• Title/Summary/Keyword: 내적 역량

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Factors Influencing Internet Media Credibility among College Students (대학생들의 인터넷 미디어 신뢰도에 영향을 미치는 요인 고찰 - 미디어 리터러시 역량을 중심으로)

  • Kim, Yon-Jong;Ahn, Jung-Im
    • The Journal of the Korea Contents Association
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    • v.19 no.2
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    • pp.438-449
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    • 2019
  • This study explored the perception of internet media credibility and influencing factors among college students who are routine users of internet-based media. Media literacy competences are of primary interest among others in that users' media literacy such as information evaluation, critical understanding of media, and information sharing are assumed to be related to media credibility. The results of analysis revealed critical understanding ability to be statistically significant and consistently influencing factor. Users with more critical view on media ownership, represented reality, commercial intention of media seemed less likely to trust internet media. Whereas media use motive for information was found to be a strong predicting factor, motive for pleasure showed no relationship with credibility. Based on the findings, suggestions for new research and limitations of the study were discussed.

A Study on Core Competencies Required for Selection of Car Salespersons & the Relative Importance Between Core Competencies through AHP Analysis (AHP 분석을 통한 자동차 영업사원 선발에 필요한 핵심역량과 핵심역량 간 상대적 중요도에 대한 연구)

  • Lee, Han Sol;Chun, Young-Ah;Chang, Byeong-Yun
    • Journal of the Korea Society for Simulation
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    • v.31 no.1
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    • pp.1-9
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    • 2022
  • As the automobile market has grown steadily in recent years, consumer expectations have also risen. Therefore, it is necessary for automobile sales offices to create innovative customer value that is different from the past. Auto sales offices are making efforts to select salespeople who fit their management strategies, but they are having difficulties in evaluating their actual internal capabilities. Therefore, in this paper, based on the study of Spencer & Spencer (2008), we reconstruct the core competencies required for salesperson selection, and analyze the core competencies required for today's automobile salespersons by deriving the hierarchical importance between those competencies using AHP analysis. As a result, it was possible to derive the importance of core competencies different from previous studies. This is believed to be mainly due to the modern social market, the characteristics of existing car salespeople, and the tendency of recent customers. This study showed that it is possible to set selection criteria according to the ease and importance of calculating the required competency through AHP analysis. In addition, if the existing research is based on job specifications, this study is different in that it analyzed the actual group of experts.

슈퍼마켓의 성공 및 실패요인에 관한 연구 - 농협 하나로마트를 중심으로 -

  • Bae, Lee-Man;An, Seong-Sik;Lee, Hun-Yeong
    • Proceedings of the Korean DIstribution Association Conference
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    • 2006.02a
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    • pp.105-136
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    • 2006
  • 이 연구는 농협 하나로마트를 표본점포로 하여 슈퍼마켓의 점포성과에 미치는 영향요인을 규명하기 위한 것이다. 기존의 유통관련 선행연구가 소비자조사를 통한 점포선택이론 중심으로 접근하였다면, 본 연구는 소매공급 측면에서 접근했다는 점과 소매입지모델 뿐만 아니라 소매경영이론 측면에서 내적요인까지 아울러 접근함으로써 슈퍼마켓의 점포성과에 대한 영향관계를 종합적으로 접근하여 규명하고자 시도하였다는 점에서 그 의의를 갖는다. 본 연구의 접근은 슈퍼마켓 경영에서 환경요인인 외적요인과 역량요인인 내적요인에서 점포성과에 영향을 미칠 것으로 기대되는 다양한 변수들을 선정하고, 이 변수들에 대한 검증을 통해 슈퍼마켓의 점포성과에 미치는 영향관계를 분석하였다. 분석의 신뢰도와 설명력을 높이기 위하여 변수별, 요인별 접근을 시도하였으며, 대상점포의 설명력을 높이기 위하여 동업계 편균대비 비교분석과 도시와 농촌간의 입지유형별 특성과 차이점을 규명하고자 하였다. 연구결과 현실적 측면에서 채용가능한 결과를 도출할 수 있었다. 본 연구가 대형 슈퍼마켓이 향후 유망업태로 주목받고 있는 상황에서 농협 하나로마트를 표본으로 하여 슈퍼마켓의 점포성과에 영향을 미치는 요인을 규명하고자 하였으나, 향후 슈퍼마켓의 점포출점, 전략수립, 점포운영 등에서 실질적인 방향성을 제시할 수 있도록 연구가 보강되어야 할 것이며, 나아가 타 업태 및 업종에 일반화될 수 있도록 기대한다.

