• Title/Summary/Keyword: 내면이미지

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브랜드 차별화 시대의 전략

  • 이상민
    • Product Safety
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    • s.43
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    • pp.38-41
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    • 1996
  • 개인의 이미지관리는 현재의 자기자신을 둘러보고 어떤 이미지로 개성을 발휘할 것인가를 정하고, 이를 개발하기 위한 방안을 모색한 후 외모에서부터 내면까지 우러나오는 모든 모습들이 개성있게 보여지도록 관리하는 것인 반면, 기업의 이미지 관리는 체계화되고 조직적으로 관리될 수 있도록 통합적 이미지 구축을 위한 브랜드 개성을 설정한다.

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Expression of Dance from Inner Consciousness Through Image (심상을 통한 내면 의식으로부터의 춤의 표현)

  • Cho, Sunghee
    • Proceedings of the Korea Contents Association Conference
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    • 2017.05a
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    • pp.325-326
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    • 2017
  • 물은 색, 맛, 향이 없는 물질이지만 인간을 구성하는 주요 요소이며 모든 생명력의 근원이다. 물은 여러 성질을 지니고 있지만 그 중 물의 운동성에서 호기심이 자극된다. 또한 물은 형체가 없을 뿐만 아니라 스스로의 운동성이 없고 물과 에너지의 관계는 어떤 면에서 무용수와 안무가의 관계와 많은 유사성을 가지고 있다. 무용수는 안무가의 의도와 만나 움직임으로 표현하며 그 움직임들은 각 무용수 개성에 따라 또 다른 이미지를 발산하게 된다. 본 연구는 심상으로부터 인지되는 수류(Flow of Water)가 다양한 움직임의 이미지로 만들어지는 과정을 표현한다.

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Healthy People - 박진희, 그녀만의 건강 스타일

  • Gang, Il-Hong
    • 건강소식
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    • v.37 no.3
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    • pp.16-17
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    • 2013
  • 한결같은 배우 박진희(35). 평소 '여자의 진정한 매력은 외모보다 내면의 아름다움'이라고 말할 만큼 자기관리가 철저한 배우다. 그래서 그런지 느낌도 외모도 데뷔시절의 풋풋함 그대로다. 맑고 깨끗한 눈과 단아한 얼굴형, 오똑한 콧날과 새초롬한 입술, 여기에다 청순하고 우아한 이미지까지. 동료 여자 연예인들 사이에서도 부러움의 대상이 되는 그녀만의 건강 스타일을 알아보자.

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A Study on Clothing Appearance for a Career Woman according to the Heroines' Clothing in Cinema(I) (영화 여주인공의 의복이미지에 나타난 전문직업여성의 복장 유형의 변화연구(1))

  • 김문영
    • Journal of the Korean Home Economics Association
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    • v.40 no.11
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    • pp.157-170
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    • 2002
  • This study is an attempt to establish an aesthetic and fashion sense of the heroine's image and fashion according to the social environment which is related to fashion transformation. Also, this study modem society's need for specific social occupational roles through fashion and clothing in cinema. first, individual people are estimating their social position and ability by his/her fashion style. Modem fashion styles are changing into various, complicated, gorgeous and attractive styles; however, the needs of professional women's clothing styles are fairly conservative. Second, classical, closed, and unobtrusive fashion styles are appearing in modem cinema's clothing depending on professional women's expertise in fashion styles. Third, changes of styles are varied by their colors and clothing design. Colors had not changed very much during the last 30 years; however, in the 1980's, white and grey colors, in the 1990's black and achromatic colors, and in the beginning of this century dark green and brown and also diverse colors have been used. But the brightness is so light and expressed by a quiet and cold style. Furthermore, the inner images are judged by their forms which is determined by how people choose their clothing styles. Consequently, women's clothing styles easily appear as a result of their preconceived ideas formed by their professional knowledge and ability.

