• Proceedings of the Korea Contents Association Conference
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• 2016.05a
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• pp.233-234
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• 2016

본 연구는 노인요양시설 요양보호사들의 조직몰입을 높이기 위하여 노인요양시설 최고관리자의 리더십과 조직미션의 동의정도가 정서적몰입, 규범적몰입에 미치는 영향을 실증 분석하셨다. 분석결과 변혁적리더십, 조직미션의 동의 정도는 모두 정서적 몰입과 규범적 몰입에 모두 긍정적 영향을 나타냈다. 특히 규범적 몰입에 대해서는 변혁적 리더십이 조직미션에 대한 동의정도를 통해 영향을 미치는 매개효과가 검증되었다.

• Journal of Venture Innovation
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• v.4 no.3
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• pp.1-15
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• 2021

Due to long-term social distancing due to the spread of COVID-19, business trends of restaurant companies are being implemented in accordance with the changed environment such as packaging and subscription. However, even in this environment, upscale restaurants are generating high profits by trying to differentiate themselves from existing restaurants by providing high-quality services with the best facilities. Therefore, this study describes how customers' experience of upscale restaurant service influences behavioral loyalty. That is, the purpose of this study is to determine the effect of service experience on cognitive satisfaction and emotional attachment, and to examine the causal role of cognitive satisfaction and emotional attachment by confirming the relationship between these constructs and relationship commitment and behavioral loyalty. To verify this, data were collected through face-to-face interviews with 300 consumers who recently used a upscale restaurant. Of the collected data, 275 copies(91.6%) were used for the final analysis, and inaccurate or erroneous data among 25 response sheets were excluded. In this study, the validity and reliability of the data were checked and the research hypothesis was verified by using SPSS 21.0 and AMOS 20 statistical package. Frequency analysis was performed to confirm the demographic characteristics of the respondent. Structural equation model analysis(SEM) was used to confirm the fit of the research model and to verify the research hypothesis. As a result of the research hypothesis analysis, it was found that service experience had a positive effect on cognitive satisfaction, and cognitive satisfaction had a positive effect on emotional attachment, relationship commitment, and behavioral loyalty. Also, it was found that emotional attachment had a positive effect on relationship commitment and behavioral loyalty, and relationship commitment had a positive effect on behavioral loyalty. However, service experience did not affect emotional attachment. With this study, marketers and managers of upscale restaurants such as hotel restaurants need to accurately select their target audience, understand their service needs, and then present the appropriate service to them. In addition, they should not only induce cognitive satisfaction by providing excellent service to their customers, but also identify moments of truth and present appropriate services so that satisfied customers can strengthen their emotional attachment. In addition, it is necessary to strengthen the relationship with their firms by forming friendly relationships with customers who have high emotional attachment, and also to induce relationship commitment so that such customers have a strong sense of belonging and attachment to their firms.

• The Journal of the Korea Contents Association
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• v.12 no.10
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• pp.489-498
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• 2012

The purpose of this study is to investigate the influence of the travel show visitors' cognitive and affective attitude on the psychological and visitor satisfaction and to use as an important data to make marketing strategy and improve a company's outcome. For this study, 240 visitors from Hanatour International Travel Show are selected. And 203 valid questionnaires are analyzed. The first result was that travel show visitors' cognitive attitude have a positive influence on the psychological and visitor satisfaction. The second result was that, travel show visitors' affective attitude have a positive influence on the psychological and visitor satisfaction. As a result, it is needed to recognize that participation attitude is a main cause which has an important influence on visitors' satisfaction. In addition, it is needed to establish strategy about active maketing activity to make visitor satisfaction move to positive activity purpose and to plan travel show which has differentiated items and contents.

• The Journal of the Korea Contents Association
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• v.19 no.5
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• pp.1-14
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• 2019

It was argued that the collectivism found among Koreans are quite differenct from the collectivism defined by Western theories. The study aims to define the dimensions of the Korean collectivism (Uri, we-ness) and to examine the influence of Uri dimensions on various interpersonal communication behaviors. Result found that Uri was composed of six dimensions: Mental support, group-selfishness, group-skepticism, individual sacrifice, group-oriented attitude, and emotional intimacy. The six dimensions were able to be integrated into positive collectivism (mental support, group-oriented attitude, emotional intimacy) and negative collectivism (group-selfishness, group-skepticism, individual sacrifice). It was found that positive collectivism generally influenced on constructive communication behaviors while negative collectivism generally influenced on deconstructive communication behaviors.

