• Title/Summary/Keyword: 네트워크 분석과정

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서비스 사용경험과 가입매체의 정보전달 풍부성이 하이테크 서비스에 대한 가입자의 초기이탈에 미치는 영향

  • Han, Sang-Pil;An, Jae-Hyeon;Lee, Dong-Ju
    • Proceedings of the Korean Operations and Management Science Society Conference
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    • 2006.11a
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    • pp.93-103
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    • 2006
  • 소비자의 하이테크 서비스 가입 이후 행태를 살펴보면, 가입자들은 서비스를 실제로 사용하기도 전에 가입 해지결정을 내리기도 한다. 최근 미국의 기간통신회사에서 출시된 인터넷전화 서비스의 경우, 출시 후 1년 반 동안 이탈한 고객 중 무려 60%정도가 서비스를 실제로 사용하기 전 상태인 네트워크 및 시스템이 준비되는 동안이나 소비자가 가정에서 전화기 연결용 어댑터를 설치하는 단계에서 이탈한 것으로 나타났다. 이와 같은 가입초기 고객의 이탈은 기업에게 고객획득과정에서 지출된 마케팅비용의 손실 및 미래의 매출감소뿐만 아니라, 기 가입자를 통한 미래의 가입 희망자에게 미칠 수 있는 긍정적 구전효과와 같은 간접효과에 대한 손실을 의미한다. 하지만 하이테크 서비스에 대한 소비자의 가입 후 행태에 대한 기존연구는 고객불평 연구, 서비스 사용 후 발생하는 정상적 이탈행태(normal churn)에 대한 연구, 또는 탐색적 연구를 제외하면 매우 부족하다. 더욱이 하이테크서비스의 특성을 고려한 서비스 출시초기에 소비자의 가입직후 해지결정에 대한 결정요인 연구는 그 필요성에 비해 연구가 전무하다시피한 실정이다. 본 연구에서는 하이테크 서비스에 대한 소비자의가입시점과 실제 사용시점 사이에 발생하는 소비자의 이탈행태를 이탈시점에 따라 '가입직후 이탈(immediate churn)' 과 '가입 후 이탈(earlychurn)'로 정의한 후, 특히 가입직후 고객의 이탈행태를 설명하기 위해 하이테크 서비스에 대한 소비자의 이전 사용경험정도와 서비스에 대한 정보를 획득한 채널의 정보전달 풍부성 등을 연구모형에 포함하였다. 이 기간 동안에 기업은 서비스 제공에 필요한 부수적인 기기 제공 및 서비스 준비 등을 수행하지만, 동시에 소비자는 여러가지 이유로 가입결정을 제고할 수도 있게 된다. 제안된 연구모형에 대한 실증분석을 위해 미국 유수의 기간통신회사에서 2004년 출시된 인터넷전화(Voice over Internet Protocol: VoIP)서비스에 가입한 12,000여명 의 고객 프로파일과 서비스사용 데이터를 활용하였다. 분석결과 가입자의 하이테크 서비스에 대한 사용경험정도가 낮을수록 서비스 가입직후 바로 해지하는 경향을 보였다. 하지만 하이테크 서비스에 대한 이전 사용경험이 낮은 경우라도, 가입 후서비스를 실제로 사용하였다면 서비스에 대한 가입해지 경향은 더 이상 나타나지 않았다. 이는 가입자의 하이테크 서비스에 대한 이전 사용경험정도가 가입직후 해지에만 영향을 미치는 요인임을 보여준다. 또한 매체의 정보전달 풍부성 (media richness)이 상대적으로 높은 소매점이나 웹사이트를 통해 서비스에 가입한 소비자일수록 가입 직후뿐만 아니라 서비스사용 이후에도 낮은 해지성향을 나타냈다. 이러한 분석결과를 바탕으로 인터넷전화 서비스에 적합한 고객지원 프로그램 설계와 마케팅 매체선정과 관련한 전략적 시사점을 도출한다. 그리고 국내에서 최근 이슈가 되고 있는 차세대 무선인터넷 서비스인 와이브로 출시에 따른 마케팅 및 고객관리와 관련된 시사점을 논의한다.

