• Journal of the Economic Geographical Society of Korea
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• v.19 no.2
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• pp.242-264
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• 2016

Tourism is a major sector of the national and regional economy in Southeast Asia endowed with rich natural environment and a variety of cultural and historical heritages. Tourism has been recognized as the industry without chimneys. However, as tourism sector is getting larger and being globally standardized, various problems such as environmental degradation as well as profits leakage from locals have been gradually aggravated. Against negative impacts from massive tourism various efforts have been tried and community-based ecotourism(CBET), seeking environmental conservation and community development at the same time, has emerged as a noteworthy alternative. By comparing the two cases of CBET in Indonesia and Cambodia, this paper aims to review the current status and future challenges of community development through ecotourism in Southeast Asia's rural villages. In the concrete, this paper analyses in-depth on case of JED(the village ecotourism network) in Bali, Indonesia and CBET project in Ramsar wetland reserves of Steung Treng province, Cambodia and founds out the possibility and main obstacles of community developmental strategy through CBET. Both cases have proven the positive outcomes in terms of environmental protection, local people's awareness improvement, and direct/indirect economic gain from CBET project. However, there are significant, but differentiated limitations in management capacities and stabilities of internal governance of two villages. Both villages are still in need of brisk networks with and assistance from the outside. In the conclusion part, this paper suggests CBET development program in Southeast Asia through Korea's social enterprises as one of the possible ODA programs(in tourism sector).

• The Journal of the Convergence on Culture Technology
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• v.9 no.1
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• pp.45-51
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• 2023

As COVID-19 made it difficult to travel abroad and attract domestic tourists to foreigners, the phenomenon of MZ generations flocking to Jeju through consumption patterns occurred. In this study, if Jeju Island uses Jeju's rural tourism and smart glasses to study how to attract and cope with domestic tourists after the pandemic and build a mobile application or smart glass to tour based on village maps, the docent guide service through smart glasses will help tourists. Furthermore, it would be very beneficial to introduce a location-based service to provide the necessary information at the location according to the movement path of tourists. In fact, we conclude that it can be implemented through the development of the Hansung Baekje Museum, and hope that the actual media can be applied to free tourist courses such as Jeju Olle Trail, as it provides various contents in selective development such as AR and VR.

• Journal of Korean Society of Forest Science
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• v.106 no.3
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• pp.353-361
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• 2017

This survey was conducted to study the mountain village residents' needs and awareness of eco-tourism. The survey included opinions about introducing Eco-tourism, Residents' willingness to join, types of policies to push forward, requirements to Korea Forest Service and expected outcomes. 346 residents were selected for this survey from 33 mountain eco-villages established by Korea Forest Service and 24 rural experience villages established by Ministry of Agriculture, Food and Rural Affairs, and they respectively participated in this survey through interview from June $17^{th}$ 2015 to September $17^{th}$ 2015. As a result of major analysis, the survey showed that 86.7% of residents were in favor of the introduction of mountain village eco-tourism and 78.3% of those questioned showed the willingness of their participation of the program. Also 42.2% of respondents reacted positively that Korea Forest Service, associated administration agency and local government should be cooperated when the policies are established. 60.4% of respondents said they expect installment of recreational facilities and 67.6% said they expect development of eco-tourism program, which were respectively the highest rate as the requirements to be supported when the eco-tourism program are introduced. 86.1% said that increasing visitors will help mountain villages more revitalized as eco-tourism is introduced. This research is expected to provide information when making the mountain eco-tourism policy in the future.

