• Journal of Mushroom
• /
• v.15 no.1
• /
• pp.45-53
• /
• 2017

Profitability of farmers has decreased mainly owing to low price while the gross amount of mushroom production has increased continuously in South Korea. In this regard, analyzing patterns of mushroom consumption is believed to be meaningful. We used a panel data set consisting of 667 families, from 2010 to 2015. Based on the panel data, mushroom consumption patterns of people living in city areas were examined. Multiple descriptive analysis methods and frequency analysis approaches were adopted in this study in terms of time and space dimensions, demographic properties, and purchase behaviors. The findings of this studyshow that mushroom purchase is highly dependent on seasonal events, which implies that the product consumption timing is predictable. In addition, yearly purchase amount patterns reflect that superstores have become the major mushroomtrading venues. This directly supports the need to establish supply chain capabilities for mushroom farmers so that they gain more bargaining power against enterprise-type groceries. Finally, functional features of mushroom can be linked with marketing promotion because purchase patterns demonstrate potential needs for healthcare food in mushroom categories. Based on the analyzed patterns, this paper provides insightful implications for policy makers who want to promote mushroom consumption.

• The Korean Journal of Franchise Management
• /
• v.4 no.1
• /
• pp.1-24
• /
• 2013

The purpose of this work is to analyze the case that Yeongju Municipality Government of Gyeongbuk and Jung Donuts Co., Ltd., a franchise company, activated local economy through Farm's Franchise Commercialization (FCC) and to establish the concept of FCC. As a food service franchise company, Jung Donuts specializes in making and selling glutinous rice donuts. In cooperation with Commodity Dept. of Yeongju Municipality Government, the company cultivates raw materials under contract. Such farm's franchise business has the following advantages: First, it is meaningful in the point that it contributes to opening a new market of local agricultural products in a stable way. In short, by using most agricultural products of Yeongju as raw materials, the business serves as a stable market for farmers. Secondly, it is possible to set a reasonable price through stable supply of raw materials. It is to advantages of both producers and consumers. Thirdly, the business brings about the effect of employment rise. It can cause increases in employment of franchise head office and its agencies, and of the Commodity Dept.. Lastly, it produces the promotion effect of local special products. By expanding its agencies across the country, a franchise business can promote the items of raw materials in terms of marketing. The successful FCC needs to meet three requirements as follows. The first one is to establish systematic logistic system. Stable logistic system is required in order to directly distribute and deliver products to nationwide agencies by a producing place. The second one is constant R&D activity. Through the activity of R&D of raw materials and equipment, they should be used most effectively. The third one is to build mutual trust relationship. For long-term business achievements, it is required to establish mutual trust relationship in which relevant entities share their visions with each other and cooperate with each other.

• International Commerce and Information Review
• /
• v.18 no.4
• /
• pp.81-112
• /
• 2016

About 60 percent of cosmetic products sold in the dominant Taobao internet shopping mall proved recently to be counterfeit products made in China. This paper is to investigate the anti-counterfeiting strategies to clean up fake goods for Korean cosmetics which have been exported to China. Using the scienter rule the paper classified the forgery action for Korean cosmetics into four broad groups - counterfeit, piracy, illegally distributed product, and brand prior register. This paper suggested interior company's anti-counterfeiting strategies for each group, focusing on the construction for an integrated anti-counterfeiting system including consumer's rationality through the government cooperation between Korea and China.

• Journal of the Korea Academia-Industrial cooperation Society
• /
• v.11 no.9
• /
• pp.3538-3547
• /
• 2010

As Telepresence has emerged as a key collaboration tool for supporting trade business, the need for using Telepresence has also been increased in the foreign countries. In this context, we has studied an exploratory research to analyze how staffs-in-charges of trade support authority, exhibition & convention center and SME(Small and Medium-Size Enterprise) perceive the general concept of Telepresence, the necessity, feasibility, business values and expected problems of Telepresence's adoption and use. The finding indicated that there seemed to be significant differences between the necessity and the feasibility of Telepresence adoption and use. In addition, they were anticipating some problems when building Telepresence. Major reasons are incompatibility between Telepresence systems, lack of usability and difficulties of fixing a rental fee. The results of the perception analysis also showed that Telepresence would positively influence on creating business value. The analysis revealed that the core factors of the successful adoption and use of Telepresence are stable network environment, awareness and accessability, and education and promotion. Through the perception analysis, I came up with the core factors to implement Telepresence successfully and use it properly. And the fact that I presented the guideline to build Telepresence for SME makes this study meaningful.

