• The Research Journal of the Costume Culture
• /
• v.10 no.3
• /
• pp.248-260
• /
• 2002

The purpose of this study were 1) to examine underlying dimensions of two aspects of attitudes - cognitive beliefs and consumption feelings of well-known name brand apparel and 2) to examine predictiveness of those two variables in predicting buying intentions of well-known name brand apparel. The data were collected through questionnaire from convenient samples of 207 female college students. Statistical analysis of factor analysis, t-test and multiple regression analysis were performed in analysing the data. The major findings were as fellows: 1. The dimensions of evaluation criteria of well-known name brand apparel were design/brand name, clothing construction, and practicality. 2. The dimensions of consumption feelings were pleasure/confidence, active and regret. 3. In predicting buying intension of name brand apparel, consumption feelings fecund to be as more robust predictors than cognitive variables.

• 한국HCI학회:학술대회논문집
• /
• 2007.02a
• /
• pp.938-942
• /
• 2007

신문 기사 및 상품 평은 특정 주제나 상품을 대상으로 하여 글쓴이의 감정과 의견이 잘 나타나 있는 대표적인 문서이다. 최근 여론 조사 및 상품 의견 조사 등 다양한 측면에서 대용량의 문서의 의미적 분류 및 분석이 요구되고 있다. 본 논문에서는 문서에 나타난 내용을 기준으로 문서가 나타내고 있는 감정을 긍정과 부정의 두 가지 범주로 분류하는 시스템을 구현한다. 문서 분류의 시작은 감정을 지닌 대표적인 종자 어휘(seed word)로부터 시작하며, 자질의 선정은 한국어 특징상 감정 및 감각을 표현하는 명사, 형용사, 부사, 동사를 대상으로 한다. 가중치 부여 방법은 한글 유의어 사전을 통해 종자 어휘의 의미를 확장하여 각각의 가중치를 책정한다. 단어 벡터로 표현된 입력 문서를 이진 분류기인 지지벡터 기계를 이용하여 문서에 나타난 감정을 판단하는 시스템을 구현하고 그 성능을 평가한다.

• 한국사회복지학회:학술대회논문집
• /
• 2008.04a
• /
• pp.422-425
• /
• 2008

바이링걸의 인지증고령자와의 보다 유효한 커뮤니케이션의 가능성의 검토를 목적으로, 이문화를 배려한 모국어에 의한 개인 회상법을 이용한 회화를 실시했다. 회화는, 재일 코리안의 문화를 배려한 특별 양호 노인홈에 입주중이며 중도의 인지증 바이링걸 고령자 4명(모두 여성, 평균 88세)의 협력하에 실시했다. 모국어와 일본어의 장면에서, 개인 회상법에 의한 회화 내용과 감정 표출에 차이가 발생하는가의 관점에서 양 회화장면의 비교 분석을 실시했다. 그 결과, 중증의 인지증고령자라고해도 바이링걸의 특징인 자연스러운 코드 스위칭(Code-Switching;CS)가 관찰되었다. 즉, 과거의 학습이나 경험에 의해 축적된 모국의 언어 형식을 사용하는 기능이 잔존 능력으로서 잠재하고있는 것이 밝혀졌다. 덧붙여 ERiC 감정 반응 평가 척도를 이용해 관찰한 결과, 일본어의 장면보다 모국어의 장면에 대해 긍정적 감정의 풍부함이 관찰되었다. 이상으로, 바이링걸의 재일 코리안 인지증고령자 1세와 모국어를 이용한 회상법에 의한 회화는, 바이링걸의 특징을 기초로한 하나의 유효한 어프로치라고 생각된다.

• The Journal of the Korea Contents Association
• /
• v.12 no.7
• /
• pp.147-155
• /
• 2012

This study is to analyze the difference of the post-viewing emotion and behavior of the audience at a dance performance by general characteristics of the audience. To attain the goal of the study described above paragraphs, the audience of dance performance located in Seoul and Kyoungki-Do was set as a collected group. Then, using the convenience sampling method, finally drew out and analyzed 280 people in total. statistic analysis techniques were used SPSS 18.0 program. Based on the statistical methods above, we had the result of data analysis as follows; First, among the general characteristics(job, viewing frequency, dance experience, and genre), had significantly effect on the post-viewing emotion(positive emotion, satisfaction) Second, among the general characteristics(job, viewing frequency, dance experience, and genre), all the factors had significantly effect on post-viewing behaviors(researching, respectating intention).

