• Proceedings of the Korean Institute of Surface Engineering Conference
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• 2015.11a
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• pp.239-239
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• 2015

삼성, LG전자 등 다양한 사업부의 White Anodizing구현기술의 Need는 항상 존재하고 있으며, 특히 White와 Black Color의 콤비네이션으로 친환경 이미지 강조 및 핸드폰의 고급화에 필연적인 메탈화로 작년부터 White Anodizing의 수요요청이 쇄도하고 있다. 그러나 현행 공업용 Anodizing 기술(황산법)은 봉공처리 전 착색공정에서 Red, Blue, Black 등 염료분자와 달리 염료 분자가 비교적 큰 White 염료는 Anodizing으로 성장된 다공성피막 내부로 들어가지 못해 국내 Anodizing전문기업 뿐만아니라 일본 기업 및 연구소 등에서도 무수한 시도를 하고 있지만 현재까지는 완벽한 White Anodizing구현기술이 전무한 상태이다. 이에 당사는 알루미늄합금을 White의 안료나 염료가 아닌 알칼리전해액의 Pulse전류인가 PEO(Plasma electrolytic oxidation)처리 공정에 의거 White Anodizing기술을 개발하고자 하였다. 알칼리 전해질에 의한 Anodizing 처리기술로 White와 유사한 색상을 구현하고 있으나, 수요자가 요구하는 White Anodizing으로 제품을 양산하는데 어려움이 있어 기존 Anodizing 처리 대신 Pulse전류인가 PEO처리기술로 White Color를 구현하여 수요요청이 쇄도한 국내외 기업체에 공급하고자 한다. 본 기술은 알카리 전해액을 사용하므로 친환경적이며, 다공성 피막으로 인한 우수한 도장 밀착성, 실링처리에 의한 내식성 향상, PEO 피막의 우수한 경도 및 내마모성 등을 나타내며, 알루미늄뿐만 아니라 마그네슘합금, 티타늄 등에도 공히 적용이 가능하며, White Anodizing의 특화된 기술로 표면처리기술 우위 선점 및 원가절감 등이 가능하다. 당사는 알루미늄 아노다이징 전문 기업으로서 내식성 목적의 연질 아노다이징 처리 및 고내마모성을 목적으로 하는 자동차 부품 및 기계 부품용 경질 아노다이징 처리를 주로 수행하고 있다. 본 발표에서는 당사의 표면처리 기술 및 알루미늄의 아노다이징에 대한 소개를 하고자 한다.

• International Commerce and Information Review
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• v.15 no.4
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• pp.481-508
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• 2013

The purpose of this study is to research the specific ways of successful localization by analyzing the success and failures case for localization through the theoretical background and the strategic models of localization. The strategic models of localization are divided by management aspects such as the localization of production and sourcing, the localization of human resources, the localization of marketing, the localization of R&D, harmonious relationship with the local community and authority transfer between headquarters and local subsidiaries. And the specific measures of the successful localization are proposed within the framework of the strategic models by comparing and analyzing the success and failures case for localization of individual companies operating in Indonesia. The results indicate that there are successful companies which develop a suitable products for the local climate and failed automobile company which is weak for assembly of complete vehicle in terms of localization of production and sourcing. In case of localization of human resources, most companies recognize the importance of this part and endeavor to secure superior human resource through a related education. It is found that most of the companies perform R & D in their native country. In part of a harmonious relationship with the local community, Korean companies should contribute to the community and be friendly with local residents and make a good image of the company focusing on the cultural environment. In aspect of authority transfer between headquarters and local subsidiaries, there is a tendency to be determined by the head office rather than the joint participation. In the future, in order for Korean enterprise to be successful one in Indonesia market, a highly interdependent and complex forms between headquarters and local subsidiaries shall be performed and an active exchange of information and the selection of best talent regardless of nationality shall be promoted.

• Archives of design research
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• v.12 no.4
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• pp.79-88
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• 1999

A AD communication strategy is a inregrated strategy of business group for the purpose of attaining certain goals with a series of activities, which are systematically planned, investigated, fomulated,performed, and evaluated. The ad communication strategy should be established on the result of researching and analyzing the conditions of a company. And it can has to be commonly applied to every strategy to heighten the mutual effect. The purpose of the thesis is to suggest direction of an effective ad communication strategy and to recognize the importance of prantical example of ADcommunication strategy. The object of this thesis is the general aspect of strategy than specific aspect. The first chapter explains in general terms the purpose of this study and communication strategy. The second chapter explains the analysis of the market for seasoning products. A thorough investigation has performed to determin the entire market enviornment. The third chapter suggests the communlcayion strategy based on the market analysis of the seasioning product. Which can be applicable to any other products. The fourth chapter explains the results of this study and evaluates the K.J Sampoo ad communication strategy and given for the future.

