• Title/Summary/Keyword: 기업가적 태도

Search Result 47, Processing Time 0.023 seconds

A study on the impact of entrepreneurship Start-up founders estate on profit: Focusing on the Moderating Effect of entrepreneurship education (스타트업부동산 예비창업가의 기업가정신이 창업의도에 미치는 영향: 창업교육의 조절효과를 중심으로)

  • Lee, Mu-Seon;Ha, Kyu Soo
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
    • /
    • v.11 no.5
    • /
    • pp.129-139
    • /
    • 2016
  • In this study, we analyzed the effect of entrepreneurial spirit of the start-up real estate founder gives to management achievements, founding education and it was confirmed whether they have a regulatory effect between them. For this reason, we conducted a questionnaire survey of real estate founder of start-up, were analyzed using the SPSS 18.ok. To summarize the research results are as follows. First of all, prefer achieve desire and venture start-up founder, it has become a direction of a significant and positive and management achievements of the dependent variable (+). This can be seen to affect the establishment go management achievements prefer to achieve desire is higher or of the venture. Second, the satisfaction of the business with the contents of the management achievements, may be mentioned whether the business recommendation, factors of these management achievements, each of the major contents of the management outcomes can be seen as an impact to some extent. While factors of independent variables were clearly private that there is a difference on the basis of its founding education as an adjustment variable in relation to the impact on business performance, some the only adjustment variables, such as whether to recommend satisfaction and business of business it was confirmed that shown. In this study, which provide us with the knowledge of information that can be derived to provide the basic information of implementation and policy-making that it is possible to promote the success activation of the start-up real estate in the successful establishment and operation of the business It is expected.

  • PDF

An Analysis of Factors on College Students' Entrepreneurial Intentions: Focused on the Motivation and Intended Startup Time (대학생의 창업의지에 미치는 영향요인에 관한 연구: 창업동기 및 창업계획시기를 중심으로)

  • Kim, Jong-woon
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
    • /
    • v.9 no.1
    • /
    • pp.79-87
    • /
    • 2014
  • This paper aims to identify determinants of entrepreneurial intentions among college students of a university in Daejeon. We have used a revised Entrepreneurial Intention Questionnaire including personal traits, demographic characteristics, the three factors of the Theory of Planned Behavior (TPB), motivations to startup and planned startup time, and entrepreneurial intentions. The analysis shows that there are strongly significant and positive relationships between the three TPB factors and entrepreneurial intentions of college students. In addition, students' motivations to create a firm such as independence and self-achievement have a positive and significant effect on their entrepreneurial intentions, while the students who want to start their business right after their graduation have significantly higher entrepreneurial intentions than those who want to create a firm after doing a salaried job. Furthermore, students whose parents have created or operated a firm have no significant difference from others, and parents' startup business type are significantly different from their sons and daughters' interested areas of business.

  • PDF

Mediating Effect of Customer Orientation and Customer Satisfaction Between Entrepreneurship and Financial Performance: Focusing on the Beauty Service Industry (기업가정신과 재무적 성과 간의 고객지향성, 고객만족의 매개효과: 미용 서비스산업 중심으로)