• The Journal of the Korea Contents Association
• /
• v.17 no.7
• /
• pp.144-157
• /
• 2017

Although student satisfaction is important in university development, there have been many studies in this area. Especially student satisfaction is closely related to emotional aspect, but most studies have tended to study it with cognitive view. To suggest the model of student satisfaction with hedonic view, the model which we present in this study includes professor presence and interaction, PAD(pleasure, arousal, dominance), satisfaction(dependent variable). Through reviewing previous studies, we expect that these professor presence and students' interaction effect PAD, in turn, PAD effect satisfaction. Survey research is employed to test hypotheses involving professor presence, students' interaction, PAD and satisfaction. Previous researches, such as education, marketing, game, have been referenced to measure constructs. We collected data involving students in a university, and used 219 respondents to analyze these data using LISREL structural modeling. Professor presence had positive effects on professor-student interaction, pleasure, arousal, and dominance. Also professor-student interaction had positive effect on pleasure and arousal, and student-student interaction had positive effects on pleasure and arousal, dominance. As a result, PAD had effects on students' satisfaction. In the final section, we discussed several limitations of our study and suggested directions for future research. We concluded with a discussion of managerial implications, including the potential to advance understanding learning in a university.

• Journal of the Korea Convergence Society
• /
• v.9 no.12
• /
• pp.151-157
• /
• 2018

The purpose of this study was to analyze the relationship among self-image congruity, affect, brand attitude and purchase intention toward sports brands. In order to achieve the purpose of this study, totalling 329 students were recruited from several different university. Data were collected by using convenience sampling method. Research model and hypothesis testing were conducted by using SEM(structural equation modeling) through AMOS 18.0. The result were as follows; First, sports brand ideal self-image positively influenced on brand affect. Second, brand affect had significantly effect brand attitude and purchase intention. Third, brand attitude positively influenced purchase intention toward sports brands. The finding s also revealed effect of ideal self-image congruity in there relationships between self-image and brand affect.

• The Journal of the Convergence on Culture Technology
• /
• v.10 no.3
• /
• pp.791-800
• /
• 2024

The cashierless store, which is rapidly spreading with the development of AI, is providing new shopping experiences to customers. However, the existing retail service research mainly focused on evaluation based on employees (people). This study was initiated to evaluate services by reorganizing these service evaluations according to the characteristics of cashierless store. In addition, the effect of the service experience characteristics of AI cashierless store on customers' positive or negative emotions was identified, and the effect on revisit intention was verified. As a result of this study, it was confirmed that the service experience characteristics of AI cashierless store had some effect on emotional response. In addition, it was confirmed that the positive emotional response caused by the characteristics of the AI cashierless store service experience induces revisiting, but the negative emotional response hinders revisiting. The results of this study are expected to contribute to the research and development of AI cashierless store services.

• Journal of Convergence for Information Technology
• /
• v.9 no.1
• /
• pp.105-115
• /
• 2019

This study empirically analyzed the effect of outdoor brand consumer's consumption value and company's creating shared values activity on consumers' purchase intention. The sub-variables of consumption value were set as functional value, conditional value, and emotional value as factors affecting consumers' purchase intention. The sub-variables of company's creating shared values activities were set as economic value, relational value, social value. As a result of analysis, functional value, conditional value, and emotional value of consumption value were found to have a positive effect on purchase intention, and economic value, social value, and relational value of company's creating shared values were all positively influenced Respectively. According to the results of the analysis, it is found that both consumption value of outdoor brand consumers and company's creating shared values activities are positive factors for purchase intention. This result can be deduced that consumers 'consumption value and company's creating shared values activities in outdoor brand industry are already reflected in consumers' purchase intention.

• Journal of Korean Library and Information Science Society
• /
• v.44 no.3
• /
• pp.287-308
• /
• 2013

The purpose of this study is to investigate the effects of a bibliotherapy program on the happiness index of University students. To do this, this study collected its data through two questionnaires and the writings of 14 undergraduate students taking part in the bibliotherapy program. The bibliotherapy program was designed and applied to the course of 'Bibliotherapy' for the spring semester of 2013. The results were as follows: Firstly, we can raise the happiness index through the bibliotherapy program. More specifically, we can raise the level of satisfaction with life to a great extent, and increase positive emotions to some degree. However, reducing negative emotions is difficult. Secondly, we can heal with meditation, prayer, sticking to reality. etc., Thirdly, the bibliotherapist should consider the autonomy of the participant of the bibliotherapy program when he select books.

• Journal of Digital Convergence
• /
• v.19 no.7
• /
• pp.371-377
• /
• 2021

This study tried to analyze the types of sport emotion by sport game characteristics. For that, 7 soccer games and 6 baseball games of Korean team in 2018 Asian Games were selected, and the articles and their replies about those on social network services were collected as study materials. Python was used for the collecting and expert group meeting was held for the emotion analysis. As the results of the analysis on sport emotion types by win or lose, the level of opponents and the performance of Korean team as game characteristics, the following conclusions were drawn. First, it was hard to say that win or lose and opponent's level make certain sport emotion type. Second, The performance could made contended, enthusiastic and joyful emotions when judged good, but frustrated, angry, humiliated emotions when bad. Third, social·cultural background or certain event of the games also could effect on the sport emotion types. Follow-up studies with the other game characteristics and more game cases were needed to find out more clear causal relationship.