• 한국벤처창업학회:학술대회논문집
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• 2018.11a
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• pp.103-107
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• 2018

최근 SNS사용범위 및 활용 목적이 다양해지고 있으며 급격하게 발전하는 환경에서 마케팅은 개인 또는 소상공인, 기업에서 중요한 경영전략이 되고 있다. 그중 모바일 온리시대에 들어와 소상공인의 홍보 및 마케팅에서 온라인마케팅의 모바일이 차지하는 비중은 계속 증가하고 있다. 정부에서는 소상공인의 마케팅을 돕기 위한 방안으로 다양한 방법으로 마케팅교육을 준비하고 교육을 진행하고 있다. 하지만 소상공인을 대상으로 모바일에 집중된 다양한 SNS온라인 마케팅 교육이 계속적으로 진행되고 있음에도, 실제 SNS온라인마케팅을 교육을 통해 모두가 성공적인 경영성과를 올리고 있지는 않다. 이에 소상공인의 경영성과에 미치는 다양한 요인이 있지만, 본 연구는 SNS를 활용하고 있는 소상공인들을 대상으로, 소상공인의 긍정심리자본이 SNS활용에 유의한 영향을 미치는지와 이러한 SNS활용이 경영성과인 재무적 성과와 비재무적성과에 유의한 영향을 미치는지에 대해 알아보고 그에 따라 시사점을 도출하고자 한다.

• Anxiety and mood
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• v.9 no.1
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• pp.61-67
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• 2013

Objective : The aim of this study was to investigate the relationship between trait anxiety and positive psychological factors. Methods : A total of 429 outpatients diagnosed with depression and/or anxiety disorders surveyed with questionnaires measuring socio-demographic, clinical, and positive psychological factors. The relationships of trait anxiety with clinical symptoms and positive psychological factors were evaluated. Results : Patients with low trait anxiety showed high optimism, gratitude, hope, spirituality and purpose in life. After adjusting age, scores of BDI and STAI-S, the results showed low trait anxiety was associated with high spirituality and purpose in life. Conclusion : The result revealed that trait anxiety had negative-relationship with spirituality and purpose in life in patients with depressive and/or anxiety disorders. Although trait anxiety was known as a general tendency which is stable, approach to trait anxiety by modulating these associated positive psychological factors would be newer approach of treatment to patients with depressive and/or anxiety disorders.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.22 no.3
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• pp.453-459
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• 2021

This study examined the relationship between spirituality, social support, and interpersonal relationships in the workplace of art psychotherapists.The subjects were 114 art psychotherapists in the city of U. Frequency analysis, reliability analysis, correlation analysis, and multiple regression analysis were performed using the SPSS 22.0 program. First, regarding the effects of work spirituality of art psychotherapists on interpersonal relationships, the sub-factors of workplace spirituality (vocational consciousness, inner consciousness, and empathy consciousness) had a positive effect on interpersonal relationships. On the other hand, community consciousness and transcendence consciousness, which are sub-factors of workplace spirituality, do not appear to have a significant effect on interpersonal relationships. Second, regarding the effects of social support of art psychotherapists on interpersonal relations, the sub-factors of social support, such as evaluative support and material support, had a positive effect on interpersonal relationships. On the other hand, emotional support and informational support did not significantly affect interpersonal relationships. This means that higher vocational consciousness, inner consciousness, empathy consciousness, evaluative support, and material support factors of an artistic psychotherapist are conducive to better interpersonal relationships. This study provides basic data for preparing a plan to promote positive interpersonal relations among art psychotherapists.

• Management & Information Systems Review
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• v.39 no.2
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• pp.77-94
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• 2020

While the importance of the service industry has increased at the national economy level, the service rate and job satisfaction of the flight attendants in the aviation service industry are not high. In this regard, this study aims to recognize what factors can reduce their job stress in the emotional work environment, and how job stress affects their attitude and job performance. More specifically, the current study tries to investigate how flight attendants' positive psychological status affect their job stress, organizational commitment, and knowledge sharing in the aspect of job performance. The main five constructs in these interrelationships include the flight attendants' positive psychological capital, leader-member exchange(LMX), job stress, organizational commitment, and knowledge sharing. This study conducted a quantitative research with 390 questionnaire for flight attendants, and analyzed the data using SPSS/PC version 20.0 and structural equation modeling program of AMOS 20.0. The findings show that the favorable leader-member exchange relationship between flight attendants plays a significant role in lowering job stress, while high job stress has a negative effect on organizational commitment and knowledge sharing. The result also shows that personal positive psychological capital acts as a trigger to influence other factors. Therefore, this study suggests that it is essential for airlines not only to promote an organizational system to support the flight attendants' emotional work but also to maintain a positive psychological state for securing competitive human resources.