  • Kwak, jinman;Lee, sehee
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
    • /
    • v.16 no.6
    • /
    • pp.197-211
    • /
    • 2021
  • In the service industry the types are diversifying and the scale of service companies is greatly improving. Such a phenomenon is caused by economic growth and technological development diversifying consumer needs creating demand for new services maturing the service industry and intensifying competition among companies in the form of global competition. It can be said that this is because it is necessary to improve competitiveness by utilizing the economy of scale. Research is needed on the impact of entrepreneurship on various outcome variables in order for service organization managers to respond quickly to diverse and rapidly changing environments and achieve organizational outcomes and corporate goals of management outcomes. The purpose of this study was to empirically analyze the relationship in which the entrepreneurial spirit of a manager influences the relationship between customer orientation, which is an organizational result, customer satisfaction, and financial result, which is a management result. In order to verify such research, the questionnaire was composed of one business owner questionnaire, two employee questionnaires, and two customer questionnaires. The questionnaire was distributed to a total of 400 companies, and the questionnaires of 340 companies were collected. Of these, 303 companies, excluding the questionnaires of 37 companies with many dishonest or missing values, were used for hypothesis testing. The results of this study can be summarized as follows. First, entrepreneurship had a positive (+) effect on customer orientation, supporting the hypothesis. Second, customer orientation showed a positive (+) effect on customer satisfaction, supporting the hypothesis. Third, customer satisfaction showed a positive (+) effect on financial outcomes, supporting the hypothesis. Fourth, it was found that entrepreneurship influences customer satisfaction through customer orientation, and customer satisfaction affects financial outcomes. It turns out that customer orientation between entrepreneurship and customer satisfaction is completely mediated, and customer satisfaction is completely mediated by customer orientation and financial outcomes. The relationship between entrepreneurship and management improved employee behavior and attitudes, which is an individual outcome, and this change was found to improve customer satisfaction, which is an organizational outcome. It makes frequent contact with customers in the process of servicing them. Employee roles are important at service contacts and influence service purchases. Employees facing customers through service contacts act as a decisive factor in maintaining a continuous relationship with customers. Within a beauty service company, it is necessary to create a customer-oriented environment among workers. It suggests that customer-oriented companies and employees can anticipate their desires and provide products or services of superior value to achieve greater customer satisfaction and a competitive advantage. In addition, it was clarified that customer satisfaction has an aspect relationship with financial management, which is a management result. Therefore, it is suggested that the entrepreneurial spirit is an important factor for the management of a beauty service company to secure competitiveness and improve results.

Is a social enterprise academy program correlated with changes in social entrepreneurship? A case study of S social enterprise academy (사회적기업 교육과 사회적기업가 정신과의 상관관계 연구 : S 사회적기업 아카데미를 중심으로)

  • Han, Chang-Keun;Park, Eun-Young;Oh, Danny
    • Korean Journal of Social Welfare Studies
    • /
    • v.44 no.1
    • /
    • pp.33-60
    • /
    • 2013
  • This study aims to examine the extent to which a social enterprise academy program influences social entrepreneurship. This study also examined changes in self-concept, civic consciousness, and welfare attitudes as key covariates of social entrepreneurship. This paper used a case study of a social enterprise academy program which was held for two months in S social enterprise academy in 2012. Survey questionnaire with socio-economic characteristics of participants, social entrepreneurship, self-concept, civic consciousness, and welfare attitudes was developed and implemented at the first and last weeks of the program. In total, 55 respondents participated in the two surveys. Key findings suggest that program participants have no positive changes in social entrepreneurship, self-concept, civic consciousness, and welfare attitudes. In particular, interests in new market as a measure of social entrepreneurship have decreased significantly during the study period. In addition, welfare attitudes have been changed in a negative way. This paper concludes by discussing future directions of social enterprise academy program.

Effects of Entrepreneurship Education on Entrepreneurial Intention of Undergraduate (대학의 창업교육이 학생들의 창업의지에 미치는 영향)

  • Park, Kwang-O
    • Management & Information Systems Review
    • /
    • v.33 no.5
    • /
    • pp.233-247
    • /
    • 2014
  • The purpose of this study was to analyze the influence of teaching style on entrepreneurial intention of undergraduate. And this study was to analyze the influence of teaching style on study attitude of undergraduate. Additionally, this study was to analyze the influence of teaching style on self-esteem of undergraduate. The results of this study can be summarized as follows. Firstly, entrepreneurial intention of undergraduate showed a statistically significant difference based on teaching style. Secondly, study attitude of undergraduate showed a statistically significant difference based on teaching style. Lastly, Secondly, self-esteem of undergraduate showed a statistically significant difference based on teaching style.