• Korean Journal of Culture and Social Issue
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• v.22 no.2
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• pp.165-182
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• 2016

Happiness research has primarily been conducted based on the American model of happiness. The agentic concept of happiness in the West emphasizes the positive feeling state stemming from individual achievement and positive interpersonal relationships. However, previous studies on lay theories of happiness in other East Asian countries, such as China and Japan, have suggested that these meanings of happiness differ from those of the Western cultural context. The present study examined the lay theory of happiness among Koreans using qualitative and quantitative approaches. Furthermore, the authors compared the Korean model of happiness with that of the Japanese and Americans from Uchida and Kitayama (2009). The findings from the present research indicate that the Korean model of happiness involves both positive and negative states and consequences of happiness, unlike the uniformly positively connoted happiness in Western cultural contexts. The paper concludes with a discussion of the implications of the current findings on happiness research in the Korean culture.

• Korean Journal of Culture and Social Issue
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• v.22 no.3
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• pp.313-342
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• 2016

The purpose of the present study was to examine the relationship between individual values, nature-relatedness, and happiness in a sample of Korean university students(N=224). Specially, we used Schwartz's PVQ, life satisfaction, positive affect, psychological well-being, social well-being, and Korean Happiness scale to measure values and happiness. According to the bivariate correlational analysis, generally, there were positive correlation between benevolence, self-direction, universalism, stimulation and one of 5 happiness measurements and there was negative correlation between achievement and life satisfaction. Nature-relatedness were positively related with five types of happiness measurements. According to the hierarchical regression, demographic variables(sex, religion, economic levels), value types, and nature-relatedness explained 25%~36% of variance in happiness. Value was more related with psychological well-being than life satisfaction, positive affect, social well being, Korean happiness scale. This results emphasize the importance of healthy value(benevolence, self-direction) and provision of opportunities contact with nature to promote human happiness.

• Journal of Korean Society of Transportation
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• v.31 no.6
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• pp.34-42
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• 2013

The reasons of traffic accidents can be classified into the vehicle, road environment and human factors. In development of vehicle and road technologies, the human factor is the most important. The emotion research recently carried out showed that emotions play an important role in human judgment and decision making. They are also expected to partly determine driving behavior. The purpose of this study was to investigate the effects of drivers' emotions on their driving behavior. The results of this study showed that positive emotions do not affect driving behavior. As for negative emotions, however, safe driving(SD) and comfort driving(CD) factors have a negative correlation, and violence driving(VD) and regulation violation(RO) factors have a positive correlation. This study is significant as a basic study for establishing and determining a policy for reducing traffic accidents and for educating drivers.

• Journal of Digital Convergence
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• v.15 no.8
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• pp.445-454
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• 2017

The purpose of this study was to examine the effects of emotion regulation on life satisfaction of adolescents on the mediating effect of interpersonal competence. The data of 3,404 middle school students in a study on Measurement of Korean Youth Competency and International Comparative Study II(2015) by the National Youth Policy Institute were analysed. The results of the study are: (1) emotion regulation was found a key factor affecting the life satisfaction of adolescents, (2) their emotion regulation affects interpersonal competence, (3) interpersonal competence affects life satisfaction, (4) interpersonal competence was proved to have a mediating effect between the effects of emotion regulation and life satisfaction. The implications and limitations are reviewed, as are the suggestions for future research.

• Science of Emotion and Sensibility
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• v.13 no.1
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• pp.243-250
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• 2010

A study is presented that examines the effect of personality on preference and purchase intention of positive and negative novelty design products. Participants evaluated their preference and purchase intention on 18 design products including positive and negative novelty design products. A cute Scream character was created as a positive novelty design and a skeleton Mickey character was used as a negative one. We measured extroversion, neuroticism, and visual product aesthetics as individual traits. The results shows that people, of course, prefer(and want to buy) the positive novelty design product to the negative novelty design product. Only in the case of the negative novelty design product, the more neurotic people is, the more they prefer it. Also, among the people who like the negative novelty design product, introvert ones are likely to purchase it but extroverted ones are not. These findings imply that personality plays an important role in liking and purchasing negative novelty design product.

• Journal of Convergence for Information Technology
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• v.9 no.10
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• pp.195-202
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• 2019

This study aimed to investigate the effects of positive psychological capital on college life adaptation in freshmen of dental hygiene department of universities in Daegu, Busan and Ulsan. The major variables including hope, resilience, optimism, self-efficacy, academic adaptation, social adaptation, personal emotional adaptation, and university environment adaptation all showed significant positive correlations. Among the influential factors of positive psychological capital on college life adaptation, academic adaptation and social adaptation showed significant differences in optimism(p<.001) and self-efficacy(p<.001), while personal emotional adaptation and university environment adaptation showed significant differences in optimism(p<.001). Therefore, it is necessary to develop intervention programs that can improve positive psychological capital and apply them systematically to the educational field.