• Journal of Agricultural Extension & Community Development
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• v.26 no.3
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• pp.143-151
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• 2019

The purpose of this study is to identify the agricultural management characteristics of young farmers and to analyze the factors affecting the sales of agricultural products of young farmers. For the analysis, variables related to characteristics of agricultural managers and farm management were used, and cross tabulation analysis and multinomial logistic models were applied. The results show that young farmers have the advantages of high education attainment, high income, crop selection, large size of farmland and high utilization rate of information technology. However, the low rate of specialized farming, passive participation in producer organizations, and low availability of agricultural machinery can be disadvantages. Reflecting the characteristics of young farmers, policies should be established to make use of their strengths and to make up for their weaknesses.

• Proceedings of the Korean Society of Crop Science Conference
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• 2019.09a
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• pp.103-103
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• 2019

• Proceedings of the Korean Society of Crop Science Conference
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• 2023.04a
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• pp.186-186
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• 2023

• Proceedings of the Korean Society of Crop Science Conference
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• 2022.04a
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• pp.149-149
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• 2022

• Proceedings of the Korean Society of Crop Science Conference
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• 2021.04a
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• pp.133-133
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• 2021

• 한국벤처창업학회:학술대회논문집
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• 2019.11a
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• pp.143-152
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• 2019

현재 우리나라 농업은 인구의 고령화, 농촌인구의 도시 유출, 기후온난화 등의 영향으로 많은 어려움을 겪고 있다. 이에 정부에서는 각종 지원정책을 통해 농업관련산업을 지원하고 있으나 뚜렷한 효과를 보지 못하고 있으며 농업으로의 창업에서도 성과를 내지 못하고 있다. 정부에서는 농업관련 기관을 통해 농업관련산업 내 창업에 대한 지원사업을 확대하고 있으며 다양한 컨텐츠를 접목시켜 양을 늘리고 질적인 성장을 꾀하고 있다. 농업관련산업 창업에 대한 검토와 함께 차별화된 정책이 필요하며, ICT와 소프트 웨어 중심의 창업지원 정책에서 새로운 성장 컨텐츠를 더하는 변화가 요구된다고 하였다. 따라서 4차 산업혁명 시대를 맞아 다양한 기술들이 농업관련산업에 접목되고 있으며 예비창업자들의 대부분이 큰 기대와 함께 창업을 할 것으로 기대된다. 본 연구에서는 농업관련산업의 관심이 있는 예비창업자를 대상으로 창업의지에 미치는 영향을 분석하고자 한다. 여러 가지 영향중에 내적개인특성, 창업지원, 외부환경특성 등의 창업의지에 미치는 영향을 살펴봄으로써 향후 농업관련산업 내 예비창업자들에게 도움이 되고 관련 기관이 지원정책을 수립합에 있어 도움이 될것으로 기대한다.

• Agrochemical news magazine
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• v.19 no.1 s.142
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• pp.14-17
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• 1998

• Information Systems Review
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• v.20 no.1
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• pp.41-59
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• 2018

This study analyzed the factors that affect acceptance of online direct marketing in agricultural companies. Empirical analysis was conducted using the research model based on the individual's technology acceptance model (TAM) and the information technology adoption models in organizations. These models have four dimensions: 1) technology characteristics, which include perceived usefulness and perceived ease of use of TAM 2) CEO characteristics, which including the innovativeness and IT capability of CEOs; 3) organizational readiness, which include financial, technological, and human resources capabilities and 4) environment and external pressure, which include government support and changes to the Internet environment. These concepts were empirically tested. A total of 209 valid data were collected through questionnaires and analyzed using confirmatory factor analysis and path analysis through the application of structural equation modeling. Results show that perceived usefulness, IT capability of CEOs, and changes to the Internet environment have significant effects on the adoption intention of online direct marketing. However, perceived ease of use, CEO innovativeness, government support, and the variables of organizational readiness dimension did not have significant effects on adoption intention. This study suggests practical implications for adoption of online direct marketing in agricultural companies.

• Journal of the Korea Safety Management & Science
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• v.4 no.3
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• pp.45-58
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• 2002

• Proceedings of the Korean Society of Crop Science Conference
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• 2022.04a
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• pp.144-144
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• 2022