• Korean Security Journal
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• no.48
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• pp.235-258
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• 2016

The purpose of this study is to find out the effectiveness of the group guidance program using positive psychology for national security related university entrants' psychological wellbeing. This study is to investigate the influence of group guidance program on the increase of psychological well-being of university entrants through active and deliberate program based on the positive psychology. To achieve this purpose, thirty nine students (male 19, female 20) among national security related university entrants were selected and allocated to experimental and comparative groups. Experimental group was nineteen students (male 10, female 9), and comparative group was twenty students (male 9, female 11). Experimental group was divided into two teams (male and female team), and guided by each leader. The group guidance was participated in total ten-week sessions, fifty mins per week. The results were as follows; First, the group guidance program using positive psychology for national security related university entrants' had a positive effect on the students' psychological wellbeing. Second, effects of subordinate factors (autonomy, controling environment, personal growth, positive relations) in comparison in pre and post test of program had an influence very positive or positive, while one factor (purpose in life) didn't show a positive effect.

• 한국경영정보학회:학술대회논문집
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• 2007.06a
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• pp.919-925
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• 2007

본 연구는 M-Commerce 고객을 대상으로 라이프-스타일 특성에 따른 관계혜택, 서비스 만족 및 재구매 관계에 대한 연구모형을 설정하고, 경로분석을 통하여 M-Commerce의 구매 결정 요인을 도출하여 M-Commerce의 효율적 운영 방안을 제시하였다. 라이프스타일 I (전통적 안정 추구형)은 고객화 혜택, 심리적 혜택, 사회적 혜택 순, 라이프스타일 II (현실중심 생활형)는 경제적 혜택, 고객화 혜택, 심리적 혜택 순, 라이프스타일 Ill (수동적 독립지향형)는 은 고객화 혜택, 경제적 혜택, 심리적 혜택 순, 라이프스타일 Ⅳ (진취적 여가 활동형)은 심리적 혜택, 고객화 혜택, 경제적 혜택, 사회적 혜택 순으로 서비스 만족에 영향을 미치며 서비스 만족이 재구매 결정에 긍정적 영향을 미치는 것으로 조사되었다.

• Culinary science and hospitality research
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• v.17 no.4
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• pp.140-152
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• 2011

As increased demand for well-being food caused more interest in hangwa, or Korean traditional sweets and cookies, this study attempted to analyze the effects of psychological well-being awareness on selection attributes for it and customer satisfaction based on the customers who buy hangwa. As a result of statistical analysis, psychological well-being awareness positively affects selection attributes for hangwa. It also bas a positive effect on customer satisfaction.

• Proceedings of the Korea Contents Association Conference
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• 2014.11a
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• pp.451-452
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• 2014

본 논문은 목회자 사모들의 정신건강과 영적 안녕감 간의 관계를 파악하기 위해 부정적 정신건강 요소인 우울과 긍정적 정신건강인 심리적 안녕감이 영적 안녕감에 미치는 영향을 분석하였다. 그 결과 우울은 영적 안녕감과 부적 관계를, 심리적 안녕감은 영적 안녕감과 정적 관계가 있었고, 우울보다 심리적 안녕감이 영적안녕감에 더 많은 영향을 주는 것을 알 수 있다. 우울과 심리적 안녕감의 하위요인들이 영적안녕감에 미치는 영향도 분석하였다

• Korean Journal of Childcare and Education
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• v.7 no.3
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• pp.1-20
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• 2011

This study investigated the relationships among mother's adult attachment, psychological well-being and affection parenting in low-income class and middle income class The subjects were 339 mothers who reared 3-5 old age child in Daegu and Gyoungbuk Province. The collected data were analyzed by t-test, Pearson's correlation, single and hierachical multiple regression, using SPSS Win 15.0. The results were as follows. (1) Adult attachment fully exerted indirect effects on affection parenting mediated by psychological well-being in low income class of mothers. (2) But adult attachment partly exerted indirect effects on affection parenting mediated by psychological well-being in middle income class of mothers.

• The Journal of the Korea Contents Association
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• v.16 no.9
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• pp.51-65
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• 2016

The purpose of this study was to examine whether authentic leadership influenced positive psychological capital and change-oriented organizational citizenship behavior(CO-OCB) in airline service context. Moreover, this study was designed to test the mediating effect of positive psychological capital between authentic leadership and CO-OCB to provide fundamental and practical information for airline industry. A convenience sample of 390 flight attendants was surveyed and a total of 377 usable questionnaires were analyzed. Then hypotheses were tested using structural equation modelling(SEM). The results were as follows. Firstly, authentic leadership was divided into 'self-awarenese', 'relational transparency', internalized moral perspective' and 'balanced process'. Secondly, 'self-awarenese' and 'internalized moral perspective' influenced positive psychological capital. Thirdly, positive psychological capital influenced CO-OCB. Fourtjly, positive psychological capital had mediating effects partially between authentic leadership and CO-OCB.