Human Image Analysis Through Fashion Color of Female Political Leaders (여성정치지도자의 패션컬러를 통해 본 휴먼이미지 연구)

  • Kim, Se-A;Jang, Seong-Ho
    • The Journal of the Korea Contents Association
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    • v.17 no.12
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    • pp.247-256
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    • 2017
  • 21st century has become an era can design human's image. By designing the each human's images it is possible to express the hidden abilities of their mind. Modern society changes rapidly where the elements such as consideration, sympathy, understandings, and female leadership of communication emerge as a spur rather than speediness or complexity.In a lot of global conglomerates, it is very common for women to be selected as CEO, and even more, the rate of woman who are the member of Congress is almost 40%. The fashion of female leader has come to the fore with an improvement of female leadership, and the fashion colour which is suitable to P.O has been developed as a significant image strategy. I am going to conduct the research and analyse the fashion of a female political leader through the colour image which is equivalent to a visual image and sensitive language. I will analyze the human image which female leaders present through fashion colors.

The Study of Sceneries Shown in Animation Movies -Focusing on & (애니메이션에 나타난 풍경 연구 -<오세암>과 <원령공주>를 중심으로)

  • Choi, Don-Ill
    • Cartoon and Animation Studies
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    • s.50
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    • pp.1-22
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    • 2018
  • This study investigated realism sceneries shown in animation movies of auteurism. Although animation has properties of mechanical images arranged by short cuts, it essentially starts with the images dealing with space art based on the consciousness of an author. In this aspect, sceneries of animation movies can be the most proper subject for study from the viewpoint of image. Generally, sceneries of animation movies maintain the neutral position as a stage setting for story. However, as for auteurism animation, the sceneries have subjective meaning as major media to express the work or the vision and value of the author on the world. The representative animation movies that reflect the role and meaning of realism sceneries among auteurism animations are and . The former shows Korean sceneries and the latter presents local sceneries of Japan quite well. Reviewing the characteristics of sceneries shown in two movies, the sceneries of are the discovery of internal consciousness of the author that signifies pure innocence of childhood into the voice of nature through the style of the author. Meanwhile, sceneries of adopted nature landscape surrealistically based on the internal consciousness of the author and described the forest as the absolute utopia of the author. As such, the sceneries shown in two movies were utilized as the "framework of thought" of the authors that intensify the viewpoint of the movies on the world through empirical interpretation and detailed description of neutral landscape based on internal consciousness of the authors.

Analysis of Image of Meister High School Students by Industrial HR Managers (마이스터고 학생에 대한 산업체 HR 담당자의 이미지 분석)

  • Jo, Han-Jin;Wi, Seon-Bok;Lee, Dong-Ho;Kim, Min-woong;Kim, Tae-Hoon
    • Journal of vocational education research
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    • v.36 no.2
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    • pp.68-94
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    • 2017
  • The purpose of this study is to provide basic data for the development of school education and employment policy by analyzing the differences between image of meister high school students anticipated by industrial HR managers and image actually perceived. For this, semantic differential method developed by Osgood (1957) was selected as the study tool. To find out images of meister high school students, validity of 50 adjectives suggested by Osgood and 21 additional adjectives used in previous studies was reviewed by 10 experts. Final 20 adjectives were selected by excluding adjectives that fail to satisfy validity of contents. Proportional sampling in metropolitan and non-metropolitan areas was done to select 350 final survey samples. A total of 600 surveys were distributed and 230 were returned. Return rate was 38.3%. The results of this study are as follows. First, image of meister high school students anticipated by industrial HR managers showed average score of 2.49, which indicates a positive image. In addition, factor analysis was performed to classify adjectives into groups, and they were divided into three factors including external factor, way of thinking factor, and internal (personality) factor. Second, image of meister high school students currently perceived by industrial HR managers showed average score of 3.24, which indicates a positive image. Third, image of meister high school students currently perceived by industrial HR managers was not as positive as image they anticipate.

