• Culinary science and hospitality research
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• v.17 no.4
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• pp.104-120
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• 2011

This study is to make an empirical analysis of star marketing used as die means of sales promotion for Christmas cakes regardless of high advertising cos1s, by understanding the influence of attributes of celebrity advertising models for advertisements of bakery companies over die Christmas season on advertising attitude, corporation reputation and reliability which are recognized by consumers. The verification results were judged as important core elements for successful management in bakery industry. Since bakery brands are losing their differentiations in both functional and physical aspects, the study aimed to offer strategic suggestions to bakery industry. The result of study modelling were GFI=0.911, AGFI=0.887, NFI=0.935, CFI=0.979, RMR=.126 at the level of $x^2$=313.294(df-=218, p<0.001). First, model credibility and model attractiveness of advertising models bad a positive(+) influence on advertising attitude. Second, advertising attitude bad a positive(+) influence on corporation reputation and reliability. Third, corporate reputation also bad a positive(+) influence on corporate reliability.

• Culinary science and hospitality research
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• v.21 no.5
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• pp.1-13
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• 2015

The purpose of this study is to investigate the moderating effects of consumer's trust on the relationships among consumer's corporate association, self image congruence and satisfaction in the food companies. The survey was administerd to 215 consumers living for Seoul in Korea. The results indicated that the proposed model fit to the data well(${\chi}^2$(df=113)=221.565, GFI=.889, CFI=.960, RMSEA=067). The finding showed that consumer's corporate ability(${\beta}=.323$) and corporate social responsibility(${\beta}=.454$) among corporate association have a significantly positive effect on their self image congruence and self image congruence significantly positive effect on consumer satisfaction(${\beta}=.339$). In addition, consumer's corporate ability was significantly positive effect on their satisfaction(${\beta}=.373$). Also, this study found moderating effects of consumer's trust on the relationship between corporate association and consumer satisfaction, the results indicated that significant relationships varied to consumer's trust level. Limitations and future research directions are also discussed.

• Journal of Korea Society of Industrial Information Systems
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• v.23 no.1
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• pp.65-86
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• 2018

This study focuses on the relationship structure of SMEs with outsourcing based on buyer-supplier relationships and aims to test the role of trust management and mutual growth in the activities of SMEs. Trust management and mutual growth have a context in which the outsourcing type is determined through the company's slack resources, partnership relations, and buyer-supplier relationship. In this context, research hypotheses were set up, research model was designed and an empirical analysis was conducted by using structural equation modeling. For the empirical analysis, hypotheses were tested using data obtained from questionnaires of 206 SMEs nationwide. As a result, trust management and mutual growth have a significant effect on outsourcing type and performance, and mediation effect of cooperation relationship and buyer-supplier relationship was in the process.

• Journal of Digital Convergence
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• v.11 no.10
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• pp.225-240
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• 2013

This study is intended to identify the relationship between antecedents and performance factors that affect the knowledge-sharing of financial professionals. In order to accomplish the objective, antecedents were established as 'disposition to trust', 'subjective norm', and 'knowledge-sharing willingness' in the personal aspect, and 'trust in peers' and 'management support' in the organizational aspect. As performance factors, 'job satisfaction' and 'firm innovation' were established, and a research model was presented. Empirical analysis was done on the research model using collected questionnaires from 185 financial professionals. The research findings are as follows. First, disposition to trust of financial professionals has a positive effect on their knowledge-sharing. Second, trust in peers and management support have a positive effect on their knowledge-sharing. Among the antecedents, trust in peers has the strongest effect on their knowledge-sharing. Third, knowledge-sharing of financial professionals has a positive effect on their job satisfaction and firm innovation.

