• Journal of the Korean Society of Food Culture
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• v.21 no.1
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• pp.65-70
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• 2006

The purpose of this study were to measure brand personalities of deluxe hotels in Seoul, and to identify the difference of brand personality between local and international hotels. The questionnaires developed for this study were distributed to 460 employees in kitchen and F&B departments of 11 deluxe hotels in Seoul. A total of 398 questionnaires were used for anaylsis(86.5%) and the statistical analyses were completed using SPSS Win(12.0) for descriptive analysis, reliability analysis and t-test, and AMOS(5.0) for confirmatory factor analysis. The results of this study showed that deluxe hotels have brand personalities relatively strong at 'affection', 'sophistication', 'competence' dimensions, and there was a significant difference by hotel nationality. The brand personality scores of international brand hotels perceived by employees were high at the 'excitement'(p<0.001), 'sophistication'(p<0.001), and 'competence'(p<0.01) dimensions, whereas local hotels were considered more obedient(p<0.01). Overall, it could be a key factor for successful brand management that establish a distinctive brand personality, and a localized brand personality measure will lead to more desirable decision making.

• The Inventors News
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• no.58
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• pp.1-16
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• 2007

여성기업간 경쟁 물건너갔나/여성발명 출원율 급증/발행인 칼럼/특허청, 이전희망 우수특허기술 조사/아시아 진출 기업, 지식재산권부터 챙겨야/특허고객 만족도 높아져/발명보국 입지론과 한미FTA/한미FTA 특허분야에 미칠 영향/여성발명 출원률 급증의미/창의교실 현장을 가다/미리보는 여성발명품박람회.우수사례 발표회/전상우청장 영어토론 1년/특허청, 특허국제조사기관 '부상'/'국가 R&D IP포럼' 본격 출범/항암효과에 좋은 마늘/역사 속의 발명품/하루 10분 발명교실/특허Q&A/"여성발명가에 대한 사업화 지원 실적 높일 터"/'참살이' 붐 특허출원에도 영향/금연 특허, 다국적 제약사가 우세/아이디어 착상 및 발명 기법/기술, IT및 문화 강국으로 도약을 위한 제도 마련/카를의 '아스피린'/정부 특허기술 사업화에 3천7백34억원 지원/윤연숙 원자력 병원 책임연구원 제9회 장영실과학문화상 금상 수상/이희자 이사.김순자 회원 제네바국제발명전 금상 수상

• 프린팅코리아
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• s.1
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• pp.64-67
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• 2002

활자 종주국 국민답게 많은 사람들이 현존 세계최고의 금속활자본을 묻는 질문에 어렵지 않게 1377년 발간된 '직지심체요절'이라고 답을 한다. 하지만 세계 최고의 금속활자본을 발간한 나라가 근대 인쇄의 핵심이 되는 서체를 1980년 즈음에 이르러서야 본격적으로 개발하기 시작했다는 사실을 아는 이들은 많지 않다. 특히나 해방 직후에도 계속해서 일본이 판매하는 활자를 그대로 쓸 만큼 인쇄 종주국 대한민국은 서체개발에 있어 후진국이었다. 하지만 2002년 현재 우리는 2000여 가지가 넘는 다양한 서체를 보유하고 있다. 20여년만에 이룩한 장족의 발전 밑바닥엔 알아주지 않지만 신념 하나로 서체 개발에 매달렸던 이들의 노력이 있었다. 1949년 공병우 박사의 3벌식 타자기부터 일본의 서체에 대항해 우리의 서체를 지켜내고 세계가 함께 쓰는 다국적어 서체를 개발해 내고 있는 글꼴 9단들과 또 다른 서체 중독자들을 길러내기 위해 교단을 누비는 이들의 힘겨운 이야기를 들어보자.

• Korea Trade Review
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• v.45 no.2
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• pp.137-155
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• 2020

The purpose of this study is to examine the antecedents and consequences of host country managers (HCMs)' acculturative stress in multinational corporation (MNC) subsidiaries in Korea. We suggest that HCMs' national identification (NI) positively and organizational identification (OI) negatively influence on the HCMs' acculturative stress. In addition, we propose that HCMs' OI negatively moderate the relationship between HCMs' NI and acculturative stress. Moreover, we hypothesize a negative relationship between HCMs' acculturative stress and work engagement. To test these hypotheses, we performed hierarchical regression analysis and mediation analysis of 643 HCMs in 60 MNC subsidiaries that originate from 11 countries. Results of analyses revealed that all the hypotheses were supported except H1 (positive relationship between HCMs' NI and acculturative stress). The present findings provide theoretical and managerial implications, and we provide suggestion for future research.

• Archives of design research
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• v.16 no.2
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• pp.161-170
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• 2003

This study aims to understanding the effects of culture on websites with emphasis on the website structure and navigation. The website is inherently‘cultural’because anyone around the world can access to website if he or she is equipped with appropriate equipment. For the importance of cultural role in website, various researches have been conducted to understand the relationship between culture and website. However they tended to focus mainly on phenomenal matters such as color, layout, icon etc. There have been not so many thorough attempts to causal relationships between website and‘thick culture’in depth. The study conducted cross-cultural usability testing of websites between Korea and America. At first, representative I-commerce websites of Korea and America were selected and they were analyzed by the selected frameworks such as layout, display type, element type, and the relationship with homepage and sub-page navigation. The results were used to construct typical prototypes of website for Korea and America for experiment. Two websites were used for cross-cultural usability testing though specially-developed remote testing. 20 users from each country participated in the usability testing. The result shows that Korean users peformed better usability testing for Korean style structure of website while American counterparts showed better performances in American style of websites. Other various significant findings were revealed.

