• Title/Summary/Keyword: 내용-기반 추천

Search Result 196, Processing Time 0.027 seconds

The Research on Recommender for New Customers Using Collaborative Filtering and Social Network Analysis (협력필터링과 사회연결망을 이용한 신규고객 추천방법에 대한 연구)

  • Shin, Chang-Hoon;Lee, Ji-Won;Yang, Han-Na;Choi, Il Young
    • Journal of Intelligence and Information Systems
    • /
    • v.18 no.4
    • /
    • pp.19-42
    • /
    • 2012
  • Consumer consumption patterns are shifting rapidly as buyers migrate from offline markets to e-commerce routes, such as shopping channels on TV and internet shopping malls. In the offline markets consumers go shopping, see the shopping items, and choose from them. Recently consumers tend towards buying at shopping sites free from time and place. However, as e-commerce markets continue to expand, customers are complaining that it is becoming a bigger hassle to shop online. In the online shopping, shoppers have very limited information on the products. The delivered products can be different from what they have wanted. This case results to purchase cancellation. Because these things happen frequently, they are likely to refer to the consumer reviews and companies should be concerned about consumer's voice. E-commerce is a very important marketing tool for suppliers. It can recommend products to customers and connect them directly with suppliers with just a click of a button. The recommender system is being studied in various ways. Some of the more prominent ones include recommendation based on best-seller and demographics, contents filtering, and collaborative filtering. However, these systems all share two weaknesses : they cannot recommend products to consumers on a personal level, and they cannot recommend products to new consumers with no buying history. To fix these problems, we can use the information which has been collected from the questionnaires about their demographics and preference ratings. But, consumers feel these questionnaires are a burden and are unlikely to provide correct information. This study investigates combining collaborative filtering with the centrality of social network analysis. This centrality measure provides the information to infer the preference of new consumers from the shopping history of existing and previous ones. While the past researches had focused on the existing consumers with similar shopping patterns, this study tried to improve the accuracy of recommendation with all shopping information, which included not only similar shopping patterns but also dissimilar ones. Data used in this study, Movie Lens' data, was made by Group Lens research Project Team at University of Minnesota to recommend movies with a collaborative filtering technique. This data was built from the questionnaires of 943 respondents which gave the information on the preference ratings on 1,684 movies. Total data of 100,000 was organized by time, with initial data of 50,000 being existing customers and the latter 50,000 being new customers. The proposed recommender system consists of three systems : [+] group recommender system, [-] group recommender system, and integrated recommender system. [+] group recommender system looks at customers with similar buying patterns as 'neighbors', whereas [-] group recommender system looks at customers with opposite buying patterns as 'contraries'. Integrated recommender system uses both of the aforementioned recommender systems to recommend movies that both recommender systems pick. The study of three systems allows us to find the most suitable recommender system that will optimize accuracy and customer satisfaction. Our analysis showed that integrated recommender system is the best solution among the three systems studied, followed by [-] group recommended system and [+] group recommender system. This result conforms to the intuition that the accuracy of recommendation can be improved using all the relevant information. We provided contour maps and graphs to easily compare the accuracy of each recommender system. Although we saw improvement on accuracy with the integrated recommender system, we must remember that this research is based on static data with no live customers. In other words, consumers did not see the movies actually recommended from the system. Also, this recommendation system may not work well with products other than movies. Thus, it is important to note that recommendation systems need particular calibration for specific product/customer types.

Design of /Automated configuration System in EC (전자 상거래에서의 자동화된 Configuration 시스템 설계)

  • 김세영;조근식
    • Proceedings of the Korea Inteligent Information System Society Conference
    • /
    • 2000.04a
    • /
    • pp.217-224
    • /
    • 2000
  • Configuration은 도메인 지식을 이용해서 주어진 모든 요구를 충족시키는 컴포넌트를 갖는 시스템을 구성하기 위한 기술이다. 최근 전자 상거래는 역경매, 공동구매, 사용자 프로파일에 의한 제품의 추천 등 다양한 방식으로 구매자 중심의 사거래 행위를 하고 있다. 하지만 아직도 전문 지식이 필요한 제품의 구입시에 구매자는 많은 어려움을 겪고 있다. 이러한 구매자의 행위를 보조하기 위한 수단으로써 전문가 시스템에서 수년간 연구되어 온 Configuration 기술을 확장 도입하였다. 본 논문에서는 도메인에 대한 규칙(Rules)에 기반해서 Classification Problem Solving 방법과 Constructive Problem Solving 방법을 적용하였다. 구매자와의 능동적인 질의 수행을 하여 제품에 대한 요구를 정확히 한 뒤, 얻어진 사실(Facts)을 Classification Problem solving에 이용이 되어 제품 모델이 결정된다. 이 제품 모델은 구매자를 위해 특성화 되어 있기 않기 때문에, Constructive Problem Solving을 이용한다. 이런 내용을 기반으로 컴퓨터 조립을 위한 Configurator를 디자인하고 구현했다.

