• Title/Summary/Keyword: 기업커뮤니케이션

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Research on the Effects of a Consultant's Nonverbal Communications on a Client's Evaluation (컨설턴트의 비언어커뮤니케이션이 고객 평가에 미치는 영향에 관한 연구)

  • Shin, Dong-Ju;Lee, Seok Kee;You, Yen-Yoo
    • Journal of Digital Convergence
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    • v.13 no.3
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    • pp.167-178
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    • 2015
  • This research focused on the research on nonverbal communication among communication, an important trait of consultants, who provide knowledge for the clients. The aim was to investigate meaningful influence on the perceived evaluation of clients, as well as the influence on the consulting corporate trust. The research results can be summarized as follows. It was verified that consultants' nonverbal communication positively influenced perceived consultants' evaluation. Also, it was confirmed that clients' perceived consultant evaluation positively influenced service provision corporate trust and long-term relationships.

Relationship of Participants' Characteristics and Organizational Effectiveness on Education Program -Mediating Effect of Communication- (교육참여자 특성과 조직유효성의 관계 -커뮤니케이션의 매개효과-)

  • Chun, Myung-Hwan
    • The Journal of the Korea Contents Association
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    • v.16 no.6
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    • pp.394-403
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    • 2016
  • This research aimed at comprehending influence among education participants' characteristics (followership, sense of community, conscientiousness), organizational effectiveness, and investigating mediation role of communication. The results are as follows: First, followership and sense of community play an important role for communication. But conscientiousness did not affect communication. Second, communication has directly affected job satisfaction and organizational commitment. Third, the relation between education program characteristics and organizational effectiveness were mediated by communication. The findings of this study suggest the educational program is designed and developed based on employee's attitude of mind.

The Impact of the Capabilities of R&D Intensive Firms on Export Performance: Focusing on SMEs and Mid-sized Firms (R&D집중기업의 역량이 수출성과에 미치는 요인 분석: 중소기업과 중견기업을 중심으로)

  • Woo, Ki Hoon;Park, Bae Jin;Park, Sun Young
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.11 no.4
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    • pp.167-178
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    • 2016
  • This study was carried out for two purposes. One is to analyse the relationship between export performance and the five capabilities of R&D intensive firms (new product development, overseas market information, SNS and communications, brand and marketing). The second purpose is to verify the difference in those capabilities between R&D intensive small companies and mid-sized companies. Based on the OECD's classification of "technology intensity", R&D intensive firms are defined as the firms which are investing more than 5% of their annual sales in R&D activities. This study reveals the significant and positive relationships between the export performance and three capabilities( overseas market information, SNS and communication, brand) except for new product development capabilities and marketing capabilities. Those capabilities increase export performance. On the other hand, this study finds a significant difference in overseas market information capabilities and brand competence between R & D-intensive SMEs and mid sized companies. It is shown that those two capabilities in the mid sized firms are stronger than in the SMEs. These findings have important implications for the growth of R&D intensive SMEs in the global market. First, for higher export performance of R&D intensive firms, three capabilities such as overseas market information, SNS-communication and brand should be strengtened. In particular, SNS-communication capabilities as innovative marketing competences should be developed together with traditional marketing capabilities. Second, the growth of SMEs into Mid-sized firms needs the development of brand competences and overseas market information capabilities.

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"혁신적 커뮤니케이션 툴 "웹"활용, 기업 경쟁력 제고를"

  • Jo, Seong-Dae
    • 정보화사회
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    • s.101
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    • pp.18-19
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    • 1996
  • 디지탈 기술은 우리가 살고 있는 세계를 급속도로 변화시키며 우리 생활에 실제로 커다란 영향을 미치고 있다. 디지탈 기술로 야기된 이른바 정보혁명(Information Revloution)은 사업 방식을 혁신하는 외에도 새로운 개념의 커뮤니케이션과 오락 및 교육방법을 제기하고 있다.

