• Journal of Global Scholars of Marketing Science
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• v.16 no.4
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• pp.13-38
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• 2006

This study is concerned with the factors that influence the radicalness of new product development by firms. The innovativeness of firms' new product development differs in their frequency and radicalness. Based on previous research on product innovations, this study provides a hypothetical model that links firms' internal variables and external relations variables to the radicalness of product innovation, which in turn is linked to marketing performance. For an empirical analysis, the data were collected from South Korean firms. The result of this study provides evidence that the stronger is firms' management attitude toward risk taking, marketing competency, and technical competency, the higher is the possibility of radical product innovation. It also shows that, contrarily to the hypothesis, firms with collective reward system rather than individual reward system are more likely to develop radically new products. This study also shows that the better are firms' R & D collaboration with suppliers and interfaces with customers, the higher is the possibility of radical product innovation.

• The Journal of Bigdata
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• v.3 no.1
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• pp.21-32
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• 2018

Currently, Webtoon Industry is promising as high potential market from it's high growth trend. The best advantage webtoon propose is that webtoon can provide appropriate service to customers with various needs. For this feature, webtoon industry is expanding throughout the world. This situation may give a great chance for authors and webtoon service corporation to export webtoon contents. Also, this situation could be an opportunity for webtoon to become a new "Korean Wave" contents. For successful advance to market, a close analysis for customers of exporting countries. In this research, we collected the data from Naver Webtoon and analyzed the features of webtoons and webtoon subscribers according to countries. With this research, it would be possible to find out specific methods and variables which affect the preference of webtoon subscribers.

• The Journal of Bigdata
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• v.5 no.1
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• pp.97-108
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• 2020

As the domestic electric power industry becomes a smart grid, big data platforms for demand management, facility management, and customer service have been deployed. However, due to the nature of the big data project, big data platforms take time to realize their value in the business processes. Therefore, it is not easy to evaluate the performance of the initial big data platforms using the known or theoretical evaluation methods. In this paper, we propose a methodology of big data platform performance evaluation based on specific information quality such as information completeness/sufficiency, information reliability, information relevancy, information comparability, information unbiasedness, timeliness of information, related to the volume, diversity, and velocity of big data.

• Journal of Digital Convergence
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• v.11 no.10
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• pp.411-417
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• 2013

Enterprises utilize software development strategically within digital convergence of information technology. Software development direction of IT takes advantage of new technology through integration of across-the-board data and business process standardization and integration. But, software development environment of enterprises which globalization is accelerated gradually is doing cost-cutting effort with controls and administration about various reform activity. Nevertheless, have not normalized in customer's requirement according to project, there is visual point that excessive software development integration work and administration are necessary according as connection is not harmonious with new system. Therefore, in this study, to construct these real-time integration environment, do to propose database implementation that have productivity by deent,ing N-Tiers platform for building enterprise framework with development productivity presentation, middle(business) and data(EIS) tier that take advantage of MVC design pattern.

• Management & Information Systems Review
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• v.31 no.4
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• pp.197-215
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• 2012

The purpose of this study is to verify the influence on customers' experiences of products, prices, places of advertisements, staffs, and physical environments, and the impact on store attitudes and revisit intentions of the customers' experiences. For this, in this study marketing activities and store attitude factors were selected as sub-factors and the empirical analysis was carried out. As a result of the analysis, of dimensions that comprise those marketing activity factors, physical environments, prices, and places had a positive impact on store attitudes. In addition, the stores' positive attitude on hypermarkets had a positive influence on the customer's revisit intention. The results of the study suggest that hypermarkets can utilize the experiential marketing using customer experience factors as their important strategic factor through moving away from their traditional marketing activities.

• Culinary science and hospitality research
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• v.21 no.5
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• pp.192-203
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• 2015

Internal marketing has been considered as a way of achieving higher service quality and customer satisfaction in the service industry. However, the definitions and implementation of internal marketing varies by researcher. Therefore, the purpose of this study was to explore an explanatory internal marketing mix that can be utilized in the foodservice industry. Using a web-based survey method, a total of 405 usable samples were collected and used in the data analysis. Five internal marketing components (i.e., vision, development, reward, employee motivation, and internal communication) were adopted from previous literature, and the results indicated significant impacts of the internal marketing mix on employee job satisfaction.

• The Journal of Society for e-Business Studies
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• v.15 no.1
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• pp.89-101
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• 2010

In some industries, manufacturing firms' distinctive competences include not only product superiority but also service excellence. For example, in a highly volatile and dynamic market, flexibility and responsiveness are more valued than just the product cost. And sales order processing, in that respect is a very important process. However, previous studies on sale order processing have considered only due-date assignments or dealt with production scheduling to minimize production cost or delivery lead time. Due to recent advances in information technology, a new approach is possible in dealing with sales order processing. For example, RFID(Radio Frequency IDentification) and ubiquitous computing technology adds real time visibility and traceability to supply chain. In this study, we develop a new due-date re-negotiation process for sales order management and propose a new business integration model to support the re-negotiation process based on RFID, ubiquitous computing technology and RosettaNet's PIPs.

• Convergence Security Journal
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• v.12 no.3
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• pp.123-129
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• 2012

Due to the high digital technology, various devices such as TV, PC, smartphone, and pad computer are connected to each other using internet and under the circumstance internet services of which the running platforms are mainly PC become "N-screenlized" by extending their service platform to non-PC devices. As a digital TV has outstanding features of being the most influential device in the living room and having the wide spectrum of users, several internet services has been ported on the digital TV platform (in the form of data services) in order to enhance their brand powers. Most of the services, however, failed to get a satisfactory results as the data services are defeated by the broadcasting contents in the competition for the viewer's interests. In the paper, the design guidelines that make data services not to compete with the broadcasting contents are proposed and a prototype of a data service that accommodates the guidelines is introduced. The prototype, called "TV ideal-type world-cup", does not disturb a viewer's watching broadcast contents and channel-changing behavior while it is running and its service flow is designed for a viewer to achieve the goal of service in a few minutes so that the viewer can enjoy the service in a commercial period.

• The Journal of Korean Institute of Communications and Information Sciences
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• v.28 no.10B
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• pp.927-937
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• 2003

Network based VPN(Virtual Private Network) using MPLS(Multiprotocol Label Switching) technology is regarded as a good solution for intranets or extranets because of the low cost and the flexibility of the service provision. In this paper, we describea mechanism that allows the VPN users to move from one site to another site of the VPN network based on the BGP-E MPLS technology. This mechanism is designed for and implemented on PE(Provider Edge) routers of the backbone network. PE routers connected to the VPN sites establish a new MPLS path to the mobile node after they detect movement of the mobile VPN node. The new location may belong to the same VPN or to different VPN. We designed VPN management and control functions of the PE routers in order to interface with the Mobile IP protocol. The pilot implementation and performance measurement were carried out on a testbed.

• The Journal of Korea Institute of Information, Electronics, and Communication Technology
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• v.10 no.2
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• pp.125-132
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• 2017

O2O service contribute to sales increment by marketing of offline store using online. In particular, O2O business allowed various services by smart-phone due to rapid increase of mobile device use and various services depend on customer's location. This O2O service play major roll in real purchase making of offline store. In smart-phone apps. development for O2O service, recent an Object-oriented Analysis and Design Method, that is, UML is more useful method than Structured Analysis and Design Method. Therefore in this paper, Software analysis and design method which is smart-pone app. for O2O restaurant service is presented. Also it shows that this analysis/design method is very useful for the Restaurant O2O Commercial System production.