• Journal of the Korea Academia-Industrial cooperation Society
• /
• v.15 no.9
• /
• pp.5769-5775
• /
• 2014

This paper reports the political supporting platform, and the outcome evaluation model, which was developed for the Korean on-line game companies that have started to go abroad to publish their games. When they begin to sell their games, they have many difficulties in promoting in other countries including the USA & EU. They try to find solutions to solve these problems, but on-line games still do not have a successful business model because of their unique attributes and environmental features, even though they spent a lot of money and time to enter the international on line game market. Thus far, the local on-line game supporting policy has tried to improve the world competitiveness of local companies by doing diverse activities, such as Global Service Platform(GSP) service, international game competition, and globalization, marketing. On the other hand, there has been only a small number of fruitful results except for GSP. Therefore, in this paper, the result of GSP was verified using the Global on-line game Supporting Chain Model(GoGSCM), which is the new political supporting and evaluation model through survey targeting GSP participations. As a result, GSP was evaluated based on the compatibility, efficiency, effectiveness, and continuity.

• Spatial Information Research
• /
• v.22 no.6
• /
• pp.67-79
• /
• 2014

These days open source softwares are being introduced and applied in many countries in the world. Especially, both government and private companies tend to become an spearhead in vitalizing the open source software. In this paper we try to check the degree of vitalizations in open source GIS software and to draw implications in vitalizing ecosystem of open source GIS software. Key players of open source GIS software ecosystem are government, private companies, academic and research institutes, and nonprofit foundations. Government does not have very little policies related to the investment and the support of open source GIS software. Private companies related to the open source GIS software are very few in the number and do not have any clear business model to make a profit. Academic and research institutes are weak in using the open source GIS software, which can be an major obstacle to cultivate software developers. OSGeo Korean branch, established in 2009, is the only nonprofit foundation in Korea which makes an effort to vitalize the open source GIS software, but its results are not very strong up to now in view of both quality and invigoration. In order to vitalize the open source GIS software ecosystem, lots of efforts of key players are needed. Especially, government efforts are very important because it can provide a trigger in vitalizing the open source GIS software ecosystem. The tasks that government should propel are R&D investment, test bed projects in the area of public sector, professional manpower training, and international cooperation and marketing.

• Journal of the Korea Academia-Industrial cooperation Society
• /
• v.17 no.9
• /
• pp.669-679
• /
• 2016

Architectural firms that would like to adopt the BIM are currently in an unfavorable position because of reduced orders, polarization of orders, and low price design. This study was conducted to evaluate plausible methods for supporting introduction of BIM into small sized firms. Before suggesting plans for support, we analyzed support projects and laws relating to support for small sized firms, after which we conducted a survey of small sized firms that support the project. The survey was completed by 242 architects and consisted of questions regarding the following aspects: current status and problems associated with BIM utilization, preference of certain policies for BIM introduction support, and reasonable level of support. After the survey, it was concluded that architectural firms are willing to use BIM and agree with the need for financial support for BIM program purchase and education, as well as to support BIM experts and fund low interest loans. In conclusion, it is proposed that support plans for small sized architectural firms in the areas of BIM introduction consulting, financial funding for the introductory process, provision of education and experts, order support, and promotions for accomplishment be provided.

• Proceedings of the Korea Water Resources Association Conference
• /
• 2015.05a
• /
• pp.115-115
• /
• 2015