A Study of Utilizing Brand Touch Point of Corporate Museum : In terms of the Market-Driving Brand and Consumer Insight (기업박물관의 브랜드 접점 활용연구 : 브랜드 시장주도와 소비자 인사이트 관점에서)

  • Kim, Eun-Jeong;Chang, Dong-Ryun;Hong, Sung-Min
    • Archives of design research
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    • v.20 no.3 s.71
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    • pp.163-178
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    • 2007
  • The importance of brands as well as the consumers' emotional & cultural desire have increased. In the meantime, the companies have made efforts to create their positive brand images through the support of Mecenat using culture or social return. In addition, they made ceaseless efforts to provide consumers with a cultural space by building up brand service areas as part of their purpose. However, the rapidly increasing brand service spaces have not really appealed to consumers. In order to become a competitive and powerful brand in the severe brand market, it is necessary to enhance the brand image and to let the brand be considered as a culture and the lifestyle of consumers. In order to do so, the companies have to establish their market-driving strategies by creating new products or new market. To do so, it is important for them to figure out consumers' inner desire through the touch point with consumers. This study attempted to suggest a method of using a corporate museum as a space that could meet all of the said elements at a time. Through the route of a corporate museum, the companies would be able to study their future directions by looking back their history and they could be reborn as culture brands. Therefore, this study suggested that the corporate museum could be a space for culture and education as well as a brand space and could play a positive role in the companies; in this process, the study could grope for consumers' inner desire with its touch point where companies and consumers would meet and its utilization of brand market-driving strategy as a test marketing strategy observing consumers' responses.

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A Study on the Visual Style of Animation Documentary Genre (애니메이션 다큐멘터리의 시각적 스타일에 관한 연구)

  • Jung, Hye-kyung;Kim, Hye-kyung
    • Cartoon and Animation Studies
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    • s.42
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    • pp.25-52
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    • 2016
  • Animation documentary is a hybrid genre that is newly highlighted with opposite properties. The actual world is reproduced with an unrealistic method in documentary aspect, but the objectivity of documentaries cannot be guaranteed as the boundary of actual pictures and digital images has become ambiguous. As the animation documentary by Ari Folman succeeded in 2008, the focus of this study is on 'how can fictional animations prove the authenticity of documentaries?' in which the study is mainly conducted in documentary aspect. For this, the researcher considers visual style research has important role in understanding and developing a new video genre, and asserts the necessity of research on reproduction image that is produced by the characteristics of animation which is produced in frame units. This paper has contents on the visual style of animation documentaries with pictorial reproduction methods in which animation images were classified into 3 styles based on previous research on animation documentary style. Visual styles are classified into actual image that is based on similarity with reality to deliver objective facts, image that is transformed through emphasis and omission which are factors of animations, and surrealistic image that reproduces non-visual regions such as illusions and the inner side of characters. Through this study that analyzes visual style types and characteristics, animation documentaries are expected to position as a hybrid genre that illustrates reality with a new method instead of being included in the existing reproduction method of documentaries.

A Study on the Use Pattern of Lee Yuk-sa in the media -Focused on the drama "Climax"(2011) (영상매체에 나타난 이육사 표상 연구 -드라마 <절정>(2011)을 중심으로)

  • Son, Mi-young
    • The Journal of the Convergence on Culture Technology
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    • v.6 no.4
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    • pp.31-37
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    • 2020
  • This study examines the way poetry text is inserted in dramas and the way poets represent themselves through the drama "The climax" (2011). The drama features Lee Yuk-sa, a poet and independence activist, as a central figure and chooses a narrative structure that follows his life. The drama maximizes the lyricity and visual beauty of the drama by inserting his poems with fantastic images at the most dramatic moments of the poet's life. The image presented with the poem maximizes Lee Yuk-sa's intense hardship, while portraying the poem as a crystal of this hardship. Thus, the drama "The climax" uses Lee Yuk-sa's poetry to visualize the inner world of the central character Lee Yuk-sa. Lee Yuk-sa's poems are used in conjunction with his image to simultaneously represent the beauty of poetry and the upright spirit of the poet. This is the result of a balanced portrayal of Yi Yuk-sa, a poet and independence activist, as an intellectual who acts. The drama "The climax" is the main text that sincerely performed the representations of poems and poets through video.