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A Study on the Development and Validation of an Assessment Tool of KBU Core Competency (기독교대학의 핵심역량 측정 도구 개발 사례 연구 : K대학교를 중심으로)

  • Lee, Seong Ah;Nam, Sunwoo;Lee, Eun Chul
    • Journal of Christian Education in Korea
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    • v.62
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    • pp.187-225
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    • 2020
  • The purpose of this study is to develop a assessment tool that can be used to measure core competencies by describing operational definitions of the six core competencies of KBU and constructing sub-factors accordingly. The followings are the results of this study. First, this study analyzed previous research on KBU 6 competencies and set operational definitions through Bible verses describing KBU core competencies. Second, the sub-elements according to the definition of core competency were selected through previous research and the drafting of assessment tools for each sub-element was developed. And then, confirmed the validity of the tool as a suitable tool for KBU, through a review of professors who are fluent in KBU's founding philosophy and policies. The assessment tools were revised based on feedback from the professors. Third, in order to validate the assessment tool, the researchers conducted a survey on students in the second semester of 2018. The data was collected, the reliability was checked based on the data, the validity was verified through EFA and CFA, and the final assessment tool was confirmed. In conclusion, this study is meaningful in developing the KBU core competency assessment tool, and it is expected that will be able to systematically manage the KBU competency of students.

A Study of Business Analysis Competencies for Information Systems Development: Using IPA Techniques (정보시스템 개발에 필요한 비즈니스 분석 역량 연구: IPA 기법을 활용하여)

  • Joon Park;Seung Ryul Jeong
    • Information Systems Review
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    • v.20 no.3
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    • pp.17-31
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    • 2018
  • In recent years, success of information system projects to possess competitive advantage in business has become very important for stakeholders. Stakeholders who are interested in the success of information system projects typically consist of users who need the system, developers who build it, and project managers who are responsible for project success. However, recently, there has been increasing in the number of business analysts engaged in bridging relationships among these stakeholders in information system projects. So far, there have been many researches on the competence of users, developers or project managers. But, the research on the competencies of business analysts has not been done much. So, in this study, what competencies are needed for business analysts who are engaged in information system projects are researched, and the level and difference of stakeholders' expectations and satisfaction with them are identified, using IPA techniques. The results of this study are expected to contribute greatly to providing basic information on the development of competency models or training programs needed for recruitment, evaluation and training of business analysts who are or will be engaged in information system projects.

A Phenomenological Study on the Their Tasks and Roles of Electronic Resource Acquisition Librarian (전자자원 수서 담당 사서가 경험하는 업무와 역할변화에 관한 현상학적 연구)

  • Park, Kyunghee;Oh, Kyung-Mook
    • Journal of the Korean Society for Library and Information Science
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    • v.49 no.1
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    • pp.465-482
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    • 2015
  • This study is a qualitative study on the workplace experience of electronic resource acquisition librarian in university libraries. The purpose of this study is to examine the meaning of their task and roles, new change of their role. For this study, we conducted in-depth interviews with 9 electronic resource acquisition librarian in academic libraries and applied phenomenological research method. As result of analysis, 3 catagories were appeared from 11 themes as data analysis. These catagories were characterized as follows: 'coping with structural problems of the real obstacles', 'enduring of psychological pressure', and 'growing as professional with competency'. It is expected to further study on competency for electronic resource acquisition librarian.

Explaining One Less Nuclear Energy Policy from Governance Perspective: Energy Transition and Effectiveness of Urban Energy Policy (대안적 에너지 정책에 대한 탐색: 서울시 원전하나 줄이기 정책과 거버넌스의 역할)

  • Lee, Joo Hun
    • Korean Journal of Legislative Studies
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    • v.23 no.1
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    • pp.151-185
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    • 2017
  • Seoul's One Less Nuclear Power Plant is the major urban energy policy launched in April 2012. Its effort to respond to climate change and energy crisis in the aftermath of the Fukushima nuclear accident turned out very successful, considering huge decrease of energy consumption. However, the question of how the cut of energy consumption was possible remains unanswered. This paper introduces the concept of urban governance capacity as the cause of the success. It is the managing and governing capability to maintain the logical consistency policy system, comprising of policy perception, goals, policy tools and evaluation. Without this logical correspondence between the policy factors, any system including energy regime easily falls apart during the systemic transitional period. Governance capacity provides the integrating framework, so that the system as a whole maintains the internal homeostasis.

