• Journal of Digital Convergence
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• v.20 no.5
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• pp.93-98
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• 2022

This research emphasized that the importance of green marketing activities elements such as green product, green price, green place, and green promotion. Moreover, it focused on verifying the effects of these four elements on purchase intention through environmental involvement. To verify this, an empirical analysis was conducted on Chinese consumers who have experienced or are considering purchasing a new energy vehicle. The research results are as follows. First, all four elements of green marketing activities improve environmental involvement. Second, environmental involvement was found to increase the level of purchase intention. Third, environmental involvement has a partial mediating effects in the relationship between the four elements of green marketing activities and purchase intention. Finally, the limitations of this study and future research directions were discussed.

• The Journal of Korean Institute of Communications and Information Sciences
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• v.39C no.2
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• pp.115-121
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• 2014

Since the rapid development of information age and information technology might be considered to cause environmental problems, Green IT is perceived as core technology for low carbon green growth and the minimum waste of electricity. In this vein, Green IT is becoming new paradigm of focusing on natural environment. This study examines current various IT required for green growth, and studies various methods for diminution of carbon discharge in Korea and other countries. Especially, it focuses on the diminution effect of carbon discharge by using Green PC, and compares the difference of voltage, voltaic current, and the use of electricity between Normal PC and Green PC by using HPM-300A, and measures carbon discharge of Normal PC and Green PC. The result shows that the diminution effect of $CO_2$ discharge of Green PC is amount to 11.5Kg per year, and the effect of green growth is up to the conservation of 2 or 3 pine trees.

• Information and Communications Magazine
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• v.26 no.9
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• pp.16-23
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• 2009

본고에서는 최근 화두가 되고 있는 저탄소 녹색성장을 달성하기 위한 IT의 역할에 대해 살펴보고, 미래 그린 IT의 환경적, 경제적 효과를 높이기 위한 주요한 수단으로서 그린 소프트웨어 기술 동향과 적용분야에 대해 살펴본다. 특히 그동안 데이터 센터와 IT제품의 라이프 사이클관리에 집중 되어온 그린 IT의 논의를 보다 확장하여 전 산업부문에서 IT를 활용하여 경제 전반을 그린화하는 적극적인 의미의 그린 IT에 대해 살펴본다.

• Environmental and Resource Economics Review
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• v.29 no.2
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• pp.293-312
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• 2020

코로나19의 확산으로 야기된 경기침체를 극복하기 위해 세계 각국이 적극적인 확장 재정정책을 도입하고 있다. 1930년대 대공황 시기와 비교되며 '뉴딜식' 정책이 제안되기도 하는데, 그중 하나가 이른바 '그린뉴딜'이다. 그린뉴딜은 경기부양을 목적으로 환경 분야 지출을 확대하는 것으로서, 재정정책과 환경정책 두 가지 측면의 효과를 모두 '주목적'으로 하는 정책 수단이다. 우리 정부도 경기를 부양하고 포스트 코로나19 시대에 대응하기 위해 그린뉴딜을 한 축으로 하는 '한국판 뉴딜' 정책 추진 방안을 발표하였다. 최근 녹색전환과 기후변화 대응의 필요성에 대한 사회적 관심이 높아지면서 그린뉴딜 추진 방안과 관련하여 다각도로 구체적인 논의가 이루어지고 있다. 이 글은 환경 분야 사업을 그린뉴딜 방식으로 추진할 때 기대되는 재정 정책 및 환경정책 측면에서의 효과를 고찰하는 한편 향후 국내 코로나19로 야기되는 경기침체에 대응하기 위한 목적으로 그린뉴딜을 추진할 때 염두에 두어야 할 정책적 고려사항을 제안한다.

• Management & Information Systems Review
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• v.28 no.1
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• pp.99-124
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• 2009

This study has observed the influence of green advertisemen on the attitude of consumers in relation to its message effect. The analysis has been conducted in the perpective of awareness-emotion -behavior targeting housewives based on the message structure of the advertisement(conclusion omission type/ conclusion offer type). Results of the analysis are as follows : 1) Green advertisement was more effective for the attitude toward advertisement and products than non-green advertisement and in the case of high involvement the conclusion omission message was more effective than the conclusion offer message. 2) Green advertisement was more effective also for the emotion side than non-green advertisement and the conclusion omission message was found more effective than the conclusion offer message. 3) Green advertisement was found more effective for purchasing activities than non-green advertisement and the conclusion omission message was found more effective than the conclusion offer message in the case of high involvement. 4) In case of the conclusion offer type structure of green advertisement the awareness side influenced purchasing activities and in case of the conclusion omission type structure of green advertisement the emotion side influenced purchasing activities. Besides that in case of the conclusion offer type structure of non-green advertisement both the awareness and emotion sides were found to influence purchasing activities. No difference was found in the conclusion omission type structure of non-green advertisement.