  • PDF

개인적특성과 창업환경이 10대, 20대, 30대의 창업의지에 미치는 영향에 대한 비교연구

  • O, Hui-Seon;Ha, Gyu-Su
    • 한국벤처창업학회:학술대회논문집
    • /
    • 2020.11a
    • /
    • pp.163-166
    • /
    • 2020
  • 저출산으로 경제활동인구가 감소했는데도 청년실업자가 늘어난 나라는 한국, 이탈리아, 그리스인데 이는 OECD국가 중 유일하다. OECD 청년고용률은 2009년 40.5%에서 2019년 43.5%로 증가했지만 순위는 30위에서 32위로 하락했다. 코로나19사태로 매출이 감소한 국내 301개사는 채용을 미루거나 포기한 비율이 전체 50.5%애 이르면서 앞으로 청년 취업 상황을 악화시킬 것으로 보인다. 양질의 일자리가 증가하면 이를 통해 개인은 경쟁력을 확보하게 되고 산업은 고급 인력을 바탕으로 성장구조를 만든다. 따라서 민간과 정부는 창업을 적극적으로 독려하고 활성화 시킬 필요가 있다. 청년창업대상자를 중심으로 진행하는 사업은 중소벤처기업부의 청소년 비즈쿨 사업과 창업에듀, K-스타트업, 청년창업사관학교, 학생창업유망팀 300등이 있다. 그러나 대부분의 지원 사업이 초기창업단계에 지원역량이 강화되어 있고 공급자 위주로 창업지원 사업을 운영하다보니 창업 성과는 미미하다. 통계청 자료에 의하면 20대는 생계유지에 대한 문제와 창업자금으로 인해 창업을 망설이고 30대는 가족을 돌보는 것에 대한 부담감과 기업가에 대한 부정적인 인식으로 창업을 기피 하는데 이는 40대이상 다른 연령층보다 높게 나타났다. 본 연구는 개인적, 환경적 요인이 연령에 따라 창업의지에 어떤 영향을 미치는지 비교분석하여 일자리 활성화를 위한 정부의 청년창업지원대책 기초자료에 도움이 되고자 한다. 청년창업대상자의 금전에 대한 태도, 창업역량, 성공한 롤모델, SNS 활용능력, 창업지원정책, 사회적지지, 인적네트워크, 해외시장 관심도가 창업의지에 어떤 상관 관계를 갖는지 비교연구를 진행하고자 한다. 10대의 경우 취업과 창업을 고민하는 특성화고등학생 150명, 20대 150명, 30대 150명으로 총 450명의 데이터를 가지고 SPSS 23을 통해 다중회귀분석을 진행하고 원인을 비교해 앞으로의 정책이 창업을 독려하고 지속력을 갖기 위한 방향으로 시사점을 제안한다.

  • PDF

The Effect of Job Insecurity and Entrepreneurship on the Entrepreneurial Intention: Focusing on Shapero's Entrepreneurial Event Model (직장인의 직무불안정성과 기업가정신이 창업의도에 미치는 영향: Shapero의 창업이벤트모델을 중심으로)

  • Ahn, Eun-Ju;Yang, Dong-Woo
    • Korean small business review
    • /
    • v.42 no.3
    • /
    • pp.275-304
    • /
    • 2020
  • The purpose of this study is to present implications for revitalizing start-ups and contribute to enhancing the success rate of start-ups by clarifying factors and processes for converting workers with knowledge, experience and networks in related fields into entrepreneur. Based on the Shapero's Entrepreneurial Event Model, this study demonstrated whether the job insecurity and entrepreneurship of the workers were precipitating events of the entrepreneurial intention and whether the perceived desirability and feasibility of the entrepreneurial behaviour mediated between them. According to the results of the study, first, it was confirmed that job insecurity, innovativeness, and risk-taking of workers are factors that increase the entrepreneurial intention. Second, the indirect effect of perceived desirability between all components of job insecurity and entrepreneurial intentions was not significant, but all components of entrepreneurship appeared to improve entrepreneurial intention through perceived desirability. Third, it has been confirmed that job insecurity, innovativeness, and risk-taking strengthen the entrepreneurial intention through the perception of feasibility for entrepreneurial behavior. Through this study, it is confirmed that in order to convert workers into entrepreneur, it is necessary to strengthen entrepreneurship education and support for internal ventures for workers to increase their positive attitude and confidence in implementation. Therefore, it is expected to help solve job problems and revive the sluggish economy by contributing to boosting start-ups.

