• International Commerce and Information Review
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• v.14 no.4
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• pp.459-490
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• 2012

The performance of FTA has a close relationship with the application of FTA by exporting companies. However, most existing literatures focus on the study of policies and economic results of FTA. Moreover, these researches based on a presupposition that exporting companies could make good use of FTA. Actually, these assumptions are clearly contrary to the reality of FTA application of exporting companies in Korea and the results are significantly differ from the performance of FTA. Based on the investigation of utilization of FTA, applied by export companies in Korea, this study tries to find out the most efficient strategies of the application of FTA. And the objective of this study is to propose some practical suggestions for export companies based on the case an alysis which will help them to improve performances of Korea-ASEAN FTA application. As the prior investigation of CEO's characters, application of FTA, and the implement of FTA, we got the fact that among lots of marketing strategies, Korea-ASEAN FTA is used extensively by large export companies. However, most of small and medium-sized export enterprises would like to choose conventional tariff, such as Lower tariffs and zero tariff as the main marketing strategies. In other words, because of lacking of human resources and infrastructure, the application of Korea-ASEAN FTA strategy is hard to achieve.

• Korean Journal of Labor Studies
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• v.23 no.1
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• pp.221-253
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• 2017

This study aims at analyzing the management strategy and performance of companies that have been pursuing Generational Diversity. The management strategies were examined in terms of production, organizational structure and skill development. Performance was then evaluated using Balanced Scorecard (BSC). We selected four Japanese companies that practice Generational Diversity between the younger(age less then 34) and older generation(age older then 65). Our findings suggest the following. The common management strategies of the four companies include 1) creating generation-diverse teams 2) ensuring flexible work arrangements and 3) providing skill training programs. These strategies have yield positive outcomes such as sales increase, cost reduction (financial perspective) and expansion of the market share (customer perspective). Non-financial performance includes improvement of product and service quality (internal business perspective) and skill improvement of both the young and the old workers (learning and growth perspective). This study provides practical implications to domestic companies for their successful management of generational diversity in workplace.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.11 no.3
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• pp.97-109
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• 2016

In Korea, the survival rate of start-up of 5-year after foundation is as low as 29.6% of the country. This low survival rate is from because of insufficient resources in start-ups compared to those of mid-sized companies. Therefore, the marketing characteristics of entrepreneurship has emerged as a major cause. Therefore, In this study, because learning orientation, marketing experience, competition orientation and etc are differently owned in start-ups, marketing impact to marketing strategy in start-up companies are differently investigated. Therefore, the relationship of learning orientation, marketing experience, competition Orientation with marketing strategies was examined. Based on this, Business performance was examined to suggest contents related to eco-system of start-up companies to representative of start-up companies. For this study, Survey was conducted for 250 start-up entrepreneurs within 3 and half year since foundation from Nov. 20 to Dec. 20, 2015. In result of data-cleaning, 207 meaningful samples were gathered. Based on these, conclusion was obtained. Using SPSS 20.0 statistical program, frequency analysis, reliability analysis, correlation analysis and regression analysis were conducted. the following conclusions were drawn. First, in the impact of marketing environment of Phase 1 start-up companies on marketing strategy, product strategy, distribution strategy and promotion strategy were positively affected by learning orientation, marketing experience and competition orientation. Second, in the effect of 2nd phase marketing strategy to business performance, the financial performance and the non-financial performance. Were positively affected by product strategy, distribution strategy and promotion strategies. Third, The effect of learning orientation, marketing experience and competition orientation to financial performance was positively mediated by product strategy and distribution strategy among 3rd phase meditation strategies. the effect of learning orientation, marketing experience and competition orientation to non-financial performance was positively mediated by products strategy. In comprehensive summary, in order to increase business performance in start-up companies, marketing strategy should be applied in. Especially, the role of learning orientation and marketing experience is vital. In increasement of business performance to characteristics of star up marketing, financial performance can be increased by product strategy and distribution strategy. And, both of financial and non-financial performance can be increased by product strategy. Therefore, in conducting of marketing characteristics of start-up, to increase business performance, the apply of marketing strategy to marketing characteristics of start-up should be required.

• Proceedings of the CALSEC Conference
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• 2000.08a
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• pp.235-243
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• 2000

급속한 정보화의 사회적 확대는 정보화가 기업의 성패를 좌우하는 중요요소가 되었다. 이로 인해 효율적 정보화를 위한 정보화전략계획의 중요성은 증대되고 있다. 그러나, 많은 기업들이 정보화전략계획의 실제 수립과 적용 과정에서 많은 어려움을 겪고 있다. 이는 정보전략계획평가를 통한 계획의 내실성확보가 학계는 물론 실제 기업에서도 주요관심사가 되고 있다. 본 연구는 이러한 필요성에 평가영역을 정보화전략계획 평가와 정보화지원평가의 2개 영역으로 가지는 정보화전략계획 평가체계를 개발하였다. 정보전략계획평가는 정보화전략계획 자체의 완결성을 확보하고 문제점을 최소화하는 역할을 수행하게 된다. 더불어 정보화지원 평가를 통해서 기업이 가지고 있는 정보화에 대한 역량과 환경을 평가 및 분석할 수 있다. 본 평가체계를 17개 공기업의 정보화전략계획평가에 실제 적용하여 각 기업에게 검토의견서를 제공하였다. 이를 통해 평가 체계의 실무 적용 가능성을 확인할 수 있었다.