• Archives of design research
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• v.17 no.2
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• pp.181-188
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• 2004

The values of material civilizations that dominated the last century have been replaced with invisible values such as knowledge, information, and culture. The central axis of the world economy is also rapidly shifting from a capital and labor-intensive industry to a knowledge-based industry of software and contents. From the perspective of the industrialization of culture as multinational corporations and dominance and subordination relationships between cultures thereof, and crisis of cultural identity, the issues of support and fostering a culture industry arise. These have become major issues of concern in deciding national policies. In response to this trend, new departments related to culture contents in various universities have been established for fostering manpower in the field and the government policy to foster related human resources. However, actual results have not been currently achieved, despite the increase in quantity. This is due to the fact that the walls between culture contents departments were too high and thus education and fostering excellent human resources have not been properly conducted. It is also due to the obscure direction of education and a deficiency in the system. To cope with these problems, a systematic manpower-fostering education program should be developed through enhancement of the understanding of culture contents via linking education programs with detailed major fields of study. Accordingly, this study aims to identify changes in the current culture contents industry at home and abroad according to digitalization for fostering manpower of culture contents required in a rapidly changing environment of the culture contents industry. Then, it will review what influence has been made on the education system through the identification of personnel types through work flow charts and contents delivery modes following integration, as well as a desirable method to construct culture contents. Therefore, this study is a preliminary study on the means of fostering core personnel in the culture contents industry through linkage with the education system.

• The Journal of the Convergence on Culture Technology
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• v.9 no.5
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• pp.625-633
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• 2023

The global pet culture-related industry is currently experiencing a trend of expansion. Within the pet industry, pet food holds a significant share, occupying a substantial portion. Presently, the domestic pet food market exhibits a high dependency on imported products, underscoring the critical importance of prioritizing the acquisition of intellectual property rights to ensure competitiveness and facilitate technological development within the relevant industry. we have undertaken an assessment of the current status and prospects of domestic pet food patents. Specifically, we have conducted temporal and applicant-specific statistical analyses, as well as IPC technology analyses, to examine the stages of technological advancement, corporate technological development and innovation capabilities, patent application distribution, and the technological landscape of key enterprises and research institutions. The research findings indicate that domestic research activities related to pet food have entered a mature phase, and the trends in patent applications for domestic pet food indicate a notable participation of multinational corporations alongside domestic enterprises.

• Proceedings of the Korean Operations and Management Science Society Conference
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• 1995.09a
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• pp.264-279
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• 1995

오늘날 기업 경영 환경은 더욱 복잡해지고, 국가간.지역간 통합 경제 체제 형태로 변화하고 있다. 정보 기술과 텔리커뮤니케이션의 결합에 따른 급속한 발전은 국가간.지역간 경계를 넘어 다국적 기업, 더 나아가서는 범세계적 기 업으로 글로벌(global) 기업을 출현시켰다. 경영 환경의 빠른 변화의 추세 속 에서 경쟁 우위를 지키기 위해서는 이러한 변화를 적절히 수용하고 적응할 수 있는 조직이 필요하였다. 기존의 MIS 관점으로는 환경 변화에 적응 할 수 있는 혁신적인 조직으로 변화시키는 데는 한계가 있었고, 이에 따라 BPR 이 대두되었다. BPR실행에 있어 성공뿐만 아니라 많은 실패도 겪었다. BPR 실행에는 많은 자금과 인력, 시간이 투자되기 때문에 실패의 손실은 기업에 게 큰 타격을 가져다 줄 수 있다. 대부분의 BPR의 실패 원인은 사회적 측면 을 고려하지 못한 데 있다. 정보 기술을 이용하여 프로세스를 급진적으로 재 설계 하였지만, 운영 주체인 구성원의 저항감이나 조직의 문화에 대한 고려 를 하지 못하였다. 그러므로 BPR을 수행함에 있어 사회적 측면과 기술적 측 면을 동시에 고려하여 적용한다면 오류나 실패 요인을 감소시킬 수 있다. 따 라서 요즈음 새로이 부상하고 있는 사회.기술적 시스템 접근법은 성공적인 BPR 실행을 위한 대안이 될 수 있다.

• International Commerce and Information Review
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• v.9 no.4
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• pp.375-393
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• 2007

The purpose of this study is to define the different stage of global management cultures for localization from the case study of two respective multinational corporations, Nestle and Samsung Electronics invested in Vietnam, and then to find out on how Korean multinational corporations can reduce the gap of global management culture compared to global multinational corporations. In fact, Samsung has been pretty much being on a right track from the global marketing management perspective, however still stand at the beginning stage in terms of leading the global corporate culture. In comparison to Nestle with over 130 years of worldwide business experience, Samsung Electronics having only a decade global experience as a Korean multinational corporation has been found to have an obvious gap in terms of globalization which is mainly caused by global corporate culture. Even though it doesn’t seem realistic for Korean multinational corporations to immediately catch up the gap of global corporate culture against global multinational corporations with long years of global experiences and history, Korean multinational corporations need to track the foot print of every steps of globalization particularly focused on the local management culture of global multinational corporations, so that they will be able to shorten the timing to develop the true meaning of global corporate culture being evolved from the Korean management style.

• Korean Security Journal
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• no.11
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• pp.245-274
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• 2006

Korea is not permitting the foreigner emigration officially. But to domestic the foreigner dwells in the form which is various and it is living. These people are slept, the industrial workers and married a person of different nationality and kosians. In 2005 October 27th a rase riot raised by the immigration and stay sleeping group in France. It observes the width eastern possibility due to foreigner immigration and stay which dwell even inside instruction making Korea which will reach sleeping group the reporter it does.