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http://dx.doi.org/10.5392/JKCA.2017.17.07.144

The Effects of Professor Presence and Interaction on PAD and Satisfaction in a University Class  

Jeong, Yun-Hee (건국대학교 글로컬캠퍼스 경영경제학부)
Park, Ji-Yeon (울산대학교 경영학과)
Publication Information
The Journal of the Korea Contents Association / v.17, no.7, 2017 , pp. 144-157 More about this Journal
Abstract
Although student satisfaction is important in university development, there have been many studies in this area. Especially student satisfaction is closely related to emotional aspect, but most studies have tended to study it with cognitive view. To suggest the model of student satisfaction with hedonic view, the model which we present in this study includes professor presence and interaction, PAD(pleasure, arousal, dominance), satisfaction(dependent variable). Through reviewing previous studies, we expect that these professor presence and students' interaction effect PAD, in turn, PAD effect satisfaction. Survey research is employed to test hypotheses involving professor presence, students' interaction, PAD and satisfaction. Previous researches, such as education, marketing, game, have been referenced to measure constructs. We collected data involving students in a university, and used 219 respondents to analyze these data using LISREL structural modeling. Professor presence had positive effects on professor-student interaction, pleasure, arousal, and dominance. Also professor-student interaction had positive effect on pleasure and arousal, and student-student interaction had positive effects on pleasure and arousal, dominance. As a result, PAD had effects on students' satisfaction. In the final section, we discussed several limitations of our study and suggested directions for future research. We concluded with a discussion of managerial implications, including the potential to advance understanding learning in a university.
Keywords
Learning; Satisfaction; PAD; Professor presence; interaction;
Citations & Related Records
Times Cited By KSCI : 1  (Citation Analysis)
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