국내 물관련 건설 및 설비 업체를 대상으로 하는 설문조사 및 인터뷰 결과 국내 물 관련 기업들의 해외진출 시 가장 큰 애로사항은 해외경험 직원의 부족으로 나타났다. 해외사업 확대를 위해서는 고부가가치 업무를 수행할 수 있는 고급기술자와 관리 인력의 양성이 시급하며, 특히 건설사업관리(CM, PM)나 설계/엔지니어링을 담당할 고급 기술 인력의 양성이 필요한 것으로 조사되었다. 경쟁력있는 글로벌 기술 관리 인력의 양성은 정부의 주도하에 기존의 물 관련 기관의 교육프로그램 통합 운영 및 내실있는 전문 수자원 대학원 운영 등 장기적인 정책적인 지원이 필수적이다. 또한 현재 해외 물시장 정보 수집의 활성화를 위하여 국토교통부, K-water, 해외건설협회 등이 연계한 물 산업 전담 정보시스템 구축과 중점 수출대상국 선정 후 대상국에 해외지부 운영 등이 필요할 것이다. 금융지원과 관련하여 해외건설 금융지원 강화를 위한 글로벌 인프라펀드 조성, 해외건설 보증한도 확대 등이 필요하며, 'EDCF 등 공적금융의 물산업 지원 확대 등 재정지원을 위한 정부의 적극적인 역할 역시 중요하다. 해외 물시장 진출을 위해서는 국내 물기업들의 역량을 결집하는 것이 필요하며, 이를 위해서는 효율적인 공공 민간 협의체의 설립 및 운영이 이루어져야 한다. 전 세계적으로 물 산업은 높은 공공성과 함께토탈 솔루션 역량이 중시되고 있으며, 이런 시장환경에 부응하여 네덜란드, 독일 등 물산업 수출 강국은 자국의 물관련 분야를 결집하는 워터 파트너십을 설립하여 국제사회에서 위상과 세계시장 점유율을 동시에 높여가고 있는 실정이다. 이들 국가 워터파트너십의 공통적인 설립 목적은 궁극적으로 자국 물 관련 산업, 국가 브랜드 및 이니셔티브와 관련되는 국제협력, 정책 분야 등의 결집이다. 다시 말해서 정부가 주축이 되어 관 산 학 연 기관간의 정보제공, 협력 등을 도모하고 있으며 이 네트워크의 구심점 역할 및 촉진은 자국의 워터파트너십이 맡고 있는 것이다. 해외 물 시장 확대를 도모하고 있는 우리나라도 국가차원의 장기적이고 지속적인 해외 물산업 네트워크 구축을 위해서는 정부-공기업-민간기업 등의 협력을 토대로 한 Korea Water Partnership을 조속히 설립하는 것이 필요하다. 이를 위해서는 국토부, 환경부 등 물 관련 부처는 물론 글로벌 네트워크를 구축하고 있는 외교부, 무역협회 등 유관기관의 정보 연계 및 협조 체계 역시 필요하다. 정부부처 차원의 조직은 국제 정치 아젠다(agenda)에 중대한 영향을 줄 수 있으며, 경쟁적 우위와 유사기관 간의 정보와 네트워킹의 공유를 보다 원활하게 할 수 있기 때문이다. Korea Water Partnership에서는 한국이 보유하고 있는 선진 수자원기술 및 경험을 해외에 소개하고, 정부 및 민간 기업들의 물 산업 수출역량을 적극적으로 피력할 수 있는 기회를 마련하며, 국제사회에서 물 강국으로서 한국의 위상을 높일 수 있는 홍보 마케팅 창구로서의 역할을 기대할 수 있을 것이다.

• Informatization Policy
• /
• v.29 no.1
• /
• pp.38-59
• /
• 2022

The development of IT technology and the spread of smartphones are having a great impact on businesses and consumers. Consumers have been able to acquire more diverse and larger amounts of information than in the past due to information provided through smartphones and information search on the internet, which has a significant influence on decision-making. Companies have also become sensitive to such changes in consumer behavior patterns, reflected in their marketing. In addition, among the various characteristics of smartphones, location-based technology has become an important factor in providing targeted marketing from a company's point of view. Such technological development and social change have led to the expansion of the mobile advertising market, which promotes products or services based on the location of consumers and provides benefits such as discount coupons. In this study, we have analyzed the influence of consumer characteristics on intention to use in mobile location-based advertising, which has become an important marketing method in the mobile advertising market. The effects of variables of personalization, engagement, coupon proneness, economic efficiency, and irritation on attitude and information privacy concerns were analyzed, and the effects of attitude and information privacy concerns on intention to use were analyzed. The results of this study are deemed to be able to suggest factors to consider when providing mobile location-based advertising to consumers in the future.

• Smart Media Journal
• /
• v.11 no.1
• /
• pp.67-80
• /
• 2022

Smart City Technology, which is significant in the era of the 4th industrial revolution, greatly increases the efficiency and productivity of cities nowadays. The purpose of this study is to present a strategic approach for industrial revitalization and overseas export by analyzing the current status of smart city-related companies and discovering high-priority smart city technologies. To this end, the smart city theory and ASEAN smart city were reviewed through prior research, and a survey of companies with domestic smart city technology was conducted. As a result of the survey, it is revealed that companies with smart city technology in Korea are highly willing to export to ASEAN countries. There is a strong desire to export the following technologies: construction, traffic, green·energy, etc. And there was a high willingness to export the following services: IoT, platform, AI, etc. The following solutions have been proposed as solutions to Strategic Plans to Promote the Export: 1) Deregulation and incentives, 2) Global human resource development, 3) Information provision and strengthening of local networks, 4) Financial and public relations support.