• The Journal of the Korea Contents Association
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• v.10 no.5
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• pp.387-397
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• 2010

The purpose of this study tried to reveal how human capitals of deluxe hotels located in Seoul affects corporate trust and organizational citizenship behaviors. In addition, it tries to find out the mediating effect that the trust among coworkers have contributed to human capital and organizational citizenship behaviors. The result of this study shows that Human capital have a great effect on the trust among employees and organizational citizenship behaviors. And it has been outed that the trust between the company and employees is a mediating effect between human capital and organizational citizenship behaviors. The results of this research shows that for competitive advantage under the competitive environment of the hotel industry, in addition to human resource management and organizational management, the management system which emphasizes the importance of human capital and the trust among company members should be built.

• Industry Promotion Research
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• v.2 no.1
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• pp.1-7
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• 2017

In the case of manufacturing companies, various types of data are collected. Many of these data can be used as useful information for product reliability evaluation. In this study, we first look at data that can be collected by a manufacturing company and related to products, technology, finance, and customers. Next, we will look at the company's business management system, scientific journals, test and marketing survey data, etc., as sources of data. Next, look at what kind of data is collected over the product life cycle to evaluate the reliability of the product. In the development stage of the product, reliability test is performed for each component, and reliability data is collected by performing reliability test at the subsystem and system level. On the other hand, at the manufacturing stage, data on the functional test and the design change test of the product are collected, and at the field stage, the problem of the product is detected in the field and collected in the form of data. Finally, let's look at what you need to do to make a reasonable analysis later in your data collection.

• Journal of Digital Convergence
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• v.20 no.5
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• pp.107-117
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• 2022

Due to the continuous spread of COVID-19 and the overall decline of the global economy, the business environment of Chinese SMEs is poor, the level of abusive supervision among managers of Chinese SMEs has generally risen state. First of all, the management' abusive supervision has a negative impact on the members' trust in leader. Secondly, the members' trust in leader has a negative impact on the members' knowledge hiding. However, the members' trust in leader has a positive impact on job engagement. Accordingly, this study puts forward some revelations on how to reduce the management' abusive supervision in Chinese small and medium-sized enterprises and the members' knowledge hiding, as well as how to improve the members' knowledge hiding and job engagement.

• Convergence Security Journal
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• v.12 no.5
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• pp.41-50
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• 2012

The findings of the study were as follows: First, as a result of analyzing the relationship of the demographic characteristics of the subjects to their awareness of corporate social responsibility, organizational trust and organizational performance, there were differences in awareness of corporate social responsibility according to the form of employment, academic credential and marital status. As for awareness of legal/ethical responsibility by the form of employment, the regular workers put more emphasis on that than the irregular workers. Second, as a result of analyzing the relationship of the corporate social responsibility of the private security companies to organizational performance, namely organizational commitment and organizational citizenship behavior, the two factors were found to affect each other.

• Journal of Korea Port Economic Association
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• v.28 no.4
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• pp.169-191
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• 2012

This study is to investigate the strategy on forming a long term relationship between logistics service provider and demander including maintaining strategy of it. For these purposes, effect on the organization and human factor of Logistics service companies and also, impact on the customer trust and relational commitment against service recovery are analysed. Literature review and empirical study are used to modify research model and to develop questionnaire for logistics service companies. Reliability for measuring procedure yields the same result on repeated trials and validity for identifying the accuracy of the accrual measuring instrument are also used. Suggested hypothesis are verified through multiple regression method and the testing results are shown as follows; First, organization and human factor have a positive effect to the service recovery satisfaction against the service failure of logistics service providing company. Second, the service recovery satisfaction also leads a positive effect on the customer trust and relational commitment.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.16 no.12
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• pp.2649-2656
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• 2012

Today, many enterprises have invested heavily for the part of information security in order to protect the internal critical information assets and the business agility. However, there is a big problem that big budget and too many manpower are needed to set the internal corporate network up to the same high level of defense for all of part. On the distributed enterprise networks in this paper, a defense model for effective and rapid response on the IP spoofing attack was designed to protect the enterprise network through the exchange of information between the trust hosts when an attacker attacked any target system using other trusted host.