• Proceedings of the Korea Contents Association Conference
• /
• 한국콘텐츠학회 2017년도 춘계 종합학술대회 논문집
• /
• pp.131-132
• /
• 2017

영화는 인간이 할 수 있는 상상력을 가능하게 해주며 그것을 간접경험 및 학습 가능한 도구로서, SF영화 등에 사용된 과학기술을 시청각으로 접할 수 있다. 영화의 내용에서 제시된 로봇사회의 긍정적 모습과 부정적 보습을 시청함으로서 인간이 지켜야할 감성과 윤리적 도덕적 교육까지 가능하게 하며 나아가 다가올 미래 사회에서 새롭게 생겨날 직업까지도 생각할 수 있도록 한다.

• The Journal of the Korea Contents Association
• /
• 제16권9호
• /
• pp.523-530
• /
• 2016

The main purpose of this study is the comprehensive review of the compensation system that affects the employee's job satisfaction and turnover intention. This study is mainly designed to review previous studies of the impact of compensation system, and suggest meaningful implications in relation to firm's performance. It is clarified that compensation is positively related to firm's performance, and the perceived equity mediates the relationship between compensation and performance. It is suggested that an empirical research should be done based on the formulated propositions of this research.

• The Journal of the Korea Contents Association
• /
• 제12권12호
• /
• pp.761-770
• /
• 2012

The purposes of the study is builded upon previous researches to investigate the relationship among store's physical environment, customers' emotional responses and behavior intention. For achieving study purposes, research model and hypotheses were set up after reviewing previous researches. The data were collected from a sample of 659 consumers of korea and china department stores, then used to conduct an empirical analysis. The results showed: First, the significant relationship were partially found among store's physical environment, emotional responses and behavior intention, design factor, social factor of store' physical environment both influence shoppers' positive emotions, indirectly influence shoppers' behavior intention through positive emotions, and social factor influence shoppers' negative emotions, indirectly influence shoppers' behavior intention through negative emotions. Second, the results also showed that they are different between korea and the china customer. Therefor, this study has provided a variety of theoretical and practical implications for global retailers to set up marketing strategies.

• The Journal of the Korea Contents Association
• /
• 제20권8호
• /
• pp.418-428
• /
• 2020

This study aims to identify the impacts of parenting attitude, self-esteem and depression on school life adaptation in multicultural family adolescents focusing on the mediating effects of self-esteem and depression. To achieve this purpose, the seventh year of the 2016 Multicultural Youth Panel Survey(MAPS) data was used and among all respondents 1,236 multicultural adolescents under 16 years old whose mothers are foreign were collected. Our study findings are as follows: First, supervision and self-esteem had a positive effect, and neglect and depression had a negative effect on school life adaptation. Second, supervision and neglect had a partial influence on school life adaptation through the mediation of self-esteem and depression. Based on these findings, some practical implications was presented to enhance the adaptability of multicultural familiy adolescents to school life adaptation.

• Knowledge Management Research
• /
• 제23권2호
• /
• pp.253-276
• /
• 2022

Online reviews attract much attention because they play an essential role in consumer decision-making. Therefore, it is necessary to investigate the review attributes that affect the perceived helpfulness of consumers. However, most previous studies on the helpfulness of online reviews mainly focus on quantitative factors such as review volume and reviewer attributes. Recently, some studies have investigated the impact of review content and linguistic style matching on consumers' purchase decision-making. Those studies show that consumers consider additional review attributes when evaluating reviews in decision-making. To fill the research gap with existing literature, we investigated the impact of review content and linguistic style matching on review helpfulness. Moreover, this study investigated how the reviewers' expertise moderates the effect of the review content and linguistic style matching on the review helpfulness. The empirical results show that positive affective content has a negative effect on the review helpfulness. The negative affective content and linguistic style matching positively affect review helpfulness. Review expertise relieved the impact of negative affective content and linguistic style matching on review helpfulness. According to the mechanism confirmed in this study, online e-commerce companies can achieve corporate sales growth by identifying factors affecting review helpfulness and reflecting them in their marketing strategies.

• The Journal of the Korea Contents Association
• /
• 제21권10호
• /
• pp.172-183
• /
• 2021

The current study delves into millennial consumers' attitude toward 'undisclosed ads' and 'disclosed ads' through in-depth interviews. More specifically, this study explores how millennial consumers think of undisclosed ads and celebrity endorsers as well as influencers through interviewing 12 millennial consumers. In addition, this study also deals with millennial consumers' attitude toward disclosed ads and celebrity endorsers as well as influencers. Study results suggest that millennial consumers perceive 'undisclosed ads' as deceiving ads and hold negative attitude toward celebrity endorsers as well as influencers who are involved in 'undisclosed ads'. Interestingly, millennial consumers hold both positive and negative attitude toward 'disclosed ads'. 'Disclosed ads' could be delivered to millennial consumers without any reservation when it is integrated as an entertaining factor into contents. On the other hands, negative feelings could occur when 'disclosed ads' is frequently employed and is forcibly embedded in contents, making millennial consumers feel that it is imperative to watch 'disclosed ads' in order to enjoy free contents. In the discussion section practical implications are provided.

