• The Journal of the Korea Contents Association
• /
• v.19 no.12
• /
• pp.121-128
• /
• 2019

This study, after analyzing 2019 Cannes Lion winners, suggests five creative trends. It was found that these global five creative trends are multi-sensory experience, integration between data and creativity, real humanism, brand activist, and consideration for socially disadvantaged. Not only visual impact or stimulus, but audio or scent could be utilized in an effort to stimulate consumers and promote brands. In 2019 Cannes Lions advertising campaigns which sought to find consumer insight through data and apply it to creativity received applause from Cannes Lions judges. In addition, advertising campaigns based on real humanism suggest that attitudes are best changed through positive experiences. Nike's 'Dream Crazy' campaign is a good example which shows a company's philosophy and brand purposes. Brands are becoming activists and are being encouraged to take real action, and for good reason. Lastly, projects such as Ikea's 'ThisAbles' and Microsoft's 'Xbox Adaptive Controller' are contrived for the socially disadvantaged.

• KSCE Journal of Civil and Environmental Engineering Research
• /
• v.43 no.1
• /
• pp.91-98
• /
• 2023

Since risks occurring in construction projects can have a significant impact on schedules and costs, there have been many studies on this topic. However, risk analysis is often limited to only certain construction situations,and experience-dependent decision-making is therefore mainly performed. Data-based analyses have only been partially applied to safety and contract documents. Therefore, in this study, cluster analysis and a Word2Vec algorithm were applied to formal documents that contain important elements for contractors or clients. An initial classification of document content into six types was performed through cluster analysis, and 157 occurrence types were subdivided through application of the Word2Vec algorithm. The derived terms were re-classified into five categories and reviewed as to whether the terms could develop into potential construction risk factors. Identifying potential construction risk factors will be helpful as basic data for process management in the construction industry.

• Korean Journal of Construction Engineering and Management
• /
• v.21 no.2
• /
• pp.70-78
• /
• 2020

Construction program management requires more systematic management than traditional management methods due to the complexity of the project and various stakeholders. In particular, the systematization of closure phase of the process is in urgent need as there is a difference between the owner's expectations and the contractor's deliverables, resulting in delayed handovers, conflicts, frictions, and increased legal disputes. This study identified the process and activities of closure phase through domestic and international literature and case studies for the successful closure of the construction program. Further, the proposed processes and activities were verified through expert verification for appropriateness and the possibility of application to the site. By utilizing the processes and activities proposed in this study, the project aims to overcome the limits of closure phase and improve the satisfaction of the owner, as well as to enhance the global competitiveness of domestic construction companies.

• Korean Journal of Construction Engineering and Management
• /
• v.14 no.1
• /
• pp.115-123
• /
• 2013

Changes have occurred in the professional capabilities of the construction project managers after the global financial crisis. As representatives of construction companies and projects, construction project managers have full responsibility over a construction project. Throughout its life cycle, from design through construction to completion, the business capabilities of such managers are regarded as critical elements in the changes in the country's construction economy. Therefore, this study aimed to determine the main capabilities of current construction project managers, and to analysis of its competitiveness using Important-Performance Analysis(IPA). The results of IPA were as follows; (1)capability to win new contracts and capability to collect information of new project are needed for external relation competitiveness, (2)gerentocratic management mind-set and active breakthrough are needed for internal project management competitiveness, and (3)capability to predict issues and self-improvement are needed for self discipline competitiveness. However, this work is still considered to provide the basic data that can help Korean construction companies who plan to educate the project manager's strengthen their medium and long-term capabilities.

• Journal of Energy Engineering
• /
• v.19 no.1
• /
• pp.51-56
• /
• 2010

Due to increase in oil price unstableness and earth warming, energy saving has been one of the most important global issues. We report a 6 sigma project that was carried out to save electrical energy in a university campus. DMAIC, the five-phase process of 6 sigma, was applied for the energy saving campaign. This paper proposes a simple method to quantify the sigma level of the electrical energy saving status and various activities to change the consciousness of all the university members. Results were very satisfied. The 6 sigma project saved about 10% of the total electrical consumption. This is approximately 50 million won a year. The success of the 6 sigma project served as a momentum to promote "Green Scholarship" that has become the center of public interest. Also, we have valuable experiences in the 6 sigma training that shows the university campus can be successfully used as a good place for the actual 6 sigma training.

