• Title/Summary/Keyword: 기업 윤리

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A Study on the Development of Artificial Intelligence in a Liberal Arts Applying SSI (SSI를 적용한 인공지능 교양 교과목 개발 연구)

  • Lee, KyungHee
    • Journal of Convergence for Information Technology
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    • v.11 no.3
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    • pp.229-235
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    • 2021
  • Artificial intelligence technology is influencing across all areas as technology advances and social needs change. Therefore, Korean universities have actively developed and operated classes related to artificial intelligence, and have emphasized the importance of artificial intelligence not only in major education but also in liberal arts education. However, there is a lack of research on the development of educational methods and educational programs because artificial intelligence education in liberal arts is in its early stages. SSI is an education that can apply social and ethical problems related to science to open problems that can creatively and reasonably present solutions. SSI can be applied to make AI education more effective. In this study, an artificial intelligence liberal arts curriculum applied SSI was developed with three purposes: First, it is designed is designed so that students subject to education can access it by considering its characteristics as actors of the intelligent information society. Second, it is designed so that students can experience artificial intelligence programs themselves and deal with science technology and social relevance in depth, focusing on various examples of real life. Third, it is designed and approached so that students can participate and cooperate for the purpose of solving common problems to develop cooperative problem-solving skills.

The Moderating Effect of Product Category and Message Type on CRM (Cause-Related Marketing) and Brand Attitude (CRM 특성요인이 소비자 브랜드 태도에 미치는 영향에 관한 연구: 제품 관여도와 공익연계 메시지 표현유형의 조절효과를 중심으로)

  • Suh, Hyunsuk;Lee, Jong-man;Na, Youn-kue
    • Asia Marketing Journal
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    • v.9 no.2
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    • pp.49-95
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    • 2007
  • The "cause-related marketing (CRM)," generally defined as a mutually beneficial relationship between a company and a non-profit relationship or a social cause, which is perhaps the most progressive outgrowth of marketing trend. This paper contributes to, and looks at the practical issues of CRM and its effect on the brand attitude of the customer. To do so, following three broad research questions have been addressed. Which cause-related orientation is effective on customer's attitude of the brand? Which type of cause-related message provides crucial impact on customer's attitude of the brand? How product category acts upon and brings about different consequences on CRM? To address these questions, a causal model has been developed incorporating message type, product relevance, social significance, and brand attitude. The study model was tested with survey data collected from 400 career professionals and students in Seoul and statistically processed the 176 valid ones. The results of the study considerably supported the conceptual model. The analysis also revealed that the study population was not able to detect the differences in CRM strategies but tend to conceptualize them as a whole.

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ESG Management Strategy and Performance Management Plan Suitable for Social Welfare Institutions : Centered on Cheonan City Social Welfare Foundation (사회복지기관에 적합한 ESG경영 전략도출 및 성과관리방안 : 천안시사회복지재단을 중심으로)

  • Hwang, Kyoo-il
    • Journal of Venture Innovation
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    • v.6 no.3
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    • pp.165-184
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    • 2023
  • Since municipal welfare institutions operate for different purposes from general companies or public enterprises, ESG practice items and model construction should be conducted through various and comprehensive social welfare studies. Since there are not many studies available in domestic welfare institutions yet and there are no suitable ESG management utilization indicators, the Cheonan Welfare Foundation's strategy and management strategy system were established to spread the model to other welfare institutions and become a leading foundation through education and training. The foundation and front-line welfare institutions selected issues identification and key issues through the foundation's empirical analysis and criticality analysis, focusing on understanding ESG management and ways to establish a practice model that positively affects institutional image and business performance. Based on this, the promotion system was examined by establishing a performance management plan after deriving appropriate strategies and establishing a strategic system for social welfare institutions. Environmental and social responsibility, transparent management, safety management system establishment, emergency and prevention, user (customer) satisfaction system establishment, anti-corruption prevention and integrity ethics monitoring and evaluation, responsible supply chains, and community contribution programs. This study attempted to specifically present efforts to settle ESG management through the consideration of the Cheonan Welfare Foundation. Therefore, it is considered to be useful data for developing ESG management by referring to the systematic development process of the Cheonan City Restoration Foundation to develop ESG measurement indicators.

A Study on the Entrepreneurship Experience of Unmarried Mothers Living in Community : Focusing on Maternity Rights and Labor Rights (지역사회거주 비혼모의 기업가정신 (Entrepreneurship) 경험에 관한 연구 : 모성권과 노동권을 중심으로)

  • Kang, Ra Hyeon
    • Journal of Family Resource Management and Policy Review
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    • v.27 no.4
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    • pp.1-17
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    • 2023
  • This study examines the entrepreneurial experiences of unmarried mothers living in a community who have succeeded in starting a business. Attention was given to the maternal and labor rights of five single mothers in a community who gave birth, raised children, and engaged in vocational activities. Data were collected through one-on-one in-depth discussions with the participants and analyzed using Colaizzi's descriptive-phenomenological method. The data analysis revealed 53 themes and 10 clusters of themes. Based on these results, items such as overcoming pregnancy conflict, reasons for starting a business, and successful entrepreneurial experience were identified and described. The key themes of this study include "Pressure to live", "Hold oneself responsible for an unblessed life", "Stigma and deprivation of opportunity", "Maintaining basic life amid anxiety", "Starting from ground zero", "Work and parenting tug-of-war", "Let's rely on my ability rather than external support", "Securing credit capital", "Philosophy for shared growth" and "Infinite possibilities at the edge of a cliff". In the attempt to start a business using positive psychological capital for the well-being of themselves and their children's, the mothers uncovered social capital, which led to mutual growth. Based on the research results, the ethics and resilience of shared growth were discussed.