• The monthly packaging world
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• s.238
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• pp.118-129
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• 2013

인간은 누구나 고령자가 된다. 특히 과거와 달리 고령자로의 생활기간이 더욱 연장되는 것이 현실이다. 건강한 젊은 시절과 달리 신체 및 지각 능력이 퇴화된 고령자들의 생활은 불편함이 클 수 밖에 없다. 더불어 다양한 고령자 프로그램이나 사회적 배려에 대한 관심과 시장 또한 급속도로 증대되고 있다. 본 연구의 목적은 고령자의 식품 섭취 편익을 위한 합리적 포장구조, 형태디자인을 탐구하는데 있었다. 연구방법은 간단편의 식품 포장구조, 형태를 국내외 사례를 실증적으로 조사, 분석, 효율적 방향을 제안하였다. 연구결과 건강한 노인생활을 위한 필수 요건의 식품 포장분야는 국내외 모두 미약한 실정이었다. 아직 고령자를 위한 식품개발을 별도 진행하는 기업이 적었고 포장물 또한 별도의 기능성을 제공하지는 않았다. 다만 일부 글로벌 기업의 상품들에서는 취급과 개봉, 사용하기 편리한 식품포장구조, 형태가 판매되고 있었다. 구체적으로 고령자들이 쉽게 개봉할 수 있는 뚜껑의 크기 및 요철의 확대, 금속재질의 오프너의 형태와 구조 디자인의 개선 등은 큰 효과가 있었다. 간단한 구조, 형태를 통해 소비자들의 포장욕구를 충족시킬 수 있는 우수한 마케팅요인으로 작용될 수 있음을 예상할 수 있는 디자인들이다. 큰 투자와 시설 보완을 최소화시키고 편익성을 충분히 제공하는 식품 포장구조디자인은 결과적으로 고령자시장을 확대하며 독자적 브랜드 이미지구축에 큰 영향을 주게 될 것으로 전망되기에 적극적 연구가 절실하다. 고령자들이 좋은 식품을 쉽고 편리하게 섭취할 수 있는 식품패키지 구조디자인을 통해 시장 확대와 경쟁력 있는 국제적 브랜드가 되길 기대한다. 이번 논문은 한국브랜드디자인학회 제23호 논문집에서 발췌하였다.

• Journal of Korea Technology Innovation Society
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• v.16 no.1
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• pp.1-19
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• 2013

A myriad of information production channels and medium including internet, social media, and multi media channels emerged, often with conflicting interests, disseminate unwanted and inaccurate information which could result in sudden severe public relations damage to the global companies with world class products if not dealt with in the professional way. Properly crafted and managed public relations thus should become the integral part of all organizations. In particular online public relations leadership becomes even more important to public organizations responsible for national branding and interests and to private sectors expanding into the global markets. The research aims to increase global competitiveness of the pubic and exporters by presenting the online leadership strategy 101. For this purpose, locally produced web sites are analysed both from technical and global marketing perspectives. From the research all web sites were classified into three types of ghost, wreck, and moron. The 2012 research showed that 99% was moron, followed by 67% wreck and 1% ghost. The research presents must strategies for global public relations and marketing. They include strategic planning, public relation training, white hat search engine optimization, web standards, web accessibility, mobile web site and the inbound marketing strategies.

• The Safety technology
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• no.177
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• pp.15-17
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• 2012

보기좋은 떡이 맛도 좋다는 말이 있듯이 잘 포장된 제품은 그렇지 않은 제품보다 더 인기가 있는 것이 사실이다. 이런 관점에서 보면 포장은 단순히 내용물의 외형을 그럴듯하게 꾸미는 것으로 생각하기 쉽다. 하지만 사실 포장은 그 제품에 대한 이미지를 높이는 것은 물론 품질유지, 안정성 확보 등을 통해 해당 제품이 소비자들의 손에 무사히 전달될 수 있게 만드는 중요한 일이다. 특히 철강제품에서 포장은 더욱 각별한 의미를 지닌다. 그 제품이 냉연제품이라면 더욱 그렇다. 제품의 품질을 유지하기 위해 방청, 방수, 미적 등의 기술이 모두 동원돼야 하기 때문이다. (주)누벨피엔에스가 업계에서 유명세를 떨치고 있는 이유가 바로 여기에 있다. (주)누벨피엔에스는 창립 이래로 꾸준히 포장 공정 개선 및 포장자재 개발 등에 매진한 결과 철이 가진 특성과 단점을 최대한으로 고려한 철강포장기술을 보유하고 있다. 이로 인해 2005년 설립된 신생기업이지만 지난해까지 모두 5번이나 현대하이스코(주) 당진공장의 최우수 협력업체로 선정될 만큼 위상을 떨치고 있다. 이처럼 (주)누벨피엔에스가 눈부시게 성장할 수 있었던 바탕에는 안전이 자리 잡고 있다. 제품을 안전하게 포장하는 공정이 이뤄지는 회사에서 '안전'은 그 무엇보다 중요하기 때문이다. 안전을 최우선 가치로 삼아 비약적인 발전을 하고 있는 (주)누벨피엔에스를 찾아가 봤다.