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A Study on the Advancement Structure Model of Maritime Safety Information System(GICOMS) using FSM (FSM을 이용한 해양안전정보시스템의 고도화 구조모델 연구)

  • Ryu, Young-Ha;Park, Kark-Gyei;Kim, Hwa-Young
    • Journal of the Korean Institute of Intelligent Systems
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    • v.24 no.3
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    • pp.337-342
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    • 2014
  • This paper is aims to build the advancement structural model of GICOMS through identification of required system and improvement for implementation of e-Navigation. We derived nine improvement subject for model of advanced GICOMS through the analysis of problems for GICOMS and brainstorming with expert in the maritime safety. And we analyzed the structure of nine improvement subject using by FSM(Fuzzy Structural Modeling) method, and proposed a structural model that to grasp the correlation between elements. As a result, we found out that "advancement of GICOMS" is the final goal, and "improvement a system of information production", "improvement a scheme of information providing", "linkage between GICOMS and VTS" and "building global networks for safety cooperation" are located lowest level. Especially, "advancement of GICOMS" is influenced by "advancement function of VMS" and "Activation of usage" on middle level. We suggested that utilizing state-of-the-art IT facilities, equipment and expertise to improve and enhance the user-centered transition such as maritime workers for advancement of GICOMS based on proposed structure model.

A Comparative Study of Entrepreneurial Motivation, Entrepreneurship and Entrepreneurial Intention between the Students of Experiential Entrepreneurship Class and Theory Centered Class (체험형 창업강좌와 이론형 창업강좌 학습자간의 창업동기, 기업가정신 및 창업의지 비교 연구)

  • Kim, Yong Tae
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.13 no.4
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    • pp.49-58
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    • 2018
  • In recent years, various studies have been carried out on various types of entrepreneurship and comparative activities according to policy efforts and support such as the activation of a bachelor's degree in the establishment of a university, and attention has been paid to the fact that the participation and the educational effect of the students may be different depending on the type. The purpose of this study is to investigate entrepreneurial motivation, entrepreneurship, and entrepreneurial intention in the case of experiential entrepreneurship class focusing on the theoretical-oriented general entrepreneurship class, And the effect of entrepreneurship on entrepreneurial intention. The data were collected and empirical analysis was conducted to compare the difference between the two groups. The results of this study are as follows: First, out of the motivation factors of entrepreneurs, entrepreneurship education, achievement desire, human network, self - esteem, etc. We can confirm that the motivation of entrepreneurs is recognized more greatly. Second, the entrepreneurship factor was not significantly different from the perception between experiential entrepreneurship lecture and theoretical entrepreneurship learner. Third, experiential entrepreneurship learner perceived more willingness to start business than theoretical entrepreneurship learner. Finally, among the entrepreneurship motivation factors, among the entrepreneurship education, achievement desire and entrepreneurship factor, the risk sensitivity affects the entrepreneurial will. This study suggests that the direction of entrepreneurial education focused on quantitative expansion and the creation of qualitative effects of entrepreneurship education are needed. In the future, it will provide policy implications for revitalizing experiential entrepreneurship education In addition, it can contribute to the diffusion of research on the effect of entrepreneurship education.

Identification of Emerging Research at the national level: Scientometric Approach using Scopus (국가적 차원의 유망연구영역 탐색: Scopus 데이터베이스를 이용한 과학계량학적 접근)

  • Yeo, Woon-Dong;Sohn, Eun-Soo;Jung, Eui-Seob;Lee, Chang-Hoan
    • Journal of Information Management
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    • v.39 no.3
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    • pp.95-113
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    • 2008
  • In todays environment in which scientific technologies are changing very fast than ever, companies have to monitor and search emerging technologies to gain competitiveness. Actually many nations try to do that. Most of them use Dephi approach based on experts review as a searching method. But experts review has been criticised for probability of inclination and its derivative problems in the sense that it is accomplished only by expert's subjectivity. To overcome such problems, we used Scientometric Method for identifying emerging technology that had been done by Delphi as a rule. We made three particular efforts in order to improve the Quality of the result. Firstly, we selected one alternative database between SCI and Scopus hoping to see evenly-distributing results in wide fields on the front burner. Secondly we used Fractional citation counting in counting citation number in the stage of linear regression analysis. Lastly, we verified Scientometric result with experts opinions to minimize probable errors in a Scientometric research. As a result, we derived 290 emerging technologies from Scientometric analysis with Scopus Database, and visualized them on 2-dimension map with data mining system named KnowledgeMatrix which was developed by KISTI.