  • PDF

Electrooculogram-based Scene Transition Detection for Interactive Video Retrieval (인터랙티브 비디오 검색을 위한 EOG 기반 장면 전환 검출)

  • Lee, Chung-Yeon;Lee, Beom-Jin;Zhang, Byoung-Tak
    • Proceedings of the Korean Information Science Society Conference
    • /
    • 2012.06b
    • /
    • pp.408-410
    • /
    • 2012
  • 기존의 비디오 검색 방법들은 관련 주석이나 영상 정보에 기반하며 사용자의 반응과 관련하여서는 많은 정보를 활용하고 있지 않다. 비디오 시청시 사용자의 뇌신호나 시선추적 정보 등의 인지적 반응을 이용하여 연속적인 비디오 스트림의 각 부분에 대하여 사용자들이 나타내는 관심이나 감성 정보를 추출한다면 보다 인터랙티브한 비디오 데이터 검색 및 추천이 가능하다. 본 논문에서는 비디오를 시청하는 사용자의 안구전도(electrooculogram)를 기록한 후, 장면 전환이 발생한 부분에서의 사건관련전위 분석을 통해 해당 부분에서 나타나는 특징적 반응을 찾고 이에 대한 인지적 해석을 도출했다. 실험 결과 장면 전환 이후200~700ms 부분에서 P300 성분과 유사한 피크가 발생하는 것을 확인하였으며, 이러한 결과는 장면 전환에 따른 피험자의 비디오 내용 인지에 대한 의도 불일치 및 주의력 증가로 해석된다.

A Study on Filtering for Meaningful Information in the Massive Social Contents (대량의 소셜 컨텐츠에서 의미 있는 정보의 필터링 연구)

  • Ahn, Deuk-Hyeon
    • Proceedings of the Korea Information Processing Society Conference
    • /
    • 2010.11a
    • /
    • pp.553-554
    • /
    • 2010
  • 무수히 많은 정보가 쏟아져 나오는 시대에 살고 있는 웹 사용자에게 유용한 정보를 제공하기 위한 여과기법의 연구는 큰 중요성을 갖는다. 이런 기법엔 크게 내용 기반 여과방식과 협업적 여과방식 두 가지로 나눌 수 있다. 이들 각각은 서로 장, 단점을 가지고 있으며 따라서 이를 병합한 기법의 연구는 필수적이다. DB 의 WAL 기법과 진화알고리즘을 이용하여 좀 더 사용자에게 최적화된 추천을 가능하게 할 수 있다. 또한 폭소노미에 기반한 태깅기법 및 패턴인식, 온톨로지(ontology) 기법의 연구를 통해 기존의 한계를 보완하여 향후 더욱 개선된 여과 기법을 기대할 수 있다.

Design of Youtube Video Filtering Web Service based on Reliability Analysis of Terms (용어 신뢰도 기반 유튜브 영상 필터링 웹 서비스 설계)

  • Han, So-Hyun;Shin, Hee-Won;Hwang, Yoon-Jo;Kim, Yoonhee
    • Proceedings of the Korea Information Processing Society Conference
    • /
    • 2020.11a
    • /
    • pp.651-654
    • /
    • 2020
  • 유튜브 등의 1인 미디어 플랫폼 열풍과 반대로, 이에 대한 엄격한 방송 규약은 존재하지 않아 생기는 여러 사회적 문제가 대두되고 있다. 이러한 1인 미디어 시청자는 원하는 정보를 찾기 위해 영상 제공자가 제공하는 정보에만 의존하여 영상을 선택하고 내용을 확인하여야 한다. 그 결과 의도한 주제와 맞지 않은 영상을 시청하게 되는 비효율성을 해결하기 위해, 본 연구에서는 용어 신뢰도 기반 유튜브 영상 필터링 웹 서비스(YouChoose)를 제안한다. YouChoose는 유튜브 리뷰 영상의 음성을 자연어 처리 기법을 이용하여 사전 처리하고 신뢰도를 도출해 사용자에게 제공함으로써 검색 시 의도와 일치하는 영상을 직접 시청 전에 추천 받을 수 있도록 한다.

An Implementation of Automatic Upper-Lower Clothes Matching System Using Machine Learning (기계학습을 활용한 상하의 의류 자동매칭시스템 구현)

  • Kim, Jung-In
    • Journal of Korea Multimedia Society
    • /
    • v.13 no.3
    • /
    • pp.467-474
    • /
    • 2010
  • The market of Internet-based fashion/coordination shopping malls have been growing rapidly year by year. In accordance with this growth, Internet fashion shopping malls are also making a lot of efforts to increase their revenue by displaying new fashion products on a high spot or by having professional models wear them to make them more attractive to the customers. If online shopping malls have the functionality of automatically calculating the matching degree of lower and upper clothes, it could play a role of off-line shop assistants and provide a more convenient way of purchasing fashion products for customers. In this paper, we present a learning system adopting the content-based filtering method for online shopping malls, which automatically calculates the matching degree of lower and upper clothes and recommends the most well-matched pair.