A Study on Constituents of the New Apprenticeship Concept for the Promotion of Industrial Growth Potential (산업 성장잠재력 제고를 위한 신도제제도의 개념 요소에 대한 연구)

  • Yin, Zi Long;Rho, Tae Chun;Choi, Won Sik
    • 대한공업교육학회지
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    • v.38 no.1
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    • pp.1-27
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    • 2013
  • The purpose of this study was to find out the areas and their constitute elements of new apprenticeship through the expert of vocational education to improve the growth potential in the field of industry. Through the three times Delphi research process final composing areas and elements(total 6 areas and 41 sub-elements) of new apprenticeship were extracted. Followings are specific study results of 41 sub-elements for the 6 areas. In area A(Technology Skill aspect) total nine sub-elements were deducted as follows. Technology skill's field appling ability, new technology skill's acquisition, quality assurance ability, research development ability, material management using ability, problem solving ability, core technology skill understanding ability, idea's imagery expressing ability, creative design ability. In area B(Institutional aspect) total five sub-elements were deducted as follows. Flexible human material support, precise division of works, objective result assessment, institutionalization of responsibilities and liabilities between teacher and student, institutionalization of duty invention reward. In area C(Affective aspect) total eight sub-elements were deducted as follows. Manners and cooperation between teacher & student and peer, values for job, basic attitude for technology, job ethic sense, respect of other organization, active action to organization change, attitude of technology successor, service mind. In area D(Self-improvement aspect) total nine sub-elements were deducted as follows. Self evaluation and reflection, cultivate of organization understanding, career planning and developing ability, sound philosophy of life, communication ability, decision making ability, prepare of individual competence enhance system, self-control ability improvement, reaction of unexpected situation. In area E(Knowledge aspect) total four sub-elements were deducted as follows. Basic knowledge of relevant area, knowledge of new technology & preceding technology, fusion and relocation of knowledge, practical knowledge. In area F(Environmental aspect) total six sub-elements were deducted as follows. Awareness of business environment, understanding of education and practice environment, understanding of apprenticeship's business demand, connectivity of region community, adapt ability of labor market's change, awareness of society environment change.

The Influences of Chinese Interpersonal Culture on Counterfeit Brand (중국인의 타인의식형 집단문화와 위조명품 브랜드 구매행동)

  • Kim, Joo-Ho
    • Asia Marketing Journal
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    • v.13 no.2
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    • pp.27-48
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    • 2011
  • The Chinese counterfeits has begun to gain great attention recently because of the drastic increase in its volume. The consumption of counterfeit harms to manufacturer who spend millions of dollars to create and develop new product. The counterfeits in Chinese can cause international dispute and lower national reputation. The purpose of this study were to examine if the buyers of counterfeits tend to care more about interpersonal relationship than non-buyers among Chinese. Data were gathered by surveying Chinese consumer living in Beijing, Shanghai, and Guangzhou metropolitan area using convenient sampling, and 480 questionnaires were used in the statistical analysis. In analyzing data, descriptive statistics, factor analysis, structural equation modeling with AMOS were conducted. The results of this study were follows, first, attitude toward counterfeits was classified into three factors such as interpersonal relationship, perception, and involvement. It is general belief that attitudes toward counterfeits were correlated with on brand attachment, however this study show that the buyers of counterfeits tended to purchase counterfeit goods as more alternatives of genuine(original) product than non-buyers. Perhaps, the buyers of counterfeits tended to have lower consumer ethics than non-buyers because they value counterfeit high. It is generally accepted that both a producer and a buyer violate the laws, but they are rather generous for buyer. The results of this study suggest consumers' attitude towards counterfeit need to be changed, following consumer education and strict law enforcement. Based on these results, global brand marketing strategies for luxury goods were suggested.

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The Needs of Students and Practitioners on the Education Curriculum of Innovative Product Development (혁신제품개발 교육과정에 대한 학생과 산업체 실무자의 요구사항 분석)

  • Lee, Won-Sup;Jung, Ki-Hyo;Chang, Joon-Ho;Chang, Jun-Ho;You, Hee-Cheon;Chang, Soo-Y.;Jun, Chih-Yuck;Jung, Moo-Young;Han, Sung-H.
    • Journal of Engineering Education Research
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    • v.11 no.4
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    • pp.11-18
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    • 2008
  • Companies have been making considerable efforts to develop innovative products for better competitiveness in the market, however, the education curriculum for innovative product development (IPD) in domestic universities needs has not been well developed. The present study was intended to identify the needs of students and practitioners regarding teaching subjects, pedagogical methods, and industry-academia collaboration that can be reflected in the development of IPD education curriculum. Through a literature survey 46 IPD teaching subjects of 7 categories (planning, feasibility analysis, concept development, product design, manufacturing process design, production, and ethics & law) were selected. Opinions on the preferences and importances of the teaching subjects, pedagogical methods, and industry-academia collaboration were collected from 53 college students who took courses of product development and 36 practitioners working in product development. While the students preferred the balanced teaching of all the subject categories, the practitioners suggested planning and concept development be taught with high importance; 6 subjects (product development strategy, customer needs identification, market research, concept generation method, design ideation method, and ergonomic design) received high ratings of preference and importance. The students preferred the mix of various pedagogical methods (lecture, discussion, presentation, practice, and case study) and provided needs on each pedagogical method. Lastly, the students wanted an opportunity of learning through industry-academia collaboration and the practitioners provided ideas for mutual benefits between industry and academia. The needs of students and practitioners identified in the study can be effectively applied to develop a better IPD education curriculum.