• Asia Marketing Journal
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• v.3 no.4
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• pp.16-37
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• 2001

많은 소비자 행동연구에서 연구가 본질적으로 구매 전 평가와 선택에 집중된 경향이 있으며, 또 감정보다 인지의 역할에 관한 연구가 많다. 소비과정에 관한 감정적 연구가 중요함에도 기존의 연구에서는 이러한 소비자의 감정적 요인과 같은 심리적인 요인이 소비과정행동에 어떠한 영향을 미치는가에 관한 연구는 매우 적다고 할 수 있다. 따라서 본 연구는 제품이나 서비스가 선택되고 난 후에 소비과정을 거쳐서 나타나는 소비 후 감정(소비 감정)에 영향을 미치는 요인들을 감정적 관점에서 소비과정행동을 중심으로 탐색하였다. 구매 후 소비 전 기대감정은 소비 후 소비감정과 어떠한 관계가 있는가에 대하여 직접적인 관계와 간접적인 관계로 나누어 스포츠 센타를 연구대상서비스로 선정하여 탐색하였다. 긍정적 기대감정은 긍정적 소비감정에 직접적인 효과가 있었지만, 부정적 기대감정은 긍정적 소비감정에 직접적인 효과가 없었다. 간접효과를 보면 긍정적 기대감정과 부정적 기대감정 모두 소비의지와 소비과정행동의 적극성을 매개로 목적달성정도에 영향을 미치고 또 목적달성정도에 따라서 긍정적 소비감정수준이 달라지는 것으로 나타났다. 특히 주목이 되는 내용은 긍정적 소비감정의 수준에 소비과정 행동의 적극성이 직접적으로 영향을 미치지 못하고 목적달성 정도를 매개로 간접적으로 영향을 미친다는 점이다.

• Cartoon and Animation Studies
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• s.15
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• pp.179-192
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• 2009

This study investigates the effects of empathy responses towards animated spokes-characters in advertising on brand likability. This study also examines the mediating role of cognitive and affective responses towards character advertising in the effect process of empathy. Statistically, several significant results are found. First, empathy has positive effects on cognitive responses and affective responses. Second, both cognitive and affective responses have positive influence on brand likability, but the effects of cognitive responses show relatively weaker than those of affective responses. Third, empathy has a positive influence on brand likability mediated by cognitive responses, but affective responses as a mediator do not show statistically significant differences. The results of this study indicate consumers can have emotional responses to advertising characters just as they do to human information sources. And the results also imply that enhancement of the empathy intensity should be considered to make effective animated characters in advertising, and that advertising appeals should be practiced to form cognitive responses positively and strongly to strengthen consumers' empathy responses.

• Science of Emotion and Sensibility
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• v.9 no.4
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• pp.321-329
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• 2006

Recently there has been interested in the role of emotion in human computer interaction fields. The present study investigated whether the users emotional state effects on information search pattern for decision making in small screen display. In experiment, to induce specific emotional states(positive and negative emotional state), the participants were asked to listen to music and imagine autobiographic events with different emotional impacts. Subsequently, they performed time limit search tasks with three travel information on small screen display and their search patterns were recorded on real time. The results indicated that a positive emotional state caused more wide and fast Information search pattern in comparison with neutral and negative emotional state. And neutral and negative emotional state caused more cognitive resource to details in comparison with positive emotional state.

• Asia Marketing Journal
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• v.10 no.1
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• pp.133-160
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• 2008

The purpose of this study was to identify the effects of the delay reasons in consumer decision making on experienced emotion and shopping mall satisfaction under the Internet shopping environment. A survey was conducted for this study and 500 answer sheets were analyzed using structural equation modeling. The results are as follows: First, performance risk, financial risk, and social risk significantly have a positive effect on negative emotions for Internet shopping. Second, performance risk has a significant negative effect on positive emotions for Internet shopping. Third, social risk and procedural uncertainty significantly have a positive effect on positive emotions and this shows these reasons are related to pleasure and fun. Forth, needs uncertainty has a negative effect on negative emotions for Internet shopping. Finally, positive and negative emotions that consumer experienced for Internet shopping affect Internet shopping mall satisfaction.

• Korean Journal of Child Studies
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• v.14 no.2
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• pp.137-147
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• 1993

감정이입은 친사회적 행동의 잠재적 동기요인으로서 발달심리학자들 (e.g., Feshbach, 1978 ; Hoffman, 1975)로부터 지대한 관심을 받아왔다. 어려움에 처한 다른 사람에 대해 감정이입적으로 자극된 사람은 상호 체험하는 심적 고통(distress)으로부터 벗어난다는 기대에 의해서, 또는 지원적 행위 후에 대리체험할 수 있는 긍정적인 감정에 대한 기대에 의해서, 그 사람을 지원하도록 동기유발 되어질 수 있다(Barnett & Thompson, 1985; Hoffman, 1975). 감정이입과 친사회적 행동 사이의 긍정적 관계에 대한 충분한 이론적 근거에도 불구하고, 그 관련성을 실증하는데 실패한 많은 연구들에서 나타난 개념적, 방법론적 문제들이 본 논문에서 분석되었다. 성인의 감정이입과 친사회적 행동과의 관계에 대한 연구들은 상당히 일관된 긍정적 결과를 제시해온 반면, 아동들, 특히 어린 유아들을 대상으로 한 경우, 명백하거나 쉽게 해석할 수 있는 패턴의 관련성이 확립되지 못했다. 이러한 종전 연구에서의 문제점은 감정이입에 대한 개념적 논쟁 및 측정방법의 어려움에 기인할 수 있다. 감정이입과 친사회적 행동 사이의 실험적인 관련성의 강도는 이 변인들을 측정하기 위해 사용된 방법들의 특성과 제한성에 다분히 의존하는 것으로 보인다. 친사회적 반응에 영향을 미치는 것으로 가정되어지는 다양한 상황적, 동기적 요소들을 감안하여, 유아의 감정이입 능력이 구체적인 사회적 상황에서 작용되는 과정이 보다 면밀하게 연구되어져야 한다.