• Convergence Security Journal
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• v.15 no.5
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• pp.97-105
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• 2015

Technology Security, especially in knowledge-intensive society, is becoming the most important organizational activity for the long-term success of a firm. However, there is not sufficient empirical research of activities of technology securities and business performance. This is one of the reason why Korean firms are reluctant to invest their resources to the technology security. We have tried to empirically analyze the relationship between a market and technological characteristics, which is one of the important business environmental characteristics and the activities of technology securities of Korean business firm by taking three hypotheses related to this research and investigating 209 Korean firms. According to the statistical research, results of the analyses suggest that the market and technological characteristics have positive impact on the activities of technology securities. Also the activities of technology securities have positive impact on the performance of technology security. More specifically, the results suggest that the relationship between the competitiveness of market and technological excellency and the activities of technology securities is supported statistically. But, the reverse relationship between the easiness of market entrance and the activities of technology securities is supported statistically. Also, there is no moderating effect of firm size between the relationship between a market and technological characteristics and the activities of technology securities. Finally, the relationship between the activities of technology securities and the risk of technology leakage is supported statistically.

• Archives of design research
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• v.17 no.1
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• pp.383-392
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• 2004

The power tools is the product using working power generated by electric motor. Many companies are manufacturing numerous devices. Main features of tools are included various assembled products, small, light and solid and durable enough to match several standards. Fundamental requirements for the product is excellent performance and convenience for use. The quality of them depends on the equipped motor'(s) capability, accuracy of gear and endurance against worn-out. By adapting the state-of-the-art parts, they could be used in the place from home to heavy industry broadly. They can be classified electronic drills, grinders, saws and sanders families for the household appliances. For industrial tools, bore drill, grinder, polisher, and driver drill are classified as special and high priced group. This study presents the strategy of power tool development of BOSCH, BLACK&DECKER and KEYANG. Their products were analyzed in terms of product line and product mix concept. Then they are examined by design elements, such as color, shape and material for housing. As an analysis method, the image scale parameter and criteria were applied to each company's product.

• Cartoon and Animation Studies
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• s.48
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• pp.311-332
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• 2017

Currently, the world is making efforts to develop cultural industries around more refined parts of the world. The development of cultural industries has far-reaching implications for promoting national brands and national image promotion as well as economic benefits. In particular, China hopes to advance into its own animation market because it has an extensive animation market. In 2005 The Chinese government, however, banned foreign animation market from entering the Chinese animation market. However, at that time, Chinese animation firms also saw considerable economic losses because they had to undergo almost everything from animation to distribution to rationing. In fact, the policy was designed to protect Chinese animations, but instead of preventing Chinese animations from developing original contents, it caused various problems such as China's animations, or the development of Chinese animation industries. In this thesis, we will explore the policy related to animation industry in China, research and development of animation industry, and establish the direction of development of Chinese animation industry through suggestion of improvement in Chinese animation industry. For starters, we have diversified the contents of the Chinese animation industry by adapting the contents of the Chinese animation to the global market through the globalization of contents, stories and materials. Currently, animation is developing beyond 3D,4D and VR but there is no shortage of animation experts in China, so it is necessary to nurture specialized professionals by opening a related department in China. Also, the government will establish a National Animation Industry complex to work in various animation companies. We expect to develop cultural contents through mutual cooperation between animation companies in China and the sharing of information sharing and collaborative research.

• Journal of Digital Convergence
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• v.10 no.8
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• pp.119-133
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• 2012

Recent rise of social media channel is changing social and economic paradigm and is being used as an effective communication in marketing. The following research analyzes the most employed social marketing tools such as portal advertisement, blogs, and SNS channels to effectively execute social media marketing from performance indicator and ICSI perspective, analyzes each channel's characteristics and results based on Korea distribution companies' case studies and suggests a framework to effectively use each channel. Portal site advertisements are the most effective channel to draw customers with new information and are thus linked to profit by corporations with excessive budget and workforce. Blogs target a specific range of customers providing quality information and knowledge thus improving a corporation's and its product's trustworthiness, spread the word by allowing customers to scrap the information, form social groups and synthesize ideas, events, new contents and social involvement with loyal customers. SNS channels allow customers to get involved in real time information and events, grow through network by the power of customers, react immediately to customers' needs, and execute real-time market and customer reports. Though national corporations currently rely heavily on portal site advertisements, insightful marketing professionals are showing financial results with blog and SNS. In the future, based on a precise understanding of each channel's benefits and expected results, and with a focus on flexibility, timeliness and integrated use of each channel, a portfolio of dynamic marketing as a maximizing strategy could be synthesized.