An Autonomous Command Recommend and Execution System for the Satellite Operation (위성 운영을 위한 이벤트 시퀀스 기반의 자동 명령 추천 및 수행 시스템)

  • Yang, Seung-Eun;Jung, Jae-Yeop;Cheon, Yee-Jin
    • Aerospace Engineering and Technology
    • /
    • v.13 no.2
    • /
    • pp.29-37
    • /
    • 2014
  • Telemetry, satellite event and error information are used to check the satellite status in ground station. Different from telemetry which only informs the parameter value, event and error gives explicit information of a certain operation or status. Event also contains ground action information because every command execution is logged as event. Currently, those information is gathered and applied only for monitoring of the satellite. However, the load of the operation is getting grown because of the excessively increased information of the satellite with the number of satellite increasement. Also, the process of reporting problem to developer (or an expert) induce time delay for satellites fault management. In this paper, we propose a satellite operation assistant system which collects event sequence and stores in different group by its feature, and then recommends or executes an appropriate action for the identified abnormal state. This system is applicable to on board system for resolving LEO-satellite autonomous fault situation since is has limited contact time.

Development of User Music Recognition System For Online Music Management Service (온라인 음악 관리 서비스를 위한 사용자 음원 인식 시스템 개발)

  • Sung, Bo-Kyung;Ko, Il-Ju
    • Journal of the Korea Society of Computer and Information
    • /
    • v.15 no.11
    • /
    • pp.91-99
    • /
    • 2010
  • Recently, recognizing user resource for personalized service has been needed in digital content service fields. Especially, to analyze user taste, recommend music and service music related information need recognition of user music file in case of online music service. Music related information service is offered through recognizing user music based on tag information. Recognition error has grown by weak points like changing and removing of tag information. Techniques of content based user music recognition with music signal itself are researched for solving upper problems. In this paper, we propose user music recognition on the internet by extracted feature from music signal. Features are extracted after suitable preprocessing for structure of content based user music recognition. Recognizing on music server consist of feature form are progressed with extracted feature. Through this, user music can be recognized independently of tag data. 600 music was collected and converted to each 5 music qualities for proving of proposed recognition. Converted 3000 experiment music on this method is used for recognition experiment on music server including 300,000 music. Average of recognition ratio was 85%. Weak points of tag based music recognition were overcome through proposed content based music recognition. Recognition performance of proposed method show a possibility that can be adapt to online music service in practice.

Detection of Music Mood for Context-aware Music Recommendation (상황인지 음악추천을 위한 음악 분위기 검출)

  • Lee, Jong-In;Yeo, Dong-Gyu;Kim, Byeong-Man
    • The KIPS Transactions:PartB
    • /
    • v.17B no.4
    • /
    • pp.263-274
    • /
    • 2010
  • To provide context-aware music recommendation service, first of all, we need to catch music mood that a user prefers depending on his situation or context. Among various music characteristics, music mood has a close relation with people‘s emotion. Based on this relationship, some researchers have studied on music mood detection, where they manually select a representative segment of music and classify its mood. Although such approaches show good performance on music mood classification, it's difficult to apply them to new music due to the manual intervention. Moreover, it is more difficult to detect music mood because the mood usually varies with time. To cope with these problems, this paper presents an automatic method to classify the music mood. First, a whole music is segmented into several groups that have similar characteristics by structural information. Then, the mood of each segments is detected, where each individual's preference on mood is modelled by regression based on Thayer's two-dimensional mood model. Experimental results show that the proposed method achieves 80% or higher accuracy.

An Extended Dynamic Web Page Recommendation Algorithm Based on Mining Frequent Traversal Patterns (빈발 순회패턴 탐사에 기반한 확장된 동적 웹페이지 추천 알고리즘)

  • Lee KeunSoo;Lee Chang Hoon;Yoon Sun-Hee;Lee Sang Moon;Seo Jeong Min
    • Journal of Korea Multimedia Society
    • /
    • v.8 no.9
    • /
    • pp.1163-1176
    • /
    • 2005
  • The Web is the largest distributed information space but, the individual's capacity to read and digest contents is essentially fixed. In these Web environments, mining traversal patterns is an important problem in Web mining with a host of application domains including system design and information services. Conventional traversal pattern mining systems use the inter-pages association in sessions with only a very restricted mechanism (based on vector or matrix) for generating frequent K-Pagesets. We extend a family of novel algorithms (termed WebPR - Web Page Recommend) for mining frequent traversal patterns and then pageset to recommend. We add a WebPR(A) algorithm into a family of WebPR algorithms, and propose a new winWebPR(T) algorithm introducing a window concept on WebPR(T). Including two extended algorithms, our experimentation with two real data sets, including LadyAsiana and KBS media server site, clearly validates that our method outperforms conventional methods.

  • PDF