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http://dx.doi.org/10.5762/KAIS.2014.15.9.5769

Study of the effectiveness of a supporting model for the domestic online game industry to go abroad  

Joo, KiHwan (Digital Content Division, NIPA)
Moon, Nammee (Dept. of Computer Engineering, Hoseo University)
Publication Information
Journal of the Korea Academia-Industrial cooperation Society / v.15, no.9, 2014 , pp. 5769-5775 More about this Journal
Abstract
This paper reports the political supporting platform, and the outcome evaluation model, which was developed for the Korean on-line game companies that have started to go abroad to publish their games. When they begin to sell their games, they have many difficulties in promoting in other countries including the USA & EU. They try to find solutions to solve these problems, but on-line games still do not have a successful business model because of their unique attributes and environmental features, even though they spent a lot of money and time to enter the international on line game market. Thus far, the local on-line game supporting policy has tried to improve the world competitiveness of local companies by doing diverse activities, such as Global Service Platform(GSP) service, international game competition, and globalization, marketing. On the other hand, there has been only a small number of fruitful results except for GSP. Therefore, in this paper, the result of GSP was verified using the Global on-line game Supporting Chain Model(GoGSCM), which is the new political supporting and evaluation model through survey targeting GSP participations. As a result, GSP was evaluated based on the compatibility, efficiency, effectiveness, and continuity.
Keywords
On-line game; GSP model; GoGSCM(Global on-line Game Supporting Chain Model);
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