• The Journal of the Korea Contents Association
• /
• 제16권12호
• /
• pp.360-372
• /
• 2016

South Korea has become richer economically than the past, but still level of happiness is low. This research was conducted to verify the relationships among mental health, self-forgiveness, and psychological well-being. Participants were 232 college students in an university in Seoul. Methods of data analysis were ANOVA, regression analysis, and path analysis. As a result of analyses, first, MMPI-2 clinical scales which showed significant correlation with psychological well-being were as follows: Hs, D, Pd, Pa, Pt, Sc, Si. Second, PSY-5 scales which showed significant correlation with psychological well-being were as follows: PSYC, NEGE, INTR. Third, stepwise regression analysis revealed that Sc, Si and Pd among clinical scales of MMPI-2 were associated with psychological well-being. Fourth, PSYC, NEGE and INTR among clinical scales of PSY-5 scales were associated with psychological well-being. Fifth, self-forgiveness had a significant mediating effect in the relationship between mental health and psychological well-being. Based on the results, implications related to importances of mental health and self-forgiveness were discussed for increasing psychological well-being of college students.

• The Journal of the Korea Contents Association
• /
• 제20권9호
• /
• pp.332-343
• /
• 2020

As a study on the purchase intention of digital music, the research applied the Extended Model of Goal-directed Behavior(EMGB) with the perceived value and empirically evaluated the impact of variables such as attitude, subjective norms, positive and negative anticipated emotions, perceived behavioral control and desire on the purchase intention. The study was conducted using a survey data collected from valid questionnaires of 342 copies aimed at Chinese mobile music application users and employed the structure equation model. The findings indicate that attitude, negative anticipated emotions, perceived behavioral control towards digital music purchasing and the frequency of past behavior positively influenced users' desire for digital music purchasing. Another result has been confirmed that perceived value, which was an added variable, showed a significant impact on attitude. Along with the frequency of past behavior and desire, perceived value also exerted positive influence on purchase intention.

• Proceedings of the Korea Contents Association Conference
• /
• 한국콘텐츠학회 2012년도 춘계 종합학술대회 논문집
• /
• pp.199-200
• /
• 2012

본 연구는 2012년 4월 2일부터 2012년 4월 8일까지 519명의 대전 소재 4년제 대학생들을 대상으로 스마트폰의 학습 활용에 대한 실태를 설문하여 학생들이 느끼는 학습 활용도와 학습 활용상의 문제점을 도출해 보고 또한 학년별, 성별 차이를 SPSS 18 패키지를 사용하여 분석하였다. 설문 결과 스마트폰의 학습 활용성에 대한 인식은 "보통"이라는 응답이 40.6%에 달하고 "그렇다"라는 응답과 "정말 그렇다"라고 하는 긍정적 응답은 26.6% 및 5%인 반면 "그렇지않다", "정말 그렇지 않다"라는 부정적 응답은 21.9% 및 5.9%를 나타내 학문적 활용성은 의미를 찾기 어려운 결과를 나타냈다. 성별, 학년별 차이는 통계적으로 유의할 정도의 차이를 보이지 않았다. 한편 스마트폰이 학습 활용에 있어 가장 큰 문제점이 무엇인가 하는 응답에는 "주로 엔터테인먼트에만 쓰게 된다"는 응답이 47.3%로 가장 높은 응답율을 보였고 "학습할 콘텐츠가 별로 없다"는 응답이 20.48%, "화면이 작아 학습에 부적합하다"는 응답이 17.1%로 뒤를 이었다. 이 역시 학년별로는 통계적으로 유의할 정도의 차이를 보이지 않았지만 성별로는 이유의 차이가 있었다.

• Journal of Digital Contents Society
• /
• 제12권4호
• /
• pp.531-539
• /
• 2011

A board-game is the genre which is the oldest among various game genres. Reflecting the issues, aspects & trend of the era, It contains social & cultural sources. For family activity, socializing & human networking, It is regarded such a good alternative leisure replacing on-line video game causing negative infection. In this research, for city marketing usage, we develop a specifically designed board-game with the source of historical people, must-see sights & local products. Also educational & commercial purposes are seriously considered.