• Journal of Service Research and Studies
• /
• v.10 no.1
• /
• pp.69-83
• /
• 2020

The purposes of this study is to identify the critical success factors for the 4th industrial revolution through literature review and to empirically evaluate the validity of these factors through questionnaires from executives engaging in the industries of the 4th industrial revolution. Literature review identifies leadership, change management, top management support, strategic fit, training, empowerment, teamwork, organizational culture, communication, and project management as ten critical success factors, Questionnaires were administered to CIOs and CEOs in the industries belong to the 4th industrial revolution. Response rate was 64.4% which shows quite high participation. Respondents rated strategic fit as the most important factor, followed by top management support, leadership, change management, project management, teamwork, communication, training, organizational culture, and empowerment. To successfully pursue the 4th industrial revolution, the followings are recommended. (1) detailed and refined execution strategy, (2) establishment of effective network among government, public companies, research institutes, universities, and industries, (3) strategic and long-term plan, (4) differentiated execution strategy from other countries and global cooperation system.

• The Journal of the Korea Contents Association
• /
• v.15 no.5
• /
• pp.119-131
• /
• 2015

The rise of K-Pop in the latecomer environment is unusual. There is little research on K-Pop from the catch-up perspective though it would yield some insight into a strategic direction of creative industries in the latecomer environment. Thus, this study aims to compare the firm capability, market development, and product strategy of K-Pop firms with ones of manufacturing firms during the catch-up period. It reveals first that K-Pop firms developed project execution capability to carry out discrete projects effectively by adopting in-house (vertical) system in music production and increasing the size of firms. Second, they pursued global market and utilized the window of opportunities based on a proven music genre. Third, K-Pop firms pursued the incremental innovation in the product development. Since these characteristics have many similarities with the catch-up strategy in the manufacturing sector, Korean catch-up experience could provide valuable insight into the development of creative industries in Korea.

• Journal of Korean Society of Industrial and Systems Engineering
• /
• v.46 no.3
• /
• pp.209-220
• /
• 2023

Recently, defects that occurred during the construction of apartment houses have become a social issue. Defects in apartment houses lead to waste of resources and economic loss, causing psychological and physical damage to customers, and a decrease in reliability and financial loss to construction companies. The purpose of this study was to analyze the impact of defect occurrence according to the difference in project management level in the apartment housing construction stage, and to investigate the extent to which the project manager's experience affects the defect occurrence rate. For the empirical analysis of the study, statistical analysis was conducted using data collected from 130 actual projects. The results of the analysis showed that schedule management, cost management, and quality management had a positive effect on reducing the defect occurrence rate in the execution stage of apartment housing construction, while human resource management productivity had a negative effect. This study theoretically demonstrated the importance of project management, and in practice, showed that schedule management, cost management, and quality management should be faithfully performed in the execution stage to reduce the rate of defects after project completion. It was also suggested that hiring an experienced project manager would help reduce project defects.

• Journal of Service Research and Studies
• /
• v.9 no.3
• /
• pp.61-72
• /
• 2019

Design is a knowledge service industry that is undervalued in Korea despite its large impact on the development of high - tech industries such as national industrial policy and the fourth industrial revolution. In the design industry, the strategic outsourcing system collapses. This phenomenon is not confined to the domestic market, and the design service companies of design-developed countries such as Europe and the US are also struggling with the classic. Accordingly, some implications were found through the case study of domestic design projects, including overseas, that private companies are more concerned with design cost reduction and cost structure to secure liquidity rather than improving design quality level and pursuing innovation through design outsourcing. It is big. As design is a core competency of a company, internalizing core design tasks, and as products and services become platforms, regional design countermeasures have been reduced, which has led to a decline in the cost standard for large companies' design service outsourcing. In design service industry, design outsourcing is performed at the request of the client, and the service value of the outsourcing is received. In the early 2000s, the importance of design management led global consulting companies to pursue M & A rather than cooperate with design service companies, and Samsung Electronics and other large corporations acquired a large number of excellent design personnel and developed their own design management research institute. This study investigated the design service outsourcing cases of public and private companies (large corporations, midsize companies) widely in relation to the design service price criterion, and grasped the indicators of the actual size and level of the design industry. I will make suggestions about the value and direction of the global design industry through interviews with experts and literature on the changes and influences of these cost criteria.

• Journal of the Korea Academia-Industrial cooperation Society
• /
• v.16 no.9
• /
• pp.5942-5954
• /
• 2015

IT system in supply chain management(hereafter, SCM) has been regarded as one of competitive advantage to win over competing supply chain. SCM participants rush to adopt IT system to be agile for changing environment. Companies expect the improvement of the process integration over the supply chain, which enhance the overall SCM performance. IT system has been considered to influence on effective communication over the wall of firm boundaries. But, the profitability or the effectiveness of IT investment are controversial. This study try to reemphasize the importance of IT system considering the differences of processes, and the influences on the collaboration of supply chain participants. We want to know the perception level of functional managers for the importances, usages, and contributions of IT system in manufacturing sector. Also, we compare the different perception for collaborative SCM among supplier, buyer, and employees of buyer, and try to understand the context in which the IT investment acceptance occurs. We collected 297 responses(199 from line process and 98 from project process respectively). Results show that the importances, usages, and contributions of IT system are higher in the line process than in the project process.