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Advanced Unified Communication Service System (차세대 통합 커뮤니케이션 서비스 제공 시스템)

  • Shin, Young-Mee;Bae, Hyun-Joo
    • The Journal of Korean Institute of Communications and Information Sciences
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    • v.36 no.8B
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    • pp.962-970
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    • 2011
  • This paper describes an advanced unified communication system. The advanced unified communications mean a service that integrates basic communications such as call, SMS, email, and chatting with social networking service considered as a new communication channel, presenting a unified user interface. The advanced unified communication system is composed of advanced UC(Unified Communications) applications, open UC service platform, and UC back-end servers. The advanced UC applications consist of web-based application and smart phone application. The open UC service platform provides a variety of service components that enable the third party applications to access basic communications and social network services within an enterprise. The UC back-end servers provide server functionalities for call, SMS, email, and chatting.

농업경영체의 내부마케팅요인이 기업성과에 미치는 영향 : SNS 활용의 조절효과를 중심으로

  • Kim, Hyeon-Ju;Heo, Cheol-Mu
    • 한국벤처창업학회:학술대회논문집
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    • 2020.06a
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    • pp.155-160
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    • 2020
  • 본 연구는 농업경영체 종사자를 대상으로 SNS 활용을 조절변수로 하여 내부마케팅요인이 기업성과에 미치는 영향에 관하여 분석하였다. 내부마케팅요인을 교육훈련, 커뮤니케이션으로 및 보상시스템으로 구분하고 기업성과를 재무적성과와 비재무적성과의 하위변수로 설정하였다. 농업경영체 종사자들로부터 수집한 설문지 349부를 실증분석에 사용하였다. SPSS v22.0과 Process macro v3.4를 사용한 분석결과는 첫째, 커뮤니케이션과 보상시스템은 재무적성과에 유의한 영향을 미치고 교육훈련은 재무적성과에 유의한 영향을 미치지 않는 것으로 나타났다. 둘째, 커뮤니케이션은 비재무적성과에 유의한 영향을 미치며 교육훈련은 비재무적성과에 부(-)의 유의한 영향을 미치고 보상시스템은 비재무적성과에 유의한 영향을 미치지 않는 것으로 나타났다. 셋째, SNS 활용은 내부 마케팅요인과 재무적성과 간의 관계를 유의하게 조절하는 것으로 나타났다. 넷째, SNS 활용은 내부마케팅요인과 비재무적성과 간의 관계를 유의하게 조절하는 것으로 나타났다. 본 연구는 농업경영체의 성과에 영향을 미치는 내부마케팅요인을 발굴했다는 의의를 가진다. 후속 연구로는 매개변수의 발굴로 형성된 매개모형에 대한 연구와 추가로 매개변수가 도입된 조건부과정 모형을 통한 조절된 매개분석을 위한 연구가 필요할 것으로 보인다.

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A Study on the Effects of Satellite Broadcasting System as an Organizational Communication Medium(focusing on banks) (조직커뮤니케이션 매체로서의 위성영상방송 효과 연구(은행권을 중심으로))

  • Kim, Hyoung-Kyoung
    • Proceedings of the Korean Society of Broadcast Engineers Conference
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    • 2010.07a
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    • pp.310-311
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    • 2010
  • 현재 은행들은 종합금융서비스업(Total Financial Solution)인 금융그룹화 추진에 비 은행 사업 분야를 보완하여 금융 업무 대형화를 강화하고 있다. 이에 따라 대형화된 은행권에서는 계열사 간 커뮤니케이션 부재를 해결하고, 각기 다른 기업문화를 통합 할 수 있는 조직 내 커뮤니케이션 매체로 위성영상방송을 찾게 된다. 본 논문에서는 대형화된 은행 내 조직 커뮤니케이션 매체로서의 위성영상방송이 조직에 어떠한 효과를 미치는지 알아보았다.

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