• Journal of Korean Society of Rural Planning
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• v.18 no.1
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• pp.47-57
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• 2012

The following study has examined possible methodological approach and prospect of implementing storytelling in rural tourism field. It is aimed towards deducing principles of space composition behind securing placeness of rural tourism village through storytelling. The research had been conducted by archival research and case study on field of interest, and its findings are as follows: 1) Storytelling exhibits principles of narrative structure (exposition, complication, climax, and resolution) in various fields, and has shown tendency to structuralize a plot. 2) It can be said that storytelling is deeply related with people's associations of their inner mind. This can be a logical explanation of a certain sight or location, which is a physical environment itself being the actual narrator and distributor in storytelling. 3) In order to convey a story in a more convincing way, storytelling a naming strategy based on a rhetorical technique, which has been shown to positively influence creating unique placeness of a rural village. As indicated in our study, means of storytelling-"Continuity and tourist circulation of space composition with a narrative structure, spatial hierarchical order, concealment and revelation, cast, and naming based on rhetorical technique and facilities positioning"-is a viable solution that can bring recovery of the rural village's unique placeness, as well as spatial development for sustainable rural tourism.

• Proceedings of the Korean Society of Community Living Science Conference
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• 2009.09a
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• pp.92-92
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• 2009

농촌진흥청에서는 농촌어메니티 자원의 중요성을 널리 알리고 자원활용의 새로운 방향을 모색하고자 2003년부터 농촌어메니티 환경설계공모전(이하 어메니티공모전)을 개최하고 있으며 2008년까지 6회의 공모전에서 166개의 입상작이 배출되었다. 본 연구는 이와 같은 수상 작품들을 통해 농촌어메니티 콘텐츠를 분석함으로써 보다 효과적이고 실현가능한 농촌어메니티 환경계획의 대안을 제시하고자 한다. 본 연구는 6년간의 공모전 수상작품을 중심으로 농촌공간, 생산물 및 특산물, 프로그램 등의 농촌어메니티 자원을 활용한 콘텐츠를 분석하는 것을 목표로 이루어졌다. 연구 대상으로 제 1회부터 6회까지의 농촌어메니티 환경설계공모전 수상작품 166점 중에서 내용이 간략하게 요약되어 있어 분석에 부적합하다고 판단되는 입선작품을 제외하고 최우수상부터 특선까지 81개 수상작의 내용을 중심으로 이루어졌다. 수상작들은 대부분 한 지역을 대상으로 어메니티자원을 발굴하고 이를 활용한 계획을 수립하고 있었으며, 설계의 배경 및 목적, 지역 주요자원 분석, 기본 구상, 세부계획, 프로그램 계획의 내용 등이 포함되어 있었다. 그 중 작품의 경향을 파악할 수 있는 설계 목적별 작품 분석결과 우선 계획의 공간적 범위에 기존 농촌의 주거지 등 마을을 포함하여 마을계획이나 생활개선의 내용을 담고 있는 작품들이 69점으로 전체 작품 중 85%를 차지하였으며, 마을과 프로그램상으로 연계는 하였으나 물리적 대상이 마을로부터 독립된 공원조성 등의 내용을 담은 작품이 12점(15%)이었다. 어메니티 환경계획의 목적과 목표는 각 작품들이 대부분 하나 이상의 목표를 설정하고 있었으며 주요 목적만을 중심으로 분석하기 위해서 작품 패널 및 설명서의 초반에 명확하게 제시한 설계목적을 분석의 대상으로 살펴본 결과 67.9% 작품이 직접적으로 도시민 휴양 및 농촌관광을 목적으로 하고 있는 것으로 나타났으며 46.9%가 주민의 생활개선, 55.6%가 소득증대, 46.9%가 자연환경보전을 목적으로 설계된 것으로 나타났다. 또한 활용된 주요 어메니티 자원을 분석한 결과 자연경관 26, 농특산물 21, 지명 14, 전통자원 13, 동식물 13점 등으로 나타났다. 본 연구는 실제 농촌다움이 살아있는 농촌마을을 구현하고, 지속적인 농촌어메니티 자원의 활용체계를 수립하는데 이바지 할 수 있을 것이다.

