• The Journal of the Korea Contents Association
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• v.20 no.1
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• pp.675-683
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• 2020

This study has investigated how attachment anxiety boosts the attitude on charity appeals. Drawing on the attachment theory, we tested the hypothesis that increasing attachment anxiety (both dispositionally and temporarily primed) would have favorable attitudes towards charity appeals relates to social identification. Participants in high attachment anxiety showed more favorable attitudes towards charity appeals which can fulfill their social needs. Needs for belongness mediated the relationship between charity appeals and attachment anxiety. While past research has focused on the attachment security as motivation for helping, The current study has focused on egoistic motivation for helping and examined that attachment insecurities leads more favorable attitudes towards charity appeals that fulfill their social needs. The current study demonstrates that social needs can motivate consumers' prosocial behavior. Implications for the theory of non-profit marketing are discussed.

• Journal of the Korea Convergence Society
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• v.12 no.12
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• pp.467-477
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• 2021

Purposes of this study were to identify the relationship among involvement in COVID-19 (IiC), attitude toward advertisement (AtA), and behavioral Intention to social distancing (BItSD), and to investigate the mediating effect of AtA in a loss versus gain advertising context. The participants were 379 adults who have been consecutively living in Korea since January 2020. The participants were randomly assigned to one of two advertisements using an online survey system. We found that IiC affects BItSD since Korean adults recognize the risks and seriousness of COVID-19 infection or transmission through IiC. Induced positive attitudes or emotions through involvement in the COVID-19 preventive behaviors including social distancing and vaccination are helpful to increase the BItSD. Thus, health care and information providers should give an accurate message, which induces a positive attitude, to recognize that our world is a risk of the COVID-19.

• The Journal of the Korea Contents Association
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• v.17 no.10
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• pp.624-635
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• 2017

A variety of methods are used in public advertising to make message persuasive. In order for posters to be more appealing, one good way is to use synesthesia. This study analyzed how synesthesia were used for effective communication. The case analysis is based on the prize winning advertisements chosen by the Korea Broadcast Advertising Corporation. According to the study, synesthesia maximize the efficiency of information delivery. Secondly, in the public campaign posters, sight was the most frequently used sensory element, followed by touch, hearing, smell and taste, respectively. Third, visual tactility was mostly used in nature and environment related posters to effectively deliver the messages. In the topic of social community campaigning, visualization of hearing was applied the most. Lastly, when more than three multisensory stimulations were present in the public campaign, the strongest sense stimulus played the largest part in making message delivery more efficient. The results of this study are expected to provide a scientific basis for future campaign posters that synesthesia expression elements are applied.

• The Journal of the Korea Contents Association
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• v.18 no.7
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• pp.665-678
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• 2018

The purpose of this study is to analyze the social perception of stepmother in social media and news. For this purpose, we analyzed the texts that were searched as 'stepmother' in Twitter and news articles. The main research results are as follows. The public perception is divided into two types: strengthening the negative image of the stepmother, and providing a positive alternative message to the negative image. Negative images were reported in the media as negative stereotypes about remarried families, as well as images of negative stepmother that afflicts stepchildren like fairy tales. Positive alternative messages were concerned about the negative perception of remarried families. Based on the results of this study, we discussed alternatives to avoid prejudice against stepmother.

• Informatization Policy
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• v.25 no.1
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• pp.99-114
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• 2018

In the past, organizations tended to focus on physical and technical aspects of managing corporate's information security (IS), rather than the aspect of human resources related to IS. Recently, increasing security incidents caused by organization members raise the issue of how to improve employees' compliance with security policies. This study conducted a field experiment to examine the effect of security awareness training and technical security services on employee's security behaviors. In Study 1, the number of spam opening cases were measured right after the IS training and re-measured three months later. In Study 2, a spam warning message was provided and then the number of employees' spam opening cases were counted to find out the effect of security services. It was found that both the IS training and the technical IS service were effective; they significantly decreased spam opening rates. However, the training effect did not last longer than three months. These findings suggest that organizations need to consider providing regular training programs and supplementary technical services to improve employees' compliance with security policies.