• Journal of Digital Convergence
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• v.17 no.5
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• pp.1-10
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• 2019

The purpose of this study is to verify the effect of the compaction and virtue experienced by police officers in the organization on positive emotion and, second, to demonstrate the effect of positive emotion on the organization uniformity, which is subordinate variable. Third, we intend to verify the mediated effect of positive emotion in the relationship between compassion and organization uniformity, and fourthly, to demonstrate the coordination effect of collective self-esteem in the relationship between positive emotion and organization identicalness. Sampling of this study was conducted on 353 male and female police officers working at police stations belonging to the National Police Agency and used these samples for hypothesis testing. Studies have confirmed that the compaction and virtue experienced by police officers have a positive effect on positive emotion, and that positive emotion has a positive effect on the phenomenon of tissue co-ordination. And it has been shown that positive emotion plays a full role in the relationship between compassion, virtue and organizational co-ordination, and that positive emotion and collective self-esteem plays a controlling role in the relationship with organizational co-ordination. The theoretical implications of this study will contribute to creating a positive organizational culture by maintaining a strict hierarchical relationship and spreading the compaction and virtuous behavior to police organizations with high task stress.

• Culinary science and hospitality research
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• v.18 no.4
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• pp.70-83
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• 2012

This study examines the structural relationships between functional-congruity, self-congruity and their consequences, under coffee shop consumption setting. More specifically, it investigates how functional-congruity and self-congruity influence emotional responses (comprising positive and negative emotions) and store attitude formation. The authors propose a structural equation model comprising five constructs. Data were collected from 280 college students in Seoul and analyzed by LISREL 8.30. The findings can be summarized as follows: First, functional congruence of coffee shop customers appeared to have a positive effect on positive emotions and a negative effect on negative emotions. Second, self-congruity has a positive effect on coffee shop customers' positive emotions. Third, the effect of coffee shop customers' positive emotions on store attitude formation was positive and statistically significant while the effect of negative emotions on store attitude formation was negative. These results suggested that the effect of functional-congruity and self-congruity on store attitude formation was mediated by positive emotions and negative emotions.

• The Journal of the Korea Contents Association
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• v.9 no.7
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• pp.342-351
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• 2009

This study aims to determine if we can draw significant strategies for development and improvement of hotel wedding business by analyzing the future-going and consistent wedding & ceremony culture of superior hotels in Seoul. Though the study, I could make conclusions as follows; First, human service in hotel wedding services which can be roughly categorized into human service influence on positive or negative emotion reaction of the client directly. Second, positive or negative emotion reaction of the client for the hotel wedding service commodity result in positive or negative influence on the client's behavioral intention. I hope that there will be further studies from sampling to positive study on this issue in consideration of the conclusions and the limits of this study.

• Journal of Families and Better Life
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• v.12 no.1
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• pp.93-103
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• 1994

본 연구는 부부의 감정적 자기노출 정도를 알아보고 그 유형을 분류한 뒤 관계되는 변인을 밝힘으로써 부부간의 감정적 자기노출에 관한 이해를 명확히 하는데 연구의 목적을 두었다. 248쌍의 부부를 대상으로 분석한 결과를 요약하면 다음과 같다. 1) 부부의 감정적 자기노출 정도는 부인이 남편보다 높은것으로 나타났다. 2) 부부의 감정적 자기노출에 가장 영향을 미치는 변인은 긍정적 노출의 경우는 심리적 변인이었으며 부정적 노출의 경우는 가정환경적 변인으로 나타났다. 3) 남편과 부인의 감정적 자기노출유형은 남편의 경우는 완전폐쇄형(43.3%), 부인의 경우는 완전노출형(48.2%)이 가장 많았으며, 부부간의 감정적 자기노출유형은 긍정적 자기노출에서는 상호노출형(43.7%), 부정적 자기노출에서는 상호폐쇄형 (38.4%)이 가장 많은것으로 나타났다. 4) 감정적 자기노출유형을 판별하는 가장 강력한 변인은 남편의 경우는 남성성, 부인의 경우는 자아개념으로 나타났다.

• The Journal of the Korea Contents Association
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• v.11 no.9
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• pp.267-274
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• 2011

The purposes of the study is builded upon previous researches to set up research model and investigate the relationship among store image, customers' emotional responses and behavior intention. For achieving study purposes, research model and hypotheses were set up after reviewing previous researches. The data were collected from a sample of 296 customers of department store, then used to conducted an empirical analysis. The results showed the significant relationship were partially found among store image, emotional responses and behavior intention. Objective store image influence positive emotions, indirectly influence behavior intention through positive emotions, but objective store image don't influence negative emotions. Subjective store image influence shoppers' positive emotions and negative emotions, and indirectly influence shoppers' behavior intention through positive emotions and negative emotions. This study has provided a variety of theoretical and practical implications for retailers to set up marketing strategies.