Study on the influencing factors of rural tourism behavior intention in China based on the theory of planned behavior (계획행동이론을 바탕으로 한 중국 농촌관광 행동의도 영향요인에 관한 연구)

  • He, Zhen hua;Sim, Jae yeon
    • Journal of the Korea Convergence Society
    • /
    • v.11 no.12
    • /
    • pp.207-224
    • /
    • 2020
  • With the gradual improvement of China's residents' economic level, the continuous improvement of the holiday system, and the main purpose of relaxing mood and experiencing life, rural tourism has developed rapidly. In order to further achieve the goals of farmers' entrepreneurship, agricultural income increase, rural prosperity, and tourism management departments and tourism enterprises' management and operation objectives, this paper puts forward research hypotheses on the basis of relevant literature review and references. Based on the previous research results, this paper designs a questionnaire on Residents' rural tourism behavior intention, and uses SPSS23.0 to conduct correlation analysis and hypothesis test on the sample data, and draws the following conclusions: (1) rural tourism attitude, subjective norms, and perceived behavior control have a significant positive impact on rural tourism behavior intention; (2) policy system and resource conditions have a significant positive impact on rural tourism behavior intention; (3) policy system has a significant positive impact on subjective norms and perceived behavior control, and resource conditions have a significant positive impact on rural tourism attitude, subjective norms, and perceived behavior control.

A study on The Organizational Characteristics of SMEs on Market Performance through the Acceptance of Open Innovation -Focused on Woman's SMEs- (조직의 특성이 개방형 혁신 수용을 통한 시장성과에 미치는 영향 - 여성기업을 중심으로 -)

  • Seo, Yong-Mo;Hyun, Byung-Hwan
    • Journal of the Korea Convergence Society
    • /
    • v.10 no.11
    • /
    • pp.131-141
    • /
    • 2019
  • This study is an empirical analysis of the characteristics of the organization and the performance of the company. The characteristics that make up the culture of a company's organization determine its success. Overcoming the company's closed cultural characteristics, entrepreneurial orientation, delegation, openness of organizational culture, and R&D capabilities have a positive impact on the company's performance. These characteristics of the company also play a positive role in embracing open innovation to generate innovative results. The characteristics of a company positively consider the acceptance and utilization of external resources. These variables proved that the nature of a company's organization is a factor in generating a company's performance. In this process, open innovation and the acceptance of external resources also proved to be a positive factor in generating corporate performance. The contents of this study provide an academic basis for the variables that build corporate organizational culture and provide a practical attitude to the role of leaders in managing corporate organizational culture. This study is focused on women's SMEs. n future research, the overall characteristics of the company will be considered. In addition, this study attempts to verify by applying various variables for generating performance of domestic SMEs by reflecting overcoming regional limitations.

A Study on the Stimulation of Win-Win Partnership between Corporations : Focusing on the Mediating Effect of Competitor Orientation (경쟁자 지향성 태도의 매개효과를 통한 기업의 상생협력 활성화 탐색 연구)

  • YANG, HEE;Kim, Young Kyun
    • Journal of the Korea Academia-Industrial cooperation Society
    • /
    • v.20 no.12
    • /
    • pp.190-199
    • /
    • 2019
  • South Korea has achieved impressive economic growth relatively quickly by focusing on export-driven policies and economies of scale in the process of industrialization. As the country's economic development policy focused on large corporations, however, a power and wealth imbalance developed between SMEs and large corporations. The purpose of this study is to clarify this issue academically and more clearly through theoretical studies and empirical analysis in order to resolve these imbalances and improve the positive relationship between SMEs and large corporations. To this end, a survey was conducted from December 17, 2018 to January 28, 2019, and a total of 378 questionnaires collected from corporate workers were used for the final analysis. The hypotheses confirmed by the study results were as following. First, the factors directly affecting the competitor's orientation were the trust, entrepreneurship, and innovation capability of the entrepreneurial characteristics. Second, when the characteristics of the company were examined from the perspective of cooperative performance, only the innovation capacity factor had a positive effect. Third, the competitor orientation showed a positive effect on cooperative performance. Fourth, competitor orientation had a statistically significant mediating effect on the relationship between trust, entrepreneurship, innovation capability, and cooperative performance.