• Title/Summary/Keyword: 기술 수용 후 모형

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Acceptance of the Smart Clothing According to Trend and Information Innovation (유행혁신성과 정보혁신성에 따른 스마트의류 수용)

  • Noh, Mi-Jin;Park, Hyun-Hee
    • The Journal of the Korea Contents Association
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    • v.11 no.11
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    • pp.350-363
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    • 2011
  • This study is to examine the effect of the purchase intention toward smart clothing on the perceived usefulness, perceived ease of use, perceived enjoyment, trust, and social influence, and the moderating effect of the customers' characteristics like the trend and information innovation. After pictures about the smart clothing for biometric measurement were provided, 256 questionnaires targeted at 20s were gathered. The results of this study are as follows. First, perceived usefulness, perceived ease of use, and perceived enjoyment had an positive effect on the purchase intention of smart clothing. Second, interactions between perceived enjoyment, trust, and social influence and trend innovation had an effect on the purchase intention of smart clothing. Finally, interactions between perceived ease of use, perceived enjoyment, and social influence and information innovation had an influence on the purchase intention of smart clothing. This study can provide various guidelines for researches and companies relative to smart clothing.

Domain Knowledge Incorporated Local Rule-based Explanation for ML-based Bankruptcy Prediction Model (머신러닝 기반 부도예측모형에서 로컬영역의 도메인 지식 통합 규칙 기반 설명 방법)

  • Soo Hyun Cho;Kyung-shik Shin
    • Information Systems Review
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    • v.24 no.1
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    • pp.105-123
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    • 2022
  • Thanks to the remarkable success of Artificial Intelligence (A.I.) techniques, a new possibility for its application on the real-world problem has begun. One of the prominent applications is the bankruptcy prediction model as it is often used as a basic knowledge base for credit scoring models in the financial industry. As a result, there has been extensive research on how to improve the prediction accuracy of the model. However, despite its impressive performance, it is difficult to implement machine learning (ML)-based models due to its intrinsic trait of obscurity, especially when the field requires or values an explanation about the result obtained by the model. The financial domain is one of the areas where explanation matters to stakeholders such as domain experts and customers. In this paper, we propose a novel approach to incorporate financial domain knowledge into local rule generation to provide explanations for the bankruptcy prediction model at instance level. The result shows the proposed method successfully selects and classifies the extracted rules based on the feasibility and information they convey to the users.

A Study on Ways to Relieve User's Anxiety Caused by Simplification of Easy Money Transfer Service (간편송금 서비스 간소화에 따른 사용자의 불안감 해소방안 연구)

  • Kim, So-Young;Kim, Seung-In
    • Journal of Digital Convergence
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    • v.20 no.1
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    • pp.293-299
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    • 2022
  • The purpose of study is to relieve the users' anxiety caused by the simplification of the easy money transfer service. With the development of technology, financial services are being simplified, but on the contrary, the chasm occurs. The study was conducted in two rounds. First, based on UTAUT, the perception of the service and the willingness to accept the technology were investigated through a questionnaire. Second, after presenting the tracking function of the remittance situation derived through the heuristic method, in-depth interviews were conducted on reliability and intention to continue using it. As the result, it was found that the clear feedback had a positive effect on relieving users' anxiety. It is expected that studies approaching the chasm from the point of view of design will be actively conducted.

Development and Evaluation of Dietary Education Program Using Visual Thinking to Improve Caring Ability and Multicultural Acceptance for Middle School Students: Based on Technology and Home Economics Curriculum Revised in 2015 (중학생의 배려심·다문화수용성 향상을 위한 비주얼 씽킹 활용 식생활교육 프로그램 개발 및 적용: 2015 개정 기술·가정과 교육과정을 중심으로)