• Environmental and Resource Economics Review
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• v.17 no.2
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• pp.235-254
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• 2008

This study analyzes the economic effects of reduction of green-belt. Green-belt is a kind of land which is restricted to be developed into housings. It is important for social welfare. It affects the social welfare by two routes. One way is through the housing market process. Development of green-belt into housings increases housing supplies and lowers rents. The other is that it improves the living condition by increasing green spaces. Therefore, the development of green-belt to housing can Improve or worsen the social welfare. This paper analyzes its welfare effects by simulations. The results of the paper show that reduction of green-belt increases housing supply and lowers the rent and asset prices. The social welfare is improved in the model.

• Journal of the Korea Convergence Society
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• v.11 no.9
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• pp.155-162
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• 2020

Based on the analysis of domestic and international cases of green remodeling design for old buildings using solar cells, which have been in the spotlight around the world since the Paris Agreement on Climate Change, this study wanted to confirm the positive aspects and implications of the future green remodeling design proposal using solar cells. As a method of research, theoretical consideration was conducted based on literature research, and cases of green remodeling design using solar cells at home and abroad were investigated and analyzed. As a result, the ease of construction through flexible features, aesthetic effect through transparency and color adjustment of thin film cells, economic effect of less waste of materials through free size production, and harmonious aspect with the building through direct attachment of exterior were identified. Based on this, it is expected to present the expected effects of using thin-film solar cells for green remodeling designs, and to be used as a reference for the future design proposal for green remodeling of old buildings using solar cells.

• Industry Promotion Research
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• v.7 no.3
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• pp.9-16
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• 2022

In the midst of increasing interest in the environmental responsibility of companies, this study investigates how eco-friendly activities affect the creation of management performance. To this end, the effect of companies' green marketing on consumers' word-of-mouth intention, the mediating effect of brand reliability, and the moderating effect of consumers' pro-environmental behavior were verified. The results of the collected data analysis are as follows. First, companies' green marketing has a positive (+) effect on consumers' word-of-mouth intention. Second, brand reliability takes a positive (+) mediating role in the relationship between companies' green marketing and consumers' word-of-mouth intention. Third, consumers' pro-environment behavior has a moderating role between Brand Reliability and their word-of-mouth intention. Therefore, companies' eco-friendly strategies and their implementation will help enhance both brand reliability and consumers' word-of-mouth intention. By revealing the effect of companies' eco-friendly strategies and their implementation on brand reliability and consumers' word-of-mouth intention it is meaningful to analyze the relationship between green marketing and the possibility of consumers' spontaneous word-of-mouth intention. The results suggest to companies that it is necessary to establish an eco-friendly marketing strategy for sustainable growth.

• Korea Petroleum Association Journal
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• s.282
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• pp.51-60
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• 2011

이 자료는 한국기계연구원 그린카연구센터가 CNG 버스와 클린디젤버스의 환경성과 경제성을 비교 검토하기 위해 한국경제학회에 의뢰하여 완성한 "수송부문 연료 및 차량의 공정경쟁성 비교와 국민경제적 파급효과 극대화 방안 연구"의 최종보고서를 요약한 내용이다.

• The Magazine for Energy Service Companies
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• s.59
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• pp.28-31
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• 2009

지난 5월 13일 녹색성장위원회는 IT 부문의 녹색화와 IT를 통한 경제 사회 전 분야에 걸친 녹색화를 파급시키는 것을 주된 내용으로 하는 '그린 IT 국가 전략'을 수립 심의하였다. 이번에 수립된 그린 IT 국가전략은 기존에 각 부처별로 산재되어 있던 그린 IT 분야 개별 계획들을 연계하는 동시에, 부처간 협력과 조정을 통해 시너지 효과를 창출할 수 있는 새로운 정책 사업 분야를 적극 발굴하려는 취지 하에 범부처 차원에서 마련되어진 종합계획이다.