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http://dx.doi.org/10.5762/KAIS.2019.20.12.190

A Study on the Stimulation of Win-Win Partnership between Corporations : Focusing on the Mediating Effect of Competitor Orientation  

YANG, HEE (Dept. of College of Business, Incheon National University)
Kim, Young Kyun (Dept. of College of Business, Incheon National University)
Publication Information
Journal of the Korea Academia-Industrial cooperation Society / v.20, no.12, 2019 , pp. 190-199 More about this Journal
Abstract
South Korea has achieved impressive economic growth relatively quickly by focusing on export-driven policies and economies of scale in the process of industrialization. As the country's economic development policy focused on large corporations, however, a power and wealth imbalance developed between SMEs and large corporations. The purpose of this study is to clarify this issue academically and more clearly through theoretical studies and empirical analysis in order to resolve these imbalances and improve the positive relationship between SMEs and large corporations. To this end, a survey was conducted from December 17, 2018 to January 28, 2019, and a total of 378 questionnaires collected from corporate workers were used for the final analysis. The hypotheses confirmed by the study results were as following. First, the factors directly affecting the competitor's orientation were the trust, entrepreneurship, and innovation capability of the entrepreneurial characteristics. Second, when the characteristics of the company were examined from the perspective of cooperative performance, only the innovation capacity factor had a positive effect. Third, the competitor orientation showed a positive effect on cooperative performance. Fourth, competitor orientation had a statistically significant mediating effect on the relationship between trust, entrepreneurship, innovation capability, and cooperative performance.
Keywords
Trust; Entrepreneurship; Innovation Competence; Competitor Orientation; Cooperation Performance;
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