• Journal of Navigation and Port Research
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• v.35 no.3
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• pp.271-279
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• 2011

This study aims at searching the global strategy which can raise the competitive power of IEC(International Express Companies) in Korea analyzing and coping with the international express companies and global factor of promotion. The global strategy varialbe for IEC- invigorating in korea is composed with nine variables which is M&A strategy, Intergrated logistics enterprise strategy, Globalized alliance strategy, SCM stratege, the third party operating strategy, Total logistic operating system strategy, Differentiated service providing strategy, Phased market entry strategy, Core capability strengthen strategy. According to the result of study, the global strategy influence for the nature of international express company's and increasing competitiveness is depend on specialization strategy and using scale of economy for globalization strategy.

• Journal of Industrial Convergence
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• v.2 no.2
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• pp.85-99
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• 2004

Recently MNC's(multinational companies) Worldwide have been expanding their own territories in the wake of acceleration and open-door policy of global competition. So, In this study, the main goal is conduct an empirical research for MNC's contingency factors and entry modes. Through examining elements of success and limitations of foreign companies in the domestic market, a resulting purpose can be suggested such as developing attractive foreign investment policy. The results in this study are as below.

• Journal of Technology Innovation
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• v.20 no.1
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• pp.169-198
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• 2012

The rapidity at which industrial and business management environment has become globalized, including the FTA, has provided valuable opportunities for domestic small and medium enterprises (SMEs) to obtain global technological business. However, it is unclear whether or not the SMEs' attempt to advance global technological business is producing fruitful results. This study begins with defining global technological business and the efforts of SMEs to develop them and proceeds to discuss survey results that asked the reasoning behind SMEs that entered or wish to enter foreign spheres (China, Japan, Southeast Asia, and Europe) of businesses, and also perform factorial analysis to obtain substantiation. The study classified the relevant SMEs using clustering method. Based on the results, the study makes recommendations to executives in instilling global-minded strategies, on customized support strategies depending on the SME's capability and its intended foreign entry sphere, and on strengthening the SME's competence on the global scale.

• 한국IT서비스학회:학술대회논문집
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• 2003.11a
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• pp.116-123
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• 2003

생산, 연구개발, 디자인, 마케팅, 재무관리 등 기업의 주요 기능이 지리적으로 전 세계에 흩어져 있는 글로벌 기업에 있어서 기업 전체를 관리하고 통제하는 일은 쉬운 일이 아니다. 특히, 어떤 글로벌 기업은 표준화된 글로벌 업무 처리 프로세스를 전 세계에 공통으로 적용하기를 원하는 반면, 어떤 글로벌 기업은 ERP를 이미 지역별 공장에 구현한 상태에서 글로벌 통합 ERP시스템을 구현하고자 하는 상황에 있다. 본 논문은 첫째, 글로벌 ERP 아키텍쳐 설계와 선택에 있어서 고려해야 하는 환경 요인과 내부 요인들에 어떤 것들이 있는가 살펴보고, 둘째, 이러한 요인을 고려하여 가장 적절한 글로벌 ERP 아키텍쳐를 구성하는 프레임워크을 제시하고자 한다. 글로벌 기업의 통합 ERP 구축 사례, 솔루션 업체에서 제공하는 권장 안, 기존 논문에서의 분석 결과를 참조하여 전략 프레임워크을 제공하고자 한다.

• The Journal of the Korea Contents Association
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• v.11 no.9
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• pp.174-186
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• 2011

This research addresses global status of Korean media firms and their future directions. Mapping of major international media firms all over the world is used in order to explain global status fully. In the four categories that classified media firms using Forbes Global 2000 mapping, all Korean media firms are included in the fourth group, which is the weakest in terms of global competitiveness. Therefore, it is essential to trace appropriate global strategy from the media industry value chain that has competence. This paper finds out that Korea has advantage in the contents, terminal, and next generation networks. That means alliance strategies of contents-terminal-next generation network have advantage to evolve into global media firms. Moreover, Korean media companies should adopt selection and concentration strategy in terms of geographical expansion. As Korea's broadcasting and game contents are already popular in Asian and Latin American regions, they would better to enter the emerging markets. In so doing, terrestrial broadcasters and game service providers should lead the way.

