 2013) data, and national nutrition policies and recommendations. A total of 368 adults (19 ~ 64 years) participated in a one-day dietary record survey and responded to 43 items in the food behavior checklist. Pearson's correlation coefficients between responses to the checklist items and nutritional intake status of the adults were calculated. Item reduction was performed, and 24 items were selected for a nationwide survey. A total of 1,053 nationwide adult subjects completed the checklist questionnaires. Exploratory and confirmatory factor analyses were performed to develop a final NQ model. Results: The 21 checklist items were used as final items for NQ. Checklist items were composed of four factors: nutrition balance (seven items), food diversity (three items), moderation for the amount of food intake (six items), and dietary behavior (five items). The four-factor structure accounted for 41.8% of the total variance. Indicator tests of the NQ model suggested an adequate model fit (GRI = 0.9693, adjusted GFI = 0.9617, RMR = 0.0054, SRMR = 0.0897, p < 0.05), and item loadings were significant for all subscales. Standardized path coefficients were used as weights of the items. The NQ and four-factor scores were calculated according to the obtained weights of the questionnaire items. Conclusion: NQ for adults would be a useful tool for assessing adult dietary quality and food behavior. Further investigations of adult NQ are needed to reflect changes in their food behavior, environment, and prevalence of chronic diseases.

    The Influence of Organizational Communication Recognized by Irregular Workers on Job Satisfaction and Organizational Commitment (비정규직이 인식한 조직커뮤니케이션이 직무만족과 조직몰입에 미치는 영향)

    • Choi, Jae Won;Lee, Seok Kee;Chun, Sungyong
      • Journal of Digital Convergence
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      • v.19 no.8
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      • pp.101-111
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      • 2021
    • Irregular workers, which have recently caused various socio-economic issues and conflicts, generally have low loyalty to the organization and job satisfaction due to anxiety about employment. As a way to improve this, this study attempted to analyze the effect of organizational communication satisfaction of irregular workers on job satisfaction and organizational commitment. Among the 7th Human Capital Companies panel survey data, irregular workers survey data were collected and analyzed using the structural equation model analysis. The results were as follows: First, it was analyzed that organizational communication recognized by irregular workers had a positive(+) effect on job satisfaction and organizational commitment. Second, it was analyzed that job satisfaction had a positive(+) effect on organizational commitment. Third, it was analyzed that job satisfaction plays a mediating role in the relationship between communication satisfaction and organizational commitment. This study is significant in that it expanded the research subject to irregular workers from the existing service industry-oriented research, and that it included more diverse industries. The results of this study suggest that mission and vision sharing and communication activation system are needed to improve organizational effectiveness of irregular workers.

    A Study on the Validation of Vector Data Model for River-Geospatial Information and Building Its Portal System (하천공간정보의 벡터데이터 모델 검증 및 포털 구축에 관한 연구)

    • Shin, Hyung-Jin;Chae, Hyo-Sok;Hwang, Eui-Ho
      • Journal of the Korean Association of Geographic Information Studies
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      • v.17 no.2
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      • pp.95-106
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      • 2014
    • In this study, the applicability of a standard vector model was evaluated using RIMGIS vector data and a portal based river-geospatial information web service system was developed using XML and JSON based data linkage between the server and the client. The RIMGIS vector data including points, lines, and polygons were converted to the Geospatial Data Model(GDM) developed in this study and were validated by layers. After the conversion, it was identified that the attribute data of a shape file remained without loss. The GeoServer GDB(GeoDataBase) that manages a DB in the portal was developed as a management module. The XML-based Geography Markup Language(GML) standards of OGC was used for accessing to and managing vector layers and encoding spatial data. The separation of data content and expression in the GML allowed the different expressions of the same data, convenient data revision and update, and enhancing the expandability. In the future, it is necessary to improve the access, exchange, and storage of river-geospatial information through the user's customized services and Internet accessibility.

    An Empirical Study on the Effect of International Standard Certification Execution and CRM Satisfaction on Business Performance in B2B Transaction (B2B거래에서 국제표준인증 실행과 CRM만족도가 사업성과에 미치는 영향에 대한 실증적 연구)

    • Kim, Chang-Bong;Park, Sang-An;Jung, Jin-Young
      • Korea Trade Review
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      • v.42 no.2
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      • pp.319-344
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      • 2017
    • The international standard certification evaluates the extend to which the supplier satisfies the international standard certification standards of the supplier of the product and the service, recognizes the quality assurance ability and reliability of the supplier, thereby resolving the international trade regulation that can occur to various fields and strengthening the network of the global partnership it is making an important contribution. Therefor, in this study, the survey was conducted on 153 companies of Korean import and export companies. The research method was empirically analyzed by the structural equation model. The results of the hypothesis test of this study are as follows. First, resource management factors among the international standard certification factors in the global trade supply chain integration had a positive effects on CRM satisfaction. Second, the measurement, analysis and improvement factors of international standard certification factors had a positive effects on CRM satisfaction. Third, CRM satisfaction has a positive effects on business performance. Through this study, it is concluded that the Korean import and export companies have an important role in improving the business performance of the global trade partners.

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    A study on the 3-step classification algorithm for the diagnosis and classification of refrigeration system failures and their types (냉동시스템 고장 진단 및 고장유형 분석을 위한 3단계 분류 알고리즘에 관한 연구)

    • Lee, Kangbae;Park, Sungho;Lee, Hui-Won;Lee, Seung-Jae;Lee, Seung-hyun
      • Journal of the Korea Convergence Society
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      • v.12 no.8
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      • pp.31-37
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      • 2021
    • As the size of buildings increases due to urbanization due to the development of industry, the need to purify the air and maintain a comfortable indoor environment is also increasing. With the development of monitoring technology for refrigeration systems, it has become possible to manage the amount of electricity consumed in buildings. In particular, refrigeration systems account for about 40% of power consumption in commercial buildings. Therefore, in order to develop the refrigeration system failure diagnosis algorithm in this study, the purpose of this study was to understand the structure of the refrigeration system, collect and analyze data generated during the operation of the refrigeration system, and quickly detect and classify failure situations with various types and severity . In particular, in order to improve the classification accuracy of failure types that are difficult to classify, a three-step diagnosis and classification algorithm was developed and proposed. A model based on SVM and LGBM was presented as a classification model suitable for each stage after a number of experiments and hyper-parameter optimization process. In this study, the characteristics affecting failure were preserved as much as possible, and all failure types, including refrigerant-related failures, which had been difficult in previous studies, were derived with excellent results.


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