• The Journal of the Korea Contents Association
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• v.18 no.8
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• pp.544-560
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• 2018

Cause-Related Marketing is the process of formulating and implementing marketing activities that are characterized by an offer from the firm to contribute a specified amount to a designated cause when customers engage in revenue-providing exchanges that satisfy organizational and individual objectives. Many companies obtain benefits such as increasing sales profits and fulfilling social responsibility activities from Cause-Related Marketing as a strategic marketing activity. The purpose of this study is to analyze the effects of message of Cause-Related Marketing on consumer attitude, and to examine the moderating effects of ethical consumption propensity, social trust and types of product(utilitarian vs. hedonic) on consumer's product attitude. The research results show that consumers tend to adopt a positive attitude towards those advertisements with Cause-Related Marketing message. In the meanwhile, the ethical consumption propensity and social trust also have moderating effects on Cause-Related Marketing message's influence, but the types of product have no moderating effect. Based on the findings, the theoretical and managerial implication are discussed. In addition, some limitations of this study and future research directions are discussed.

• 주택과사람들
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• s.210
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• pp.86-89
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• 2007

지난 10월15일, 한국능률협회에서 주관하는 2007년 한국의 경영대상 경영혁신 종합대상을 수상한 대한주택보증(주). 여기에 윤리 경영, 투명 경영 우수 기업으로 다른 공기업의 벤치마킹 대상이 되고 있다. 이 성과는 취임한지 2년 된 박성표 사장이 이뤄낸 혁신적인 결과다. '언제 어느 자리에서나 최선을 다하자' 를 좌우명으로 삼고 있는 박성표 사장을 만나 대한주택보증(주)의 분양 보증 업무를 비롯한 주요 업무 내용과 경쟁력에 대해 들어봤다.

• The Journal of the Korea Contents Association
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• v.11 no.9
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• pp.496-505
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• 2011

The purpose of this study was to research the relationships among ethical climate, trust, organizational identification and turnover intention of employees in travel agency. Ethical climates the prevailing perceptions of typical organizational practices and procedures that have ethical content. Ethical climate involves the perceptions of rightness or wrongness present in the organization's work environment, and establishes the norms for acceptable and unacceptable behavior within the company. To accomplish this study, it was determined that the analysis derived from a hypothesis and literature reviews and data collected from 231 employees in travel agency. The results of empirical analysis showed as follows. First, Perceived ethical climate has a significant effect on trust, organizational identification and turnover intention. Second, Organizational identification has a significant effect on turnover intention while trust has no relationship with it. In addition, the mediating role of organizational identification is examined in the relationship between ethical climate and turnover intention. Based on these findings, the implications and limitations of the study were presented including some directions for future studies.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.21 no.1
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• pp.521-529
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• 2020

This paper attempted to empirically analyze whether or not ethical behavior at the individual level has a positive effect on both companies and employees. In addition, based on the social exchange theory, a hypothesis was established that perceived supervisory support has a positive moderating effect on the relationship between ethical behavior, job satisfaction, and job performance. As a result of analyzing a questionnaire given to 238 sales employees, It was first verified that ethical behavior by sales staff had a positive effect on job satisfaction and performance, as expected in the hypothesis. Second, the moderating effect of perceived supervisory support was significant only in the relationship between the ethical behavior of the salesperson and job performance. On the other hand, the moderating effect of perceived supervisory support on the relationship between ethical behavior and job satisfaction was not verified. Based on the results of this study, the implications and future directions of study are presented.

• Proceedings of the Korean Association for Survey Research Conference
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• 2000.11a
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• pp.65-91
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• 2000

국제적으로 국가간의 거래가 활발해지고 자본이동이 자유화되면서 부패문제는 더 이상 특정지역의 문제로 국한되지 않고 국제적으로 큰 파급효과를 야기하고 있다. 세계 각국은 부패로 인한 윤리적.경제적 폐해를 방지하기 위해 OECD 부패방지협약이라는 국제규칙을 마련하였다. 본 연구에서는 부패방지협약의 구체적인 내용과 후속 및 이행조치를 검토하고, 한국 기업인들의 부패인지도 조사를 통해 이러한 국제적 상황에 대처하고 기업부문에서 부패를 척결할 수 있는 방향을 제시하였다. 조사결과 한국 기업인들은 부패라운드에 대하여 거의 인식하지 못하고 있었으며 그에 대한 대응조차도 이루어지고 있지 않았다. 기업문화 역시 부패가 발생할 가능성을 내포하고 있어 기업인의 의식 전환이 필요하였다. 그러나 문화의 인위적 변화 가능성은 의문의 여지로 남는다.