  • Koh, Jeewon;Park, Sun Sung;Kim, Seo Hyun;Kim, Yookyung
    • Journal of Korean Home Economics Education Association
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    • v.34 no.2
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    • pp.153-166
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    • 2022
  • The purpose of this study is to develop and evaluate a dietary education program to improve the caring ability and multicultural acceptance of middle school students. Based on the instructional system design of ADDIE model, the dietary education program was developed to contain five sessions including four theoretical lectures and one lab session. Visual thinking technique was used to train students to express their thoughts and emotion by writing and drawing. The dietary education program was conducted for four weeks (from November 19 to December 14, 2018) at a middle school located in Seoul on a total of 69 middle school students, out of which 34 were assigned to an experimental group and 35 were assigned to a control group. Separate paired t-test were conducted for the experimental group and the control group, respectively, to determine the changes in caring ability and multicultural acceptance scores before and after the dietary education. There were significant increases in caring ability (dietary-, emotional-, behavioral- and cognitive caring) and multicultural acceptance (diversity, relationship and universality) scores among the experimental group after the dietary program. However, no differences were observed among the control group. The results indicate that the dietary education program can be an effective tool to improve caring ability and multicultural acceptance of middle school students.

A Study of the Factors Influencing Adoption of Mobile VoIP: Applying the UTAUT Model (모바일 VoIP 수용에 영향을 미치는 요인 연구 : UTAUT 모형을 중심으로)

  • Kim, Su-Yeon;Lee, Sang Hoon;Hwang, Hyun-Seok
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.14 no.7
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    • pp.3238-3246
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    • 2013
  • The progress of Information Technology enables people can communicate each others using the Internet. As a smartphone proliferates, many free mobile VoIP(Voice over IP) application are developed and accepted by smartphone users. In this study we investigate the factors affecting the acceptance of mobile VoIP applications and the structural relationship among these factors. We review the related works and extract the related factors and build a research model describing the causal relationship among these factors. We conduct an empirical study - a survey and statistical analysis - to verify the research model. EFA(Exploratory Factor Analysis) is applied for variables in the survey and SEM(Structural Equation Model) is used to reveal the structural relationship among the factors. We can find that two factors - usefulness of mobile VoIP and social influence - positively affect usage intention and actual use. These findings imply that it is required to emphasize the benefits of mobile VoIP use and add S/W functionalities enhancing social influence.

Factors Influencing Mobile Commerce Adoption and the Moderating Effect of Gender: Focused on Shanghai and Guangzhou (중국 소비자의 성별 모바일커머스 수용의도에 미치는 요인에 관한 연구: 광저우.상하이지역 소비자를 중심으로)

  • Lee, Jungsae
    • International Commerce and Information Review
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    • v.16 no.3
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    • pp.25-50
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    • 2014
  • This study is to identify the factors and explore the moderating effects of gender in influencing customer behavioral intention to adopt mobile commerce in Shanghai and Guangzhou in China. An extended study based on TRA, TPB and TAM, UTAUT, technology adoption model is applied for designing on this study model of behavioral intention to adopt mobile commerce focused on emotional variables and cross-gender differences. The results of analysis reveal that the effects of perceived risk, personal innovativeness, individual familarity and social influence on behavioral intentions to adopt mobile commerce as well as to differ across gender. Differences cross gender is specially the perceived risk and social influence. Findings imply that mobile commerce operators need to be communicated to female consumers, the risk-free quality including security, payment and certification system along with the social influence of using mobile commerce. When targeting female consumers in China, the word of mouth marketing strategic approach and improvement of communications of mobile commerce should be focused.

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A Study on the Usability Evaluation (휴리스틱 사용성 평가에 관한 연구)

  • 최영미;주문원
    • Proceedings of the Korea Multimedia Society Conference
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    • 2002.05c
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    • pp.530-535
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    • 2002
  • 본 연구에서는 시스템 수용성 관점에서 사용성의 위상을 살펴보고, 사용성의 요인을 측정 가능한 휴먼팩터의 관점에서 기술하였다. 10개의 사용성 휴리스틱 원칙과 평가방법을 상술한 후, 사용성공학에 기반한 사용자 인터페이스 개발 프로세스 모형을 제시였다. 개발프로세스 단계들 중에서 휴리스틱 평가를 휴리스틱 평가원칙, 구성요인, 점검사항, 정성적ㆍ정량적평가, 진단으로 재구성하여 '천연 화장품전자상거래 사이트'에 적용하여 보다 효율적이고 효과적인 평가지침이 됨을 보이고 있다.