• International Commerce and Information Review
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• v.16 no.5
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• pp.151-178
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• 2014

The objective of the present case study is to analysis how effectively Hilti, which is a former family firm owned and managed by a family in Liechtenstein as a tiny european country, a land sandwiched between Switzerland and Austria, has made a global market success. Liechtenstein has $160km^2$ land and about 36,000 residents. Despite its small size of country, however, Hilti Corporation doesn't view its location as a liability in its business strategy. Hilti is a global leading provider of professional power tools in building, mining, civil engineering etc. Also, Hilti is a firm with a clear vision to become the leading industry partner for construction professionals and building installations through customer focus, high quality equipment, and tools and systems specially designed for specific jobs. This study considered Hilti as a good case, which verifies that born-conditions, endogenous factors according to Michael Porters diamond model does not decisive role more for international competitiveness of firms. Lessons from Hilti are that in order to obtain and sustain the global competitiveness of small and medium-sized firms in Korean manufacturing sector under high production cost, they have to do actively innovative. Also they can give to customers newer and higher customer-values than competitors in abroad give. The case summarizes that the strategy of Hilti for the global market success is comprised of several factors: Technological and organizational innovation, and a clear customer-value oriented business strategy and its implementation. Innovation and its integration into marketing for the customers value creation is central to Hilti's Success. The present case study is expected to provide insights and implication for many firms in Korea that are seeking to secure global presence and market success.

• Journal of Digital Contents Society
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• v.10 no.4
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• pp.551-560
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• 2009

Under the recent global business environment and active e-commerce era through digital media, the decision on the exporting companies' brand and web domain development is a very crucial strategic choice. Especially, since web domain development is closely related with company's brand strategy, this study is conducted to research the decisive factors of exporting brand strategy on the basis of the need research results on Korean exporting company's overseas brand and domain development strategy. As presented in statistical results, in case of Korean exporting businesses, the level of OEM brand export was when there was high export competitiveness and the level of OEM brand export was high when there was higher uncertainty about the environment. This supports the hypotheses on the basis of existing research documents. However, the similarities of markets failed to bring out any statistical meaningful influence. As the second result, businesses with high export competitiveness tend to select global brand strategy and businesses with high environment uncertainty tend to choose local brand strategy. However, the similarity of markets failed to show any statistical meaningful influence.

• International Commerce and Information Review
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• v.17 no.3
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• pp.251-278
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• 2015

Previous researches have been conducted on the drivers of alliance performance up to date. Unlike existing literatures, we examine the influence of alliance management capability as direct drivers on venture's alliance performance. Based upon organizational capability theory, we proposed that coordination capability, relationship capability, learning capability are main components of alliance management capabilities. In addition, we proposed capability of CEO as forth alliance management capability in global ventures. Using 78 global ventures as research sample, this study shows that these four alliance capabilities have considerable influence on financial performance of ventures with global alliances.

• International Commerce and Information Review
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• v.16 no.2
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• pp.221-249
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• 2014

This study analyzed the sufficient conditions for Korean firm's foreign subsidiaries in order to evolve into a center of excellence for knowledge creation and diffusion. In this respect, the purpose of this study is to develop a new framework based on literatures related to subsidiary knowledge creation and a center of excellence. Specifically, we created seven decisive factors for subsidiary knowledge creation: two general factors, two strategic important factors, and three excellent factors. Each factor can be a necessary condition or sufficient condition according to research purpose. For example, the decentralized organizational structure belonging to general factors become a sufficient factor for facilitating subsidiary's knowledge creation but it become a necessary condition for a center of excellence because all subsidiaries with decentralized organizational structure cannot be strategically important subsidiaries. By using seven decisive factors, this study examines the determinants' validity theoretically and practically.

• Proceedings of the CALSEC Conference
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• 2002.01a
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• pp.45-48
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• 2002

전자상거래에 대한 우리 기업들의 향후 1년간 대응 전략 매우 중요 ; 21세기 기업 생존을 결정 Global 경쟁 체제에 대한 준비 필요 "기업 개별"의 대응 전략과 함께 "산업별 공동"의 대응 전략 수립 필요 산업 전체의 표준화, 중소기업 정보화 등 주요 성공요인 사용회사의 적극적인 온라인 참여유도 Mp to Mp의 글로벌 network 추진(중략)