• Journal of Korean Society of Forest Science
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• v.107 no.2
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• pp.218-228
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• 2018

This study was carried out to investigate the recognition and requirements of mountain eco-tourism by surveying mountain villages'visitors. As a feasibility study to introduce new eco-tourism policies, the individual interview survey was conducted from June 17, 2015 to September 17, 2015 targeting 439 visitors in 57 mountain villages, where the Korea Forest Service designated them as mountain eco-villages and the Ministry of Agriculture, Food and Rural Affairs has been operating the rural experience and recreation village business. As a result of the major analysis, the respondents'intention to participate in mountain eco-tourism was 3.65 by Likert 5-point-scale and the respondent's most preferred the number of visits was once a year(44.6%) or twice a year(30.1%). Also, the most preferred region was Gangwon-do(44.8%) and the average amount of expense willing to pay was 153,320 won. Lastly, the respondents said they expect development of regional tourism product(M=3.99) and mountain eco-tourism program(M=3.96) by requirements for mountain eco-tourism. This result shows that it is necessary to inspire public awareness regarding the value of mountain eco-tourism and to develop new policies or programs making people more attracted to mountain villages. Thus, it means that mountain eco-tourism can be utilized as a way to steer sustainable mountain village.

• The Journal of the Korea Contents Association
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• v.11 no.9
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• pp.506-514
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• 2011

The purpose of this study is to look into whether there is a possibility to develop the image of the local community in conjunction with green tourism, thus to explore the concrete ways to vitalize local community with diversified green tourism programs. In the pursuit of relating the research of community image-building with comprehensive local characteristics, this study selected the case of Jung Bang I village near Daejeon and analyzed the case through both written materials and on-site investigation. As a result of analysis, first, it was found that community image-building contributed positive effects in terms of the commercialization of the local community and its revitalization. Second, it was observed that community image-building led to form a "green route" that played a role as a passage to link townspeople to the country. It was also verified that those country villages that succeeded in image-building provided the places where people could experience the country and arts, which showed the potential of their roles as educational opportunities. In conclusion, this study will be able to suggest the direction to where the green tourism and image-building projects of the small communities near towns should go, and also provide a substantial guideline to related people regarding how to operate and maintain the local community.

• Journal of the Korean Institute of Rural Architecture
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• v.8 no.1
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• pp.90-100
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• 2006

The purpose of this study is to suggest a actual conditions and expert's role on the green tourism in rural community. There are four types of green tourism in rural villages. It is an alternative tourism that has naturalism and sustainability, not mass tourism. I can find it is a one of the new rural development method in a point of view of rural people's income. Green tourism requires a participation of village peoples. So, management hang on not government office, but village people themselves. By surveying green tourism villages in the case of this study, I propose a few results as follow; firstly, green tourism of Korea will give an innovation to stagnant rural society. Secondly, rural people themselves must participate directly in development and guidance, when every programs are advanced. Thirdly, through this project of green tourism, we expect that urban and rural symbiosisically have a network.

• Journal of Korean Society of Rural Planning
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• v.16 no.4
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• pp.87-94
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• 2010

This study was performed with 239 dwellers who live in the city, visited rural tourism village. This study investigated the relationship of servicescape perception of rural tourism village and tourist satisfaction and behavior intention. The servicescape factors of rural tourism village consist of artificial factors and social factors. Social factors affect more total satisfaction, service satisfaction and environmental satisfaction more than artificial factors, but facilities satisfaction is more affected by artificial factors than Social factors. Total satisfaction and service satisfaction and environmental satisfaction influence behavior intention but facilities satisfaction does not. Total satisfaction has the biggest influence on behavior intention. This means that for successful rural tourism village development, social factors should be considered than artificial factors.

• Journal of Korean Society of Rural Planning
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• v.14 no.3
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• pp.11-17
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• 2008

Drawing on Herzberg's two-factor theory, this article suggests that visitors to rural tourism base their overall evaluation with an experience on their consideration of two types of aspects referred to as either 'motivators' and 'hygienes' by using the critical incident technique. 233 critical incidents described by 121 participants are categorized into three exclusive factors which are named as experiential factor, cognitive factor, and affective factor. The application of Herzberg's two-factor theory to rural tourism suggests 'satisfiers' to come from the experience-activity itself, experiential factor. While more peripheral elements constitute 'dissatisfiers', cognitive factor. The paper provides the advancement and broad application of Herzberg's theory to further understand rural tourists satisfaction.