• Title/Summary/Keyword: 기항지 축소전략

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An Analysis of Port Competitiveness by the Region - Based on Port Calling Patterns of the Ocean Container Liners - (지역별 항만 경쟁력 분석 - 컨테이너 정기선사의 항만 기항 패턴을 중심으로 -)

  • Kim, Tae-Won;Kwak, Kyu-Seok;Nam, Ki-Chan
    • Journal of Navigation and Port Research
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    • v.30 no.10 s.116
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    • pp.809-817
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    • 2006
  • Shipping and ports have important roles as the nodes and links in maritime logistics. The environment between shipping and ports is interrelated and has been changing' together. Recently, the changes of shipping and ports are rapidly in progress and it is expected to be developed complementarily. Especially, mega carriers reduce the number of ports of calls because the size of ships is becoming bigger and bigger and the 'hub and spokes' strategy is appeared. Therefore, the position of a hub port by the region has questioned This paper aims to research the competitive ports by the region on the basis of the patterns when mega carriers call at ports. Six regions, Far East, Southeast Asia, Northwest America, Northeast America, West Europe and Mediterranean, are organized for this research. According to the volume of cargoes, the top five ports of each region are analyzed. As a result, the competitive ports by the region are Shanghai, Hong Kong, Los Angeles, New York New Jersey, Rotterdam and Gioia Tauro.

항만선태결정요인에 대한 연구의 재정립을 통한 국내 중.소형 항만의 향후 발전 방향에 관한 고찰

  • Lee, Myeon-Su;Gwak, Gyu-Seok;Nam, Gi-Chan
    • Proceedings of the Korean Institute of Navigation and Port Research Conference
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    • 2010.04a
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    • pp.259-260
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    • 2010
  • 선박의 대형화 추세와 더불어 세계 항만들이 급성장하고 있는 실정에서 각 항만들은 경쟁력 우위를 확보하기 위해 많은 전략을 추구하고 있다. 이러한 국제환경으로 인해 기항지 축소가 이루어지며 세계 주요 항만들은 증가하는 물동량을 처리하기 위하여 지역간 Hub항만을 추구하고 있다. 본 논문에서는 기존의 항만선택결정요인의 연구를 살펴보고 재정립함으로써 국내에 있는 중소형항만들이 향후 나아가야 할 방향성을 제시하고자 한다.

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A Study on Strategic of Place Marketing for Busan Port Development (부산항 발전을 위한 Place Marketing의 전략에 대한 고찰)

  • Woo, Seung-Hwa;Yoon, Mi-Sun;Kwak, Kyu-Seok;Nam, Ki-Chan
    • Proceedings of the Korean Institute of Navigation and Port Research Conference
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    • v.29 no.1
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    • pp.345-352
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    • 2005
  • Recently the large shipping companies are reducing a port of call to cut down on expenses related to the large size of ship for economy of scale. Due to this, it is necessary to work out a strategy to overcome the severe competition among ports. According to the importance of port marketing, there were many studies on port marketing. But previous studies for domestic port marketing are considered more importantly Products, Price and Promotion than Place of the 4Ps of marketing mix strategy. But it has to preferentially consider the place strategy in Busan Port because the best advantage is geographical position. So this paper shows the strategic plan of Place Marketing.

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A Classification of Port Similarity in Container Carriers' Perspectives (컨테이너 선사의 유사 항만군 분류에 관한 연구)

  • Kim, Yul-Seong;Hur, Yun-Su;Shin, Chang-Hoon
    • Journal of Navigation and Port Research
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    • v.31 no.5 s.121
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    • pp.377-383
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    • 2007
  • The number of calling ports has been decreased and the degree of inter- and intra-port competition has been increased, which is caused by the market trends that shipping liners have and operate their own terminals, strategic M & A frequency occurs among shipping liners, and container vessel size is increasing. The trends also cause shipping liners to change the evaluation factors for decision to call a particular port such as port preference, potential for growth, port competitiveness, etc. Since the decision of liners greatly influences the policies for port and terminal development, it is worth having interest in the evaluation factors. Therefore, this work intended to evaluate 8 major ports (Port of Singapore, Hong Kong, Shanghai, Busan, Rotterdam, Kaoshing, and Tokyo) with regard to liners' evaluation factors (calling port preference, potential for growth and port competitiveness) and to classify ports by similarity of evaluation factors with the methodologies of ANOVA analysis and Duncan test. The result shows implication for liners' viewpoint to evaluate major ports in the world.