• Korean journal of communication and information
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• v.60
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• pp.150-171
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• 2012

According to the result of the online survey of SNS users, SNS users' use motivations consist of 'information', 'participation', and 'interaction'. SNS use motivations explain characteristics of an individual SNS very well. SNS users that aim to collect information use much more the SNS for communication like 'Twitter' and 'Me2day' than other SNS. SNS users that aim to participate in communication through SNS use much more 'Cyworld' that is joined by the most subscriber. And SNS users that aim to interact with other users use much more the SNS for network like 'Facebook' and 'Cyworld'. This tendency can also be seen in the use hours and access times of SNS by SNS use motivations. Meanwhile, the SNS Users that aim to collect information and interact with other users positively rate SNS messages. On the other hand, the SNS Users that aim to participate in communication through SNS negatively rate those. This confirms that SNS use motivations affect SNS users' recognition of SNS messages.

• Proceedings of the Korean Information Science Society Conference
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• 2012.06d
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• pp.19-20
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• 2012

소셜 네트웍을 통한 다양한 서비스들은 새로운 비즈니스 모델의 형성이라는 긍정적인 측면이 있는 반면에, 개인정보 누출이나 스팸과 같이 부정적인 측면도 등장하고 있다. 현재 스팸을 차단하기 위해 스팸방지 가이드라인, 스팸 단어 검색에 의한 스팸 메시지 차단 등 많은 방법 및 연구들이 논의되어 왔다. 하지만, 기존의 차수를 활용한 방법은 스팸이 아닌 정점 또한 스팸으로 간주하는 문제점을 가지고 있어 부정확하다는 단점이 있다. 본 연구에서는 이를 해결하고자 다른 구조적 특성인 순환을 분석하여 스팸들을 차단하는 방법을 제안하고 그 효과를 입증하였다.

• Proceedings of the Korea Contents Association Conference
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• 2018.05a
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• pp.415-416
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• 2018

육군은 국민들이 육군의 정책을 흥미 있으면서도 쉽게 이해할 수 있도록 유머 기법을 적용한 사진영상 홍보콘텐츠를 온라인 홍보에 적극 활용하고 있다. 본 연구에서는 유머가 육군에 관한 메시지 전달 기법으로 유용한지를 정교화 가능성 모델을 바탕으로 고 저유머 홍보 동영상을 고 저관여 집단에게 보여준 후 인지 정서적 요소(주의-기분-신뢰)와 태도에 어떻게 영향을 미치는지 살펴보았다. 그 결과 유머는 육군 홍보에 긍정적 요소로 작용하며, 주의와 기분 요소를 증가시키는데 기여하고, 이러한 주의와 기분 요소는 태도 형성에 상관관계가 있고 영향력이 높은 것으로 나타났다.

• The Journal of the Korea Contents Association
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• v.20 no.9
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• pp.424-429
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• 2020

This study explored the simulation of film in the post-modern society through Jean Baudrillard's theory of simulation. The 21st century can be said to be in a simulated world in which representational images dominate and can be said to be the era of images, where reality and imagination cannot be distinguished. In this world, movies are created under the premise of 'fictional' as a work of art created by man, but in the present post-modern society, the audience responds to and ignores the movie according to the expression of this simulation. In this aspect, we looked at the trends according to the expression method of Simulation, and found that successful film works express the cold reality in various and diverse ways and express it with positive 'stimulating' elements. Through this, in order to develop more deeply and systematically in the production of domestic films, various humanistic values, which are double tracks that can systematically compose a simulation that contains a didactic message about the real world and draw the audience's response, It was concluded that an attempt to express 'stimulating' in a positive sense was necessary.

• Journal of Digital Convergence
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• v.16 no.5
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• pp.199-206
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• 2018

The current study investigated mediating effects of self-regulatory system in the context of public service announcements (PSAs). We conducted a survey to collect participants' orientation of self-regulatory systems, emotional response and evaluation of PSAs. A total of 70 undergraduate students with mean age of 22.49 (SD = 3.22). Results showed that emotional engagement to the PSAs is affected by ad liking and, in turn, directly influences intention to act as a campaign outcome. Furthermore, our findings suggested that promotion-oriented individuals are more likely to commit PSA messages than do the prevention-oriented individuals. Therefore, messages of the PSA campaign should include hope and aspiration, indicating the connection of accomplishment and advancement.