A Study on Developing Policy Indicators of Personal Information Protection for Expanding Secure Internet of Things Service (안전한 사물인터넷 서비스 확산을 위한 개인정보보호정책평가지표 개발에 관한 연구)

  • Shin, Young-Jin
    • Informatization Policy
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    • v.25 no.3
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    • pp.29-51
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    • 2018
  • As the core technology of the Fourth Industrial Revolution, the Internet of Things has been developed and has enabled various services, and personal information has been handled freely in the process. However, the infringement threat of personal information is increasing as more convenient services are provided and more information devices including smart devices are connected to the network. Therefore, this study is to analyze prioritizing personal information protection policy indicators in order to provide IoT services by constructing secure environment for implementing the Internet of things as the core technology of the 4th Industrial Revolution. This study reviewed personal information protection policy indicators based on the literature survey, and identified 3 fields, 9 areas, and 25 indicators through Delphi analysis for experts. The weights were calculated based on the AHP survey for 66 experts and the results were used to present the relative importance and priority of the policy indexes. The results of this study found the policy field was the most important, followed by the technical field, and the administrative field. Of the three areas of the policy field, strengthening the personal information protection laws related to IoT is the most important, while among the indicators, promoting and revising the personal information protection law related to IoT is the most important. Comparisons of the fields, areas, and indicators of IoT-related personal information protection policies found consistent values. The personal information protection policy indicators derived this way will contribute to the nation's competitiveness by expanding secure IoT policies in the future.

The Innovation System of the Korean Motion Picture Sector (한국 영화산업의 기술혁신체제 분석)

  • Ji, Ill-Yong;Ko, Young-Wook;Seo, Eun-Young;Choung, Jae-Yong
    • Journal of Korea Technology Innovation Society
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    • v.14 no.2
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    • pp.343-372
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    • 2011
  • Since the introduction of motion picture in the early 20th century, Korean motion picture industry has gradually evolved as one of the world leaders. However, due to the rapid technological change as exemplified by the emergence of the new digital and 3D cinema technologies, there is a need to re-consider the existing technology policy and strategy designed for the adoption and effective use of new technologies. In this paper, the authors address this issue by emphasizing the technological development side rather than the use/adoption side. In order to provide policy makers with critical information on the current status of the sector, we analyzed the sectoral innovation system of the Korean motion picture industry. In order to conduct this analysis, we re-visited previous literature and interviewed experts in the motion picture sector. Then, the authors attempted to identify the characteristics and problems of the current Korean motion picture industry. Based on the insights gained from this research, we draw policy implications for technological innovation in this sector. However, the implications from this paper are not limited to the motion picture industry. As the motion picture industry is a new case for innovation studies, our paper may provide new research opportunities to the academia.

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The Road Map of Animation Festival in Korea through the Comparative Analysis of 4 International Animation Festivals (4대 국제애니메이션영화제 비교분석을 통한 한국애니메이션영화제 발전방향)

  • Choi, Young-Chul;Choi, Seung-Rak
    • Cartoon and Animation Studies
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    • s.25
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    • pp.177-201
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    • 2011
  • This article intends to draw the Road map of Korean International Animation Festival through the research of background and its identity of 4 International Animation Film Festivals Such as Annecy, Zagreb, Ottawa and Hiroshima. I was given opportunity to visit Annecy since 2009, it brought me to the real attraction of animation for watching of pleasure and passion of the people those who love animations. For the combining more advanced system and structure for Animation Festival in Korea, I had to do research all the information from the documents from the Annecy Collections. though I have not get the chance to go others except Annecy, However, I could get their background and history whenever I met the other Festival Committee Members. These Festivals showed us successful Road Map for the Animation Festivals in Korea as a role model. For the getting advanced system of Animation Festivals in Korea. It requires the animation theater for animation, effort for the Audiences's Convenience and international network composition system. However, the last task of us is to make people to entertain and enjoy the animation Films, its world of attraction.