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Classifying and Measuring the Business Value of Information Technology Investment Based upon the Balanced Scorecard Model (Balanced Scorecard 모형에 의한 정보화 투자효과 분류 및 측정)

  • 이국희
    • The Journal of Information Technology and Database
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    • v.5 no.1
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    • pp.69-84
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    • 1998
  • 본 연구는 정보화 투자효과 평가방법론의 틀을 형성하는 투자효과 분류체계와 측정활동의 모형을 제안하고 있다. 우선 기존에 사용되는 여러 가지 이론적 또는 실무적 투자효과 분류체계의 장단점을 분석한 후 Balanced Scorecard 모형에 의거하여 정보화 투자효과를 재무, 대고객, 내부 프로세스, 혁신과 학습 4가지 영역으로 분류하였다. 이러한 분류체계는 1990년대 정보화 투자가 창출하는 무형적이고 전략적인 효과를 비즈니스 용어와 성과지표로서 적절하게 수용하고 있고, 정보화 투자를 비즈니스 투자와 사업적 관점에서 바라볼 수 있게 한다. 그리고 정보화 투자와 기업성과 사이의 인과관계와 역동적 흐름을 체계적으로 파악할 수 있게 하는 장점이 있다. 이러한 분류체계에 근거하여 투자효과 측정활동은 기업성과지표의 도출, 기업성과지표별 정보화 효과 예측, 그리고 정보화 효과의 화폐가치 산출이라는 3가지 작업으로 구분된다. 본 연구에서는 각 작업별로 어떠한 절차, 방법, 기법들이 사용될 수 있는지를 제안하고 있다.

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A Study about Impact of Mindfulness on Perceived Factors of Information Technology Acceptance (마음챙김이 정보기술 수용의 인지적 요인에 미치는 영향 연구)

  • Hyun Mo Kim;Ying Ying Pang;Joo Seok Park
    • Information Systems Review
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    • v.21 no.1
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    • pp.1-22
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    • 2019
  • Mindfulness is the process of actively noticing new things. Today, companies have introduced and run mindfulness programs because the mindfulness has possible applications of productivity and innovation in corporation. However, role of mindfulness has not been clearly investigated in behavior research of Information System. The purpose of this study is to confirm the effects of mindfulness on technology acceptance process. Based on UTAUT Model, we examined how mindfulness in technology acceptance process moderate antecedent factors of acceptance intentions and use behavior. For empirical research, we conducted a survey on acceptance of smart watch of internet of things for employees of companies applying the mindfulness programs. then, we analyzed survey sample in empirical methodologies. Based on the empirical analysis, cognizance of alternative technologies in mindfulness factors increased the impact of performance expectancy on acceptance intention. Novelty seeking in mindfulness factors increased the impact of effort expectancy on acceptance intention. Awareness of local context in mindfulness factors decreased the impact of social influence on acceptance intention. engagement with technology in mindfulness factors increased the impact of facilitating conditions on use behavior. This study suggests academic implications and practical implications based on the results of the research. The implications will help to support and extend the theory of technology acceptance model while providing practical insights for IT acceptance by suggesting ways to utilize mindfulness in corporation.

A Study on the Development of Bibliographic Interface Based on the FRBR Model (FRBR 모형에 기반한 서지정보 인터페이스 개발에 관한 연구)

  • Seo, Eun-Gyoung
    • Journal of the Korean Society for information Management
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    • v.23 no.4 s.62
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    • pp.317-339
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    • 2006
  • New concept of bibliographic data and its scheme are needed to accommodate a change resulting from the emergence of new forms of electronic publishing, and the advent of networked access to information resources. FRBR model was developed for defining functions performed by the bibliographic data with respect to various media, various applications, and various user needs. Several institutions including OCLC and RLG or vendors have tried to implement the FRBR on OPAC systems. The purpose of this study is to propose the strategies for developing bibliographic interface based the FRBR model. This study is to review the representative FRBRized systems and compare the systems regarding on search interface and display interface.