• The Journal of the Korea Contents Association
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• v.16 no.8
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• pp.357-365
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• 2016

By examining Corporate Social Responsibility (CSR) activities and investigating its current conditions of Japanese companies, which have relatively high reliability in global market and similar oriental ways of thinking in aspect of corporate culture, the study tries to suggest the direction of Korean companies' CSR. As result, the study found that Japanese companies actively participate in the array of actions of giving information about their CSR activities and collecting others opinions to promote their company and brand images. Therefore, this research suggests the following CSR implications: First, companies need to establish a responsible department and responsible system for CSR. Second, they need to reorganize business ethics. Third, companies must provide information about their CSR activities and improve the CSR awareness. Lastly, they need to make strong efforts to communicate with consumers and take actions to consumer correspondence actively.

• Journal of Digital Convergence
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• v.17 no.6
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• pp.185-192
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• 2019

The purpose of this study examines the effects of corporate CSR on corporate image, customer satisfaction, and customer citizenship behavior in order to provide implications for CSR. To verify hypotheses, we conducted a questionnaire survey on university students using Apple, Sony, Sharp, and Kyocera mobile phones, and used structural equation model analysis for 294 units. As a result, four factors, economic responsibility, legal responsibility, ethical responsibility and philanthropic responsibility were derived from corporate social responsibility, and all three factors except for ethical responsibility factors were proved to have a positive effect on corporate image. In addition, corporate image has a positive effect on customer satisfaction and customer civic behavior. As an implication, Japanese companies will need to take a systematic approach to CSR to help them understand their CSR and improve the level of CSR they can sympathize with.

• Journal of the Korean Society of Clothing and Textiles
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• v.44 no.5
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• pp.837-855
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• 2020

This study develops a business ethics education program and verifies its effects through the implementation of a program for fashion companies. Questionnaires obtained from 161 fashion companies were submitted for an analysis of the education needs of business ethics components using the Borich's Needs Assessments Model and the Locus for Focus model. The business ethics component in the highest rank of the education need was 'promoting social contribution (PSC)'. An education program of PSC was developed based on the problem-based learning method and was implemented for 180 minutes on the CEOs or managerial board members of eleven fashion companies. Education participants showed an improvement in the perceptions of the business ethics component after the education seminar. The self-efficacy and the education effect perceived by participants were maintained 70 days after education. This study is meaningful to gain an empirical evidence of the positive effect of business ethics education implemented on the practitioners of fashion companies. The results will provide a knowledge base and a guideline for business ethics education in the fashion industry.

• Knowledge Management Research
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• v.25 no.3
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• pp.47-71
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• 2024

AI-driven news recommendation systems are widely used today, providing personalized news consumption experiences. However, there are significant concerns that these systems might increase users' information bias by mainly showing information from limited perspectives. This lack of diverse information access can prevent users from forming well-rounded viewpoints on specific issues, leading to social problems like Filter bubbles or Echo chambers. These issues can deepen social divides and information inequality. This study aims to explore how AI-based news recommendation services affect users' perceived information bias and to create a foundation for ethical principles in AI services. Specifically, the study looks at the impact of ethical principles like accountability, the right to explanation, the right to choose, and privacy protection on users' perceptions of information bias in AI news systems. The findings emphasize the need for AI service providers to strengthen ethical standards to improve service quality and build user trust for long-term use. By identifying which ethical principles should be prioritized in the design and implementation of AI services, this study aims to help develop corporate ethical frameworks, internal policies, and national AI ethics guidelines.

• Journal of Digital Convergence
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• v.14 no.2
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• pp.83-98
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• 2016

This study attempted to test not only the influence of transformational leadership(TFL) on employees' unethical pro-organizational behavior(UPB), but also the mediating effect of organizational identification(OID) between TFL and employees' UPB. This study employed two research methods: literature review and empirical testing of the developed hypotheses. Data were collected through online questionnaire instruments from 229 employees working at companies in Korea. To test the hypotheses, structural equation modeling was employed. The model is shown as adequately fitting to the data. The results showed that there was not a positive and statistically significant relationship between TFL and employees' UPB, and OID played as a mediator in the relationship between TFL and employees' UPB. These findings provide a meaningful implication that the positive impact of TFL is linked to employees' UPB through OID.