Evaluation Scheme for EcoMobility Policy Based on Multi-criteria Decision Making, AHP and ANP (AHP와 ANP 중심의 다기준 의사결정 기반 생태교통정책 평가체계에 관한 연구)

  • KIM, Junghwa;KIM, Sukhee
    • Journal of Korean Society of Transportation
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    • v.35 no.3
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    • pp.183-196
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    • 2017
  • In this study, policy evaluation scheme was established to encourage the efficient implementation of EcoMobility which has been expanding gradually all around the world. A total of eight evaluation goals and 22 evaluation items are reviewed and suggested based on the three major evaluation categories of "Basic elements for EcoMobility", "Land use and transport system for EcoMobility", and "Implications and impact of EcoMobility". The results of this study are as follows: the result of AHP analysis which reflects only the hierarchical structure shows a high priority in "Elements for EcoMobility promotion", "Eco-fiendly transport infrastructure", and "Safety in transport". While in result of ANP which considered the elements' dependencies, "Eco-fiendly transport Services", "Welfare in transport", and "Environment by transport" have high weights and importances. In conclusion, this study would be useful to make reasonable judgment based on the analysis results of the two techniques in order to ensure reliability in evaluation of EcoMobility policy. Furthermore we have confirmed appropriate evaluation technique between AHP and ANP which is better to reflect the features of EcoMobility.

Methodology of Prior Art Search Based on Hierarchical Citation Analysis (계층적 인용관계분석을 통한 선행기술 탐색방법론)

  • Kang, Jiho;Kim, Jongchan;Lee, Joonhyuck;Park, Sangsung;Jang, Dongsik
    • Journal of the Korean Institute of Intelligent Systems
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    • v.27 no.1
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    • pp.72-78
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    • 2017
  • Prior art search is a core process of technology management performed by inventors and applicants, patent examiners, and employees in the patent industry. As a result of insufficient academic research on a systematic prior art search methodology, the process has been often carried out depending on the subjective judgment of researchers. Previous studies on exploring prior arts based on semantics have also have the risk of underestimating the similarity of major prior arts due to the nature of patent documents where the same technical ideas are expressed in various terms. In this study, we propose an effective prior art search methodology based on hierarchical citation analysis, which provides a clear criterion for selecting core prior arts by calculating weights according to the relative importance of the collected patents. In order to verify the feasibility of the proposed methodology, a case study was conducted to explore the core prior art of one patent in the display field. As a result, 10 core prior art candidates were selected out of the 206 precedent patents.

A Proposal of Remaining Useful Life Prediction Model for Turbofan Engine based on k-Nearest Neighbor (k-NN을 활용한 터보팬 엔진의 잔여 유효 수명 예측 모델 제안)

  • Kim, Jung-Tae;Seo, Yang-Woo;Lee, Seung-Sang;Kim, So-Jung;Kim, Yong-Geun
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.22 no.4
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    • pp.611-620
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    • 2021
  • The maintenance industry is mainly progressing based on condition-based maintenance after corrective maintenance and preventive maintenance. In condition-based maintenance, maintenance is performed at the optimum time based on the condition of equipment. In order to find the optimal maintenance point, it is important to accurately understand the condition of the equipment, especially the remaining useful life. Thus, using simulation data (C-MAPSS), a prediction model is proposed to predict the remaining useful life of a turbofan engine. For the modeling process, a C-MAPSS dataset was preprocessed, transformed, and predicted. Data pre-processing was performed through piecewise RUL, moving average filters, and standardization. The remaining useful life was predicted using principal component analysis and the k-NN method. In order to derive the optimal performance, the number of principal components and the number of neighbor data for the k-NN method were determined through 5-fold cross validation. The validity of the prediction results was analyzed through a scoring function while considering the usefulness of prior prediction and the incompatibility of post prediction. In addition, the usefulness of the RUL prediction model was proven through comparison with the prediction performance of other neural network-based algorithms.