• Journal of Agricultural Extension & Community Development
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• v.7 no.1
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• pp.209-246
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• 2000

This study were carried out to establish the directions on ecoturism development in linking $rural\;{\cdot}\;mountain\;{\cdot}\;fishing$ villages together by led community dwellers for an alternative plan in order to economic active of $rural\;{\cdot}\;mountain\;{\cdot}\;fishing$ communities and reconstruction of community's cooperative organization and improvement and development of $rural\;{\cdot}\;mountain\;{\cdot}\;fishing$ village's domiciliative envirnment of Korea. The method of this research was chiefly used literature investigations and collections by field investigation in case of a few ecoturism resort of Korea. The result of this study were as follows : Ecoturism development in linking rural mountain fishing villages together by led community dwellers for an alternative plan in order to economic active of $rural\;{\cdot}\;mountain\;{\cdot}\;fishing$ communities and to reconstruct of community's cooperative organization and to improve and develope of $rural\;{\cdot}\;mountain\;{\cdot}\;fishing$ village's domiciliative envirnment of Korea will be effective to improve tourism environment. Especially, ecotoutism development will be effective and alternative plan in order to preserve $rural\;{\cdot}\;mountain\;{\cdot}\;fishing$ regions of our country's intact from the induction of act of pollution.

• Journal of Agricultural Extension & Community Development
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• v.20 no.2
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• pp.341-382
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• 2013

The purpose of this study is to introduce 'Bogoganeun Maeul Movement' which was drived by Jellabuk-do province at 1962. and to ascertain historical meaning of its among history of Korea rural development and to investigate the relationships among 'Sinsanghwal movement', 'Community development program', 'Jaegungukmin movement'. It was found that 4,031 Maeul was designated a Bogaganeun Maeul at 1962. and leader of its village got an appointment as 'light of rural' by province administration. This study was found that the historical meaning that even if it was in theoretically and administrative frame. Bogaganeun Maeul was a self-regulating first community development program that was drived by Jeollabuk-do and starting point of model of 'Mobum Burak'. Besides Bogaganeun Maeul was tourism village for an inspection and learning by observation. and first article that 'Sightseeing village' word appeared initially in the newspaper.

• Journal of Agricultural Extension & Community Development
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• v.29 no.3
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• pp.155-172
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• 2022

Ecotourism as a alternative tourism destination has to adapt to current market mechanisms, which is becoming extremely competitive and which are dominated by communication and promotion strategies and techniques. We need to know the causative factors and influences by which tourists are motivated to become included in various market segments. The primary purpose of this study is to segment and profile the motivations of ecotourist, so as to enable a better understanding of ecotourism in Korea. A self-administered survey was collected from 200 tourists in the study area. A factor-clustering method identified four distinct segments: want-it-all seeker, passive seeker, aesthetic seeker, value sharing seeker. We conclude by considering the relevant of our findings to ongoing discussions of ecotourists' market segmentation.

• The Journal of the Korea Contents Association
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• v.20 no.3
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• pp.600-612
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• 2020

The objective of this study is to analyze the relationships among support for farm village development work, farm village's brand equity and social and economic performance. The questionnaire was performed for 380 villagers in Jeollabuk-do Province. The surveyed data was analyzed by structural equation model analysis and Sobel test. Support for farm village development work such as living environment improvement project, income foundation creation project, rural tourism facilities project, and regional competency education project showed statistically significant positive effects on the farm village's brand equity. The farm village's brand equity also showed a statistically significant positive effect on the social and economic performance. The support for farm village development work such as living environment improvement project, village landscape improvement project, income foundation creation project, rural tourism facilities project, and regional competency education project showed no statistically significant effects on the social and economic performance. But, they showed statistically significant effects on the social and economic performance in indirect manner with the mediating effect of the farm village's brand equity. In this study, the effect factors on the farm village's brand equity and social and economic performance was verified in farm village development strategy, and then, it is meaningful to present the role and importance of support for farm village development work.

• Journal of Agricultural Extension & Community Development
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• v.28 no.1
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• pp.13-23
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• 2021

This study aims to examine the market segmentation of rural healing tourists. A two-stage cluster method was used to segment the market of rural healing tourists, and the difference in satisfaction by segmented market was identified. In this study, a total of 433 cases were used for analysis. A total of four clusters of rural healing tourists were derived based on the purpose of visit and involvement with rural healing tourism. The names of each cluster were determined as 'high involvement, daily escape purpose type', 'high involvement, stress relief purpose type', 'low involvement, daily escape purpose type', and 'high involvement, exotic experience purpose type.' Each groups were found to have significant differences according to educational level, purpose of visit, companion, and expenditure. The satisfaction and the behavioral intention of rural healing tourists was highest in the group of 'high involvement, stress relief purpose type.' The results of this study suggest that the characteristics and satisfaction of rural healing tourists were differ according to the segmented group. This study suggests useful information for target marketing strategies for each segmented market according to the characteristics of rural healing tourists.

• Journal of Agricultural Extension & Community Development
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• v.30 no.1
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• pp.31-41
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• 2023

This study aims to examine the structural relationships among rurality perception, tourism attitude, and behavioral intention in rural healing tourism. Particularly, this study focused on the mediation effect of attitude. Data were collected from 658 rural healing tourists by online survey. SPSS 28.0 and AMOS 28.0 were used for frequency, exploratory factor, confirmatory factor, and structural equation modeling analyses. The results of structural equation modeling indicate perception of rurality had a positive effect on attitude and behavioral intention. In addition, attitude mediated the relationships between perception of rurality and behavioral intention. The results of this study suggest the importance of understanding the interests and pursuits of rural healing tourists and providing them with the values they want. Since rurality has a direct influence on attracting healing tourists, it is necessary to establish a positive image of rural healing tourism.

• Proceedings of the Korean Society of Community Living Science Conference
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• 2003.05a
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• pp.185-188
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• 2003

• Proceedings of the Korean Society of Agricultural Engineers Conference
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• 2004.11a
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• pp.36-36
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• 2004

• Journal of Agricultural Extension & Community Development
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• v.9 no.2
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• pp.161-171
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• 2002

The extension service for rural tourism is especially important because farmers are usually new in the service industry, while the extension service system for this purpose is yet to be established in Korea. The Israeli case of rural extension service system is studied in this paper in order to explore the implications of the extension service system for the rural tourism in Korea.

• Journal of Agricultural Extension & Community Development
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• v.20 no.4
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• pp.989-1021
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• 2013

This paper examines the activating methods of heritage tourism by focusing on ecomuseum as regional revitalization strategy of agriculture heritage. Ecomuseum can be a vital tool to actualize the purpose of agriculture and fisheries heritage system, 'dynamic conservation' of 'a living heritage'. According to case study, Byeokgolje possesses high value to preserve and local government is planning to vitalize heritage tourism, but the system of heritage tourism is not properly equipped the four requisites for it (sincerity, educational value, entertainment, and nostalgia). Byeokgolje is insufficient system as an ecomuseum and has some challenging tasks to prepare the four requisites for ecomuseum(the legacy, museum, participation and contents) despite of high possibility. It is necessary that construct the four requisites for ecomuseum and fulfil the four requisites for heritage tourism to achieve the effect of regional revitalization by link to ecomuseum. That is, authentic contents developing, the participation of local residents, shakeholder, and creative class, site construction, academic approach, and providing the method of residents' income increasing are necessary.