Meditating effect of Planned Happenstance Skills between the Belief in Good luck and Entrepreneurial Opportunity (행운에 대한 신념과 창업 기회 역량과의 관계에서 우연기술의 매개효과에 관한 연구)

  • Hwangbo, Yun;Kim, YoungJun;Kim, Hong-Tae
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.14 no.5
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    • pp.79-92
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    • 2019
  • When asked about the success factors of successful entrepreneurs and celebrities, he says he was lucky. The remarkable fact is that the attitude about luck is different. However, despite the fact that the belief that we believe is lucky is actually a dominant concept, there has not been much scientific verification of luck. In this study, we saw good luck not being determined randomly by the external environment, but by being able to control luck through the internal attributes of individuals. This study is significant that we have empirically elucidated what kind of efforts have gained good luck, whereas previous research has largely ended in vague logic where luck ends up with an internal locus of control among internal entrepreneurial qualities and efforts can make a successful entrepreneur. We introduced the concept of good luck belief to avoid confirmation bias, which is, to interpret my experience in a direction that matches what I want to believe, and used a good luck belief questionnaire in previous studies and tried to verify that those who have a good belief can increase entrepreneurial opportunity capability through planned happenstance skills. The reason for choosing the entrepreneurial opportunity capacity as a dependent variable was based on the conventional research, that is, the process of recognizing and exploiting the entrepreneurial opportunity is an important part of the entrepreneurship research For empirical research, we conducted a questionnaire survey of a total of 332 people, and the results of the analysis turned out that the belief of good luck has all the positive impacts of planned happenstance skills' sub-factors: curiosity, patience, flexibility, optimism and risk tolerance. Second, we have shown that only the perseverance, optimism, and risk tolerance of planned happenstance skills' sub-factors have a positive impact on this opportunity capability. Thirdly, it was possible to judge that the sub-factors of planned happenstance skills, patience, optimism, and risk tolerance, had a meditating effect between belief in luck and entrepreneurial opportunity capability. This study is highly significant in logically elucidating that people in charge of business incubation and education can get the specific direction when planning a training program for successful entrepreneur to further enhance the entrepreneurial opportunity ability, which is an important ability for the entrepreneur's success.

The Effects of Internal and External Factors of the Founders' on Startup Success: Focusing on the Mediating Effect of Self-efficacy and Trust in the Business Model (스타트업 창업자의 창업성공에 미치는 영향 요인에 관한연구: 비즈니스 모델에 대한 자기 효능감과 신뢰의 매개효과를 중심으로)

  • Lee, Il Bum;Kang, Min Jung;Kim, Ji Woong
    • The Journal of the Convergence on Culture Technology
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    • v.8 no.1
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    • pp.361-370
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    • 2022
  • This paper suggested a plan to increase the start-up survival rate by identifying independent variables that significantly affect start-up success through analysis of the founder's internal and external factors. As a result of this study, it was found that internal factors (financial ability, risk sensitivity) and external factors (start-up environment, start-up support policy) had a direct positive (+) effect on start-up success. Meanwhile, self-efficacy for business models partially mediated the relationship between factors(financing ability, risk sensitivity, start-up environment and start-up support policies) and start-up success. Self-efficacy for business models fully mediated the relationship between factors(start-up expertise and challenge spirit) and start-up success. Finally, trust in business models partially mediated the relationship between factors(start-up expertise, risk sensitivity, and start-up support policies) and start-up success. And the trust in business models fully mediated the factors(the spirit of challenge, start-up environment) and start-up success.

Consumer Information Competency of Contemporary Consumers: Effects on Information Search Efficiency and Effectiveness for Purchase of Electronic Goods (현대 소비자의 소비자정보역량: 전자제품 구매 시 정보탐색 효율성 및 효과성에 미치는 영향)

  • Hwang, Hye Sun;Kim, Kee-Ok
    • Journal of the Korean Home Economics Association
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    • v.50 no.6
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    • pp.99-117
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    • 2012
  • This study aimed to measure consumer information competency, which indicates consumers' general ability to search and utilize information. The model of this study was constructed in order to identify how consumer information competency influences the efficiency and the effectiveness of external information search. The model was verified with related prior knowledge as a moderator variable in order to understand holistic consumer information search activity. The result of the study is as follows. First, the concept of consumer information competency was constructed with four sub-abilities: define, search, extract, and synthesis & use. The ability of define was the highest, as opposed to the ability of extract, which was the lowest. Second, consumer information competency was lower for women as well as for low family income. The sub-abilities of search and synthesis & use were lower for aging consumers. Third, consumer information competency has positive effects on information search efficiency and effectiveness. Moreover, the efficiency influences the effectiveness positively. Fourth, prior knowledge moderates the effect of consumer information competency to the efficiency. Only for consumers with high knowledge the efficiency has the effect of mediating between consumer information competency and the effectiveness.