• Korean Journal of Construction Engineering and Management
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• v.14 no.5
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• pp.122-130
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• 2013

As the level of competition has increased in the construction management market, it becomes a critical issue for CM firms to secure competitive edges. The objective of the study is to investigate elements of competitive strategy as perceived by CM firms and to discuss key features and implications. Michael Porter's Competitive Strategy Model was used as a framework to analyse the elements under three strategy categories. A major finding includes that Differentiation Strategy is generally perceived most important strategy category but, depending on the group to which a CM firm belongs, there exist a gap in the perception. However, regardless of the group, Cost Leadership is commonly considered least important strategy category. In particular, lowest-bidding strategy element showed the least importance. Understanding CM firms' perceptions on elements of competitive strategy provides an insight into CM firms' current strategy directions and can be useful for future tuning in a firms' own strategy.

• International Commerce and Information Review
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• v.15 no.2
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• pp.49-69
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• 2013

It is important for Korean corporations enter the market of Africa, a repository of varied mineral resources including petroleum gas, in terms of resource securement, preoccupancy of emerging market, and expansion of diplomatic influence. Taking account of strategic value of Africa, the African market has an infinite potential for Korea who has insufficient resources, so it is very important to set proper market penetration strategies and to accurately evaluate their performances. This study is to analyze the performance of Korean corporations' market entry to Africa through casual relationship analysis between characteristics of Korean corporations' export environments, market entry strategies to Africa, and their performances. According to the result of analysis, market entry period, corporate management, and marketing strategy among strategic factors for foreign market entry positively influence on corporations' performances. Therefore, Korean corporations need strategies of centralization, segmentation, and marketing to improve their business performances.

• Journal of Navigation and Port Research
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• v.40 no.3
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• pp.129-138
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• 2016

Shipping companies involved in sea transportation service are exposed to uncertainty due to its volatile business environment. It is crucial that shipping companies take effective strategies to cope with uncertain business environments and to achieve high business performance. Using Porter's generic strategy, this study investigates the relationships between environmental uncertainty and competitive strategies, and the impact of competitive strategies on firm's business performance. To test hypotheses, OLS regressions and Tobit analysis were conducted on Korea shipping companies who provide global sea transportation service. The findings of this study can be summarized as follows. First, variation of environmental uncertainty affects cost-leadership strategy and differentiation strategy. Diversity of environmental uncertainty affects differentiation strategy, but not cost-leadership strategy. Second, firms attain business performance by using the cost-leadership strategy. That is, shipping companies can achieve high business performance by reducing their operating costs in the entire process of transportation service.

• Korean small business review
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• v.41 no.2
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• pp.1-24
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• 2019

This paper seeks to explore the effects of search strategies on innovation performance in the context of small and medium enterprises. The empirical results of 3,398 Korean SMEs demonstrate that there is a substitutive relationship between search depth and search width, and this substitutive relationship is weakened when a firm possesses collaboration experience. Furthermore, although these two types of search enhance innovation performance, the impact of search depth is greater than that of search width. The positive effect of search width on innovation performance is weakened when the firm adopts formal information protection mechanisms.

• Proceedings of the Korean Operations and Management Science Society Conference
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• 2005.05a
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• pp.497-505
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• 2005

RFID를 활용하여 기업 공급망의 효율성을 향상하고자 하는 기업들이 늘고 있지만, 이들이 적용할 만한 가이드라인이 부재한 실정이다. 이에 대하여 본 연구에서는 물류/유통산업의 RFID 기반 u-Business 전략계획 방법론을 제시하였다. 본 방법론은 기존의 정보화 전략계획 방법론의 기본 절차를 따라 '도입전략 수립-현행체계 분석-목표체계 수립-통합 이행계획 수립'의 단계(Phase)를 기반으로 하여, 유비쿼터스 컴퓨팅 환경의 적용을 위해 기술도입 타당성 분석, 공급망 분석, 목표기업 벤치마킹, Pilot테스트, u-Business 전략계획 평가에 관하여 특화되었다. 제시된 방법론은 기존의 정보화 전략계획 방법론과의 비교를 통하여 타당성을 검증하였다.

• Management & Information Systems Review
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• v.30 no.2
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• pp.211-235
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• 2011

We examined the relationship between innovation capability of R&D and the firm's performance by mainly comparing regional strategy industry with non-regional strategy industry. Also, this analysis involved comparing the relationship by regional strategy industry. For the purpose of this study, we divided innovation capability of R&D into input, process and output. The first of main results in this study was that regional strategic industry was significantly higher than non-regional strategy industry in innovation capability of R&D with the exception of the CEO's mind for technological innovations. However, we found no significant difference in the firm's performance. Second, in the results of comparing innovation capability of R&D and the firm's performance by regional strategy industry, electronic-information equipment industry was significantly superior to other industries. Third, it was found that the relationship between innovation capability of R&D and the firm's performance was different by regional strategy industry. Also, R&D manpower and R&D process were more significant factors affecting the firm's performance rather than R&D input and output.